Museum of Northern Arizona
- Company typePrivate
- Founded1928
- HeadquartersFlagstaff, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Museum of Northern Arizona firmographics
Firmographics- Name
- Museum of Northern Arizona
- Legal name
- Museum of Northern Arizona
- Website
- https://musnaz.org
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Museum of Northern Arizona industry classification
Industry- Product category
- Cultural and Natural History Museum Services
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)
- akta.pro secondary industries
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Art Museums (THAJADAA), Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where Museum of Northern Arizona is headquartered
LocationHeadquarters
- HQ city
- Flagstaff
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Museum of Northern Arizona business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Admission Tickets: Visitors purchase tickets to access museum exhibits, with various pricing tiers for members and non-members
- Fundraising Events: Major annual fundraiser (Party on the Plateau) with ticket sales and donations supporting museum operations
- Membership Program: Annual membership subscriptions offering benefits including free admission, special event pricing, and exclusive access
- Gift Shop Sales: Retail sales of Native American art, jewelry, pottery, and educational merchandise through shopmusnaz.org
- Donations: Tax-deductible charitable contributions supporting museum programming and operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per event | Thirsty Thursday admission - Members |
| One time/ perpetual license | Per event | Thirsty Thursday admission - Non-members |
| Subscription | Per event | Behind-the-Scenes Tours |
| One time/ perpetual license | Per event | Wild & Scenic Film Festival |
| Freemium | Per event | Twilight Thursday |
| Freemium | One time/ perpetual license | Master Gardeners Plant Sale |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Museum of Northern Arizona product offering
Product offeringCore offering
The Museum of Northern Arizona is a 501(c)(3) nonprofit cultural and natural history museum that operates exhibitions, educational programs, and research collections centered on the art, science, and cultures of the Colorado Plateau. Core offerings include rotating museum exhibitions (artist showcases, natural history, anthropology), guided tours, school and family educational programming, a research and collections division spanning five disciplines, an online collections portal (ArgusNET), and a gift shop selling Native American art and merchandise. The institution generates revenue through admissions, memberships, donations, fundraising events, and retail sales.
Product overview
The Museum of Northern Arizona is a 501(c)(3) nonprofit institution operating as a unified museum organization that presents exhibitions, manages collections, and provides educational programming centered on the Colorado Plateau. The core offerings include rotating exhibitions (Artist Hopid Unveiled, Shifting Life Zones, Wagon Road to Mother Road, Call of the Colorado Plateau), an online collections portal (Argus.NET), a gift shop, and membership program. Supporting programs include tours, the annual Heritage Festival, Party on the Plateau fundraiser, and Master Gardeners Plant Sale. Research divisions manage Fine Art, Anthropology, Life Science, Earth Science, and Archives collections. The museum generates revenue through admissions, memberships, donations, gift shop sales, and fundraising events.
Differentiator
Problem solved
Functional benefit
Products and services
- Museum Exhibitions Program Rotating exhibitions on art, natural history, anthropology, and cultural heritage of the Colorado Plateau, including current shows such as Artist Hopid Unveiled, Wagon Road to Mother Road, Call of the Colorado Plateau, and Shifting Life Zones. Targeted at general public visitors, members, families, and researchers.
- MNA Gift Shop (shopmusnaz.org) On-site and online retail store selling Native American pottery, jewelry, apparel, and museum-themed merchandise. Operates as an owned storefront; products are direct-curated museum merchandise rather than third-party marketplace listings.
- Online Collections Portal (ArgusNET) Public digital portal allowing visitors to search and explore museum collections across Fine Art, Anthropology, Life Science, Earth Science, Archives, and Library disciplines. Targeted at researchers, scholars, and the broader public.
- Guided and Behind-the-Scenes Tours Curated tour offerings including general museum tours, behind-the-scenes collection tours ($15 members / $20 non-members, free for tribal members), Easton Collection Center tours, Moore Medicinal Garden tours, and School Tours. Targeted at visitors, researchers, members, and K-12 schools.
- Annual Membership Program Recurring annual membership offering benefits such as free admission, member-only events, Gift Shop discounts, and the Colton Circle donor recognition tier. Targeted at supporting individuals and households in the region.
- Heritage Festival of Arts & Culture Annual three-day festival (June 26–28) celebrating Native American traditions of the Colorado Plateau, with Indigenous artists showcasing and selling original works directly to visitors. Targeted at general public, Indigenous artists, and cultural representatives.
- Party on the Plateau Annual fundraising gala and the museum's biggest fundraiser of the year, featuring drinks, appetizers, dinner, and fundraising activities in support of the museum's mission. Targeted at donors, members, and community supporters.
- Master Gardeners Plant Sale & Garden Festival Annual event held at Colton Garden featuring plants, starts, used tools, garden vendors, gardening Q&As, food, and children's activities. Free admission and parking. Targeted at regional gardeners, families, and visitors.
- Education Programs (Adults and Children) Adult programs (Talks, Classes & Workshops, Namingha Institute, Research Associates, Volunteer) and children's programs (Discovery Camps, Nature Journaling, Family Guide, Activities, School Tours, Museum on the Go). Targeted at adult learners, families, children, K-12 schools, and researchers.
- Research & Collections Department Curatorial and research division managing five collection areas — Fine Art, Anthropology, Life Science (Biology), Earth Science (Geology and Paleontology), and Archives — plus the Harold S. Colton Memorial Library and the Rock Art Studies Bibliographic Database. Targeted at researchers, scholars, and visiting artists.
