flod

What flod does

Flod is a Florence-based communication and creative services studio founded in 2005 that operates as a full-service boutique agency for B2B clients in Tuscany and beyond. Its offering spans brand design, advertising, marketing strategy, social media management, content production (photo and video), Meta advertising, influencer marketing, and integrated multi-channel campaigns. The firm also developed SicurFAD 4.0, a digital e-learning platform with 11 modules covering workplace safety across the Prato textile production chain, marking a modest extension from pure services into a recurring digital product.

The company's client base is concentrated in heritage and territorial marketing verticals: Italian textile manufacturers (Marini Industrie, Giolica, Filitaly Lab), Tuscan food and wine estates (Ornellaia, Il Borro Wines, Il Borro Food), luxury hospitality (Palazzo Tornabuoni), tourism and cultural institutions (Firenzecard, Fondazione Destination Florence, Comune di Firenze, BuyFood Toscana, BuyWine Toscana), aviation (Toscana Aeroporti), and healthcare philanthropy (Fondazione Meyer). It is a partner in the EPIC consortium, a 4-year, 5 million euro EU-funded project promoting industrial tourism in the Prato textile district, in which it leads the Communication and Capitalisation work package.

Flod is privately held and founder-led, with co-owners Giovanni Giusti (Boss & Account Manager) and Marco Badiani (Boss & Art Director) heading an 8-person team that includes designers, video editors, social media managers, and content creators. It has no proprietary technology platform, no disclosed funding, and no AI or ML capability; revenue is generated through project-based professional services engagements. The sister company, The Florentine (an English-language monthly magazine about Florence, also founded in 2005), is positioned as a natural partner for campaigns with international reach.

Name

flod

Legal name

Flod

Website

https://flod.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Flod is an 8-person Florence-based creative and communication agency offering brand design, social media management, video production, and territorial marketing to B2B clients in Tuscan textile, food and wine, hospitality, and cultural sectors, with sister company The Florentine magazine.

Ownership category

akta.pro rank

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Flod generates revenue through professional communication services including brand design, advertising, marketing strategy, and content production for diverse B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Flod is a communication studio (studio di comunicazione) based in Florence, Italy that provides brand design, advertising, marketing strategy, and content production services to B2B clients. Core offerings include brand identity development, social media management, video storytelling, photo/video content production, Meta advertising, influencer marketing, and trade show stand design. The firm also developed SicurFAD 4.0, a digital training platform for workplace safety in the Prato textile district.

Product overview

Flod is a communication studio based in Florence, Italy, that develops brand design, advertising, marketing, and content production projects. The company operates as a service-based agency rather than a software product company, offering creative and strategic services across multiple sectors including food & wine, hospitality, textile industry, cultural marketing, territorial marketing, mobility, and solidarity. Services include brand design, advertising, social media management, video storytelling, content production (photo/video), Meta advertising, and influencer marketing. Flod has also developed digital platforms like SicurFAD 4.0 for workplace safety training in the textile industry. The team consists of 8 people including Giovanni Giusti (Boss & Account Manager), Marco Badiani (Boss & Art Director), Federico Lupo (Graphic Designer & Video Editor), Leonardo Cardini (Graphic Designer & Illustrator), Valeria Raniolo (Project Manager & Content Creator), Melissa Perpunja (Social Media Manager), Beatrice Cambioni (Social Media Manager & Content Creator), and Gaia Tagliafraschi.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Services Comprehensive brand design including visual identity development, logo creation, and brand strategy for B2B clients across textile, food and wine, hospitality, and cultural sectors.
• Social Media Management End-to-end management of social media profiles for B2B clients including content scheduling, community management, performance monitoring, and social strategy across Instagram, Facebook, and TikTok.
• Video Production and Storytelling Branded video content production including web series, corporate storytelling videos, social media clips, and narrative campaigns such as Giolywood and Manufacturing Intelligence.
• Meta Advertising Services Facebook and Instagram advertising campaign management including strategy, creative development, and optimization for B2B clients such as Il Borro Wines and Fondazione Meyer.
• Influencer Marketing Services Identification, coordination, and campaign management of digital content creators and influencers for client brand promotion across social platforms.
• Trade Show Stand Design Creative stand design and coordinated visual identity for trade shows including Pitti Filati, with full design and image coordination.
• SicurFAD 4.0 Digital training platform with 11 modules dedicated to workplace safety in the Prato textile district, covering the entire textile production chain.

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• The FlorentinecoreStrategic or Co-development Partner · 1 January 2005The Florentine is the sister company of Flod, operating as the English-language monthly magazine 'the Florentine' since 2005. It serves as a natural partner for agency projects with international vocation.
• EPIC Consortium PartnersflagshipStrategic or Co-development PartnerEPIC (Experience Prato Industrial Culture) is a 5 million euro European project over 4 years, coordinated by Comune di Prato with 9 public and private partners including Fondazione Museo del Tessuto, Fondazione Sistema Toscana, CNR, and others. Flod is partner in Work Package 4 for Communication and Capitalisation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Armando Testa: Italy's largest independent creative agency, headquartered in Turin, with a full-service offering across brand design, advertising, social and content — closely overlapping Flod's positioning as an Italian creative-services boutique serving enterprise B2B clients.
• TBWA\Italia: Italian creative agency arm of the TBWA network, providing brand strategy, content production and integrated campaigns to enterprise clients across categories including retail, food & beverage and tourism — directly comparable to Flod in offering mix and Italy-centric client base.
• McCann Worldgroup Italy: Major Italian creative network delivering brand advertising, digital content and influencer/social campaigns for enterprise clients; comparable in its integrated creative-and-content capabilities and similar sector exposure (food/wine, retail, tourism, public sector).

Broad incumbents

• Publicis Groupe Italy: Publicis's Italian network spans creative, media, digital and influencer services, providing the same integrated offering as Flod but with national/international reach and platform-backed budgets — a clear incumbent competitor for enterprise creative briefs.
• Accenture Song Italy: The creative and experience arm of Accenture in Italy competes for integrated marketing, content and digital transformation mandates, particularly with large enterprise and public-sector clients — overlapping Flod's enterprise-cultural portfolio at much larger scale.
• Dentsu Italy: Dentsu's Italian creative and media operations compete for the same brand, content and social mandates as Flod, particularly with public-sector and cultural clients where Dentsu has strong heritage; a network-scale incumbent alternative.
• Havas Italy: Havas's Italian operations deliver advertising, media, social and influencer marketing — overlapping with Flod's channel mix (Meta advertising, influencer marketing, content production) but at much larger scale and broader geographic reach.
• VMLY&R Italy: WPP's brand and customer experience agency in Italy offers brand strategy, content production and digital campaign execution — directly overlapping Flod's service stack while operating with network resources and broader client geographies.
• Ogilvy Italy: WPP-owned global agency with full-service creative, advertising and content capabilities in Italy; competes with Flod for the same enterprise briefs but operates from a network platform with substantially broader resources.

Regional players

• Independent Ideas: Boutique UK creative agency with a heritage-brand and destination-marketing specialty — comparable to Flod's Italian-heritage storytelling focus and tourism/cultural client roster, but operating in the British market rather than Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/flodrepublic
• Facebookfacebook.com/flodrepublic
• LinkedInlinkedin.com/company/flod-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about flod