Alfa Forsikring
Alfa Forsikring AS is a Norwegian insurance intermediary that brokers auto and life insurance from foreign carriers (Eir Försäkring, Youplus Livsforsikring) to Norwegian consumers via direct digital sales and a six-agency partner network across Norway.
- Company typePrivate
- Founded-
- HeadquartersBardufoss, Norway
- Headcount—
- GTM typeB2C
- OfferingServices
What Alfa Forsikring does
Alfa Forsikring AS is a Norwegian insurance intermediary (forsikringsformidler) that brokers insurance products from foreign insurance providers to Norwegian individual consumers. Headquartered in Bardufoss, Norway, the company distributes auto insurance underwritten by Sweden-based Eir Försäkring AB (channeled through Digisure AS as sub-agent) and life insurance underwritten by Youplus Livsforsikring NUF. The product portfolio centers on vehicle insurance (Bilforsikring) offered in four coverage tiers — Ansvar (liability), Delkasko (partial), Kasko (comprehensive), and Super — plus life/personal insurance (Liv) and a claims-handling service (Skadebehandling) covering collision, fire, theft, and travel incidents.
The business operates on a commission-based intermediary model: customers pay premiums to the underlying carriers and Alfa earns placement commissions, with no underwriting risk on its own balance sheet. Distribution is multi-channel, combining direct digital sales via the company website (Typeform-based quote requests advertised as taking under five minutes) and phone-based advisory, alongside a network of six agency partners operating under the Alfa brand across Norway — CNS AS (Kautokeino), Polar Forsikring (Storsteinnes), Storehogen AS (Lærdal and Fåvang), De Haugen Consulting (Evje), LN Forsikring (Oslo), and WESECURE AS (Bergen). Each customer is assigned a personal advisor with a direct phone number, positioning the firm around human-led service rather than a fully self-serve digital experience. Pricing is quote-based with discounts available for bundling multiple policies; no public price list is disclosed.
Technology infrastructure is undifferentiated — a standard WordPress website with cookie-based analytics (Google Analytics, Google AdWords, Facebook) and Typeform for lead capture. No proprietary technology stack, mobile app, disclosed integrations, or AI/ML capabilities are evident. The website indicates the company is in a pre-launch or soft-launch posture, stating 'more insurance products coming soon' and 'we will soon begin sales of our insurance products,' and the 2021 copyright suggests relatively recent formation. Revenue, funding, headcount, and ownership details are not disclosed in available sources, and the company is privately held with no institutional investors indicated.
Alfa Forsikring firmographics
Firmographics- Name
- Alfa Forsikring
- Legal name
- Alfa Forsikring AS
- Website
- https://alfa-forsikring.no
- Company type
- Private
- Operating status
- Operating
- Short description
- Alfa Forsikring AS is a Norwegian insurance intermediary that brokers auto and life insurance from foreign carriers (Eir Försäkring, Youplus Livsforsikring) to Norwegian consumers via direct digital sales and a six-agency partner network across Norway.
- Ownership category
- akta.pro rank
Where Alfa Forsikring is headquartered
LocationHeadquarters
- HQ city
- Bardufoss
- HQ country
- Norway
- HQ region
- Europe
Offices8 records
Markets served
Alfa Forsikring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance intermediary commissions: Alfa Forsikring is an insurance intermediary (forsikringsformidler) for foreign insurance companies. They earn commissions by brokering insurance products from carriers such as Eir Försäkring AB (for auto) and Youplus Livsforsikring NUF (for life insurance) to end consumers in Norway. Customers pay premiums to the underlying insurers, and Alfa receives a commission for placing the business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personalized insurance quotes — no fixed tiers publicly disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Alfa Forsikring product offering
Product offeringCore offering
Alfa Forsikring is a Norwegian insurance intermediary (forsikringsformidler) that distributes car and life insurance products from foreign insurance companies to Norwegian consumers. The company operates through a network of agency partners across Norway and provides claims handling services for its policyholders.