- Wild & Scenic Film Festival (hosted) Annual hosted festival presented by the Grand Canyon Wolf Recovery Project as a benefit event; the museum acts as host venue, screening environmental films to the public. Ticketed at $10–$20. Targeted at environmentally engaged visitors and the museum's general audience.
Companies that use Museum of Northern Arizona
Customer profileSegments5 records
Ideal customer profiles6 records
Museum of Northern Arizona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Museum of Northern Arizona partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Grand Canyon Wolf Recovery Project (GCWRP)minorGCWRP hosts its 15th Wild & Scenic Film Festival at MNA as a benefit event. The festival screens environmental films including 'Bears in Hot Tubs' directed by GCWRP's executive director Claire Musser.
- Dry Creek Arts FellowshipcorePartnership established in 1989 to present the annual Trappings of the American West exhibition and sale. This partnership achieved regional, national, and international recognition for preserving time-honored traditions of American craftsmanship.
- Northern Arizona Book FestivalcoreAnnual partnership hosting keynote readings and literary events in MNA's Branigar Chase auditorium. The partnership fosters literary community through creation, publication, showcase, and investigation of contemporary literary arts from Northern Arizona and the Colorado Plateau.
- Coconino County Master GardenersminorAnnual Plant Sale and Garden Festival held at Colton Garden on museum grounds. Features plants, starts, used tools, food, gardening advice, and children's activities. Free admission and parking.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Museum of Northern Arizona competitors and assessment
Company assessmentBroad incumbents
- Phoenix Art Museum: Largest art museum in the Southwest with broader scope but overlapping Fine Art collection, exhibition programming, membership model, and gift shop retail in the Arizona market.
- Tucson Museum of Art: Southern Arizona regional art museum with comparable exhibitions programming, membership model, art collections spanning Western and Indigenous art, and similar mid-size nonprofit operating structure.
- Desert Botanical Garden: Phoenix-based garden with overlapping Colorado Plateau plant collections, life science programming, plant sales, and educational outreach targeting families and school groups in Arizona.
- Smithsonian National Museum of the American Indian: National-level museum with substantially broader scope but directly overlapping Indigenous art, cultural heritage, NAGPRA stewardship, and exhibition programming that frames MNA's regional work.
Direct peers
- Western Spirit: Scottsdale's Museum of the West: Scottsdale museum dedicated to the art, culture, and history of the American West, with similar collection breadth (fine art, history, cultural artifacts) and analogous regional positioning.
- Heard Museum: Phoenix-based museum dedicated to American Indian art and culture, with comparable emphasis on Indigenous heritage, similar Southwestern regional scope, and analogous exhibits, festivals, and gift shop retail of Native American art.
- Amerind Museum: Dragoon, Arizona museum focused on Native American cultures and Western art of the Americas, with comparable regional scope, Indigenous art collections, and research/preservation mission in the Southwest.
- Arizona State Museum: University of Arizona museum in Tucson operating as the state's primary anthropology and archaeology repository with similar multi-discipline collection scope (anthropology, archives, ethnology) and comparable regional mission.
Regional players
- Navajo Nation Museum: Window Rock, Arizona tribal museum preserving Navajo heritage and culture with overlapping Indigenous community engagement, NAGPRA-adjacent stewardship, and Colorado Plateau regional focus.
- Coconino Center for the Arts: Flagstaff-based arts organization with overlapping local audience, exhibitions programming, and partnerships with MNA on regional cultural events in Northern Arizona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Museum of Northern Arizona social profiles
Digital presenceMuseum of Northern Arizona compliance and trust
Trust signalCompliance3 records
Museum of Northern Arizona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Museum of Northern Arizona leadership team
Management profileNumber of profiles
Profiles1 record
Museum of Northern Arizona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Museum of Northern Arizona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Museum of Northern Arizona
What does Museum of Northern Arizona do?
The Museum of Northern Arizona is a 501(c)(3) nonprofit cultural and natural history museum that operates exhibitions, educational programs, and research collections centered on the art, science, and cultures of the Colorado Plateau. Core offerings include rotating museum exhibitions (artist showcases, natural history, anthropology), guided tours, school and family educational programming, a research and collections division spanning five disciplines, an online collections portal (ArgusNET), and a gift shop selling Native American art and merchandise. The institution generates revenue through admissions, memberships, donations, fundraising events, and retail sales.
Is Museum of Northern Arizona a public or private company?
Museum of Northern Arizona is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Museum of Northern Arizona founded?
Museum of Northern Arizona was founded in 1928. It employs 51 to 100 people.
Where is Museum of Northern Arizona based?
Museum of Northern Arizona is headquartered in Flagstaff, United States, in the North America region.
How does Museum of Northern Arizona make money?
Five revenue lines are on record. Admission Tickets are the primary driver. The others are fundraising Events, membership Program, gift Shop Sales and donations.
Who are Museum of Northern Arizona's main competitors?
Broad incumbents on record are Phoenix Art Museum, Tucson Museum of Art, Desert Botanical Garden and Smithsonian National Museum of the American Indian. Direct peers are Western Spirit: Scottsdale's Museum of the West, Heard Museum, Amerind Museum and Arizona State Museum. Regional players are Navajo Nation Museum and Coconino Center for the Arts.
Does Museum of Northern Arizona have an API?
No public API is recorded for Museum of Northern Arizona.
What industry is Museum of Northern Arizona in?
Museum of Northern Arizona's product category is Cultural and Natural History Museum Services. Its primary akta.pro industry code is THAJADAI, Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations), with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 7121 and its SIC code is 7990.