Gillian Plastic Surgery

What Gillian Plastic Surgery does

Gillian Plastic Surgery, operating as The Gillian Institute, is a privately-held cosmetic and plastic surgery practice headquartered in Indianapolis, Indiana, founded by Dr. Kimberly Short, M.D., FACS. The practice serves individual consumer patients seeking elective aesthetic procedures spanning breast, body, and facial surgery as well as non-surgical treatments, with two physical offices (Downtown at 317 Delaware and Northside at 8455 Clearvista Place) covering the Indianapolis metropolitan area including Carmel and Fishers, and a dedicated men's procedure vertical. Surgical capabilities include SMAS facelift, ultrasound-assisted liposuction (UAL), Coleman fat grafting, SPAIR breast reduction, and CO2 laser resurfacing performed at the AAAASF-accredited JKS Surgery Institute, supported by an all-female clinical and administrative team.

The underlying technology stack is built around FDA-cleared medical devices (CoolSculpting Elite, Rohrer Phoenix CO2 laser, Ultherapy Prime, Avéli, BodyTone, Renuvion) and established surgical techniques rather than proprietary technology. The practice sells a comprehensive menu of surgical procedures (breast augmentation, lift, reduction; tummy tuck, liposuction, Brazilian butt lift, mommy makeover; facelift, rhinoplasty, blepharoplasty; gynecomastia and male contouring) alongside non-surgical treatments (Botox, Dysport, Xeomin, dermal fillers, Kybella, PRP, chemical peels) and medical-grade skincare products (Revision, SkinMedica, physician-formulated).

The business model is direct-to-consumer, transaction-based, and procedure-priced, with unit fees ranging from $75 (skin treatments) to $20,000+ (facelift/necklift). Revenue derives primarily from surgical fees (surgeon, facility, anesthesia, implant/garment, post-operative) and secondarily from higher-velocity non-surgical treatments and skincare retail. Patient acquisition runs through the practice's own digital channels (SEO-optimized website, social media on Twitter, Instagram, Facebook, YouTube, blog, email newsletter) supplemented by friend/family referrals and medical professional referrals, with financing partnerships (Key Bank and CareCredit) supporting larger-ticket surgical purchases. No public funding, institutional investment, or B2B contracts have been disclosed.

Name

Gillian Plastic Surgery

Legal name

The Gillian Institute

Website

https://indyplasticsurgery.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Gillian Plastic Surgery, operating as The Gillian Institute, is a privately-held Indianapolis cosmetic and plastic surgery practice led by Dr. Kimberly Short, offering surgical and non-surgical aesthetic procedures for breast, body, and face across two Indianapolis locations, serving individual consumer patients.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Body contouring treatments
• Non-surgical aesthetics
• Breast augmentation services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: The primary revenue stream consists of fees for surgical procedures performed in their AAAASF-accredited surgical facility. These include breast procedures (augmentation, reduction, lift, gynecomastia), body procedures (liposuction, tummy tuck, Brazilian butt lift, arm/thigh lift), and facial procedures (facelift, rhinoplasty, blepharoplasty, otoplasty). Pricing varies significantly based on procedure complexity, with surgeon fees, facility fees, anesthesia fees, implant costs, and post-operative care all contributing to total procedure costs.
2. Non-Surgical Procedures and Treatments: Revenue from non-invasive aesthetic treatments including CoolSculpting, laser treatments, chemical peels, injectables (Botox, Dysport, dermal fillers), Kybella, PRP treatments, Ultherapy, and skincare services. These procedures typically have lower price points but higher volume potential and require less recovery time.
3. Financing Partnerships: The practice partners with Key Bank and CareCredit to provide patient financing options. Key Bank offers no interest promotional periods, while CareCredit provides specialized healthcare financing with no interest options for qualified purchases over $1,000. These partnerships facilitate larger surgical purchases by enabling payment plans.
4. Skincare Products: Revenue from medical-grade skincare products including Revision Skincare line, SkinMedica products, and physician-formulated products like PSBM cream. These products are sold during consultations and at the practice, supporting treatment outcomes and providing recurring revenue from existing patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Gillian Institute, operating as Gillian Plastic Surgery, is a private cosmetic and plastic surgery practice in Indianapolis that delivers surgical and non-surgical aesthetic procedures for the breast, body, and face. Services include breast augmentation, lift, reduction, and revision; body contouring procedures such as tummy tuck, liposuction, Brazilian butt lift, mommy makeover, arm and thigh lifts; facial surgery including facelift, rhinoplasty, blepharoplasty, and brow lift; plus non-surgical offerings like CoolSculpting Elite, injectables (Botox and dermal fillers), laser resurfacing, Ultherapy, PRP, and medical-grade skincare. All surgical procedures are performed in an AAAASF-accredited facility by a single board-certified plastic surgeon, Dr. Kimberly Short.

