AmInvest
AmInvest is the funds management arm of AmBank Group (AMMB Holdings), managing RM52.1 billion AUM across 45 unit trust funds, 13 wholesale funds, 5 PRS, and 2 ETFs in Malaysia. It serves institutional, corporate, and retail investors through IUTAs, CUTAs, EPF i-Invest, and digital platforms.
- Company typePrivate
- Founded1986
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AmInvest does
AmInvest is the brand name for the funds management business of AMMB Holdings Berhad (AmBank Group), comprising AmFunds Management Berhad (incorporated 9 July 1986) and AmIslamic Funds Management Sdn Bhd. It is a Kuala Lumpur-headquartered, Securities Commission Malaysia-licensed fund manager with over 40 years of investing experience and approximately RM52.1 billion in total assets under management as of 31 March 2025, of which RM41.5 billion sits within AmFunds Management Berhad across private mandates and collective investment schemes. The firm operates one of Malaysia's largest fund management franchises, distributing 45 unit trust funds, 13 wholesale funds, 5 private retirement schemes (AmPRS), and 2 exchange-traded funds, alongside Shariah-compliant mandates under AmIslamic Funds Management.
The product suite spans conventional and Shariah-compliant investment solutions across equity, fixed income, mixed assets, and money market categories, with a record of pioneering first-to-market launches including Malaysia's first money market fund (AmCash Management, 1986), first SRI-qualified ETF (FTSE4Good Bursa Malaysia ETF, November 2025 with Bursa Malaysia), and the world's first Shariah-compliant ASEAN equity fund (AmASEAN Equity, 2011, now under termination). Distribution runs through multiple channels: Institutional Unit Trust Advisers (IUTAs), Corporate Unit Trust Advisers (CUTAs), Institutional PRS Advisers, the EPF i-Invest digital platform, digital financial planning platforms, and a direct institutional sales team, supported by regional offices in Penang, Johor Bahru, and Kuching.
AmInvest's revenue model is anchored in AUM-based management fees charged on unit trust funds, wholesale funds, PRS, and ETFs, supplemented by performance-linked structures for some mandates. Customer segments split between institutional investors (pension providers, sovereign funds, government-linked companies, public listed companies, financial institutions), corporate and SME clients, and retail/individual investors. The firm is a PRI signatory since April 2023 and an MCII signatory since April 2021, with proprietary ESG scoring methodology and consecutive Best ESG Manager recognition from Asia Asset Management in 2024 and 2025. Governance is provided by an experienced Board chaired by Jas Bir Kaur, with a leadership transition in April 2025 appointing Kevin Wong Weng Tuck as CEO and ongoing Investment Committee refresh through 2026.
AmInvest firmographics
Firmographics- Name
- AmInvest
- Legal name
- AmFunds Management Berhad [198601005272 (154432-A)] and AmIslamic Funds Management Sdn Bhd [200801029135 (830464-T)]
- Website
- https://aminvest.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AmInvest is the funds management arm of AmBank Group (AMMB Holdings), managing RM52.1 billion AUM across 45 unit trust funds, 13 wholesale funds, 5 PRS, and 2 ETFs in Malaysia. It serves institutional, corporate, and retail investors through IUTAs, CUTAs, EPF i-Invest, and digital platforms.
- Ownership category
- akta.pro rank
AmInvest industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)
- akta.pro secondary industry
- Multi-Asset Fund-of-Funds & Multi-Manager Allocation (FSAAAJAI)
Keywords
Where AmInvest is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices5 records
Markets served
AmInvest business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Fund Management Fees: AmInvest generates revenue through management fees charged on its portfolio of funds, which includes unit trust funds, wholesale funds, private retirement schemes (PRS), and exchange-traded funds (ETFs). These fees are typically calculated as a percentage of assets under management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Unit trust funds with varying risk profiles and asset allocations |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
AmInvest product offering
Product offeringCore offering
AmInvest is a licensed Malaysian fund manager that creates, manages, and distributes a portfolio of conventional and Shariah-compliant investment funds, including 45 unit trust funds, 13 wholesale funds, 5 private retirement schemes (AmPRS), and 2 exchange-traded funds. The funds span equity, fixed income, mixed assets, and money market categories with global geographical exposure, serving individual investors through authorized distributors and institutional clients via direct sales.
