BEX Asia

What BEX Asia does

BEX Asia is an annual trade exhibition for the built environment market, organized by RX (Reed Exhibitions), a subsidiary of RELX. The event is held at Marina Bay Sands Expo and Convention Centre in Singapore, with the 2026 edition scheduled for 2-4 September at 9,000 sqm featuring 200+ local and international exhibiting brands and 18+ masterclasses. BEX Asia operates as the anchor exhibition of International Built Environment Week (IBEW), co-organized with BCA International Pte Ltd, and targets architects, contractors, developers, engineers, facility managers, government authorities, and HVAC contractors across the APAC region.

The platform's product architecture consists of a physical annual event supplemented by the Business Builder digital toolkit. This includes a Lead Manager mobile app for QR-badge-based lead capture with offline sync, an Exhibitor Dashboard offering pre-, real-time, and post-event analytics, online Exhibitor Profiles with Essential, Enhanced, and Enterprise tiers, and an Exhibitor Hub portal for stand-related logistics. Additional modules include the Hosted Buyer Programme (pre-scheduled meetings with VIP international buyers), Masterclasses, an Insights Hub content platform, and the IBEW Conference sponsorship program.

Revenue is generated primarily through exhibition space rental across three tiers, multi-tier sponsorship packages (Badge/Lanyard, Beer Networking, IBEW Conference), visitor onsite registration fees of S$20 (with free pre-registration), and services tied to the Hosted Buyer Programme. Distribution combines direct enterprise sales (named contacts Patsy Leung and Racheal Chew at RX), self-serve online directories and registration, and the venue-based hosted buyer channel. The legal operating entity is RELX (Singapore) Pte Ltd, and the event's reach extends through RX's parent RELX, which serves customers in more than 180 countries.

Name

BEX Asia

Legal name

RELX (Singapore) Pte Ltd

Website

https://bex-asia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

BEX Asia is an annual trade exhibition for the built environment market, organized by RX (Reed Exhibitions) at Marina Bay Sands, Singapore. It serves architects, contractors, developers, engineers, facility managers, and government authorities across APAC, anchored in the International Built Environment Week.

Ownership category

akta.pro rank

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Space Rental: Booth/stand rental fees charged to exhibiting companies. Packages include Essential, Enhanced, and Enterprise tiers with varying profile visibility and lead generation capabilities.
2. Sponsorship Packages: Various sponsorship tiers including Badge and Lanyard Sponsor, Beer Networking Sponsor, and IBEW Conference sponsorships offering dual audience reach across exhibition and conference.
3. Visitor Registration Fees: Free pre-registration for industry professionals; S$20 onsite registration fee charged at the venue for walk-in visitors.
4. Hosted Buyer Programme: VIP programme for qualified international buyers with complimentary hotel accommodation, free admission, and pre-scheduled meetings with exhibitors.
5. IBEW Conference Sponsorship: Sponsorship opportunities for the International Built Environment Week conference held alongside BEX Asia, targeting industry authority positioning and networking access.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

BEX Asia is an annual trade exhibition held at Marina Bay Sands, Singapore, serving as the premier APAC destination for the built environment industry. The core offering is the 9,000 sqm three-day physical exhibition hosting 200+ local and international exhibiting brands, complemented by the Business Builder digital toolkit suite (Lead Manager App, Exhibitor Dashboard, Exhibitor Profiles) for exhibitor lead capture and ROI measurement, plus the Hosted Buyer Programme, Masterclasses, Insights Hub, and the co-located IBEW Conference.

Product overview

BEX Asia is a built environment exhibition event featuring a platform-plus-modules architecture. The core offering is the annual BEX Asia Exhibition at Marina Bay Sands, Singapore, supported by the Business Builder digital toolkit suite comprising Lead Manager App, Exhibitor Dashboard, Exhibitor Profiles, and Exhibitor Hub. Additional modules include the Hosted Buyer Programme for VIP buyers, Masterclasses for professional development, Insights Hub for industry knowledge, IBEW Conference for accredited learning, conference sponsorship packages, and promotional materials for exhibitors.

Differentiator

Problem solved

Functional benefit

Brands

• Business Builder: Digital toolkit for exhibitors including exhibitor profiles, exhibitor dashboard, and lead manager for enhanced event ROI
• Lead Manager App
• IBEW Conference
• Hosted Buyer Programme

Products and services

• BEX Asia Exhibition
• Business Builder
• Hosted Buyer Programme
• IBEW Conference Sponsorship Packages
• IBEW Conference

