Money Fit by DRS

What Money Fit by DRS does

Money Fit by DRS is a nonprofit 501(c)(3) credit counseling and debt relief organization founded in 1996 and operated under the parent entity Debt Reduction Services, Inc. Headquartered in Boise, Idaho (with the firmographics-provided Bohemia, NY address also referenced), the organization serves individual consumers across all 50 U.S. states and the District of Columbia through a remote-first delivery model spanning phone, video conferencing, web-based intake, and email counseling. Since inception, Money Fit has enrolled 130,000+ clients in programs, counseled 650,000+ individuals, and consolidated $1.9 billion in debt through nonprofit programs, maintaining a 4.95/5 average rating across 657+ Google reviews.

The company's core service is nonprofit Debt Management Plans (DMPs) that consolidate eligible unsecured debts (credit cards, medical bills, payday loans, collections) into a single monthly payment without issuing new loans, with Money Fit negotiating reduced interest rates and fee concessions from participating creditors including Discover, American Express, Chase, Citi, Wells Fargo, Capital One, USAA, Bank of America, and Synchrony. Supporting service lines include HUD-approved housing counseling (pre-purchase, mortgage readiness, HOEPA, HECM reverse mortgage, foreclosure prevention), federally required bankruptcy pre-filing and post-discharge counseling courses ($50/case), free credit report reviews with optional paid upgrades ($50-$150), and a comprehensive financial education platform of self-paced courses, calculators, simulators, how-to guides, a weekly podcast, and an annual $1,000 national scholarship. Specialty sub-products offer fee waivers for active-duty military (no fees), veterans, first responders, and teachers (50% enrollment discount).

Money Fit generates revenue from four streams: (1) Debt Management Plan enrollment and monthly participation fees from consumers (not publicly disclosed), (2) fair share contributions from participating creditors—a standard nonprofit credit counseling industry practice, (3) one-time fees for housing counseling ($75-$159) and bankruptcy education ($50/case), and (4) freemium upgrades on credit report analysis ($50-$150). The organization operates with a lean team of 1-10 employees, holds BBB accreditation and memberships in NFCC and FCAA, and is registered with NMLS (ID 1006969). GTM is direct-to-consumer and community-led, relying on content marketing (374+ blog articles), organic SEO across state-specific landing pages, and free educational resources as the top-of-funnel acquisition engine.

Name

Money Fit by DRS

Legal name

Debt Reduction Services, Inc.

Website

https://moneyfit.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Money Fit by DRS is a nonprofit 501(c)(3) credit counseling organization founded in 1996 that provides debt management plans, housing counseling, bankruptcy education, and financial education services to individual consumers across all 50 U.S. states. The organization has enrolled 130,000+ clients and consolidated $1.9 billion in debt via a remote-first delivery model.

Ownership category

akta.pro rank

Product category

Nonprofit Credit Counseling

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

akta.pro secondary industries

Consumer Credit Counseling & Budgeting (FSAEAFAA), Debt Management Plans (DMP) & Consolidation Programs (FSAKAIAJ), Reverse Mortgage Counseling & Consumer Education (HUD-Approved) (FSALAIAG)

Keywords

• Nonprofit credit counseling
• Debt management plans
• Financial education services
• Housing counseling
• Bankruptcy counseling

Headquarters

HQ city

Bohemia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Debt Management Plan Fees: Fees charged to consumers who enroll in nonprofit debt management plans. These fees are explained before enrollment and may vary by state, program rules, and household situation. The organization states it may receive fair share contributions from some creditors.
2. Fair Share Contributions from Creditors: Money Fit may receive fair share contributions from participating creditors when consumers enroll in debt management plans. This is a common nonprofit credit counseling industry practice where creditors contribute to the cost of the program.
3. Financial Education Services: Free financial education is provided at no cost. Some premium educational offerings and certificates may have nominal fees, such as the $100 eHome America homebuyer education course and $50 bankruptcy counseling courses.
4. Housing Counseling Services: HUD-approved housing counseling services with nominal fees ranging from $75 to $159 depending on the service type. Some services are free (foreclosure prevention, homelessness counseling, basic webinars).
5. Credit Report Review Services: Free credit report reviews are provided as part of the nonprofit education mission. Optional paid upgrades include Written Credit Report Analysis ($50) and Strategic Plan for Building or Rebuilding Credit ($150).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Money Fit by DRS is a nonprofit 501(c)(3) credit counseling organization that delivers confidential credit counseling, structured Debt Management Plans (DMPs), HUD-approved housing counseling, federally required bankruptcy counseling and debtor education, and free credit report reviews. The organization works directly with creditors to negotiate reduced interest rates and fee concessions, consolidating eligible unsecured debts into one monthly payment for consumers without taking out new loans. Supporting offerings include free financial education courses, budget calculators, how-to guides, and specialized counseling with fee waivers for military, veterans, first responders, and teachers.

Product overview

Money Fit by DRS is a nonprofit 501(c)(3) credit counseling organization offering a comprehensive suite of financial counseling and education services. The core offerings center on nonprofit credit counseling and Debt Management Plans (DMPs) for managing unsecured debts without new loans. The organization provides specialized programs for military/veterans (with fee waivers), first responders, and teachers (all with 50% discounts). Supporting services include HUD-approved housing counseling (pre-purchase, mortgage readiness, HECM, HOEPA), bankruptcy counseling courses, free credit report reviews, and a robust Financial Education platform featuring self-paced courses, calculators, games/simulators, how-to guides, and video content. Additional offerings include the Money Fit Show podcast and an annual $1,000 National Scholarship. The portfolio is structured around human-led counseling services augmented with self-service digital education tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Nonprofit Credit Counseling
• Debt Management Plan (DMP)
• Debt Relief Services
• Housing Counseling
• Bankruptcy Counseling
• Free Credit Report Review
• Financial Education Courses
• Budget Calculators
• Payday Loan Consolidation
• Collection Debt Help

Quantifiable outcome

• $1.9 billion in debt consolidated through nonprofit programs
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Major Credit Card Issuers and CreditorscoreStrategic or Co-development PartnerMoney Fit maintains working relationships with major credit card issuers including Discover, American Express, OneMain, Credit One, Wells Fargo, USAA, Capital One, U.S. Bank, Citi, Chase, Bank of America, and Synchrony. These creditors participate in nonprofit debt management plans when consumers enroll, potentially offering reduced interest rates and fee concessions. Creditor participation and concessions vary by account and creditor.
• Payday LenderscoreStrategic or Co-development PartnerMoney Fit works with payday lenders including Advance America, Moneytree, eLoan Warehouse, Spotloan, Credit Ninja, Bright Lending, and CashNetUSA to consolidate payday loans into structured repayment plans. These lenders participate in debt management plans when eligible, helping borrowers break the payday loan cycle.
• National Foundation for Credit Counseling (NFCC)coreOthersOrganizational membership in NFCC, a national body promoting professional standards in credit and debt counseling. Membership indicates adherence to industry standards and provides access to industry resources and best practices.
• Financial Counseling Association of America (FCAA)coreOthersOrganizational membership in FCAA, demonstrating commitment to professional standards in financial counseling and access to industry resources, training, and advocacy.
• HUD (U.S. Department of Housing and Urban Development)coreOthersMoney Fit is a HUD-approved nonprofit housing counseling agency, authorized to provide housing counseling services including pre-purchase, foreclosure prevention, reverse mortgage (HECM), and HOEPA counseling.
• eHome AmericaminorOthersExternal provider for the Homebuyer Education Course required by some lenders and programs. Money Fit refers clients to eHome America for this $100 external course. Registration is non-refundable.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cambridge Credit Counseling Corp. Nonprofit credit counseling and debt management agency operating in multiple states with comparable DMP and counseling offerings to Money Fit.
• InCharge Debt Solutions: Nonprofit credit counseling organization offering DMPs, housing counseling, and financial education; competes head-to-head with Money Fit for the same consumer debt and housing client base.
• Take Charge America: Nonprofit credit counseling agency providing DMPs, housing counseling, and financial education nationwide — direct competitor for HUD-approved housing clients and DMP enrollees.
• GreenPath Financial Wellness: Nonprofit 501(c)(3) credit counseling agency offering DMPs, housing counseling, and financial education across all 50 states — a near-identical service portfolio and mission to Money Fit.
• Money Management International: One of the largest nonprofit credit counseling agencies in the U.S., providing DMPs, housing counseling, bankruptcy education, and financial coaching — directly overlapping Money Fit's core offerings.
• Clearpoint Credit Counseling Solutions: Nonprofit credit counseling agency providing DMPs, housing counseling, bankruptcy education, and student loan counseling — a direct twin of Money Fit's nonprofit service stack.
• Consolidated Credit: Nonprofit credit counseling organization with DMPs, financial education, and HUD-approved housing counseling services — closely comparable to Money Fit's geographic and product reach.
• American Consumer Credit Counseling (ACCC): Nonprofit credit counseling agency offering DMPs, housing counseling, bankruptcy education, and financial literacy programs targeted at the same consumer segments Money Fit serves.

Broad incumbents

• National Debt Relief: Large for-profit debt settlement company aggressively marketing to the same consumer segments Money Fit serves with DMPs; serves as the primary for-profit alternative competing for inbound debt leads.
• Freedom Debt Relief: Leading for-profit debt settlement firm and major paid-search advertiser in the consumer debt space; represents the broader for-profit competitive set competing with nonprofit DMP counseling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MoneyFitbyDRS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Fit by DRS