Product overview
Alfa Forsikring is an insurance intermediary (forsikringsformidler) that distributes insurance products from foreign insurance providers. The product portfolio centers on two core insurance lines: vehicle insurance (Bilforsikring) with four coverage tiers (Ansvar, Delkasko, Kasko, and Super), and life/personal insurance (Liv). Auto insurance is underwritten by Eir Försäkring AB via Digisure AS as sub-agent, while life insurance is underwritten by Youplus Livsforsikring NUF. Claims handling (Skadebehandling) is a key service offering covering collision, fire, theft, and travel incidents. The company positions itself as an all-service firm with personal advisors for each customer.
Differentiator
Problem solved
Functional benefit
Products and services
- Bilforsikring (Car Insurance) Car insurance product offered to Norwegian consumers in four coverage tiers: Ansvar (liability), Delkasko (partial cover), Kasko (comprehensive), and Super (top-tier). Distributed through Alfa Forsikring's agency partner network.
- Personforsikring / Liv (Life Insurance) Life insurance product distributed to Norwegian consumers through Alfa Forsikring's agency partner network, sourced from foreign insurance carriers.
- Skadebehandling (Claims Handling) Claims handling service provided to policyholders of car and life insurance distributed by Alfa Forsikring, delivered via the Norwegian agency network.
Companies that use Alfa Forsikring
Customer profileSegments1 record
Ideal customer profiles1 record
Alfa Forsikring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alfa Forsikring partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Digisure AScoreDigisure AS is a sub-agent of Alfa Forsikring for auto insurance products. Digisure has Eir Försäkring as the underlying insurance provider. Located at Apotekergata 10, 0180 Oslo.
- Eir Försäkring ABcoreEir Försäkring AB is the insurance provider (giver) for Alfa Forsikring's auto insurance products, underwritten through Digisure AS sub-agency. Based in Stockholm, Sweden, Box 3132, 103 62 Stockholm. Located outside EØS/EU (Sweden), with standard safeguards implemented for personal data transfer.
- YOUPLUS Livsforsikring NUFcoreAlfa Forsikring is an agent for Youplus Livsforsikring NUF for life insurance products. Located at Dronningens gate 32, 7011 Trondheim.
- CNS ASminorCNS AS is an agency partner of Alfa Forsikring, operating from Bohtaldievvá 46, 9522 Kautokeino, Norway. Open Monday-Friday 9:00-16:00.
- Polar ForsikringminorPolar Forsikring is an agency partner of Alfa Forsikring, operating from Meieriveien 11, 9050 Storsteinnes, Norway. Open Monday-Friday 9:00-16:00.
- Storehogen ASminorStorehogen AS is an agency partner of Alfa Forsikring with two locations: Hillegård 6C, 6887 Lærdal (head office) and Fåvangvegen 232, 2634 Fåvang (branch). Open Monday-Friday 9:00-16:00.
- De Haugen ConsultingminorDe Haugen Consulting is an agency partner of Alfa Forsikring, based at 4735 Evje, Norway.
- WESECURE ASminorWESECURE AS is an agency partner of Alfa Forsikring, operating from Skuteviksveien 23A, 5032 Bergen, Norway.
- LN Forsikring asminorLN Forsikring as is an agency partner of Alfa Forsikring, operating from Refstad alle 6, 0586 Oslo, Norway. Open Monday-Friday 9:00-16:00.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Alfa Forsikring competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Alfa Forsikring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfa Forsikring leadership team
Management profileNumber of profiles
Alfa Forsikring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfa Forsikring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfa Forsikring
What does Alfa Forsikring do?
Alfa Forsikring is a Norwegian insurance intermediary (forsikringsformidler) that distributes car and life insurance products from foreign insurance companies to Norwegian consumers. The company operates through a network of agency partners across Norway and provides claims handling services for its policyholders.
Is Alfa Forsikring a public or private company?
Alfa Forsikring is a private company. It is classified as unknown and is currently operating.
When was Alfa Forsikring founded?
Alfa Forsikring was founded in -1.
Where is Alfa Forsikring based?
Alfa Forsikring is headquartered in Bardufoss, Norway, in the Europe region.
How does Alfa Forsikring make money?
One revenue line is on record: insurance intermediary commissions.
Does Alfa Forsikring have an API?
No public API is recorded for Alfa Forsikring.