Assure Group
Assure Group is a privately held Bangladeshi conglomerate, founded in 2007 and headquartered in Dhaka, that designs, develops, and sells residential and commercial real estate across Dhaka through eight wholly-owned subsidiaries spanning construction, tourism, healthcare, and agriculture.
- Company typePrivate
- Founded2007
- HeadquartersDhaka, Bangladesh
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Assure Group does
Assure Group is a privately held, founder-owned Bangladeshi conglomerate headquartered at Jabbar Tower in Gulshan, Dhaka. Founded in 2007 by Md. Sheikh Shadi, the group has operated for over 17 years and serves individual property buyers, land owners entering joint-venture arrangements, and commercial tenants in the Dhaka metropolitan area. Its primary customers are mid-market families and professionals purchasing residential apartments (1,500-4,500+ sq ft) and businesses acquiring commercial spaces in prime Dhaka locations such as Uttara, Gulshan, Bashundhara, Mohammadpur, Mirpur, Dhanmondi, and Aftabnagar.
The group operates through eight wholly-owned subsidiaries — Assure Development & Design Ltd., Assure Builders Ltd., Assure Properties Ltd., Assure Engineering & Constructions Ltd., Assure Tourism Ltd. (Dera Resort and Spa), Assure Tours and Travels, Assure General Hospital Ltd., and Assure Agro Complex Ltd. — spanning real estate development, construction, engineering, tourism, healthcare, and agriculture. Core construction technology emphasizes compliance with the Bangladesh National Building Code (BNBC) for earthquake-resistant design, use of premium branded materials (Crown Cement, RAK Ceramics), and engagement of "world-class real estate consultants." The group holds RAJUK and REHAB certifications and a registered DPDT trademark.
The business model combines one-time residential and commercial property sales with professional-services revenue from construction, interior design, tourism, hospitality, and healthcare units. Customers access properties via direct-to-consumer sales through the corporate office, property showrooms, and property fairs, supplemented by a multi-channel digital presence (Facebook, YouTube, LinkedIn, Instagram, blog). Sales are facilitated by home-loan partnerships with twelve+ banks and financial institutions (Mutual Trust Bank, Standard Chartered, Dhaka Bank, IPDC, DBH, IDLC, UCB, BRAC Bank, City Bank, and others), enabling multi-year installment plans. Pricing is quote-based and not publicly disclosed; revenue figures are also not publicly disclosed.
Assure Group firmographics
Firmographics- Name
- Assure Group
- Legal name
- Assure Group
- Website
- https://assuregroupbd.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Assure Group is a privately held Bangladeshi conglomerate, founded in 2007 and headquartered in Dhaka, that designs, develops, and sells residential and commercial real estate across Dhaka through eight wholly-owned subsidiaries spanning construction, tourism, healthcare, and agriculture.
- Ownership category
- akta.pro rank
Assure Group industry classification
Industry- Product category
- Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Real Estate Property Managers (53131), Interior Design Services (54141), Management of Companies and Enterprises (55)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industries
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)
Keywords
Where Assure Group is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Assure Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Residential Property Sales: Sale of residential apartments and flats to individual buyers. Properties range from standard to luxury units with sizes between 1,500-4,500+ sq ft. Customers can purchase through installment plans facilitated by banking partners.
- Commercial Property Sales: Sale of commercial spaces including retail, office, and mixed-use properties at strategic locations in Dhaka.
- Construction Services: Building construction services offered through Assure Engineering & Constructions Ltd., including construction for third-party land owners.
- Interior Design Services: Interior solution services for residential, commercial, and hospitality spaces offered as part of property services.
- Tourism and Hospitality: Tourism services including DERA Resort and Spa in Manikganj and Assure Tours and Travels operations.
- Healthcare Services: Hospital services through Assure General Hospital Ltd.
- Agriculture: Agribusiness operations through Assure Agro Complex Ltd.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flexible Installment Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Assure Group product offering
Product offeringCore offering
Assure Group designs, develops, and sells residential apartments and commercial properties across prime Dhaka locations through multiple in-house subsidiaries covering architecture, construction, and property sales. Beyond real estate, the group operates ancillary businesses including interior design, construction services, tourism and resort operations (Dera Resort), travel agency services (Assure Tours and Travels), healthcare (Assure General Hospital), and agriculture (Assure Agro Complex).
