What WIEMANN does

WIEMANN is a German bedroom furniture manufacturer headquartered in Georgsmarienhütte, Lower Saxony. Founded in 1900 by Mathias Wiemann as a small carpentry workshop, the company operates today as a fourth-generation family-owned enterprise (legal entity: Oeseder Möbel-Industrie Mathias Wiemann GmbH & Co. KG) specializing in complete bedroom systems. The product portfolio spans more than 150 continuously updated bedroom programs across modern, classic, and natural wood designs, including wardrobes with hinge, folding, and sliding-door configurations (series such as Eastside, Glasgow, Kansas, Korfu, Loft, Malibu, Monaco, Rialto, Shanghai 2, Westside), chests of drawers and bedside cabinets (Tokio, VIGO), and accessory lines covering interior finishes, lighting, and organization fittings.

The company operates a single 98,000 square meter facility with 48,000 square meters of built-up production, administration, and storage capacity, dispatching 400–500 complete bedroom systems daily under a zero-defect quality philosophy. Production holds ISO 9001 (quality management), ISO 50001 (energy management), The Golden M, MOT (pollutant/emission testing), Emission Class A, and Climate Neutral (DGM Climate Pact) certifications. WIEMANN employs more than 550 people at its Georgsmarienhütte site.

WIEMANN sells exclusively through specialized furniture retailers (Fachhandel) in Germany, Austria, Switzerland, and more than 25 additional countries — there is no direct-to-consumer channel. Pricing is not publicly disclosed because transactions occur solely through trade partners; the company supports retailers with assembly videos, care guides, and dealer locator infrastructure, and directs end customers to local retailers through a postcode-based search. The company is led by Managing Directors Markus Wiemann (fourth-generation majority shareholder since December 23, 2004) and Steffen Urbschat, with no external institutional investors and no public listing.

Name

WIEMANN

Legal name

Oeseder Möbel-Industrie Mathias Wiemann GmbH & Co. KG

Website

https://wiemann-online.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

WIEMANN is a fourth-generation, family-owned German manufacturer of complete bedroom furniture systems, producing over 450 bedrooms daily at its Georgsmarienhütte facility and selling exclusively through specialized furniture retailers across 25+ countries.

Ownership category

akta.pro rank

Product category

Bedroom Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Furniture (2510)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industry

Closet & Wardrobe Furniture Retail (Freestanding Wardrobes, Closet Systems, Dressers/Chests) (CRAIAAAH)

Keywords

• Bedroom furniture manufacturing
• Wardrobe systems
• German made furniture
• Bedroom interior solutions
• Furniture accessories

Headquarters

HQ city

Georgsmarienhütte

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Bedroom Furniture Manufacturing and Sales: WIEMANN manufactures complete bedroom systems including modern bedrooms, classic bedrooms, wardrobe systems, chests of drawers, bedside cabinets, and accessories. Products are sold exclusively through specialist furniture retailers. The company operates on a B2B model with trade partners as the distribution channel.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

WIEMANN designs and manufactures complete bedroom furniture systems, including modern and classic bedrooms, wardrobe systems (with hinge, folding, and sliding door variants), chests of drawers, bedside cabinets, and interior accessories. Production takes place at a 98,000 sqm factory in Georgsmarienhütte, Germany, with daily output exceeding 450 bedroom sets. All products are sold exclusively through specialized furniture retailers (Fachhandel); consumers cannot purchase directly from the manufacturer.