Product overview
AmInvest is the brand name for the funds management business of AMMB Holdings Berhad, comprising AmFunds Management Berhad and AmIslamic Funds Management Sdn Bhd. It is a multiple award-winning fund manager based in Malaysia with over 40 years of investing experience, managing approximately RM52.1 billion in total assets under management as of March 2025. The product portfolio includes 45 unit trust funds, 13 wholesale funds, 5 private retirement schemes (AmPRS), and 2 exchange-traded funds managed by AmFunds Management, supplemented by Shariah-compliant Islamic funds managed by AmIslamic Funds Management Sdn Bhd. The company offers both conventional and values-based (Shariah-compliant) investment solutions across equity, fixed income, mixed assets, and money market categories, serving individual investors, institutional clients, and wholesale investors through authorized distributors including IUTAs, Corporate UTAs, and digital platforms. AmInvest has pioneered numerous first-to-market products including Robotech Fund (2018), AmPRS-REITs (2014), AmASEAN Equity (2011, world's first Shariah-compliant ASEAN equity fund), and AmCash Management (1986, Malaysia's first money market fund).
Differentiator
Problem solved
Functional benefit
Brands
- AmWealth: Wealth management brand under AmBank Group that encompasses funds management (AmFunds Management Berhad and AmIslamic Funds Management Sdn Bhd), AmPrivate Banking, and AmBank Wealth Management & Bancassurance.
Products and services
- Unit Trust Funds Conventional and Shariah-compliant unit trust funds spanning equity, fixed income, mixed assets, and money market categories, available to individual and institutional investors through authorized distributors.
- Exchange-Traded Funds (ETFs) Bursa Malaysia-listed ETFs tracking benchmark indices and ESG-screened companies, including the FTSE4Good Bursa Malaysia ETF and the FBM KLCI ETF.
- Private Retirement Scheme (AmPRS) Retirement solutions across asset classes and geographical exposure aligned with investors' retirement needs and risk appetite, distributed through Institutional PRS Advisers and the EPF i-Invest platform.
- Wholesale Funds Institutional-grade fund products for wholesale investors, comprising 13 wholesale funds managed alongside unit trust funds, private mandates, and collective investment schemes.
- AmIslamic Funds (Shariah-Compliant) Shariah-compliant investment solutions managed by AmIslamic Funds Management Sdn Bhd (AIFM) as the delegated investment manager for Islamic funds under AmFunds Management Berhad.
- FTSE4Good Bursa Malaysia ETF Malaysia's first SRI-qualified ETF, tracking companies demonstrating strong ESG practices, jointly launched with Bursa Malaysia.
- FBM KLCI ETF Malaysia's first equity exchange-traded fund tracking the FTSE Bursa Malaysia KLCI index.
- AmCash Management Malaysia's first money market fund providing short-term liquidity management for conservative investors.
- AmIttikal Malaysia's first Shariah-compliant equity fund based on Mudharabah (profit sharing) structure.
- Precious Metals Securities Fund Malaysia's first equity fund investing in gold and other precious metals.
- AmEmerging Markets Bond Malaysia's first emerging market bond fund providing exposure to developing market debt.
- AmBRIC Equity Malaysia's first open-ended fund focusing on Brazil, Russia, India, and China (BRIC) investments.
- AmIslamic Greater China Malaysia's first multi-currency fund investing in the Greater China region.
- AmASEAN Equity World's first Shariah-compliant ASEAN equity fund providing regional exposure to ASEAN markets.
- AmGlobal Sukuk Malaysia's first USD-based global Sukuk fund providing Shariah-compliant global fixed income exposure.
- AmPRS - Tactical Bond Malaysia's first PRS bond offering featuring a tactical bond investment strategy.
- AmPRS - Asia Pacific REITs Malaysia's first PRS REITs offering providing exposure to Asia Pacific real estate investment trusts.
- Robotech Fund Malaysia's first Robotech fund focused on technology and robotics-related investments.
Quantifiable outcome
- RM52.1 billion total assets under management as at 31 March 2025
- +2 more outcomes
Companies that use AmInvest
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
AmInvest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AmInvest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bursa Malaysia BerhadcoreBursa Malaysia and AmInvest jointly launched Malaysia's first SRI-qualified ETF, the FTSE4Good Bursa Malaysia ETF. This milestone product tracks companies demonstrating strong ESG practices and aligns with Malaysia's sustainable economy goals, representing a significant product innovation partnership.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
AmInvest competitors and assessment
Company assessmentDirect peers
- Kenanga Investors Berhad: Malaysian asset management firm providing unit trust funds, wholesale funds, PRS, and private mandates, competing with AmInvest for retail IUTA distribution and institutional mandates.
