CommUSA
CommUSA is a wholly-owned BearCom subsidiary and Motorola two-way radio dealership, selling MOTOTRBO portable and mobile radios, cellular PTT devices, accessories, rentals, and repair services to enterprise and industrial customers across construction, manufacturing, utilities, and other verticals.
- Company typePrivate
- Founded1989
- HeadquartersEscondido, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CommUSA does
CommUSA is a wholly-owned operating subsidiary of BearCom Group, Inc., and functions primarily as a Motorola authorized two-way radio dealership operating under the BearCom brand. Headquartered at 2229 Enterprise Street in Escondido, California, the company was founded in 1989 and serves as a regional commercial front for BearCom's broader North American operation, which spans 80+ locations, 1,300+ team members, and 350+ service technicians. CommUSA sells, rents, and repairs Motorola MOTOTRBO portable and mobile radios and accessories, and provides related professional services to enterprise and industrial customers.
The company's product portfolio is centered on the Motorola MOTOTRBO platform, including the R2, R5 (launched in 2025), and R7 portable radios; the MOTOTRBO Ion smart radio (the first two-way radio with full Android OS and Google Play Store access); cellular push-to-talk devices leveraging WAVE PTX; mobile vehicle radios; and repeaters. Supporting these are accessories (batteries, headsets, microphones, earpieces, chargers, antennas, carry cases) and integration with Motorola's broader ecosystem, including Capacity Max trunking, IP Site Connect, WAVE OnCloud, body-worn cameras (VB400), and Avigilon video systems. Technical differentiators marketed by the company include adaptive dual-microphone noise suppression, intelligent audio with automatic volume adjustment, SINC+ noise cancellation, MIL-STD-810 ruggedization, and IP66/IP67/IP68 environmental sealing.
CommUSA's revenue model combines one-time hardware sales, usage-based equipment rentals, recurring airtime subscriptions (24-month minimum terms with auto-renewal), and professional repair services. As the largest Motorola channel partner in North America, the company carries the nation's largest Motorola two-way radio inventory and rental fleet. Go-to-market is consultative, combining a website storefront with field-based enterprise sales and trade-in promotions (May 18 to October 3, 2026) to drive upgrade cycles. Customer segments are diversified across construction, manufacturing, utilities and energy, transportation and logistics, retail, hospitality, and private security verticals, all primarily in the United States with some Canadian exposure through the parent.
CommUSA firmographics
Firmographics- Name
- CommUSA
- Legal name
- BearCom Group, Inc.
- Website
- https://commusa.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CommUSA is a wholly-owned BearCom subsidiary and Motorola two-way radio dealership, selling MOTOTRBO portable and mobile radios, cellular PTT devices, accessories, rentals, and repair services to enterprise and industrial customers across construction, manufacturing, utilities, and other verticals.
- Ownership category
- akta.pro rank
CommUSA industry classification
Industry- Product category
- Two-Way Radio Communications Hardware
- NAICS
- Telecommunications Resellers (517121), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Radiotelephone Communications (4812), Retail-Radio, Tv & Consumer Electronics Stores (5731), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Rugged Smartphones & Push-to-Talk Devices (HDACALAI)
- akta.pro secondary industry
- Wearables & Personal Electronics Distribution (CRAOACAI)
Keywords
Where CommUSA is headquartered
LocationHeadquarters
- HQ city
- Escondido
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CommUSA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Inventory and Supply Chain (Motorola radio and accessory procurement), Personnel (350+ service technicians, sales consultants, and support staff), Operations (80+ physical locations across North America for sales, service, and logistics), Marketing or Sales (consultative field sales, trade-in promotions, website, expert consultation), Technology or R&D (WAVE PTX airtime infrastructure, software/app ecosystem integration)
Revenue model
- Two-Way Radio Sales: Sale of Motorola two-way radios including portable radios, mobile radios, and accessories such as batteries, chargers, earpieces, headsets, microphones, and antennas.
- Equipment Rental: Two-way radio rentals with the largest rental fleet in North America. Rental Equipment Loss Protection Program available with 15% additional charge for covered items.
- Airtime Subscription Services: Subscription-based two-way radio communication service (Airtime Service). Subscribers pay monthly fees for cellular/satellite-based communication services.