Product overview

The Gillian Institute, led by Dr. Kimberly Short, is a plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical cosmetic procedures. The practice operates as a single-location medical practice with two convenient Indianapolis offices (Downtown and Northside). Surgical offerings include breast procedures (augmentation, lift, reduction, revision), body contouring (tummy tuck, liposuction, Brazilian butt lift, mommy makeover, arm and thigh lifts), facial surgery (facelift, rhinoplasty, blepharoplasty, brow lift), and specialized men's procedures (gynecomastia correction, jawline contouring). Non-surgical services encompass CoolSculpting Elite fat reduction, injectables (Botox, dermal fillers, Kybella), laser treatments, chemical peels, PRP therapy, Ultherapy, and medical-grade skincare. The practice also offers complementary services including hand rejuvenation, IV therapy, medical weight loss, and feminine wellness treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation

Quantifiable outcome

• UAL breast reduction typically removes 500-1000 CCs of tissue from each breast
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Others

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, CoolSculpting, and Juvederm fillers that Gillian uses and dispenses. As a key product supplier, Allergan shapes the practice's economics, training access, and competitive positioning.

Emerging players

• SkinSpirit (Skincare Clinic and Medspa): Multi-location medspa offering Botox, fillers, laser treatments, CoolSculpting, and skincare services, competing for Gillian's non-surgical patients with a clinic-style experience.

Broad incumbents

• Ideal Image: Largest U.S. medspa chain offering Botox, fillers, laser hair removal, CoolSculpting, and similar non-surgical services, competing for Gillian's non-surgical revenue stream with strong brand recognition.
• Sono Bello: National body contouring and cosmetic surgery chain with multiple U.S. locations, competing for the same liposuction, tummy tuck, and body-contouring patients through scaled marketing and standardized pricing.
• IU Health Plastic Surgery (Indianapolis): Academic health system-affiliated plastic surgery practice offering cosmetic and reconstructive procedures as part of a broader healthcare system, competing for Indianapolis-area patients with greater institutional scale.

Direct peers

• Turkle & Associates Plastic Surgery and Dermatology (Indianapolis/Carmel): Carmel/Indianapolis practice offering surgical and non-surgical aesthetic services including breast surgery, body contouring, and injectables, directly competing in the Indianapolis metro.
• Renaissance Plastic Surgery (Indianapolis): Indianapolis-based plastic surgery practice offering comparable breast, body, and facial cosmetic procedures, directly competing in the same local market with similar patient demographics.
• Capizzi MD (Charlotte, NC): Single-surgeon cosmetic surgery practice offering comparable breast, body, and facial procedures with personalized consultation model, similar in structure and offering mix to Gillian's practice model.
• Hamilton Facial Plastic Surgery (Indianapolis): Indianapolis facial plastic surgery specialist offering facelifts, rhinoplasty, and eyelid surgery, overlapping with Gillian's facial procedure portfolio in the same geography.
• Lumen Center (Philadelphia area): Multi-location cosmetic surgery practice offering similar surgical and non-surgical aesthetic procedures with in-office accredited surgical facility, structurally comparable to Gillian's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvuZU3ybiB9HU1Vc1lgrVAw
• Facebookfacebook.com/GillianPlasticSurgery
• Instagraminstagram.com/indyplasticsurgery
• Xtwitter.com/beautifulbreast

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gillian Plastic Surgery