Porsche Littleton

What Porsche Littleton does

Porsche Littleton is a privately-held authorized Porsche franchise dealership located at 5500 S. Broadway, Littleton, Colorado, serving the Denver metropolitan area including Denver, Englewood, Lakewood, Aurora, and Boulder. Founded in 1986, the dealership operates as a Stevinson Porsche Center and Exclusive Manufaktur Partner within the Asbury Automotive Group portfolio (NYSE: ABG) and functions as an authorized retailer of Porsche Cars North America. Its core offering spans the full Porsche lineup — 911, 718, Macan, Macan Electric, Cayenne (including Coupe and E-Hybrid variants), Panamera (including E-Hybrid), Taycan, and Taycan Cross Turismo — alongside pre-owned inventory, Porsche Approved Certified Pre-Owned vehicles (111-point inspection, 2-year/unlimited-mile warranty), trade-in/sell services, factory-certified maintenance and repair, OEM parts, scheduled maintenance plans, and EV service protection up to 10 years/100,000 miles.

Name

Porsche Littleton

Legal name

Porsche Littleton

Website

https://porschelittleton.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Porsche franchise dealership in Littleton, Colorado, owned by Asbury Automotive Group and operated by Stevinson, selling new and pre-owned Porsches and providing certified service to Denver metro luxury vehicle buyers.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership

NAICS

Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Luxury auto dealership
• Porsche vehicles sales
• Automotive service center
• Certified pre-owned cars
• Vehicle financing leasing

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New & Pre-Owned): Primary revenue stream from selling new Porsche vehicles, certified pre-owned vehicles, and used vehicles across various makes and models. Revenue generated from MSRP and marked-up prices on vehicle transactions.
2. Vehicle Leasing: Lease financing through Porsche Financial Services offering monthly lease payments on new Porsche models including 911, Macan, Cayenne, Panamera, and Taycan.
3. Service & Maintenance: Revenue from automotive service including oil changes, brake repairs, transmission service, tire replacement, battery installation, and multi-point inspections performed by certified Porsche technicians.
4. Parts & Accessories: Sale of genuine Porsche parts, Tequipment accessories, and Porsche boutique merchandise.
5. Vehicle Trade-In & Purchase: Purchase of used vehicles from customers with Clicklane-powered instant appraisals, even if customer doesn't purchase from dealership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Porsche Littleton is an authorized Stevinson Porsche Center that sells new and pre-owned Porsche vehicles, certified pre-owned Porsches, and operates a full factory-certified service and parts department. The dealership supports the sales process with in-person showroom sales, the Clicklane online buying platform, financing and leasing through Porsche Financial Services, vehicle trade-ins, and the Exclusive Manufaktur personalization program.

Product overview

Porsche Littleton is a Stevinson Porsche Center and Authorized Porsche Dealer offering a comprehensive portfolio of automotive products and services. The core offering comprises the sale of new Porsche vehicles (including 911, 718, Macan, Macan Electric, Cayenne, Cayenne Coupe, Cayenne E-Hybrid, Panamera, Panamera E-Hybrid, Taycan, and Taycan Cross Turismo) alongside pre-owned vehicles including Porsche Approved Certified Pre-Owned cars with warranty coverage. Supporting the vehicle sales are key service modules including Clicklane (a 100% online buying/selling/trading platform with integrated loan marketplace), Porsche Financial Services (financing and leasing), trade-in programs, and the Porsche Scheduled Maintenance Plan for ongoing vehicle care. Additional offerings include Electric Vehicle Service Protection, Exclusive Manufaktur personalization, and full service/parts operations with certified Porsche technicians using genuine OEM parts.

Differentiator

Problem solved

Functional benefit

Brands

• Clicklane: An online car buying platform powered by Stevinson that enables customers to purchase vehicles entirely online, including trade-in appraisals, financing, and home delivery.

Products and services

• New Porsche Vehicles

Quantifiable outcome

• 111-point inspection for certified pre-owned vehicles
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Stevinson AutomotivecoreStrategic or Co-development PartnerStevinson Automotive is the parent/sister company group for Porsche Littleton. Operates multiple Porsche dealerships and powers the Clicklane platform for online car buying.
• Porsche North AmericacoreChannel Partner/ Reseller/ DistributorOfficial Porsche brand distributor providing vehicles, parts, warranty programs, and brand support to authorized Porsche dealerships.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. franchised auto retailer (FORTUNE 100). Comparable at the public-company peer level for valuation, online retailing investments (AutoNation Express), and EV-readiness strategy.
• Asbury Automotive Group: Parent company of Porsche Littleton and one of the largest U.S. franchised dealer groups (FORTUNE 500). Comparable at the corporate level; provides a benchmark for valuation multiples and operational benchmarks across the group.
• Larry H. Miller Dealerships: Large multi-brand U.S. dealer group (now part of Asbury). Provides benchmark for franchise mix, EV strategy, and digital retailing across similar markets including Colorado.

Emerging players

• Carvana: Online used-car retailer with home delivery and 7-day return policy — a direct functional competitor to Clicklane's online used-car flow and to Porsche Littleton's pre-owned business. Useful peer for online buying benchmarks.

Direct peers

• Porsche Denver: Direct Porsche franchise competitor also serving the Denver metro market. Closest like-for-like comparable given shared OEM, similar customer base, and overlapping trade area.
• Mercedes-Benz of Denver: Luxury German franchise directly competing for the same affluent Denver buyer. Highly comparable in product positioning, transaction size, and service revenue model.
• Audi Denver: Competing German luxury franchise in the same Denver metro area. Comparable customer demographic, similar price points (A4/Q5/e-tron), and similar service economics — useful peer for share-of-wallet comparisons.
• BMW of Denver Downtown: Luxury German OEM franchise in Denver competing for the same premium buyer. Comparable in EV transition profile (BMW iX/i4) and service annuity economics.
• Stevinson Automotive (sister stores): Sister dealerships under the Stevinson umbrella that power the Clicklane platform. Closest operational peers — same management, same back-office technology, same marketing playbook, different OEM brands.

Regional players

• McLaren Denver: Exotic/luxury franchise operating in the same Denver luxury buyer pool. Comparable for ultra-high-net-worth service economics and personalization (MSO) programs analogous to Exclusive Manufaktur.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/porsche80121
• Facebookfacebook.com/porschelittleton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porsche Littleton