Kreepy Krauly

What Kreepy Krauly does

Kreepy Krauly is a heritage automatic swimming pool cleaner brand established in 1974 and currently operated as a product line under Pentair Pool Products. The brand designs, manufactures, and distributes suction-side, pressure-side, robotic, and solar-powered pool cleaning devices for residential pool owners, with specialized models for concrete/gunite, vinyl, fiberglass, and above-ground pools. Its core technology centers on a single moving part design, a patented dive-float directional guidance system, and true random pattern coverage that the company claims eliminates missed spots left by preprogrammed cleaners; the Great White GW9500 also incorporates a bristle drive and oscillating vortex mechanism. Revenue is generated through one-time hardware sales across price tiers ranging from under $200 for manual units to over $4,000 for robotic cleaners, with additional income from replacement seals, hoses, regulator valves, and other accessories.

The business reaches customers through three primary go-to-market motions: Pentair's pool professional dealer and pool supply retailer network, the brand's own direct-to-consumer e-commerce storefront at kreepykrauly.gomystore.com, and global Amazon Marketplace listings. The kreepykrauly.org website also functions as a content-marketing and Amazon Associates affiliate channel that drives purchase referrals to Amazon. Customer support and operations are managed from Pentair offices in Sanford, North Carolina and Moorpark, California. The company has 11-50 employees and serves primarily residential pool owners and pool service professionals in North America, with global reach achieved via online marketplaces rather than direct international offices.

The operating model is that of a mature consumer hardware brand inside a strategic parent: there is no standalone revenue disclosure, no separate funding history, and no AI/software capability flagged in the source data. Brand equity accumulated over five decades — including the absorption of the former Sta-Rite product line under the Kreepy Krauly name — is the primary commercial asset, supported by Pentair's manufacturing and distribution scale.

Name

Kreepy Krauly

Legal name

Kreepy Krauly

Website

https://kreepykrauly.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Kreepy Krauly, founded in 1974 and owned by Pentair, designs and sells automatic swimming pool cleaners — suction-side, pressure-side, robotic, and solar — to residential pool owners and pool professionals via dealers, Amazon, and its own e-commerce store.

Ownership category

akta.pro rank

Product category

Automatic Pool Cleaners

akta.pro primary industry

Pool Cleaning Robots (CRACARAC)

Keywords

• Automatic pool cleaners
• Suction side cleaners
• Pressure side cleaners
• Robotic pool cleaners
• Pool cleaning accessories

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Automatic Pool Cleaner Hardware Sales: Kreepy Krauly generates revenue through the sale of automatic pool cleaning devices including suction-side cleaners, pressure-side cleaners, and related accessories (hoses, seals, weights, diverter valves, replacement parts). The brand has been in the market since 1974.
2. Affiliate Marketing Revenue: The website kreepykrauly.org participates in the Amazon Services LLC Associates Program, an affiliate advertising program that earns advertising fees by advertising and linking to amazon.com products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kreepy Krauly sells and installs automatic swimming pool cleaners—including suction-side, pressure-side, robotic, and solar-powered models—as well as replacement hoses, seals, and accessories. The company offers products tailored for in-ground and above-ground pools across concrete/gunite, vinyl, and fiberglass surfaces, and supports customers with troubleshooting guides, parts lists, and maintenance resources.

Product overview

Kreepy Krauly is a brand of automatic pool cleaners owned by Pentair, operating in the pool cleaning market since 1974. The product portfolio includes three main cleaner types: suction-side cleaners (Kreepy Krauly Classic, Kreepy Krauly E-Z Vac, Kreepy Krauly Kruiser) that attach to pool skimmers; pressure-side cleaners (Kreepy Krauly Legend, Legend II, Pentair LX5000G) that require dedicated pressure lines; and the Kreepy Krauly Great White GW9500. Products are designed for both in-ground and above-ground pools, with various models suited for concrete/gunite, vinyl, or fiberglass surfaces. Accessories include replacement hoses, seals, and adjustment components.

Differentiator

Problem solved

Functional benefit

Brands

• Kreepy Krauly Classic: Suction-side automatic pool cleaner for in-ground pools that gently glides across floor and up walls, acting as a moving main drain while circulating water and dispersing chemicals
• Kreepy Krauly E-Z Vac
• Kreepy Krauly Legend
• Kreepy Krauly Legend II
• Kreepy Krauly Kruiser
• Kreepy Krauly Great White GW9500

Products and services

• Kreepy Krauly Classic Suction-side automatic pool cleaner for in-ground pools that attaches to the existing pool filter system. Uses a dive-float directional guidance system and single moving part design to clean pool floors up to the waterline.
• Kreepy Krauly E-Z Vac

Quantifiable outcome

• Pressure-side pool cleaners can last 10+ years with proper care
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Amazon Services LLCcoreGTM or Marketing PartnerKreepy Krauly's website kreepykrauly.org is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreepy Krauly