Elite Properties

What Elite Properties does

Elite Properties is a privately held, family-owned real estate development and property management firm headquartered in Watchung, New Jersey. The company develops, owns, and operates a portfolio of approximately nine luxury residential and mixed-use properties across New Jersey suburbs, including Maplewood Crossing, Scotch Plains Crossing, 1701 Springfield, Berkeley Crossing, Bedminster Crossing, Fanwood Crossing, Gillette Crossing, Westfield Crossing, and the Cedar Glen Shopping Center. Its residential product consists of one, two, and three-bedroom apartments ranging from roughly 680 to 1,400+ square feet, featuring granite or stone countertops, stainless steel appliances, in-unit washer/dryers, private terraces, and community amenities such as fitness centers, EV charging, pet spas, and business centers. Several properties also include ground-floor retail and restaurant space leased to commercial tenants.

The company's revenue model is recurring rental income from residential tenants supplemented by commercial lease payments from retail and professional service tenants. Pricing is not publicly disclosed; unit rates are quoted through property managers via phone or the SecureCafe online leasing portal. Leasing operations are handled in partnership with third-party property managers—Silbert Realty & Management for 1701 Springfield and Stratford Realty for Scotch Plains Crossing—while the ownership entity retains asset management responsibility. Customer segments include individual residential tenants (professionals, NYC commuters, and families), commercial retail tenants (restaurants, cafes, medical offices, professional services), and, historically, educational institutions.

The firm's go-to-market approach is direct-to-consumer, leveraging property-specific websites, location-based marketing emphasizing NJ Transit access to Manhattan, top-rated local schools, and the desirability of the suburban towns in which its properties are sited. Marketing channels include property websites, online leasing portals, direct phone outreach, and earned-media positioning through rankings of the underlying municipalities. The company has no disclosed external funding, operates without institutional investors, and is fully owner-operated. There are no disclosed patents, technology products, or AI capabilities; the technology footprint is limited to standard leasing and resident-portal SaaS.

Name

Elite Properties

Legal name

Elite Properties

Website

https://elitep.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Properties is a family-owned New Jersey real estate developer and property manager operating a portfolio of nine luxury apartment and mixed-use properties across suburban communities such as Maplewood, Scotch Plains, and Westfield, serving residential tenants and commercial retailers.

Ownership category

akta.pro rank

Product category

Real Estate Development & Property Management

SIC

Operative Builders (1531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Premium Condos, Penthouses & High-End Apartments (THAMAEAC)

akta.pro secondary industry

Luxury Serviced Residences (THAGAEAJ)

Keywords

• Luxury apartment rentals
• Residential property development
• Commercial real estate leasing
• Property management services
• Community redevelopment construction

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Residential Property Rental: Rental income from luxury one, two, and three-bedroom apartments across multiple properties including Maplewood Crossing, Scotch Plains Crossing, 1701 Springfield, Berkeley Crossing, Bedminster Crossing, Fanwood Crossing, Gillette Crossing, and Westfield Crossing. Units range from approximately 680 sq ft to 1,400+ sq ft with amenities like granite countertops, stainless steel appliances, in-unit washers/dryers, and private terraces.
2. Commercial Retail Leasing: Retail space leasing at shopping centers including Cedar Glen Shopping Center (Branchburg, NJ), Westfield Crossing (Westfield, NJ), and ground-floor retail at mixed-use properties. Tenants include restaurants, cafes, professional services, medical offices, and retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Elite Properties is a family-owned real estate development and property management company that builds, owns, and operates luxury apartment complexes and mixed-use retail centers across suburban New Jersey. The portfolio includes nine properties featuring one, two, and three-bedroom luxury apartments with premium finishes (granite countertops, stainless steel appliances, in-unit washer/dryer) and ground-floor retail space leased to restaurants, professional services, and medical offices. The company also constructs custom luxury homes and educational facilities in select markets.

Product overview

Elite Properties is a family-owned real estate development and property management company specializing in luxury residential apartments and retail spaces across New Jersey. The company operates a portfolio of eight distinct property complexes: Gillette Crossing, Scotch Plains Crossing, 1701 Springfield, Maplewood Crossing, Bedminster Crossing, Berkeley Crossing, Fanwood Crossing, and Westfield Crossing. Each property offers luxury one, two, and three-bedroom apartments combined with retail space, featuring amenities such as granite/stone countertops, stainless steel appliances, in-unit washer/dryers, EV charging, fitness centers, and modern building features. The properties span multiple New Jersey communities including Maplewood, Scotch Plains, Berkeley Heights, Fanwood, Bedminster, and Westfield, targeting residents seeking high-end apartment living with convenient access to New York City transit.

