Car City Group
Car City Group (Autostad Groep) is a privately held Belgian multi-brand car dealership in Leuven selling new Stellantis vehicles (Opel, Fiat, Alfa Romeo, Jeep, Abarth, Lancia) and multi-brand used cars, with integrated financing, aftersales, bodywork, and fleet services for private and business customers.
- Company typePrivate
- Founded2008
- HeadquartersHerent, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Car City Group does
Car City Group, operating commercially as Autostad Groep, is a privately held multi-brand automotive dealership group headquartered in Herent (Leuven), Belgium. The company sells new vehicles as an authorised dealer for six Stellantis brands — Opel, Fiat, Alfa Romeo, Jeep, Abarth, and Lancia — and runs a multi-brand pre-owned vehicle programme ("Autostad Used Cars" / "Autostad Selected") covering all makes, including Tesla, BMW, Mercedes-Benz, Audi, Peugeot, and Leapmotor. Operations span two physical sites in the Flemish Brabant region: a showroom and service facility at Brusselsesteenweg 3, Herent, and a workshop in Haacht, with a stated inventory of over 400 new and young used vehicles at any given time.
The business model combines transactional vehicle sales (retail and commercial/fleet, with VAT-deductible options for business buyers) with recurring aftersales revenue from maintenance, bodywork, mechanical repair, parts, and roadside assistance. A financing arm ("Onze Financiële Dienst") arranges classic installment loans and balloon credit at a representative 5.99% JKP through a partner lender, and a Car-Pass mileage and accident-history verification is integrated across inventory listings. The company also participates in the Opel Electric All In EV ownership programme, bundling an 8-year battery warranty, charging access across 750,000+ public charge points, and connected services into new Opel EV sales.
Customer segments are split between private individuals (purchase, financing, and personal-vehicle aftersales) and SME/corporate buyers (company cars, light commercial vehicles such as the Fiat Doblo and Fiat Professional range). The company employs roughly 11–50 people (with approximately 19 named staff across sales, aftersales, accounting, bodywork, parts, and detailing functions), is founder-led by Nicolas Moorkens, and has been a "Erkend hersteller" (certified repairer) for ten years. It distributes through its own website (autostadgroep.be), a dedicated used-car storefront (autostadselected.be), and physical showrooms, with social media presence on Instagram and Facebook. There is no evidence of external investors, private-equity backing, or M&A activity; the company is closely held and operationally self-funded.
Car City Group firmographics
Firmographics- Name
- Car City Group
- Legal name
- Autostad Used Cars bvba
- Website
- https://autostadgroep.be
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Car City Group (Autostad Groep) is a privately held Belgian multi-brand car dealership in Leuven selling new Stellantis vehicles (Opel, Fiat, Alfa Romeo, Jeep, Abarth, Lancia) and multi-brand used cars, with integrated financing, aftersales, bodywork, and fleet services for private and business customers.
- Ownership category
- akta.pro rank
Where Car City Group is headquartered
LocationHeadquarters
- HQ city
- Herent
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Car City Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales: Primary revenue from sales of new vehicles (as authorized dealer for Opel, Fiat, Alfa Romeo, Jeep, Abarth, Lancia) and used vehicles from all brands. Both retail and business customers served.
- Vehicle Financing: Financing products offered including classic installment loans (JKP 5.99%) and balloon credit structures. The company acts as credit intermediary for partnered financial services.
- Maintenance and Repair Services: Workshop services for bodywork (carrosserie), mechanical repairs, and general maintenance. Certified repairer (Erkend hersteller) for 10 years with facilities in Haasrode and Leuven.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | New vehicles from authorized dealer brands (Opel, Fiat, Alfa Romeo, Jeep, Abarth, Lancia) |
| Unit Pricing | Monthly | Used/young used vehicles from all brands |
| Other | Monthly | Classic vehicle financing (lening op afbetaling) |
| Other | Monthly | Balloon credit financing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Car City Group product offering
Product offeringCore offering
Car City Group, trading as Autostad Groep, is a multi-brand automotive dealership in the Leuven region of Belgium. It sells new vehicles as an authorized dealer for Opel, Fiat, Alfa Romeo, Jeep, Abarth and Lancia, alongside young and pre-owned used cars of all makes, and provides after-sales maintenance, repair, bodywork and vehicle financing services.
Product overview
Autostad Groep operates as a multi-brand car dealership group in the Leuven region of Belgium, acting as an authorised dealer for Opel, Fiat, Alfa Romeo, Jeep, Abarth, and Lancia (as listed on the homepage), alongside a broad multi-brand used-vehicle programme branded as 'Autostad Used Cars'. The core offering is structured around five interlocking product lines: (1) new vehicle sales under the authorised brand portfolio — including Opel (compact to SUV, including electric Corsa, Grandland, Astra), Fiat (city cars to commercial vans, including 500e and Doblo), Alfa Romeo (Junior, Tonale, Stelvio, Giulia, with hybrid and electric variants), Jeep (Avenger and Compass in ICE, hybrid, and BEV forms), Abarth (595 Competizione and 600e Competizione electric), and Lancia; (2) young used-vehicle stock (stockwagens) drawn from the brand portfolio and other manufacturers such as Tesla, BMW, Mercedes-Benz, Audi, Peugeot, and Leapmotor; (3) multi-brand pre-owned vehicles of all makes and ages under the 'Autostad Used Cars' programme, backed by a 12-month seller warranty; (4) commercial and fleet vehicle solutions; and (5) after-sales services (maintenance, repair, bodywork, roadside assistance, and parts) delivered through company-operated garages in Haasrode and Leuven. Supporting services include financing arrangements (classic and balloon credit), Car-Pass mileage/accident history verification, and the Opel Electric All In EV ownership package. The group holds itself out as offering a choice from over 400 new and young used vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Autostad New Cars Sale of new passenger vehicles from the authorised brand portfolio covering Opel, Fiat, Alfa Romeo, Jeep, Abarth and Lancia, supported by factory warranties and brand-specific extended warranty programmes (up to 8 years/160,000 km for Opel and Fiat). For private and business buyers.
- Autostad Stock Cars Sale of young second-hand vehicles (stockwagens) sourced from the brand portfolio and other manufacturers, typically with low mileage and recent model years, covering brands such as Tesla, BMW, Mercedes-Benz, Audi, Peugeot and Leapmotor.
- Autostad Used Cars Broad multi-brand pre-owned vehicle programme offering used cars of all makes and ages, backed by a 12-month seller warranty on hidden defects for second-hand and already-registered vehicles.
- Autostad Commercial Vehicles Commercial and light-commercial vehicle sales and fleet solutions for businesses, including light vans and work vehicles such as the Fiat Doblo and Fiat Professional range.
- Autostad After-Sales Services Maintenance, repair, bodywork (carrosserie), roadside assistance and parts supply services delivered through company-operated garages in Haasrode and Leuven, with a stated 10-year commitment to post-purchase customer support.
- Financing Services Vehicle financing solutions including classic installment loans and balloon credit arranged through the company's financial services partner ('Onze Financiele Dienst'), with representative annual percentage rates (JKP) from 5.99%.
- Car-Pass Verification Third-party mileage and vehicle history verification service (Car-Pass) offered on all listed vehicles, providing CO2 emissions data, Euro emission norm compliance and an accident-damage indicator.
Quantifiable outcome
- Over 400 new and young used vehicles available in stock
Companies that use Car City Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Car City Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Car City Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stellantis (Opel, Fiat, Alfa Romeo, Jeep, Abarth, Lancia)coreAutostad is an authorized dealer/distributor for multiple Stellantis brands including Opel, Fiat, Alfa Romeo, Jeep, Abarth, and Lancia. As a franchise dealer, they sell new vehicles from these brands and provide aftersales service under manufacturer warranties.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Car City Group competitors and assessment
Company assessmentRegional players
- Pendragon plc: UK-based multi-brand automotive retailer with franchised and used-car operations, including a strong volume-brand presence. Comparable model to Car City Group as a multi-brand volume franchised dealer with service operations, primarily serving the UK market.
- Lou Bachrodt Automotive: Privately held US multi-brand new and used car dealer group with body shop and service operations. Comparable as a privately held, multi-brand, integrated dealership business model, though operating in the US market.
- Vertu Motors: UK-listed multi-brand car dealership group operating volume-brand franchised dealerships with integrated aftersales. Directly comparable in business model (franchise dealer + service), though focused on the UK market rather than Belgium.
Broad incumbents
- Inchcape plc: London-listed global multi-brand automotive distributor with a substantial European distribution and retail footprint. Comparable as a multi-brand distribution and dealer operator, but at materially larger scale and listed status.
- Colruyt Group: Belgian retail conglomerate with automotive activities (DATS 24 / car-related services). Comparable as a Belgian-headquartered company with automotive retail exposure, though primarily a non-automotive retail conglomerate.
- D'Ieteren: Belgian-headquartered automotive distribution group, listed on Euronext Brussels. Operates one of the largest multi-brand dealer networks in Belgium, including Stellantis franchises, making it the most direct broad-incumbent comparison for Car City Group's authorized dealership model.
Direct peers
- Emil Frey Group: Swiss family-owned automotive retail and wholesale group operating multi-brand dealerships across several European markets. Comparable to Car City Group in being a private/family-controlled, multi-brand dealer with integrated sales, service, and parts operations.
- Hedin Mobility Group: European multi-brand automotive dealer group with operations in Belgium, the Netherlands, Germany, Sweden and the UK. Directly comparable business model to Car City Group as a multi-brand authorized dealer with full sales, service, and fleet capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Car City Group social profiles
Digital presenceCar City Group compliance and trust
Trust signalCompliance1 record
Car City Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Car City Group leadership team
Management profileNumber of profiles
Profiles4 records
Car City Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Car City Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Car City Group
What does Car City Group do?
Car City Group, trading as Autostad Groep, is a multi-brand automotive dealership in the Leuven region of Belgium. It sells new vehicles as an authorized dealer for Opel, Fiat, Alfa Romeo, Jeep, Abarth and Lancia, alongside young and pre-owned used cars of all makes, and provides after-sales maintenance, repair, bodywork and vehicle financing services.
Is Car City Group a public or private company?
Car City Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Car City Group founded?
Car City Group was founded in 2008. It employs 11 to 50 people.
Where is Car City Group based?
Car City Group is headquartered in Herent, Belgium, in the Europe region.
How does Car City Group make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Financing and maintenance and Repair Services.
Who are Car City Group's main competitors?
Regional players on record are Pendragon plc, Lou Bachrodt Automotive and Vertu Motors. Broad incumbents are Inchcape plc, Colruyt Group and D'Ieteren. Direct peers are Emil Frey Group and Hedin Mobility Group.
Does Car City Group have an API?
No public API is recorded for Car City Group.