- Repair Services: Professional repair services with over 350 service technicians and 80+ locations across America for rapid, reliable support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | MOTOTRBO R7 Trade-in Promotion |
| One time/ perpetual license | Multi-year contract | MOTOTRBO R5 Trade-in Promotion |
| One time/ perpetual license | Multi-year contract | MOTOTRBO R2 Trade-in Promotion |
| Usage-based | Monthly | Rental Equipment Loss Protection Program |
| Subscription | Monthly | Airtime Subscription Service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
CommUSA product offering
Product offeringCore offering
CommUSA sells Motorola MOTOTRBO two-way radios (R2, R5, R7, and Ion smart radio), mobile radios, cellular push-to-talk radios, and repeaters, alongside accessories and professional services including the largest radio rental fleet in North America, repair services with 350+ technicians, and airtime subscriptions. The company operates as Motorola's largest channel partner and a BearCom brand, providing mission-critical voice communication solutions to businesses and government organizations.
Product overview
CommUSA is a Motorola Two-Way Radio Dealership operating as a BearCom Brand, offering a comprehensive portfolio of Motorola MOTOTRBO two-way radio products and communication solutions. The core product lineup centers on the R Series radios (R2, R5, R7) and the Ion smart radio with Android integration, complemented by portable radios, mobile vehicle radios, cellular PTT radios, and repeaters. The company provides a full ecosystem approach with accessories (batteries, headsets, microphones, earpieces, chargers, antennas, carry cases) and services (rentals and repairs) supporting the hardware portfolio. With 80+ locations and 1,300+ employees, CommUSA serves as the nation's largest Motorola two-way radio dealer offering the largest inventory, technical expertise, and nationwide service support.
Differentiator
Problem solved
Functional benefit
Products and services
- MOTOTRBO R7 Next-generation intrinsically safe digital two-way radio with adaptive dual-microphone noise suppression, audio at up to 107 phons, built-in Wi-Fi and Bluetooth, GPS, and compatibility with Capacity Max, IP Site Connect, and WAVE PTX. Designed for demanding industries with IP66/IP68 ratings and MIL-STD-810 compliance.
- MOTOTRBO R5 Compact and rugged two-way radio with intelligent audio that auto-adjusts volume, Bluetooth 5.2, dual-band Wi-Fi, IP67 rating, MIL-STD-810G certification, and intrinsically safe options for hazardous environments.
- MOTOTRBO R2 Durable professional-grade two-way radio successor to the Motorola CP200, featuring SINC+ noise cancellation, MIL-STD-810 certification, IP55 rating, support for analog and digital modes, designed for construction, manufacturing, retail, and private security use cases.
- MOTOTRBO Ion First two-way radio with full Android OS integration and Google Play Store access, combining push-to-talk voice with Android-based app functionality. Features a 4-inch color touchscreen, multi-network connectivity (Wi-Fi, Bluetooth, LTE, GPS), MIL-STD-810 compliance, intrinsic safety options, and integration with body-worn cameras and Avigilon video systems.
- Mobile Two-Way Radios Vehicle-mounted or base-station two-way radios providing clear, dependable voice communication for fleet dispatch operations, route coordination, and base-station use in transportation, logistics, and field service operations.
- Cellular Push-to-Talk Radios Cellular PTT radios combining traditional two-way radio push-to-talk functionality with expansive cellular network coverage, enabling seamless wide-area communication across multiple sites, regions, or nationwide without traditional radio range limitations.
- Repeaters Signal amplification infrastructure equipment that extends two-way radio coverage and improves communication range across sites and geographies.
- Two-Way Radio Rentals Rental service providing temporary access to two-way radios from the largest rental fleet in North America, suitable for events and short-term communication needs. Includes an optional Rental Equipment Loss Protection Program at 15% additional charge on covered items.
- Two-Way Radio Repairs Professional repair services for two-way radio equipment, supported by over 350 service technicians and 80+ locations across America, providing rapid and reliable maintenance for customer communication systems.
- Airtime Subscription Service Subscription-based push-to-talk airtime communication service providing cellular and satellite network connectivity for two-way radios. Subscribers pay monthly fees in advance with a 24-month minimum contract term and automatic month-to-month renewal.
Quantifiable outcome
- Motorola R7 delivers audio at 102-107 phons (four times louder than shouting conversation)
- +3 more outcomes
Companies that use CommUSA
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
CommUSA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature5 records
CommUSA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Motorola SolutionscoreCommUSA is a Motorola authorized two-way radio dealership and BearCom brand. As Motorola's largest channel partner, CommUSA offers the nation's largest Motorola two-way radio inventory including MOTOTRBO R Series, Ion, and related accessories. The partnership includes access to MOTOTRBO app ecosystem and subscription services like WAVE PTX.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
CommUSA competitors and assessment
Company assessmentDirect peers
- KENWOOD (JVCKENWOOD): Manufacturer of professional two-way radios (NEXEDGE, TK series) sold through dealer networks into the same industrial, public safety, and commercial verticals as CommUSA. Comparable as an alternative brand buyers weigh against Motorola in fleet decisions.
