Gruetzner

What Gruetzner does

Gruetzner GmbH, founded in 1993 and headquartered in Nuremberg, Germany, is a privately held, family-owned specialist in automatic lubrication systems and complementary maintenance equipment. Its product portfolio comprises electronically controlled single-point and multi-point lubricators (G-LUBE, G-LUBE EM, G-LUBE VIB, Lubricus, Sololube, LUBRICAJO EM, LUB-S) built on diverse drive technologies — chemical reaction, electromechanical, vibration-triggered, and high-pressure delivery up to 60 bar — alongside maintenance accessories such as the IND 160 inductive bearing heater, FIT33 mounting kit, and G-LUBE Filter ventilation dryer, plus a line of standard and specialty lubricants (universal, high-temperature, food-grade, bio). The company serves industrial maintenance buyers across automotive, mining, steel, chemical, food/beverage, energy, paper, and general manufacturing worldwide, supplying named reference customers including Bayer, Nestlé, BASF, Procter & Gamble, Volkswagen, BMW, Vale, ArcelorMittal, Mondelez, Vattenfall, Sappi and Coca-Cola.

Revenue is generated primarily through hardware sales of lubricators, maintenance equipment, consumable lubricants and accessories, supplemented by custom engineering services in which Gruetzner's experts develop bespoke lubrication concepts tailored to individual customer machines. The go-to-market combines direct enterprise field sales with expert consultation for tailored solutions and a dedicated e-commerce storefront (shop.g-lube.com) serving catalog buyers; pricing is unit-based ex-VAT for catalog items and quote-based for custom systems. Distribution is global across 30+ countries, supported by a multilingual website (DE/EN/PT/ES), recurring international trade fair attendance, and an extensive downloads library of catalogs, technical data sheets, and 2D/3D drawings. The firm operates as an owner-managed family business with no disclosed external investors, no acquisitions, and no M&A activity in the public record.

Name

Gruetzner

Legal name

Gruetzner GmbH

Website

https://g-lube.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruetzner GmbH is a privately held German specialist, founded 1993 in Nuremberg, that designs and sells automatic lubrication systems, inductive bearing heaters, and specialty lubricants to industrial maintenance buyers across 30+ countries.

Ownership category

akta.pro rank

Product category

Industrial Lubrication Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ)

akta.pro secondary industry

Industrial & Heavy-Duty Lubricants (IMAEAMAB)

Keywords

• Automatic lubrication systems
• Industrial maintenance equipment
• Bearing mounting tools
• Single-point lubricators
• Lubrication dispensers

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automatic Lubrication Systems: Sale of automatic lubricators (G-LUBE, G-LUBE EM, G-LUBE VIB, Lubricus) and related components for industrial maintenance applications.
2. Maintenance Equipment: Sale of maintenance tools including IND 160 inductive heaters, FIT33 bearing mounting kits, and G-LUBE Filter ventilation dryers along with accessories and spare parts.
3. Lubricants and Cartridges: Sale of lubricating greases and oils including universal grease, high-temperature grease, food-grade grease, and specialized oils in standard and custom formulations.
4. Custom Consultation Services: Development of individual, custom-built lubrication concepts adjusted to customer machines and constructions, provided by company experts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gruetzner GmbH manufactures and sells automatic lubrication systems (single-point and multi-point lubricators including G-LUBE, G-LUBE EM, G-LUBE VIB, Lubricus, Sololube, LUBRICAJO EM, and LUB-S) along with complementary maintenance equipment (IND 160 inductive bearing heater, FIT33 mounting kit, G-LUBE Filter ventilation dryer), lubricants, and accessories for industrial B2B customers. The company develops custom-built lubrication concepts tailored to specific customer machines and systems.

Product overview

Gruetzner GmbH, founded in 1993 and based in Nuremberg, Germany, is a specialist in automatic lubrication systems and maintenance equipment. The product portfolio centers on automatic lubricators (G-LUBE, G-LUBE EM, G-LUBE VIB, Lubricus, Sololube, LUBRICAJO EM, LUB-S) that automatically dispense precise amounts of lubricant at regular intervals, complemented by maintenance equipment (IND 160 bearing heater, FIT33 mounting kit, G-LUBE Filter ventilation dryer) for bearing installation and system protection. The offering also includes various lubricants (greases and oils), accessories (hoses, connectors, batteries, cables, distributors), and lubrication accessories for specific applications like chain lubrication. The company serves industrial maintenance needs across all industries globally with user-friendly, reliable lubrication solutions.

