E-commerce School
- Company typePrivate
- Founded2014
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What E-commerce School does
E-commerce School (legal entity ECOMMERCE SCHOOL s.r.l.) is an Italian private company founded in 2014 and headquartered in Milan with operational offices in Cesena. It operates as a hybrid ecommerce education and agency platform, positioning itself as the first specialized ecommerce training school in Italy for entrepreneurs, managers, and practitioners. The company delivers four interrelated product lines: (1) professional formation (Formazione Ecommerce) including self-paced video courses, live master programs (Ecommerce Heroes, Master Executive, Da Zero a Ecommerce, and the AI-focused Master Breve IA), and customized corporate training; (2) customized consulting (Consulenza Ecommerce) covering strategy, CRO, and analytics; (3) a full-service ecommerce agency (ecommerceschool.agency) implementing Shopify, Shopify Plus, PrestaShop, WooCommerce, Magento builds alongside advertising, marketing automation, and AI tooling; and (4) a vertical events franchise (Ecommerce Food, Beauty & Pharma, Pet conferences, B2B Unlocked, GA Summit).
E-commerce School firmographics
Firmographics- Name
- E-commerce School
- Legal name
- ECOMMERCE SCHOOL s.r.l.
- Website
- https://ecommerce-school.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
E-commerce School industry classification
Industry- Product category
- Ecommerce Education and Consulting
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Retail & E-commerce (EDABALAX)
- akta.pro secondary industries
- Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Sales & Customer Service Training (EDAGANAC), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where E-commerce School is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
E-commerce School business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Consulting Services: Personalized ecommerce consulting including strategy, site optimization, digital marketing, and data analysis services for brands and businesses.
- Full-Service Ecommerce Management: Complete outsourcing of ecommerce operations including platform development, advertising management, and marketing automation.
- Online Courses and Training: Video-based online courses, streaming programs, and master classes on ecommerce topics ranging from beginner to advanced levels.
- Master Programs: Intensive in-person master programs on ecommerce management, entrepreneurship, and AI applied to ecommerce operations.
- Event Tickets and Sponsorships: Revenue from organizing vertical ecommerce conferences and events across various industry sectors in Italy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free courses and video lessons for beginners |
| Subscription | Monthly | Individual online courses on specific ecommerce topics |
| One time/ perpetual license | Pay-as-you-go | Master programs and intensive training |
| Other | Multi-year contract | Corporate consulting and agency services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
E-commerce School product offering
Product offeringCore offering
E-commerce School is an Italian professional training and consulting firm specializing in ecommerce. It delivers structured training (online academy, master programs, workshops), customized ecommerce consulting, and full-service agency services covering platform development, digital advertising, and marketing automation. It also organizes vertical industry conferences and events for the Italian ecommerce ecosystem.
Product overview
E-commerce School is a comprehensive ecommerce education and consulting platform offering a multi-product portfolio consisting of: (1) Academy Corsi Online - an online learning platform with courses covering SEO, advertising, marketing, design, and business planning; (2) Formazione Ecommerce - in-person and online training programs including master courses like Master IA, Master Ecommerce Heroes, and Master Executive; (3) Consulenza Ecommerce - customized consulting for strategy, optimization, and analytics; (4) Ecommerce Agency Services - full-service agency for platform development (Shopify, WooCommerce, Magento, PrestaShop), advertising management, and marketing automation; and (5) Eventi Ecommerce - live events and webinars. The platform also provides specific courses like Corso Da Zero a Ecommerce for beginners and Ecommerce Management for operational training. Founded in 2014, it is Italy's first ecommerce school for entrepreneurs and managers.
Differentiator
Problem solved
Functional benefit
Brands
- Ecommerce Heroes: Master program in ecommerce management for professionals.
- Master Executive in Ecommerce Management
- Da Zero a Ecommerce
Products and services
- Formazione Ecommerce Professional ecommerce training programs including online courses, master classes, webinars, and workshops covering strategy, marketing, advertising, CRO, and platform management. Targeted at entrepreneurs, managers, and practitioners who want to develop or enhance ecommerce skills.
- Academy Corsi Online Online learning management platform offering self-serve video courses covering ecommerce management, SEO, Google Ads, Meta Ads, UX/UI, CRO, and marketing planning. Includes free introductory courses and paid advanced courses accessible via registered accounts.
- Consulenza Ecommerce Bespoke ecommerce consulting engagements covering strategy, site optimization, digital marketing, advertising, and data analysis. Sold to Italian brands and businesses needing external ecommerce expertise.
- Ecommerce Agency Services Full-service agency providing outsourced ecommerce operations including platform development on Shopify, Shopify Plus, PrestaShop, WooCommerce, and Magento; advertising campaign management on Google, Meta, and TikTok; and marketing automation implementation.
- Ecommerce Management I Livello Core training course on the company's proprietary ecommerce management methodology, covering strategic and operational management of an ecommerce business. Sold as a paid online course via the Academy.
- Corso Da Zero a Ecommerce Beginner-level ecommerce course with 28 modules and 12+ hours of video content teaching how to build and scale an ecommerce business from scratch. Targeted at aspiring entrepreneurs with no prior ecommerce experience.