- Hytera Communications: Global manufacturer and direct competitor to Motorola in DMR/Push-to-Talk two-way radios, serving the same enterprise verticals (public safety, utilities, transportation, construction). Comparable as a competing two-way radio brand and channel program that buyers may evaluate instead of CommUSA's Motorola offering.
- Midland Radio: Manufacturer and seller of two-way radios, CB radios, and consumer/light-commercial PTT products sold through retail and dealer channels. Comparable in product category (two-way radio retail and distribution), though weighted more toward consumer/SMB versus CommUSA's enterprise focus.
Emerging players
- Zello: Smartphone-native push-to-talk app widely used as a low-cost alternative to dedicated two-way radios across logistics, hospitality, and construction. Comparable as a potential substitute that erodes the value proposition of CommUSA's hardware sales.
- JPS Communications (Raytheon) / ACU-T / Orion Labs: Push-to-talk over cellular (POC) providers targeting enterprise field workforces with smartphone and rugged device solutions. Comparable as emerging alternatives to traditional two-way radio that compete for the same use cases CommUSA addresses.
Broad incumbents
- Motorola Solutions: Manufacturer of the entire MOTOTRBO product line that CommUSA resells. The upstream vendor and channel principal — comparable as the source of CommUSA's revenue and the strategic counterparty for the entire portfolio.
- L3Harris Technologies: Major provider of mission-critical communications, including two-way radios, PTT, and integrated command/control for public safety, utilities, and transportation. Comparable as a higher-end alternative to the MOTOTRBO line for large enterprise and government customers CommUSA serves.
- BearCom Group, Inc. Direct parent of CommUSA and the largest integrator of mission-critical voice, security, and data solutions in North America. Operates 80+ locations and 1,300+ employees, offering the same Motorola portfolio plus broader video/security integration — comparable because CommUSA is essentially a regional brand under BearCom.
Others
- CDW Corporation: Large multi-brand technology reseller serving enterprise and government buyers across hardware, communications, and unified communications. Comparable as an alternative enterprise procurement channel where PTT/UC solutions may be sourced instead of a specialty Motorola dealer.
- BlackBox (AGC Networks) / Presidio: Large IT solutions integrators serving enterprise and government with communications, networking, and collaboration stacks, including UCaaS that may displace dedicated radio deployments. Comparable as adjacent ecosystem participant that can substitute or complement CommUSA's offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CommUSA social profiles
Digital presenceCommUSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CommUSA leadership team
Management profileNumber of profiles
CommUSA subsidiaries and ownership
Company hierarchySubsidiaries1 record
CommUSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CommUSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CommUSA
What does CommUSA do?
CommUSA sells Motorola MOTOTRBO two-way radios (R2, R5, R7, and Ion smart radio), mobile radios, cellular push-to-talk radios, and repeaters, alongside accessories and professional services including the largest radio rental fleet in North America, repair services with 350+ technicians, and airtime subscriptions. The company operates as Motorola's largest channel partner and a BearCom brand, providing mission-critical voice communication solutions to businesses and government organizations.
Is CommUSA a public or private company?
CommUSA is a private company. It is classified as corporate owned and is currently operating.
When was CommUSA founded?
CommUSA was founded in 1989. It employs 11 to 50 people.
Where is CommUSA based?
CommUSA is headquartered in Escondido, United States, in the North America region.
How does CommUSA make money?
Four revenue lines are on record. Two-Way Radio Sales are the primary driver. The others are equipment Rental, airtime Subscription Services and repair Services.
Who are CommUSA's main competitors?
Direct peers on record are KENWOOD (JVCKENWOOD), Hytera Communications and Midland Radio. Emerging players are Zello and JPS Communications (Raytheon) / ACU-T / Orion Labs. Broad incumbents are Motorola Solutions, L3Harris Technologies and BearCom Group, Inc.. Others are CDW Corporation and BlackBox (AGC Networks) / Presidio.
Does CommUSA have an API?
No public API is recorded for CommUSA.
What industry is CommUSA in?
CommUSA's product category is Two-Way Radio Communications Hardware. Its primary akta.pro industry code is HDACALAI, Rugged Smartphones & Push-to-Talk Devices, with a secondary code of CRAOACAI, Wearables & Personal Electronics Distribution. Its NAICS code is 517121 and its SIC code is 4812.