Differentiator

Problem solved

Functional benefit

Brands

• Gillette Crossing: Luxury Apartments & Retail property located at 621 Valley Road, Gillette, NJ 07933. One, Two and Three Bedroom Apartments.
• Scotch Plains Crossing
• 1701 Springfield
• Maplewood Crossing
• Bedminster Crossing
• Fanwood Crossing
• Westfield Crossing
• Berkeley Crossing
• Cedar Glen Shopping Center

Products and services

• Gillette Crossing Luxury apartments and retail property at 621 Valley Road, Gillette, NJ offering one, two, and three-bedroom apartments; currently in lease-up phase.
• Scotch Plains Crossing Luxury one and two-bedroom apartments and retail complex in Scotch Plains, NJ featuring EV charging, storage units, indoor heated parking, fitness center, game room, courtyard sun deck, and pet-friendly policies.
• 1701 Springfield Luxury one and two-bedroom apartment community at 1701 Springfield Avenue, Maplewood, NJ with gourmet kitchens, stainless steel appliances, granite countertops, walk-in closets, private terraces, and in-unit washer/dryer.
• Maplewood Crossing Luxury one and two-bedroom apartments at 92-94 and 98 Burnett Avenue, Maplewood, NJ; units from 680 to 1,250 sqft with Manhattan views, private terraces, granite counters, hardwood floors, and full washer/dryer.
• Bedminster Crossing Luxury apartment community at 2435 Lamington Road, Bedminster, NJ with units from 850 to 1,320 sqft; features stone countertops, stainless steel appliances, washer/dryer, independent HVAC, balconies, mountain views, elevator buildings, business center, heated garage, EV charging, and pet spa.
• Berkeley Crossing Luxury one and two-bedroom apartments and retail space at 663 Springfield Avenue and 182 Plainfield Avenue, Berkeley Heights, NJ with amenities including gym, theater, game room, and community spaces.
• Fanwood Crossing Luxury one and two-bedroom apartments and retail at 250 South Avenue, Fanwood, NJ; units from 750 to 1,400 sqft with retail tenants including Jessica's Cafe, Schembre + Gannon CPAs, Edward Jones, Monks Home Improvements, Fanwood Eye Care, Dental Sanctuary, Kessler Rehab, and Fleurish Medical Spa.
• Westfield Crossing Luxury apartments and retail development at 425 and 455 South Avenue East, Westfield, NJ featuring one and two-bedroom apartments.
• Cedar Glen Shopping Center Retail shopping center at 3150 US 22 West, Branchburg, NJ offering commercial storefronts for retail stores, restaurants, and professional services tenants.

Quantifiable outcome

• Properties ranked in top areas - Berkeley Heights ranked #6 in 'America's Top 50 Small Towns' by CNN/Money Magazine; Bedminster ranked #3 in top 100 NJ towns by NJ Monthly; Fanwood named NJ Monthly's Best Small Town
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Silbert Realty & Management Co. Inc.coreChannel Partner/ Reseller/ DistributorSilbert Realty & Management Co. Inc. serves as property manager for 1701 Springfield property, handling day-to-day leasing and resident management. Contact: Frank Madrid, Property Manager, 98 Burnett Avenue, Phone: (908) 435-0323.
• Stratford RealtycoreChannel Partner/ Reseller/ DistributorStratford Realty handles leasing for Scotch Plains Crossing property. Contact: Susan Powers, Phone: 908-757-2005.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BNE Real Estate Group: A New Jersey-based developer specializing in luxury apartment communities and mixed-use developments across NJ and the Northeast. Comparable as a developer-operator of amenitized suburban rental product targeting similar commuter and family renter segments.
• Woodmont Properties: A family-owned New Jersey developer of luxury apartments, townhomes, and mixed-use communities. Closely mirrors Elite's family-owned developer-operator model, NJ-suburban product type, and amenity positioning, though typically operating in different NJ submarkets.
• The Kaplan Companies: A New Jersey-focused real estate developer with apartment and mixed-use communities in commuter submarkets. Comparable business model and renter target, though typically operating at larger institutional scale than Elite.
• The KRE Group: A New Jersey-based developer and operator of luxury Class A apartment and mixed-use communities in NJ transit-accessible submarkets. Closely comparable business model — develop, own, and operate luxury suburban apartments — and overlaps directly with Elite's geographic footprint.
• Kushner Companies: A large private real estate developer with a substantial New Jersey multifamily and mixed-use portfolio. Comparable as a vertically integrated developer-owner-operator of luxury apartment communities in NJ commuter submarkets, though operating at meaningfully greater scale.
• Veris Residential: A New Jersey-focused Class A multifamily owner and operator (formerly Mack-Cali). Directly competes with Elite in the same NJ suburban submarkets with a comparable luxury-renter proposition and mixed-use orientation, but operates a much larger institutional-scale portfolio.
• Garden Communities: A New Jersey-based developer and operator of luxury apartment, townhome, and mixed-use communities. Overlaps with Elite on developer-operator business model, NJ suburban geography, and luxury Class A renter target demographic.

Broad incumbents

• Equity Residential: A major publicly traded apartment REIT focused on urban and high-density suburban markets, including select New Jersey assets. Competes with Elite for the same luxury commuter-renter segment with substantially larger capital base, marketing reach, and amenity programs.
• AvalonBay Communities: A publicly traded apartment REIT that owns and operates Class A multifamily rental communities in high-barrier-to-entry markets including New Jersey. Comparably targets urban and suburban renters seeking amenitized, professionally managed apartments — directly overlapping Elite Properties' renter demographic and product positioning, though at far greater scale.

Regional players

• Hampshire Real Estate Group: A regional apartment developer-owner-operator with communities across New Jersey and adjacent Northeast markets. Comparable luxury Class A product type and direct competitive overlap in select NJ submarkets, though broader regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NJEliteP
• Facebookfacebook.com/ElitePropertiesNJ
• LinkedInlinkedin.com/company/elite-properties-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Properties