What Glasfurd & Walker does

Glasfurd & Walker is a Vancouver-based branding and design agency founded in 2007 by Phoebe Glasfurd (Creative Director) and Aren Fieldwalker (Co-Founder, head of business). The firm specializes in creating immersive brand identities, visual systems, packaging, websites, art direction, and signage for clients primarily in hospitality, food and beverage, retail, fashion, beauty, and wellness. Named portfolio work spans 60+ projects including flagship engagements with Earls (national restaurant chain), Fairmont Banff Springs (iconic Canadian hotel), Pure Sunfarms (Canadian cannabis), Koala Eco (Australian natural products), and Bosa Properties (real estate). The studio is recognized for its "Building Brand Worlds®" philosophy and has been featured in Surface Magazine, AIGA Eye on Design, Bon Appetit, New York Times, Vogue, The Dieline, and Gestalten design books, earning a 2024 Dieline Awards Bronze for Fernwood Coffee packaging.

The firm's core product offerings include brand identity and visual identity systems, restaurant and hospitality branding, food and beverage packaging design, Shopify-based website and e-commerce development, art direction and photography, and signage and wayfinding systems. Technically, the studio operates as a services practice with no proprietary technology platform, no public API, and no software product; deliverable artifacts are bespoke creative output rather than technology assets.

The business model is professional services with project-based custom pricing billed per engagement. Distribution is direct enterprise sales led by Co-Founder Aren Fieldwalker, with clients acquired through industry reputation, press features, design awards, and direct referrals. The studio operates from Vancouver, Canada, with disclosed client work in Canadian (Vancouver, Banff, Toronto), U.S., and Australian markets, including a Shanghai project reference. The firm is privately held with no disclosed parent company, institutional investors, or funding rounds.

Name

Glasfurd & Walker

Legal name

Glasfurd & Walker

Website

https://glasfurdandwalker.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Glasfurd & Walker is a Vancouver-based branding agency founded in 2007 that creates immersive brand identities, packaging, websites, and experiential design for hospitality, food & beverage, retail, fashion, and lifestyle clients across North America and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Identity & Strategy Services: Project-based fees for comprehensive brand creation, identity design, and strategic brand consulting services. The studio works on brand identity, art direction, graphic design, digital, print, packaging, and special commissions for enterprise clients.
2. Restaurant & Hospitality Branding: World-building approach to restaurant identities that creates detailed, cinematic brand experiences including signage, menus, stationery, and all touchpoints. Ongoing relationships with hospitality groups for brand evolution and expansion.
3. Food & Beverage Packaging: Product packaging design for food, beverage, and consumer goods brands. Design work for products that live beyond retail shelves in photos on social media platforms, creating brand touchpoints across digital and physical experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Glasfurd & Walker is a Vancouver-based branding agency that creates comprehensive brand identities, packaging design, websites, and marketing collateral for enterprise clients primarily in hospitality, food and beverage, retail, fashion, and beauty industries. The studio specializes in building immersive 'brand worlds' that function like refined, holistic experiences across all customer touchpoints including signage, packaging, digital, print, and physical environments.

Product overview

Glasfurd & Walker is a Vancouver-based branding agency founded in 2007 that specializes in creating immersive brand worlds for clients across hospitality, food and beverage, retail, fashion, and beauty industries. Their core service offerings include brand identity and visual identity systems, restaurant and hospitality branding, food and beverage packaging design, website design and e-commerce (primarily using Shopify), art direction and photography, and signage and wayfinding systems. The agency works with a diverse portfolio of over 60 named projects spanning restaurants (Nammos Estiatorio, Savio Volpe, Kissa Tanto, Botanist Restaurant, Earls, Bluebird, Park Restaurant & Distillery), beverage brands (Vigie limoncello, Pure Sunfarms, Bellamie apértif, Swan Dive, Valley Commons wine, Solvero Winery), consumer products (Koala Eco, eluo skincare, Henrie, Aurum Skincare, Strategy Skin, Atmosphera, Dayli supplements, Fernwood Coffee, Okina baking mixes, Flourist), retail and lifestyle brands (Cadine, Park's Best, Rowe real estate, Gaia House hospitality collective), and has worked on notable projects like the Fairmont Banff Springs renovation. The studio has been recognized with awards including Dieline Awards (Bronze 2024 for Fernwood Coffee packaging) and has been featured in design publications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70% of units snapped up in first couple of weeks for Rowe by Bosa Properties
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Pure SunfarmsflagshipStrategic or Co-development Partner · 1 January 2017Ongoing strategic partnership since Pure Sunfarms' inception in 2017. Glasfurd & Walker serves as their exclusive brand and agency partner, providing strategic, creative, and design services for every need and opportunity of the business. Scope encompasses all touchpoints of their vertically integrated cannabis brand including logo design, illustrations, packaging, brand goods, and event/pop-up design.
• Koala EcocoreStrategic or Co-development Partner · 1 January 2017Long-standing partnership since 2017 working on all aspects of the Koala Eco brand including packaging, digital, web, marketing, and campaigns. Developed botanical illustration-based identity and 20+ SKU packaging range including refills and custom gift boxes.
• Banff Hospitality CollectivecoreStrategic or Co-development PartnerOngoing partnership with Banff Hospitality Collective for multiple restaurant and hospitality projects including Park Restaurant & Distillery and The Vermillion Room at Fairmont Banff Springs Hotel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lippincott: New York-based brand strategy and design firm working with enterprise clients across hospitality, retail, and consumer. Comparable in enterprise client roster and the integration of brand strategy with identity execution.
• Robot Food: UK-based independent branding agency specializing in food and beverage packaging design. Closely comparable to Glasfurd & Walker's packaged goods and Dieline award-winning F&B work, including Bev category recognition.
• Stranger & Stranger: New York-based independent branding and design agency specializing in drinks, spirits, and beverage packaging — a direct craft and segment comparable to Glasfurd & Walker's food & beverage packaging work, with a comparable boutique, award-driven positioning.
• Civilisation: Independent branding and design agency producing strategy, identity, and packaging work for premium consumer brands. Comparable in craft, boutique scale, and emphasis on world-building brand narratives.
• Mucca: New York-based boutique branding agency with a strong food, beverage, and hospitality portfolio. Comparable in scale, founder-led creative model, and reliance on craft-driven, award-winning work to win premium clients.
• &Walsh: New York-based design and branding studio known for premium brand identity systems across consumer and lifestyle brands. Comparable as a small, founder-led creative studio competing for premium, narrative-driven brand engagements.
• Pearlfisher: London-based independent brand design agency with deep expertise in food, beverage, and lifestyle brand creation. Closely comparable to Glasfurd & Walker in vertical focus, creative ambition, and project-based, portfolio-led client acquisition.

Broad incumbents

• Pentagram: Largest independent design firm in the world, with partners covering brand identity, packaging, and environmental design across hospitality and consumer. Comparable craft and client caliber, but materially larger scale and broader category coverage than Glasfurd & Walker.
• Superunion: Global brand and design consultancy (formerly Brand Union) with a network of studios serving enterprise clients across hospitality and consumer. Comparable in client caliber and brand-building methodology, but with materially larger global footprint.
• Landor & Fitch: Global brand consulting and design firm with deep hospitality and consumer practice. Overlaps with Glasfurd & Walker on enterprise hospitality branding, but operates at significantly larger scale and with broader strategic services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/glasfurdwalker
• LinkedInlinkedin.com/company/glasfurd-&-walker
• Instagraminstagram.com/glasfurdwalker
• Facebookfacebook.com/glasfurdwalker

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glasfurd & Walker