- Maybank Asset Management Sdn Bhd: Asset management arm of Maybank group offering unit trusts, wholesale funds, ETFs, and PRS, comparable in product breadth and institutional client mix to AmInvest and benefiting from a similar banking-group distribution network.
- CIMB-Principal Asset Management Berhad: Large Malaysian fund manager (joint venture of CIMB and Principal Global Investors) offering comprehensive unit trust, PRS, and wholesale fund ranges across conventional and Shariah-compliant categories, directly competing with AmInvest.
- RHB Asset Management Sdn Bhd: Malaysian asset manager within RHB Banking Group offering conventional and Shariah unit trusts, PRS, and wholesale funds; competes with AmInvest in retail and institutional channels via RHB's banking distribution.
- Public Mutual Berhad: Largest Malaysian unit trust/asset manager and direct competitor to AmInvest, offering unit trust funds, PRS, and wholesale funds across conventional and Shariah-compliant categories to retail and institutional clients in Malaysia.
- Hong Leong Asset Management Berhad: Malaysian fund management firm within Hong Leong Financial Group offering unit trust and wholesale funds including Shariah-compliant products, directly competing with AmInvest in retail distribution.
- AHAM Capital Berhad: Major Malaysian asset management firm (formerly Affin Hwang Asset Management) managing unit trust, wholesale, and PRS funds across conventional and Islamic categories, directly competing with AmInvest in retail and institutional channels.
- Eastspring Investments Berhad: Malaysian subsidiary of Prudential plc's asset management business, offering unit trust, wholesale, PRS, and ETF products across conventional and Shariah-compliant categories with comparable product breadth to AmInvest.
Others
- iFAST Capital Sdn Bhd: Digital distribution platform in Malaysia that aggregates unit trust offerings from multiple providers including AmInvest; relevant as a distribution partner and ecosystem participant rather than a direct fund manager competitor.
Emerging players
- Value Partners Group Limited: Hong Kong-listed asset manager where Mdm Jas Bir Kaur (AmFunds' Board Chair) previously held senior roles; serves Asian equities mandates and is a relevant peer for AmInvest's Greater China and Asia Pacific strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
AmInvest compliance and trust
Trust signalCompliance6 records
AmInvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmInvest leadership team
Management profileNumber of profiles
Profiles13 records
AmInvest subsidiaries and ownership
Company hierarchySubsidiaries1 record
AmInvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmInvest M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmInvest
What does AmInvest do?
AmInvest is a licensed Malaysian fund manager that creates, manages, and distributes a portfolio of conventional and Shariah-compliant investment funds, including 45 unit trust funds, 13 wholesale funds, 5 private retirement schemes (AmPRS), and 2 exchange-traded funds. The funds span equity, fixed income, mixed assets, and money market categories with global geographical exposure, serving individual investors through authorized distributors and institutional clients via direct sales.
Is AmInvest a public or private company?
AmInvest is a private company. It is classified as corporate owned and is currently operating.
When was AmInvest founded?
AmInvest was founded in 1986. It employs 11 to 50 people.
Where is AmInvest based?
AmInvest is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does AmInvest make money?
One revenue line is on record: fund Management Fees.
Who are AmInvest's main competitors?
Direct peers on record are Kenanga Investors Berhad, Maybank Asset Management Sdn Bhd, CIMB-Principal Asset Management Berhad, RHB Asset Management Sdn Bhd, Public Mutual Berhad, Hong Leong Asset Management Berhad, AHAM Capital Berhad and Eastspring Investments Berhad. iFAST Capital Sdn Bhd is listed as an others. Value Partners Group Limited is listed as an emerging player.
Does AmInvest have an API?
No public API is recorded for AmInvest.
What industry is AmInvest in?
AmInvest's product category is Asset Management. Its primary akta.pro industry code is FSAAAEAL, Fund of Funds & Multi-Manager Mutual Funds, with a secondary code of FSAAAJAI, Multi-Asset Fund-of-Funds & Multi-Manager Allocation. Its NAICS code is 523940 and its SIC code is 6282.