Product overview

WIEMANN is a German bedroom furniture manufacturer offering a comprehensive portfolio of over 150 bedroom systems. The product lineup consists of core product categories: Modern Bedrooms (Schlafzimmer modern) with contemporary designs featuring glass and chrome accents, Classic Bedrooms (Schlafzimmer klassisch) with traditional styling, Cabinet/Wardrobe Systems (Schranksysteme) available in multiple series such as LOFT, KORFU, MONACO, SHANGHAI 2, EASTSIDE, GLASGOW, KANSAS, MALIBU, RIALTO, and WESTSIDE, Chests of Drawers and Bedside Cabinets (Kommoden und Nachtschränke) offered in series like TOKIO and VIGO, and Accessories (Zubehör) including interior finishes (Alder, Treeline, Silver-Grey Striped), shelving solutions, lighting, and organizational accessories. All products are manufactured exclusively in Germany at the company's headquarters in Georgsmarienhütte, spanning a 98,000 square meter facility where over 450 bedrooms are produced daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Modern Bedrooms (Schlafzimmer modern) Contemporary bedroom furniture collections with modern designs featuring glass and chrome accents, available across more than 150 bedroom programs. Sold to specialized furniture retailers for resale to end consumers.
• Classic Bedrooms (Schlafzimmer klassisch) Traditional bedroom furniture collections with timeless, classic designs, part of WIEMANN's diverse bedroom portfolio of more than 150 programs. Sold to specialized furniture retailers.
• Wardrobe Systems (Schranksysteme) High-quality wardrobe systems available in multiple series (e.g., Eastside, Glasgow, Kansas, Korfu, Loft, Malibu, Monaco, Rialto, Shanghai 2, Westside) with various door systems (hinge, folding, sliding), interior configurations, fronts, colors, and materials. Sold to specialized furniture retailers.
• Chests of Drawers and Bedside Cabinets (Kommoden und Nachtschränke) Storage bedroom furniture including chests of drawers and bedside cabinets available in series such as Tokio and Vigo, with high-quality surfaces, smooth-running drawers, and premium fittings. Sold to specialized furniture retailers.
• Bedroom and Wardrobe Accessories (Zubehör) Modular wardrobe and bedroom furniture accessories including interior finishes (Alder, Treeline, Silver-Grey Striped), fitted shelves, clothes rails, clothes lifts, drawer inserts, lighting options, USB sockets, trouser holders, belt pull-outs, shoe racks, and interior mirrors. Sold to specialized furniture retailers.

Quantifiable outcome

• Daily production capacity exceeds 450 complete bedrooms
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Express Möbel: German bedroom furniture manufacturer with comparable wardrobes, beds, and chests of drawers sold through the Fachhandel. Direct competitor in the mid-tier German bedroom segment.
• Nolte Möbel: German bedroom and living-room furniture manufacturer with a comparable specialty-retail distribution model and similar product breadth in wardrobes, beds, and case goods. Direct head-to-head competitor in the German Fachhandel channel.
• Germania: German bedroom furniture specialist producing beds, wardrobes, and case goods sold through specialist furniture retailers. Closely comparable product mix, channel strategy, and customer base to WIEMANN.
• Welle Möbel: German bedroom furniture producer offering wardrobes, beds, and matching storage furniture through specialist retailers. Comparable product scope and channel model.
• Rauch Möbelwerke: German bedroom furniture manufacturer with a similar focus on wardrobes, beds, and storage furniture sold through specialist retailers. Comparable scale, German production footprint, and product positioning.
• Vox Furniture: Major Polish furniture manufacturer with bedroom, children's, and living-room ranges. Competes with WIEMANN on price-sensitive European bedroom segments through both retail and dealer channels.
• Hülsta: Premium German household furniture manufacturer with strong wardrobes and bedroom ranges. Competes in the same premium 'Made in Germany' positioning and Fachhandel channel as WIEMANN.
• Mebin: One of the largest Polish bedroom and household furniture manufacturers. Competes head-to-head with WIEMANN across European Fachhandel channels at lower price points due to Polish cost base.

Broad incumbents

• XXXLutz: Europe's largest furniture retail group (including Mömax and Poco), capturing share from independent Fachhandel outlets. As WIEMANN's channel consolidates, XXXLutz increasingly dictates terms for bedroom furniture suppliers.
• IKEA: Global flat-pack furniture incumbent whose bedroom ranges exert pricing pressure on the broader European bedroom category, indirectly shaping demand and channel dynamics for specialty producers like WIEMANN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIEMANN