Fundación PUPI

What Fundación PUPI does

Fundación PUPI is an Argentine non-profit foundation established in 2001 by former FC Internazionale Milano footballer Javier Zanetti and his wife Paula de la Fuente, operating under the paradigm of comprehensive protection of children's and adolescents' rights. The foundation's core technology is an integrated socio-educational intervention methodology that combines sports, education, culture, health, and digital inclusion as coordinated tools for child and youth development, delivered through a multi-disciplinary team of group leaders, psychologists, social workers, psychopedagogues, speech therapists, early stimulation specialists, and physical education teachers. Its program portfolio spans early childhood support (Mamá Amor, ages 0–3), child and adolescent development (Alternativa de Vida, ages 3–13), substance-use intervention and social reinclusion (Fortalecer/DIAT), socio-sport programs (Inter Campus Argentina, El Deporte Nos Iguala), digital inclusion (Punto Digital), community cultural work (Centro Cultural Comunitario Madre Teresa de Calcuta, Libros Solidarios), and a cross-sector solidarity value chain initiative (Construyendo un Nosotros) that transfers resources and methodology to peer organizations in Argentina and Italy. The foundation is registered in Argentina and also operates through Fondazione PUPI O.n.l.u.s. in Italy.

The foundation is funded through a diversified non-profit revenue model combining individual monthly recurring donations at three tiers (250, 500, and 750 ARS via Mercado Pago), one-time donations, corporate contributions (e.g., Coppel, Grido, Jugueterías My Toys, Boulevard Shopping), in-kind donations of goods and food, and formal government agreements at national, provincial, and municipal levels (SEDRONAR, Ministerio de Desarrollo Social de la Nación, Lotería de la Provincia de Buenos Aires, Municipio de Lanús). Its primary go-to-market is community-embedded delivery in the La Traza neighborhood of Remedios de Escalada (Lanús, Buenos Aires Province), where it serves approximately 550 families among a neighborhood of roughly 5,000 residents living below the poverty line, augmented by satellite projects in Mar del Plata–Batán, Santiago del Estero, and Chaco, and by resource-transfer partnerships with seven projects in Italy. Programs are delivered free of charge to beneficiaries through the foundation's own facilities, in articulation with municipalities, schools, and partner NGOs, with awareness driven by social media, public events, and the high-profile brand of founder Javier Zanetti.

Name

Fundación PUPI

Legal name

Fundación PUPI

Website

https://fundacionpupi.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación PUPI is an Argentine non-profit founded in 2001 by footballer Javier Zanetti that delivers integrated socio-educational, sports, health, cultural, and digital inclusion programs to approximately 550 vulnerable families in La Traza, Lanús, plus satellite projects across Argentina and Italy.

Ownership category

akta.pro rank

Product category

Social Services (Non-Profit Community Programs)

NAICS

Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

International Development & Donor-Funded Education Programs (EDADALAB), Behavioral Health & Substance Use Program Funding (Public Health) (HLAJALAI)

Keywords

• Social services nonprofit
• Community development programs
• Child welfare services
• Youth sports programs
• Early childhood education

Headquarters

HQ city

Remedios De Escalada

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Monthly recurring donations at fixed tiers ($250, $500, $750 ARS) and one-time contributions collected via Mercado Pago platform. Additionally, the organization receives donations of goods, food, and other materials from partners.
2. Corporate and Institutional Partnerships: Resources and support provided by companies, other NGOs, and government organizations as part of the Cadena de Valor Solidaria, including monetary contributions, in-kind donations, and co-investment in social programs.
3. Government Agreements: Funding and operational support through formal agreements with national, provincial, and municipal government bodies for specific programs such as Punto Digital, DIAT/Fortalecer, and Mejor Barrio.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Fundación PUPI delivers a portfolio of free socio-educational, sports, cultural, digital inclusion, and health programs to children, adolescents, pregnant women, mothers, and families in vulnerable situations in the Lanús district of Buenos Aires Province, Argentina. Its programs integrate early childhood support (Mamá Amor), child and adolescent development (Alternativa de Vida), substance use prevention (Fortalecer/DIAT), sports-based inclusion (El Deporte Nos Iguala, Inter Campus Argentina), community digital access (Punto Digital), cultural and reading projects (Libros Solidarios), and a multi-stakeholder solidarity value chain (Construyendo un Nosotros) that channels donor resources to partner organizations.

Product overview

Fundación PUPI is a social impact organization — not a technology product company — operating a portfolio of interconnected socio-educational, sports, cultural, and community programs for children, youth, and families in vulnerable situations. Its core programs span early childhood (Mamá Amor), child and adolescent development (Alternativa de Vida), substance use prevention and social inclusion (Fortalecer/DIAT), and sports-based inclusion (El Deporte Nos Iguala, Inter Campus Argentina). These are complemented by digital inclusion (Punto Digital), a community cultural center, a books/cultural program (Libros Solidarios), and a cross-sector solidarity value chain initiative (Construyendo un Nosotros). The programs share a common methodology centered on rights-based intervention, interdisciplinary teams, and territorial presence, primarily in Remedios de Escalada (Lanús), with an affiliated Italian foundation (Fondazione PUPI O.n.l.u.s.) and satellite projects in Mar del Plata–Batán.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa Mamá Amor A socio-educational program for children aged 0–3, pregnant women, and their families, focused on strengthening parenting capacities through developmental monitoring, nutritional guidance, home visits, maternal swimming (matronatación), and reflection workshops. Aimed at vulnerable families in the Lanús district.
• Programa Alternativa de Vida A socio-educational program for children aged 3–13 and their families that promotes full rights fulfillment across four axes: health (medical coverage, balanced diet), education (school support, recreational trips), sport (football, rugby, swimming), and culture (music, origami, dance, cinema-debate, yoga).
• Programa Fortalecer (DIAT) A social inclusion project implemented under a national government agreement providing integral care for youth and adults in situations of problematic substance use. Includes therapeutic groups, health monitoring, balanced diets, cultural/artistic workshops, recreational activities, and job initiation across multiple territorial stations in Lanús.
• El Deporte Nos Iguala A socio-sports project developed in partnership with local municipalities, focused on strengthening the psycho-physical development of children, adolescents, and youth from vulnerable neighborhoods through sports, recreation, and a rights-based approach.
• Inter Campus Argentina A socio-sports project founded in 2004 by Club Atlético Internazionale Milano and Fundación PUPI, promoting the right to play for children in vulnerable situations using sport and play as educational tools, with specialized coaching training from Inter Campus Milan.
• Programa Punto Digital A socio-educational program implemented under a national government agreement that provides free internet connectivity and access to information technology for the community, including a computer lab, micro-cinema, digital literacy workshops, video conferencing, and digital entertainment spaces at the Centro Cultural Comunitario Madre Teresa de Calcuta.
• Centro Cultural Comunitario Madre Teresa de Calcuta A community cultural center that integrates the foundation's cultural projects and serves as a territorial hub, housing the Punto Digital program, cultural workshops, a popular library, and spaces for articulation with government and civil society programs in Remedios de Escalada.
• Libros Solidarios A cultural project that promotes reading and writing by facilitating book printing and distribution. It runs two initiatives: 'Un centro a la lectura' for AFA football clubs, and '¿Cómo hacemos nuestro libro?' for educational and cultural institutions, covering content creation through to editing and design.
• Programa Construyendo un Nosotros A solidarity value chain strategy that brings together companies, social organizations, government bodies, and individuals to support education and sport-based social projects, providing technical advisory, pedagogical transfer, and resource allocation to civil society organizations in Argentina and Italy.

Quantifiable outcome

• 550 families served in the Municipality of Lanús
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Inter Campus (Club de Fútbol Internazionale Milano)coreStrategic or Co-development Partner · 1 January 2004Inter Campus Argentina is a socio-sport project founded by FC Internazionale Milano together with Fundación PUPI in 2004, promoting the right to play for children in vulnerable situations using sports values as educational tools. Coordinators and specialized coaches from Inter Campus in Milan visit Argentina to develop the project alongside PUPI's team.
• Fondazione PUPI O.n.l.u.s.coreStrategic or Co-development PartnerFondazione PUPI is registered in Italy and its actions are aimed at developing the institution's activities in Argentina, serving as an international bridge for resources and partnerships.
• SEDRONAR (Secretaría de Políticas Integrales sobre Drogas)coreStrategic or Co-development PartnerSEDRONAR is the national drug policy agency. An institutional agreement was signed for cooperation in preventing and addressing problematic substance use. SEDRONAR supports the Fortalecer/DIAT program financially and operationally, and jointly organized the 'La Antena' preventive station.
• Universidad Nacional de Lomas de Zamora (UNLZ)minorStrategic or Co-development PartnerA cooperation agreement was signed to strengthen educational action through joint work between the foundation and the university, including training and capacity building.
• Universidad KennedyminorStrategic or Co-development PartnerA cultural and educational cooperation agreement signed in 2017 provides free university-level courses and workshops (psychology, law, accounting, elderly care) taught by university faculty at the foundation's premises.
• National Government of Argentina (Estado Nacional)coreOthersImplements government programs including Punto Digital (national program) and DIAT/Fortalecer (implemented in agreement with national drug policy). Also partner in the 'Mejor Barrio' plan for sports courts.
• Ministerio de Desarrollo Social de la NacióncoreOthersThe Ministry of Social Development funds the 'Mejor Barrio' plan, which contributed to the construction of the sports complex/playón at the Remedios de Escalada site, with ministers attending the inauguration.
• Gobierno de la Provincia de Buenos Aires / Lotería de la ProvinciacoreOthersThe Provincial Government, through its lottery corporation, has financed the Fortalecer program for three years, supporting the operational costs of DIAT and preventive stations.
• Municipio de LanúscoreOthersThe Municipality of Lanús articulates with the foundation on the 'El deporte nos iguala' program and provides institutional support for various territorial activities. Preventive stations operate in various neighborhoods of Lanús.
• Scholas OccurrentesminorStrategic or Co-development PartnerCo-organized the 2014 Interreligious Party for Peace at Rome's Olympic Stadium, suggested by Pope Francis, which led to the founding of the Construyendo un Nosotros program.
• Seamos UnominorOthersFood donation organization that collaborated with the foundation during COVID-19 to deliver food baskets to vulnerable families in Lanús neighborhoods.
• Banco de Alimentos de la Provincia de Buenos AiresminorOthersFood bank that partnered with the foundation during COVID-19 for food delivery operations in Lanús.
• Coppel ArgentinaminorOthersRetail company that demonstrated social commitment through its '#EsteGraciasEsPara' campaign, donating toys for Christmas celebrations at the foundation.
• Jugueterías My ToysminorOthersToy store that has been a recurring donor, providing toys for Children's Day celebrations at the foundation over multiple years.
• Grido (Helados Grido)minorOthersIce cream company that donated ice cream for the Children's Day celebration event at the foundation's sports complex.
• Boulevard Shopping / Cinema AdrogueminorGTM or Marketing PartnerShopping center and cinema venue that hosted an outing for the Prendete program participants, including movie screening and meal, facilitated by the institution's community relations team.
• Escuela de Surf Costa del SolminorOthersSurf school in Chapadmalal that provided free surf lessons to children from the foundation during summer trips, as part of the Cadena de Valor Solidaria.
• Liga de Fútbol LanusenseminorOthersLocal football league in which the Fortalecer program's women's football team participated in official matches, representing the foundation's sports integration efforts.
• Secretaría de Cultura de LanúsminorOthersMunicipal culture department that provided circus entertainment ('Educa Circo') for the Children's Day celebration at the foundation's sports complex.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Right to Play International: Global NGO using sport and play to improve educational, health, and protective outcomes for children in vulnerable communities. Closely aligned with Fundación PUPI's methodology of leveraging sports as the entry point for integrated socio-educational intervention.
• Inter Campus (FC Internazionale Milano): Inter Campus is FC Internazionale Milano's social-responsibility program using sport for the education and protection of children in vulnerable contexts. It is the direct international counterpart to Fundación PUPI's Inter Campus Argentina and shares methodology, training, and even staff across the two entities.
• Fundación Cimientos: Argentine NGO focused on education and youth development for children and adolescents in vulnerable contexts. Comparable target population and donor/corporate funding model, though its interventions center on scholarships and mentoring rather than PUPI's sports-integrated model.
• Fundación CONIN: Argentine non-profit dedicated to fighting child malnutrition and early childhood developmental vulnerability. Highly comparable to Fundación PUPI because both run NGO-operated early-childhood and family-support programs for low-income Argentine families, often in collaboration with government.
• Scholas Occurrentes: International education-focused foundation (born from Pope Francis's initiative) that partners with Fundación PUPI and runs school- and youth-based programs across Latin America and beyond. Same target beneficiaries and a documented working alliance (Interreligious Party for Peace 2014 → Construyendo un Nosotros).

Emerging players

• streetfootballworld: International network organization that supports local football-for-good NGOs and connects them with funders. Highly comparable methodology (football-based child/youth intervention in vulnerable settings) but acts more as an umbrella and capacity-builder than a direct service provider like PUPI.

Regional players

• Haciendo Camino: Argentine non-profit focused on child nutrition, health, and education in northern provinces. Peer due to overlapping Argentine NGO structure, government relationships, and family-level intervention model, though geographically concentrated in northern Argentina.
• Fundación SES: Argentine foundation promoting adolescent and youth sustainable development through partnerships with grassroots organizations. Comparable as a domestic NGO that channels donor and corporate resources to local projects via partner organizations, mirroring Fundación PUPI's Construyendo un Nosotros model.

Others

• Fundación Nobleza Obliga (or comparable Argentine corporate foundation): Argentine corporate-affiliated foundation running child and education-focused programs. Included as a thematic peer in the Argentine NGO ecosystem that competes for the same corporate CSR donations, government co-funding, and individual donor attention that Fundación PUPI relies on.

Broad incumbents

• Big Brothers Big Sisters International: Global non-profit running mentoring and youth-development programs in vulnerable communities across many countries. A broader incumbent in the same outcome space (children and youth out of risk) that Fundación PUPI targets, with a more standardized and scalable model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fundacionpupi
• YouTubeyoutube.com/channel/UCJpVn8ZPUZFWiWlUz-OW6Ow
• Facebookfacebook.com/FundacionPUPI
• LinkedInar.linkedin.com/company/fundaci%C3%B3n-pupi?trk=public_profile_topcard-current-company
• Instagraminstagram.com/fundacionpupi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundación PUPI