Quantifiable outcome

• 40% increase in interactions with complete exhibitor profiles
• +3 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Camfil Asia PacificminorStrategic or Co-development Partner · 16 January 2026Sustainability partner that supported BEX Asia's tree-planting initiative on 16 January 2026 in support of the National Parks Board's OneMillionTrees movement.
• RX (Reed Exhibitions)coreStrategic or Co-development PartnerRX (Reed Exhibitions) is the global organiser of BEX Asia, leveraging industry expertise, data, and technology to build businesses. RX hosts approximately 350 events annually across 25 countries and 41 industry sectors. RX is part of RELX, a global provider of information-based analytics and decision tools.
• BCA International Pte LtdcoreStrategic or Co-development PartnerBCA International Pte Ltd is a wholly owned subsidiary of the Building and Construction Authority, spearheading the International Built Environment Week (IBEW) in partnership with RX Singapore. BEX Asia is an anchor exhibition of IBEW, Asia Pacific's premier Built Environment event.
• Finn PartnerscoreGTM or Marketing PartnerOfficial PR agency appointed for BEX Asia. Handles all media queries and press relations for the show. Contact: Luke Nazir, Email: [email protected], Tel: +65 6779 5514.
• Marina Bay SandscoreOthersVenue partner for BEX Asia. Marina Bay Sands is triple platinum certified by BCA, US Green Building Council, and Events Industry Council. It is ISO20121 Event Sustainability Management certified and is Singapore's first carbon neutral event venue.
• IBEW Conference PartnerscoreStrategic or Co-development PartnerProgramme partners for the International Built Environment Week conference include WSH (Workplace Safety and Health) Seminar organized by relevant bodies and SGBC (Singapore Green Building Council) Seminar. Dual audience reach across BEX Asia exhibition and IBEW Conference.
• Hotel Partners (Accommodation Deals)minorChannel Partner/ Reseller/ DistributorPartner hotels offering exclusive rates for BEX Asia visitors include Mandarin Oriental, Parkroyal Collection Marina Bay, Pan Pacific Singapore, Capri by Fraser, Mondrian Singapore Duxton, M Hotel Singapore, Mercure ICON Singapore City Centre, Copthorne King's Hotel, Village Hotel Bugis, and Mercure Singapore Bugis.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenbuild (USGBC): Greenbuild is the flagship conference and expo of the U.S. Green Building Council, focused on sustainable building design and construction. It is the closest direct peer to BEX Asia on the 'green building' positioning, combining exhibition, masterclasses, and conference revenue streams serving built-environment professionals.
• Ecobuild (UK): Ecobuild is a UK-based exhibition and conference for sustainable design, construction, and energy efficiency in the built environment. It shares BEX Asia's positioning at the intersection of construction trade show and green-building education, with similar audience of architects, contractors, and developers.
• bauma (Messe München): bauma is the world's leading trade fair for construction machinery, building materials and mining. Like BEX Asia, it is a large-scale physical exhibition with booth rental, sponsorship tiers, and digital exhibitor tools serving the broader built-environment ecosystem, though more weighted toward heavy equipment.
• World of Concrete: World of Concrete is an annual trade exhibition serving the commercial concrete and masonry construction industry. It is comparable to BEX Asia as a multi-day, booth-rental-driven exhibition targeting contractors, developers, and engineers with digital lead-management add-ons.
• The Big 5 (Dubai): The Big 5 is the largest construction and built-environment exhibition in the Middle East, Africa and South Asia region. It is directly comparable to BEX Asia as a multi-day trade show serving architects, contractors, developers, and engineers with booth rental, sponsorship, and digital lead-management monetization.

Broad incumbents

• MIPIM: MIPIM is the leading international real estate exhibition held annually in Cannes, organized by RX (BEX Asia's parent). It targets property developers, investors, and occupiers — an adjacent rather than overlapping audience with BEX Asia, but operates on the same exhibition-business model within RX's portfolio.
• Messe Frankfurt: Messe Frankfurt is a major global exhibition organizer with built-environment-adjacent shows including Light+Building and ISH. It competes with RX for exhibitor and venue partnerships across the international construction and building-technology trade show calendar.
• Informa Markets: Informa Markets is one of the world's largest exhibition organizers, running major built-environment and construction events such as The Big 5 (alongside dmg events) and Cityscape. It competes with RX/BEX Asia for global exhibitor marketing spend across multiple regional construction shows.

Regional players

• BATIMAT: BATIMAT is a leading European building trade exhibition held in Paris, focused on construction, renovation, and building technology. It is a comparable trade exhibition model to BEX Asia but operates primarily in the European market rather than APAC, making it a regional rather than direct competitor.
• ARCHXPO / Singapore Build: ARCHXPO and Singapore Build are regional built-environment exhibitions held in Singapore, targeting architects, developers, and contractors in Southeast Asia. They compete directly with BEX Asia for the same Singapore venue, exhibitor base, and regional buyer audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BEXASIA_
• Facebookfacebook.com/BEXAsia
• LinkedInlinkedin.com/company/good-goods-japan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEX Asia