- Master Breve IA sull'operatività per Ecommerce Two-day intensive master program on applying AI tools and prompts to ecommerce operations. Sold as a one-time master program for merchants, agencies, and freelancers.
- Master Ecommerce Heroes Professional master program offering hands-on training for ecommerce practitioners and managers who want to advance their operational skills.
- Master Executive in Ecommerce Management Advanced executive-level master program focused on ecommerce management for experienced managers and senior practitioners.
- Eventi Ecommerce Vertical ecommerce conferences, meetups, and webinars organized in Italy covering sector-specific themes such as Food, Beauty & Pharma, Pet, B2B, and Data Governance. Sold via ticketing and sponsorship.
Quantifiable outcome
- +161% sales growth for Fabbri 1905 premium food ecommerce
- +5 more outcomes
Companies that use E-commerce School
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
E-commerce School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability12 records
Feature3 records
E-commerce School partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Confindustria Emilia-RomagnaminorIndustry association membership demonstrating industry leadership and connection to Italian business community.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
E-commerce School competitors and assessment
Company assessmentRegional players
- MailUp (Growens): MailUp is an Italian email and SMS marketing platform serving SMBs and enterprises with training content for ecommerce marketers. It is a regional peer in Italian marketing automation education, though it does not offer ecommerce consulting or vertical events.
- Talent Garden: Talent Garden is an Italian-founded digital education and coworking network offering courses, master programs, and events across Europe. It overlaps with E-commerce School on professional digital training but operates more broadly across multiple digital disciplines rather than focusing on ecommerce.
Broad incumbents
- HubSpot Academy: HubSpot Academy offers free certified courses in marketing, sales, and CRM that overlap with E-commerce School's marketing automation, SEO, and advertising curriculum. It is a broad incumbent rather than a niche competitor in Italian ecommerce education.
- Shopify Academy: Shopify Academy is Shopify's official free training platform covering ecommerce setup, marketing, and platform operations. It is a broad incumbent that competes with E-commerce School's catalog on foundational ecommerce education, though it does not address the Italian consulting or vertical event segments.
- PrestaShop: PrestaShop is an open-source ecommerce platform whose official training and partner ecosystem overlaps with E-commerce School's platform-specific courses. E-commerce School is itself a PrestaShop Expert partner, making PrestaShop both a partner and an incumbent training alternative.
- BigCommerce University: BigCommerce offers ecommerce platform training and certification programs that overlap with E-commerce School's platform and ecommerce management curriculum. It is a broad incumbent platform vendor rather than a niche training competitor.
Direct peers
- TSW (Tredi School Web): TSW is an Italian digital agency and training provider focused on ecommerce strategy, web development, and digital marketing. It overlaps with E-commerce School across ecommerce consulting, platform implementation, and education offerings in Italy.
- Digital Coach: Digital Coach is an Italian digital training provider offering courses and master programs in digital marketing, ecommerce, and social media. It directly competes with E-commerce School for Italian professionals seeking structured digital career education.
- Ninja Academy: Ninja Academy is an Italian digital marketing and ecommerce training school offering courses, master programs, and events. It is a direct peer competing for the same Italian entrepreneurs and managers seeking ecommerce and marketing education.
Emerging players
- Ecommerce Italia: Ecommerce Italia is an Italian ecommerce news and community platform producing educational content and resources for Italian ecommerce operators. It is an emerging player with partial overlap on free content and community, though it does not offer paid courses or consulting services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
E-commerce School social profiles
Digital presenceE-commerce School compliance and trust
Trust signalCompliance5 records
E-commerce School financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-commerce School leadership team
Management profileNumber of profiles
Profiles7 records
E-commerce School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-commerce School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-commerce School
What does E-commerce School do?
E-commerce School is an Italian professional training and consulting firm specializing in ecommerce. It delivers structured training (online academy, master programs, workshops), customized ecommerce consulting, and full-service agency services covering platform development, digital advertising, and marketing automation. It also organizes vertical industry conferences and events for the Italian ecommerce ecosystem.
Is E-commerce School a public or private company?
E-commerce School is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E-commerce School founded?
E-commerce School was founded in 2014. It employs 11 to 50 people.
Where is E-commerce School based?
E-commerce School is headquartered in Milan, Italy, in the Europe region.
How does E-commerce School make money?
Five revenue lines are on record. Consulting Services are the primary driver. The others are full-Service Ecommerce Management, online Courses and Training, master Programs and event Tickets and Sponsorships.
Who are E-commerce School's main competitors?
Regional players on record are MailUp (Growens) and Talent Garden. Broad incumbents are HubSpot Academy, Shopify Academy, PrestaShop and BigCommerce University. Direct peers are TSW (Tredi School Web), Digital Coach and Ninja Academy. Ecommerce Italia is listed as an emerging player.
Does E-commerce School have an API?
No public API is recorded for E-commerce School.
What industry is E-commerce School in?
E-commerce School's product category is Ecommerce Education and Consulting. Its primary akta.pro industry code is EDABALAX, Retail & E-commerce, with a secondary code of EDAHAHAN, Executive Education & Corporate Programs (Non-degree). Its NAICS code is 611430 and its SIC code is 8200.