Differentiator

Problem solved

Functional benefit

Brands

• G-LUBE: Electronically controlled single-point lubrication system driven by a chemical reaction. Cost-effective, reliable, safe and ecological.
• G-LUBE EM
• G-LUBE VIB
• Lubricus
• Sololube
• LUBRICAJO EM
• LUB-S
• IND 160
• FIT33
• G-LUBE Filter

Products and services

• G-LUBE Electronically controlled single-point lubrication system driven by a chemical reaction. Designed for most industrial lubrication applications across bearings, chains, gears, motors and machinery; positioned as cost-effective, reliable, safe and ecological.
• G-LUBE EM Temperature-independent high-pressure electromechanical lubrication system for single- and multi-point lubrication applications. Delivers up to 60 bar (870 psi) and maintains consistent output across temperatures.
• G-LUBE VIB Innovative electromechanical lubricator that activates only when a connected sensor registers vibrations, making it suited for intermittent operation of machines and equipment.
• Lubricus Multi-point lubrication system capable of supplying up to 16 lubricating points, operating autonomously in battery mode or via external power supply for industrial plants with dispersed lubrication needs.
• Sololube Electromechanical lubrication system for grease and oil. Operates on battery or 24 VDC with a maximum pressure of 7.5 bar, suitable for automatic lubrication of roller and sliding bearings, racks, open gears or chains.
• LUBRICAJO EM Electromechanical lubrication system series for single and multi-point greasing. Powerful electromechanical drive provides constant and precise lubricant delivery for greases up to NLGI Class 2.
• LUB-S Single-point lubricator that can also function as a multi-point lubrication system using splitters or progressive dividers. Features an extremely compact pump body and low weight for space-constrained areas.
• IND 160 Inductive Bearing Heater Inductive heating device for rapid and safe mounting of roller bearings and ring-shaped metal parts. Uses transformer principle with an induction coil for uniform heating, preventing premature bearing failures from improper mounting.
• FIT33 Bearing Mounting Kit Mounting kit for bearings, bushings, sealing rings and pulleys. Enables safe, precise, damage-free and quick mounting without transmitting force through the rolling elements; suitable for bores 10-50mm and outer diameters 26-110mm.
• G-LUBE Filter Ventilation Dryer Ventilation dryer installed on hydraulic and lubrication system containers to prevent ingress of solid particles and moisture during system ventilation, helping prevent contamination of fluids.
• Lubricants (Greases and Oils) Tested standard lubricants including universal greases, high-temperature greases, high-pressure greases, food-grade greases (NSF-H1 compliant), universal oils, high-temperature chain oils, bio-specialty oils, and food-grade oils.

Quantifiable outcome

• Reduced costs through decreased machine breakdowns and lower lubricant consumption
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Perma-Tec: German specialist in single- and multi-point automatic lubrication systems headquartered in Kinsau, Bavaria - the closest direct head-to-head competitor offering chemical and electromechanical lubricators (Perma Classic, Perma Flex, Perma Star) sold to the same industrial maintenance buyers Gruetzner serves.
• DropsA: Italian (Milan) automatic lubrication systems manufacturer offering single- and multi-point lubricators, progressive distributors, and centralized lubrication skids - addresses the same industrial maintenance use cases as Gruetzner with similar specialty-player positioning.
• Interlube (Elaflex): U.K. automatic lubrication specialist (acquired by Elaflex) selling auto-greasers, oil mist systems, and progressive lubrication for industrial bearing and gear applications - direct specialty competitor comparable in scale and product scope to Gruetzner.
• Bijur Delimon International: U.S./U.K. based automatic lubrication specialist offering single-point and multi-point lubricators, progressive systems, and recirculating-oil lubrication - competes directly with Gruetzner's G-LUBE and Lubricus product families in industrial plants.

Broad incumbents

• SKF Group: Swedish bearing and lubrication conglomerate that acquired Lincoln Industrial and Vogel to offer the Lincoln/Vogel automatic lubrication product lines - competes with Gruetzner with bundled condition-monitoring, service contracts, and global channel scale no small specialist can match.
• Timken Company: U.S. bearing and power transmission company that owns the former Bijur Delimon and Groeneveld lubrication brands - competes with Gruetzner through legacy automatic lubrication offerings typically bundled into bearing sales to heavy industry.
• Schaeffler Group: German automotive and industrial supplier (INA/FAG/Luk) that sells bearing-mounted lubrication solutions and integrates automatic lubrication into broader Industry 4.0 service portfolios - competes with Gruetzner in OEM and large-account contexts where bundled bearing+lubrication offerings win procurement.
• Graco Inc. U.S.-based fluid handling equipment manufacturer with broad automatic lubrication, grease pumping, and dispense product lines serving industrial maintenance and automotive - a much larger competitor with diversified revenue across paint, process, and contractor segments.

Regional players

• Igus GmbH: German polymer plain bearing and energy chain specialist that offers tribologically-optimized self-lubricating bearings partly substituting for automatic lubrication systems - competing for the maintenance-budget wallet in applications where grease-free polymer bearings suffice.

Others

• Castrol Industrial (bp): Global lubricants major that competes indirectly with Gruetzner on the consumable side (industrial greases and oils sold in Gruetzner's online shop) and increasingly on lubrication-management services aimed at plant reliability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gruetzner

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruetzner