What Lamberto Losani does

Lamberto Losani (legal entity: Lamberto Losani Group S.r.l.) is a privately held Italian luxury apparel company headquartered in Perugia, Umbria, specializing in handmade women's cashmere knitwear. Founded in 1940 by Giovanni Losani within the cinquecentesco Palazzo della Penna, the company designs and produces authentic cashmere garments organized into seasonal Spring/Summer and Fall/Winter collections, supplemented by special capsule projects such as the 2017 gender-neutral 'Progetto Unisex' and limited-edition art collaborations. Manufacturing is anchored in artisanal Umbrian cashmere production that blends traditional handcraft with selective process innovation under creative direction appointed in 2017 (Saverio Palatella, with Francesco Colombo leading the commercial function).

The business model is primarily wholesale-led, with 75% of revenue generated internationally through a network of 400+ selected points of sale worldwide, including prestigious department store partnerships with Galeries Lafayette (France), Harrods (UK), and Isetan (Japan), supplemented by 120+ Italian boutique accounts. The brand augments wholesale distribution with a directly operated retail layer of four monobrand stores in Italy and showrooms in Paris, Milan, and New York. Direct-to-consumer e-commerce (losanigroup.com) was added as part of a 2017 'phygital' strategy, providing an additional margin channel and customer data touchpoint.

Customers are high-end fashion consumers seeking authentic Italian cashmere with timeless, trend-transcending design. The reported revenue was €12 million in 2016 (10% growth year-over-year), and the firm operates with 11-50 employees. The company is family-owned by the Losani family (current president Lamberto Losani, son of the founder), with no disclosed external investor or private equity participation. Marketing relies on fashion editorial coverage (Vogue Italia, Elle, Marie Claire), trade show participation (Tranoï Paris, CPD Düsseldorf), and organic social media (Facebook, Instagram).

Name

Lamberto Losani

Legal name

Lamberto Losani Group S.r.l.

Website

https://lambertolosani.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Lamberto Losani is a family-owned Italian luxury cashmere knitwear brand founded in 1940 in Perugia, producing handmade women's cashmere apparel distributed through 400+ global points of sale, including Harrods, Galeries Lafayette, and Isetan.

Ownership category

akta.pro rank

Product category

Luxury Cashmere Knitwear

NAICS

Apparel Manufacturing (315), Apparel Knitting Mills (3151)

SIC

Knit Outerwear Mills (2253), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

Keywords

• Cashmere knitwear
• Italian luxury fashion
• Handmade cashmere garments
• Ready-to-wear collections
• Made in Italy apparel

Headquarters

HQ city

Perugia

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: The majority of revenue (75%) comes from wholesale distribution through department stores and multi-brand retailers internationally, including Galeries Lafayette, Harrods, and Isetan
2. Direct Retail: Revenue from 4 monobrand stores in Italy and e-commerce platform

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lamberto Losani designs, produces and sells handmade Italian cashmere knitwear through seasonal ready-to-wear collections. The brand crafts its garments in Umbria, Italy, using high-quality raw materials and artisan techniques, and distributes them globally through department stores, multi-brand retailers, company-owned boutiques, and direct e-commerce.

Product overview

Lamberto Losani is an Italian luxury cashmere knitwear brand founded in 1940 in Perugia, Umbria. The company produces authentic cashmere garments as its core product, organized into seasonal collections (Spring/Summer and Fall/Winter) featuring handcrafted pieces made with high-quality raw materials. The brand has evolved with creative direction under Saverio Palatella and offers special projects including the Unisex Project inspired by Ernest Hemingway, and limited edition collaborations. Distribution spans over 400 points of sale worldwide through exclusive department stores.

