Media Instinct Group
- Company typePrivate
- Founded2006
- HeadquartersMoscow, Russia
- Headcount251–500
- GTM typeB2B
- OfferingServices
Media Instinct Group firmographics
Firmographics- Name
- Media Instinct Group
- Legal name
- АО «МЕДИА ИНСТИНКТ»
- Website
- https://mediainstinctgroup.ru
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Media Instinct Group industry classification
Industry- Product category
- Advertising Services
- NAICS
- Media Buying Agencies (541830), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where Media Instinct Group is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Media Instinct Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Media buying and planning services: Revenue generated through media buying commissions and agency fees for strategic media planning services to enterprise clients
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Media Instinct Group product offering
Product offeringCore offering
Media Instinct Group is a B2B media agency group that provides strategic media planning, media buying, and advertising campaign management services to large Russian advertisers and public companies. The group operates as a federation of independent agencies (Media Instinct, United Partners, Media Instinct Prime/MI10) delivering comprehensive multi-channel media solutions across offline and digital channels, with services spanning offline media planning, digital media planning, strategic media planning, performance marketing, and e-commerce advertising.
Product overview
Media Instinct Group is a confederation of independent media agencies operating in Russia's advertising industry. The portfolio comprises the core Media Instinct agency (the largest media agency by turnover, ranked #1 in Adindex), the United Partners umbrella (including UP Air, UP Horizon, and UP Trust), and Media Instinct Prime (MI10). The group also partners with Media Pulse and Right agencies. Services span offline media planning, digital media planning, strategic media planning, performance marketing, and e-commerce advertising. The group also operates an Open MI internship program for career development.
Differentiator
Problem solved
Functional benefit
Brands
- Media Instinct Prime: Agency focused on 10 clients, creating and implementing best expertise, solutions, and technologies for business growth.
- UP Air
- UP Horizon
- UP Trust
- MI10
Products and services
- Offline Media Planning
- Digital Media Planning
- Strategic Media Planning
- Performance Marketing
- E-commerce Advertising
- Media Instinct Agency
- United Partners
- Media Instinct Prime (MI10)
Quantifiable outcome
- 97% client retention rate in 2023
- +1 more outcomes
Companies that use Media Instinct Group
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Media Instinct Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Media Instinct Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- UP AircorePart of the Media Instinct Group structure - specialized agency focusing on complex media transactions with high volumes. Operates as an independently managed agency within the group.
- UP HorizoncorePart of the Media Instinct Group structure - partnership agency providing unique customer service and specializing in launching and promoting new brands.
- UP TrustcorePart of the Media Instinct Group structure - agency focused on 10 key clients, providing best expertise, solutions and technology for business growth.
- United PartnerscorePart of Media Instinct Group constellation of agencies. The largest media agency with strong strategic and category expertise.
- MI10corePart of Media Instinct Group constellation of agencies.
- Media PulseminorAssociated agency working with Media Instinct Group.
- RightminorAssociated agency working with Media Instinct Group.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Media Instinct Group competitors and assessment
Company assessmentDirect peers
- Hype Agency: Independent Russian creative and media agency serving enterprise advertisers with integrated media and creative services. Competes with Media Instinct Group for major Russian brand accounts, recognition in Adindex rankings, and enterprise media planning mandates.
- MAER: Russian digital media and AdTech company with media buying capabilities across online channels. Competes with Media Instinct Group in digital media planning, programmatic buying, and performance advertising segments of the Russian ad market.
- Dentsu Russia: Russian operations of Dentsu's media networks including Carat and Dentsu X. Direct competitor in media planning and buying for enterprise advertisers across offline, digital, and performance channels.
- Omnicom Media Group Russia: Russian arm of Omnicom's media networks including OMD, PHD, and Hearts & Science. Directly competes with Media Instinct Group for premium advertiser media planning, buying, and analytics mandates in Russia.
- Publicis Media Russia: Russian operations of Publicis Groupe's media networks including Starcom and Zenith. Direct competitor in strategic media planning, buying, and optimization for major Russian and multinational advertisers.
- GroupM Russia: Russian operations of WPP's GroupM, operating Mindshare, MediaCom, Wavemaker, and EssenceMediacom. Directly competes with Media Instinct Group for enterprise media planning and buying budgets among Russia's largest advertisers across offline and digital channels.
- IPG Mediabrands Russia: Russian operations of IPG Mediabrands including Initiative and UM. Direct competitor for media planning and buying mandates among major Russian and international advertisers headquartered in or active in Russia.
- Havas Media Russia: Russian arm of Havas' global media network. Directly competes with Media Instinct Group in media planning, buying, and integrated communications for enterprise clients in Russia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Media Instinct Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Instinct Group leadership team
Management profileNumber of profiles
Profiles10 records
Media Instinct Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Media Instinct Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Instinct Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Instinct Group
What does Media Instinct Group do?
Media Instinct Group is a B2B media agency group that provides strategic media planning, media buying, and advertising campaign management services to large Russian advertisers and public companies. The group operates as a federation of independent agencies (Media Instinct, United Partners, Media Instinct Prime/MI10) delivering comprehensive multi-channel media solutions across offline and digital channels, with services spanning offline media planning, digital media planning, strategic media planning, performance marketing, and e-commerce advertising.
Is Media Instinct Group a public or private company?
Media Instinct Group is a private company. It is classified as management employee owned and is currently operating.
When was Media Instinct Group founded?
Media Instinct Group was founded in 2006. It employs 251 to 500 people.
Where is Media Instinct Group based?
Media Instinct Group is headquartered in Moscow, Russia, in the Europe region.
How does Media Instinct Group make money?
One revenue line is on record: media buying and planning services.
Who are Media Instinct Group's main competitors?
Direct peers on record are Hype Agency, MAER, Dentsu Russia, Omnicom Media Group Russia, Publicis Media Russia, GroupM Russia, IPG Mediabrands Russia and Havas Media Russia.
Does Media Instinct Group have an API?
No public API is recorded for Media Instinct Group.
What industry is Media Instinct Group in?
Media Instinct Group's product category is Advertising Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 541830 and its SIC code is 7311.