SAS Online

What SAS Online does

SAS Online is a Delhi-based online discount brokerage firm founded in 2013 that provides retail traders access to Indian capital and commodity markets. The company offers brokerage services across multiple asset classes — equities, futures and options, currency derivatives, and commodities — on the three primary Indian exchanges: the National Stock Exchange (NSE), Bombay Stock Exchange (BSE), and Multi Commodity Exchange (MCX). It is structured as a private, for-profit entity operating with a small team of 11 to 50 employees, which positions it as a niche or sub-scale player in the Indian discount broking landscape that has been rapidly consolidating around larger platforms.

The platform is delivered through the company's website (sasonline.in), although detailed product, technology, or feature information could not be extracted because the primary source was blocked by a CAPTCHA verification page. No proprietary trading tools, algorithmic execution capabilities, robo-advisory features, API offerings, or differentiated technology stack are documented in the input data. The company is led by two co-founders — Shrey Jain (CEO) and Siddhant Jain (COO) — consistent with a founder-operated, lean organizational model common among early-stage Indian fintechs.

From a business model standpoint, SAS Online is presumed to earn revenue primarily through brokerage commissions, transaction fees, and related trading charges on client activity across the exchanges it is registered with. No disclosed pricing schedule, subscription tiers, or value-added service monetization is available in the source material. With no disclosed funding rounds, investor backing, or active client/AUM figures, the company's scale and capital position relative to larger discount brokers (such as Zerodha, Groww, or Upstox) cannot be determined from the supplied evidence.

Name

SAS Online

Website

https://sasonline.in

Company type

Private

Founded year

2013

Headcount range

11–50 employees

Short description

SAS Online is a Delhi-based online discount brokerage founded in 2013, offering Indian retail traders access to equities, futures and options, currency, and commodities trading on NSE, BSE, and MCX.

Ownership category

akta.pro rank

Product category

Online Discount Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Equities Trade Execution Platforms (ATS/MTF/ECN) (FSAFANAA)

akta.pro secondary industry

Commodity Electronic Trading Platforms (Energy/Metals/Agriculture) (FSAFANAF)

Keywords

• Discount brokerage
• Online stock trading
• Futures and options trading
• Commodity trading platform
• Retail brokerage services

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

SAS Online is an online discount brokerage firm that offers brokerage services for trading in stocks, futures and options, currency, and commodities on Indian exchanges NSE, BSE, and MCX. The firm provides a digital trading interface targeting retail and active traders seeking low-cost multi-asset market access.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Discount Brokerage Services

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• 5paisa Capital: Discount broker offering equities, derivatives, commodities, and currency trading on NSE, BSE, and MCX. Direct competitor in the mass-market discount brokerage tier.
• Upstox (RKSV Securities): Online discount broker offering equities, derivatives, commodities, and currency trading on NSE, BSE, and MCX. Direct competitor with similar discount-pricing model and target retail customer.
• Angel One (Angel Broking): Large Indian retail brokerage offering equities, F&O, currency, commodities, and mutual funds across NSE, BSE, and MCX. Competitor in the same discount/full-service hybrid segment for retail traders.
• Zerodha: India's largest online discount broker, offering equities, F&O, currency, commodities, and mutual funds across NSE, BSE, and MCX. Direct functional equivalent in product scope and target customer (self-directed retail traders), with a much larger installed base — the benchmark competitor for SAS Online.
• Groww: One of India's leading online discount brokers, offering equities, F&O, and mutual funds via NSE/BSE with a mobile-first UX. Serves the same self-directed retail trader segment and competes head-to-head on pricing, charts, and onboarding.
• Sharekhan (BNP Paribas affiliate): Established Indian retail broker offering equities, F&O, commodity, and currency trading on NSE, BSE, and MCX via offline branches plus online platforms. Broader product suite than SAS Online but same underlying broker business and target customer.

Broad incumbents

• Kotak Securities: Bank-affiliated broker offering equities, derivatives, currency, and commodities on NSE, BSE, and MCX. Overlapping retail brokerage product set; broad incumbent in the same market segment as SAS Online.
• HDFC Securities: Bank-affiliated broker offering equities, F&O, currency, commodities, and mutual funds on NSE, BSE, and MCX. Competes in the same retail brokerage space as SAS Online with broader product breadth and captive customer distribution.
• ICICI Direct: Bank-affiliated full-service broker offering equities, derivatives, and mutual funds on NSE/BSE, alongside a wider product portfolio (loans, wealth). Competes with SAS Online for retail investors and operates as a much larger, scaled incumbent.

Emerging players

• Dhani Stocks (by Indiabulls): Technology-driven Indian retail broker offering equities, F&O, currency, and commodities trading with API/algorithmic capability. Comparable via target segment (active, mobile-first traders) and product scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/sasonline999
• Facebookfacebook.com/sasonline999
• LinkedInlinkedin.com/company/sasonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAS Online