Differentiator

Problem solved

Functional benefit

Brands

• Progetto Unisex: Special limited edition of unisex knitwear pieces inspired by Ernest Hemingway, part of the gender-neutral collection initiative launched in 2017

Products and services

• Cashmere Knitwear Authentic cashmere garments and knitwear representing the core product line, crafted in Umbria, Italy with emphasis on craftsmanship, handmade workmanship, and high-quality raw materials, sold to luxury consumers worldwide.
• Spring/Summer 2026 Collection Seasonal ready-to-wear collection of cashmere knitwear featuring pure colours, essential pieces and sophisticated decorations for the spring/summer season.
• Fall/Winter 2025-2026 Collection Seasonal ready-to-wear collection featuring cashmere knitwear pieces across multiple product codes representing different styles, colors, and designs for the fall/winter season.
• Unisex Project (Progetto Unisex) Special edition of cashmere knitwear pieces suitable for both men and women, inspired by Ernest Hemingway, with strong personality, decisive lines, and material mix as part of the brand's gender-neutral initiative.
• Black + White Limited Edition (FW17 with Alessandra Roveda) Limited edition cashmere pieces co-created with Italian artist Alessandra Roveda for the Black + White Project at La Tenda boutique in Milan during Milan Fashion Week FW17, blending fashion with contemporary art.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• La Tenda (Milan)minorStrategic or Co-development Partner · 1 October 2017Fashion and art collaboration project Black + White with Milanese boutique La Tenda. Lamberto Losani partnered with artist Alessandra Roveda for exclusive FW17 limited edition pieces displayed in the via Solferino store.
• Alessandra RovedaminorStrategic or Co-development Partner · 1 October 2017Italian artist collaboration for the Black + White project at La Tenda Milan. Created exclusive crochet 'Queen of Arts' artwork for store displays alongside FW17 collection.
• Saverio PalatellaflagshipStrategic or Co-development Partner · 1 February 2017Creative director appointed in 2017, bringing expertise in cashmere design and artistic direction. Palatella has been artistic director of his own label since 1980 and represents a key creative partnership for the brand's evolution.
• Galeries LafayettecoreChannel Partner/ Reseller/ DistributorInternational department store partnership for luxury fashion distribution. Galeries Lafayette carries Lamberto Losani collections in their French retail locations.
• HarrodscoreChannel Partner/ Reseller/ DistributorPrestigious London department store partnership. Harrods distributes Lamberto Losani luxury cashmere knitwear to their high-end customer base.
• IsetancoreChannel Partner/ Reseller/ DistributorJapanese department store partnership for distribution in Japan. Isetan carries Lamberto Losani in their luxury fashion sections.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Falconeri: Italian cashmere and knitwear brand with a much larger monobrand retail network. Direct competitor in the premium knitwear category with overlapping customer segments and similar product focus on cashmere sweaters and accessories.
• Roberto Collina: Italian premium knitwear brand. Comparable in product category (knitwear-focused, including cashmere), Italian heritage, and reliance on wholesale through multibrand retailers and department stores.
• Loro Piana: Italian luxury cashmere and fine fibers brand, now part of LVMH. Direct peer for high-end cashmere knitwear with much larger scale, competing in the same wholesale and DTC channels across Europe, the US, and Asia.
• Ballantyne: Scottish-Italian cashmere knitwear brand known for artisanal cashmere garments. Comparable as a heritage cashmere knitwear label sold through luxury department stores and specialty boutiques.
• Barrie (Chanel): Scottish cashmere knitwear manufacturer owned by Chanel. Comparable as a heritage cashmere knitwear producer with strong craftsmanship credentials and luxury positioning, though under significantly larger corporate backing.
• Brunello Cucinelli: Italian luxury cashmere and knitwear house based in Umbria. Closest direct peer to Lamberto Losani: same regional heritage, same core product category (cashmere knitwear), overlapping customer base in premium department stores worldwide.
• Cruciani: Italian cashmere-focused knitwear brand from Perugia. Comparable by geography (Umbria origin), product category (cashmere knitwear), and distribution model through wholesale and monobrand stores.
• Malo: Italian heritage cashmere knitwear specialist with a long manufacturing tradition. Comparable in product focus (cashmere sweaters and knitwear), heritage positioning, and channel mix through multibrand specialty stores.
• Agnona: Italian luxury knitwear and ready-to-wear brand. Overlaps in premium women's cashmere knitwear, Made-in-Italy positioning, and distribution through high-end department stores globally.

Emerging players

• N. Peal: British cashmere knitwear heritage brand. Comparable as a premium cashmere knitwear specialist with a focus on timeless design, sold through luxury department stores and own-brand channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lambertolosanicashmere
• Instagraminstagram.com/lambertolosani

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamberto Losani