Media Instinct Group

Advertising Servicesmediainstinctgroup.ru

Company typePrivate
Founded2006
HeadquartersMoscow, Russia
Headcount251–500
GTM typeB2B
OfferingServices

Media Instinct Group firmographics

Firmographics

Name: Media Instinct Group
Legal name: АО «МЕДИА ИНСТИНКТ»
Website: https://mediainstinctgroup.ru
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 251–500 employees
Ownership category
akta.pro rank

Media Instinct Group industry classification

Industry

Product category: Advertising Services
NAICS: Media Buying Agencies (541830), Advertising Agencies (541810)
SIC: Services-Advertising Agencies (7311)
akta.pro industry: PRIMARYMPAAABAA
Full-Service Media Planning & Buying
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies
SECONDARYBPAFAAAC
Media Planning, Buying & Optimization
Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

Media planning services
Advertising agency
Media buying
Strategic media planning
Performance marketing

Where Media Instinct Group is headquartered

Location

Headquarters

HQ city: Moscow
HQ country: Russia
HQ region: Europe

Offices1 record

Markets served

Media Instinct Group business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Media buying and planning services: Revenue generated through media buying commissions and agency fees for strategic media planning services to enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Media Instinct Group product offering

Product offering

Core offering

Media Instinct Group is a B2B media agency group that provides strategic media planning, media buying, and advertising campaign management services to large Russian advertisers and public companies. The group operates as a federation of independent agencies (Media Instinct, United Partners, Media Instinct Prime/MI10) delivering comprehensive multi-channel media solutions across offline and digital channels, with services spanning offline media planning, digital media planning, strategic media planning, performance marketing, and e-commerce advertising.

Product overview

Media Instinct Group is a confederation of independent media agencies operating in Russia's advertising industry. The portfolio comprises the core Media Instinct agency (the largest media agency by turnover, ranked #1 in Adindex), the United Partners umbrella (including UP Air, UP Horizon, and UP Trust), and Media Instinct Prime (MI10). The group also partners with Media Pulse and Right agencies. Services span offline media planning, digital media planning, strategic media planning, performance marketing, and e-commerce advertising. The group also operates an Open MI internship program for career development.

Differentiator

Problem solved

Functional benefit

Brands

Media Instinct Prime: Agency focused on 10 clients, creating and implementing best expertise, solutions, and technologies for business growth.
UP Air
UP Horizon
UP Trust
MI10

Products and services

Offline Media Planning
Digital Media Planning
Strategic Media Planning
Performance Marketing
E-commerce Advertising
Media Instinct Agency
United Partners
Media Instinct Prime (MI10)

Quantifiable outcome

97% client retention rate in 2023
+1 more outcomes

Companies that use Media Instinct Group

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Media Instinct Group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Media Instinct Group partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

UP AircoreOthersPart of the Media Instinct Group structure - specialized agency focusing on complex media transactions with high volumes. Operates as an independently managed agency within the group.
UP HorizoncoreOthersPart of the Media Instinct Group structure - partnership agency providing unique customer service and specializing in launching and promoting new brands.
UP TrustcoreOthersPart of the Media Instinct Group structure - agency focused on 10 key clients, providing best expertise, solutions and technology for business growth.
United PartnerscoreOthersPart of Media Instinct Group constellation of agencies. The largest media agency with strong strategic and category expertise.
MI10coreOthersPart of Media Instinct Group constellation of agencies.
Media PulseminorOthersAssociated agency working with Media Instinct Group.
RightminorOthersAssociated agency working with Media Instinct Group.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Media Instinct Group competitors and assessment

Company assessment

Direct peers

Hype Agency: Independent Russian creative and media agency serving enterprise advertisers with integrated media and creative services. Competes with Media Instinct Group for major Russian brand accounts, recognition in Adindex rankings, and enterprise media planning mandates.
MAER: Russian digital media and AdTech company with media buying capabilities across online channels. Competes with Media Instinct Group in digital media planning, programmatic buying, and performance advertising segments of the Russian ad market.
Dentsu Russia: Russian operations of Dentsu's media networks including Carat and Dentsu X. Direct competitor in media planning and buying for enterprise advertisers across offline, digital, and performance channels.
Omnicom Media Group Russia: Russian arm of Omnicom's media networks including OMD, PHD, and Hearts & Science. Directly competes with Media Instinct Group for premium advertiser media planning, buying, and analytics mandates in Russia.
Publicis Media Russia: Russian operations of Publicis Groupe's media networks including Starcom and Zenith. Direct competitor in strategic media planning, buying, and optimization for major Russian and multinational advertisers.
GroupM Russia: Russian operations of WPP's GroupM, operating Mindshare, MediaCom, Wavemaker, and EssenceMediacom. Directly competes with Media Instinct Group for enterprise media planning and buying budgets among Russia's largest advertisers across offline and digital channels.
IPG Mediabrands Russia: Russian operations of IPG Mediabrands including Initiative and UM. Direct competitor for media planning and buying mandates among major Russian and international advertisers headquartered in or active in Russia.
Havas Media Russia: Russian arm of Havas' global media network. Directly competes with Media Instinct Group in media planning, buying, and integrated communications for enterprise clients in Russia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Media Instinct Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Media Instinct Group leadership team

Management profile

Number of profiles

Profiles10 records

Media Instinct Group subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Media Instinct Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Media Instinct Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Instinct Group

What does Media Instinct Group do?

Is Media Instinct Group a public or private company?

Media Instinct Group is a private company. It is classified as management employee owned and is currently operating.

When was Media Instinct Group founded?

Media Instinct Group was founded in 2006. It employs 251 to 500 people.

Where is Media Instinct Group based?

Media Instinct Group is headquartered in Moscow, Russia, in the Europe region.

How does Media Instinct Group make money?

One revenue line is on record: media buying and planning services.

Who are Media Instinct Group's main competitors?

Direct peers on record are Hype Agency, MAER, Dentsu Russia, Omnicom Media Group Russia, Publicis Media Russia, GroupM Russia, IPG Mediabrands Russia and Havas Media Russia.

Does Media Instinct Group have an API?

No public API is recorded for Media Instinct Group.

What industry is Media Instinct Group in?

Media Instinct Group's product category is Advertising Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 541830 and its SIC code is 7311.