AA-HA Group
AA-HA Group KG is a Hamburg-based IT managed services provider founded in 1993, delivering day-to-day support, infrastructure, virtualization, endpoint management, and security to small and mid-sized businesses with 15-150 workstations in the Hamburg region.
- Company typePrivate
- Founded1993
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AA-HA Group does
AA-HA Group KG is a privately held IT managed services provider headquartered in Hamburg, Germany, founded in 1993 and operating as a Kommanditgesellschaft (limited partnership) under the leadership of managing partner Branko Bersa. The firm delivers day-to-day IT support, network and server infrastructure management, virtualization, endpoint administration across Windows, Mac, and Linux environments, and security services built primarily on Microsoft, VMware, Sophos, and Hewlett Packard technology stacks, supplemented by proprietary 'Eigene Lösungen' for niche client requirements. Service offerings are organized into six interconnected areas: IT-Service und Support, Netzwerk und Infrastruktur, Server/Virtualisierung und Plattformen, IT-Sicherheit, Arbeitsplätze und Endgeräte, and Beratung und Weiterentwicklung.
The company targets the German Mittelstand, specifically small and mid-sized businesses with 15 to 150 workstations in Hamburg and surrounding areas, and reports a 98.3% customer satisfaction metric and 30+ years of experience. Revenue is generated through ongoing managed service contracts and project-based professional services, with quote-based pricing tailored to each customer's environment; no public pricing tiers or SaaS-style subscription tiers exist. The go-to-market motion is sales-led and direct, relying on a structured 5-step guided inquiry on aa-ha.de, phone outreach, and word-of-mouth referrals within the regional Hamburg Mittelstand market, with a small delivery team of 1-10 employees. AI capability is limited to a 'KI-Kollegen' offering suggesting early-stage automation of support tasks rather than proprietary model development.
AA-HA Group firmographics
Firmographics- Name
- AA-HA Group
- Legal name
- AA-HA Group KG
- Website
- https://aa-ha.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AA-HA Group KG is a Hamburg-based IT managed services provider founded in 1993, delivering day-to-day support, infrastructure, virtualization, endpoint management, and security to small and mid-sized businesses with 15-150 workstations in the Hamburg region.
- Ownership category
- akta.pro rank
AA-HA Group industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
- akta.pro secondary industries
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Hybrid Cloud DR/BC & High Availability (HDABAMAI)
Keywords
Where AA-HA Group is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
AA-HA Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Managed Services: Ongoing IT support and management services for businesses with 15-150 workstations, including infrastructure maintenance, security monitoring, and day-to-day technical support.
- Professional Services: Consulting and project-based services for IT modernization, network restructuring, server migration, and security implementation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
AA-HA Group product offering
Product offeringCore offering
AA-HA Group KG provides outsourced IT managed services for small and mid-sized businesses in Hamburg and surrounding areas. Its offering covers day-to-day IT support, network and server infrastructure, virtualization, IT security, endpoint management across Windows/Mac/Linux, and strategic IT consulting, targeted at companies with 15-150 workstations. Services are delivered through personal account relationships backed by a technical team, supplemented by proprietary "Eigene Lösungen" and AI-powered "KI-Kollegen".
Product overview
AA-HA Group is an IT service provider offering a unified set of managed services rather than a modular software platform. The core offering consists of six interconnected service areas: IT-Service und Support (day-to-day helpdesk and incident management), Netzwerk und Infrastruktur (network design and infrastructure management), Server/Virtualisierung und Plattformen (server modernization and virtualization), IT-Sicherheit (security and compliance), Arbeitsplätze und Endgeräte (endpoint management across Windows/Mac/Linux), and Beratung und Weiterentwicklung (strategic IT consulting and evolution). Additionally, they develop Eigene Lösungen (own solutions) as proprietary additions to established platforms. Services are delivered as personal IT support for companies with 15-150 workstations in Hamburg and surrounding areas, targeting SMEs with grown IT environments that need reliable operation combined with clean further development.
Differentiator
Problem solved
Functional benefit
Products and services
- IT-Service und Support
- Netzwerk und Infrastruktur
- Server, Virtualisierung und Plattformen
- IT-Sicherheit
- Arbeitsplätze und Endgeräte
- Beratung und Weiterentwicklung
- Eigene Lösungen
Quantifiable outcome
- 98.3% enthusiastic customers
- +2 more outcomes
Companies that use AA-HA Group
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
AA-HA Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature1 record
AA-HA Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VMwarecoreVMware provides virtualization technology enabling AA-HA to offer powerful platforms for availability, consolidation, and clean operations management. This partnership allows AA-HA to deliver reliable virtualized infrastructure solutions to their customers.
- MicrosoftcoreMicrosoft technologies serve as the operational foundation for communication, infrastructure, and modern workplaces. AA-HA works extensively with Microsoft platforms for servers and business applications.
- SophoscoreSophos provides security solutions including network protection, endpoint security, and data protection for sensitive business information. AA-HA implements and manages Sophos security products for their customers.
- Hewlett PackardcoreHP provides infrastructure hardware and platform solutions that remain viable not only today but also during ongoing operations. AA-HA recommends and implements HP infrastructure for customer environments.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
AA-HA Group competitors and assessment
Company assessmentDirect peers
- noris network AG: Nuremberg-based German managed-services and datacenter provider serving mid-market and enterprise customers with comparable workplace, security and virtualization offerings. Comparable to AA-HA on technology stack and managed-IT business model, but operating at national scale.
- Ratiodata GmbH: German IT service provider focused on managed workplace, datacenter and banking-sector IT operations. Directly comparable to AA-HA on managed-services delivery model and Mittelstand customer profile, though with greater scale and a banking specialization.
- akquinet AG: Hamburg-headquartered IT consulting and managed-services firm serving German mid-market customers with application management, infrastructure and workplace services. Closest geographic and scale comparable to AA-HA within the Hamburg Mittelstand segment.
- SVA System Vertrieb Alexander GmbH: German IT systems integrator and managed-services provider serving Mittelstand customers with datacenter, workplace and security offerings built on similar vendor stack (Microsoft, VMware, Sophos). Closest comparable in business model and customer segment to AA-HA, though significantly larger.
Broad incumbents
- Computacenter plc: Leading European IT infrastructure provider with deep operations in Germany, delivering managed workplace, datacenter and user-support services to enterprise and mid-market clients. Overlaps with AA-HA's managed workplace and infrastructure services but serves much larger organizations.
- Allgeier SE: Diversified German IT services group covering managed services, enterprise software and staffing across DACH. Overlaps with AA-HA in IT managed services for mid-sized German firms and offers comparable Microsoft-centric service lines.
- msg group: German IT consulting and services group with vertical focus on banking, insurance, healthcare and public sector. Overlaps with AA-HA on infrastructure, workplace and security services for German SMBs and regulated mid-market firms.
- CANCOM SE: German-headquartered managed services and cloud provider focused on SMB and mid-market customers, with strong Microsoft alignment. Closely comparable technology stack and Mittelstand customer focus to AA-HA, but operates nationally with several thousand employees.
- Bechtle AG: Germany's largest IT systems house, offering managed services, workplace, datacenter and security across thousands of SMB and enterprise customers. Directly competes with AA-HA in the German Mittelstand managed-IT space, but at vastly greater scale and geographic reach.
Regional players
- Proact IT Group AB: European managed-services and cloud provider with strong Nordic roots and a growing DACH presence. Comparable to AA-HA on managed workplace, datacenter and hybrid-cloud services for mid-market customers, but does not serve the Hamburg SMB segment directly.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AA-HA Group social profiles
Digital presenceAA-HA Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AA-HA Group leadership team
Management profileNumber of profiles
Profiles2 records
AA-HA Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AA-HA Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AA-HA Group
What does AA-HA Group do?
AA-HA Group KG provides outsourced IT managed services for small and mid-sized businesses in Hamburg and surrounding areas. Its offering covers day-to-day IT support, network and server infrastructure, virtualization, IT security, endpoint management across Windows/Mac/Linux, and strategic IT consulting, targeted at companies with 15-150 workstations. Services are delivered through personal account relationships backed by a technical team, supplemented by proprietary "Eigene Lösungen" and AI-powered "KI-Kollegen".
Is AA-HA Group a public or private company?
AA-HA Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AA-HA Group founded?
AA-HA Group was founded in 1993. It employs 1 to 10 people.
Where is AA-HA Group based?
AA-HA Group is headquartered in Hamburg, Germany, in the Europe region.
How does AA-HA Group make money?
Two revenue lines are on record. IT Managed Services are the primary driver. The others are professional Services.
Who are AA-HA Group's main competitors?
Direct peers on record are noris network AG, Ratiodata GmbH, akquinet AG and SVA System Vertrieb Alexander GmbH. Broad incumbents are Computacenter plc, Allgeier SE, msg group, CANCOM SE and Bechtle AG. Proact IT Group AB is listed as a regional player.
Does AA-HA Group have an API?
No public API is recorded for AA-HA Group.
What industry is AA-HA Group in?
AA-HA Group's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service), with a secondary code of BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 54151 and its SIC code is 7373.