Product overview
Assure Group is a diversified conglomerate headquartered in Dhaka, Bangladesh, founded in 2007, operating primarily as a real estate developer with multiple subsidiary companies. The core real estate business offers residential and commercial properties through distinct subsidiary brands: Assure Development & Design Ltd. handles architecture and project design, Assure Builders Ltd. manages construction, and Assure Properties Ltd. oversees sales. Beyond real estate, the group operates complementary businesses including Assure Tourism Ltd. (Dera Resort), Assure Tours and Travels, Assure General Hospital Ltd., Assure Engineering & Constructions Ltd., and Assure Agro Complex Ltd. The company also provides ancillary services including interior design solutions (residential, commercial, corporate, hospitality, retail), construction services, air ticketing, and visa processing. This is not a technology product company—it operates as a traditional real estate and hospitality conglomerate.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Properties Portfolio
Quantifiable outcome
- Earning the trust of thousands of satisfied customers who look forward to upcoming projects
- +2 more outcomes
Companies that use Assure Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Assure Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Assure Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Crown CementcorePremium cement brand used in construction ensuring building quality and durability.
- RAK CeramicscorePremium ceramic tiles supplier for construction finishing work.
- HatilminorFurniture and interior solutions supplier for properties.
- Alibaba Doors & FurnitureminorDoor and furniture solutions provider for construction projects.
- AKSminorConstruction materials supplier.
- KSRMminorSteel and construction materials supplier.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Assure Group competitors and assessment
Company assessmentDirect peers
- Rupayan Group: Bangladeshi real estate developer with residential, commercial, and land-development projects in Dhaka. Comparable to Assure on JV land model, prime Dhaka location focus, and diversified property portfolio.
- Eastern Housing Limited: One of the largest listed real estate developers in Bangladesh, focused on residential apartments in Dhaka. Directly comparable to Assure Group on customer segment (mid-to-upper residential), geography (Dhaka), and product type (multi-story residential developments).
- Sheltech (Bangladesh) Pvt. Limited: Bangladesh real estate and construction company delivering residential and commercial properties in Dhaka and Chattogram. Comparable to Assure on apartment product, code-compliant construction, and customer financing partnerships.
- Building Technology & Ideas Limited (BTI): Bangladesh-based real estate developer with a broad residential and commercial portfolio across Dhaka. Comparable to Assure on integrated design-build model, BNBC-compliant construction, and direct-to-buyer sales via installment plans.
- Anwar Landmark Limited: Dhaka-based real estate developer of residential apartments and commercial complexes. Comparable to Assure on customer segment, installment sales with banking partners, and integrated township developments.
- Navana Real Estate Limited: Dhaka-focused real estate developer with residential apartments, commercial spaces, and integrated townships. Comparable to Assure on product mix, mid-to-upper-income buyer segment, and installment-based sales model.
- Concord Real Estate & Development Ltd. Diversified Bangladeshi conglomerate with a flagship real estate division developing residential and commercial projects in Dhaka. Comparable to Assure in scale, target customer (mid-income and premium segments), and JV-based land aggregation.
Others
- RAK Ceramics: Listed building materials supplier already partnered with Assure Group for ceramic tiles. Adjacent ecosystem peer providing supply-side visibility into Bangladesh construction demand relevant to Assure's project pipeline.
Broad incumbents
- Bashundhara Group: Largest diversified Bangladeshi conglomerate with material real estate, property management, and hospitality operations. Comparable to Assure's conglomerate structure spanning real estate, hospitality, and adjacent sectors, but at significantly larger scale.
Emerging players
- SA Group (Real Estate): Bangladeshi real estate developer focused on Dhaka residential projects. Comparable to Assure on product positioning and direct-to-buyer sales, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Assure Group social profiles
Digital presenceAssure Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assure Group leadership team
Management profileNumber of profiles
Profiles2 records
Assure Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Assure Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assure Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assure Group
What does Assure Group do?
Assure Group designs, develops, and sells residential apartments and commercial properties across prime Dhaka locations through multiple in-house subsidiaries covering architecture, construction, and property sales. Beyond real estate, the group operates ancillary businesses including interior design, construction services, tourism and resort operations (Dera Resort), travel agency services (Assure Tours and Travels), healthcare (Assure General Hospital), and agriculture (Assure Agro Complex).
Is Assure Group a public or private company?
Assure Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Assure Group founded?
Assure Group was founded in 2007. It employs 1 to 10 people.
Where is Assure Group based?
Assure Group is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Assure Group make money?
Seven revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Sales, construction Services, interior Design Services, tourism and Hospitality, healthcare Services and agriculture.
Who are Assure Group's main competitors?
Direct peers on record are Rupayan Group, Eastern Housing Limited, Sheltech (Bangladesh) Pvt. Limited, Building Technology & Ideas Limited (BTI), Anwar Landmark Limited, Navana Real Estate Limited and Concord Real Estate & Development Ltd.. RAK Ceramics is listed as an others. Bashundhara Group is listed as a broad incumbent. SA Group (Real Estate) is listed as an emerging player.
Does Assure Group have an API?
No public API is recorded for Assure Group.
What industry is Assure Group in?
Assure Group's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 236117 and its SIC code is 6552.