Infectious Advertising

What Infectious Advertising does

Infectious Advertising, legally registered as RAN Ideas Private Limited and incorporated in 2013 in Mumbai, India, is a privately held integrated advertising agency operating from two Mumbai offices in Andheri West and Goregaon with a team of approximately 30-100 professionals depending on counting basis. The firm provides full-service advertising across brand strategy, creative campaign development, digital and social media marketing, out-of-home (OOH) advertising, film production, and rebranding engagements for clients across consumer goods, corporate, media, retail, and non-profit segments. Its client roster includes marquee Indian and global brands such as TATA Group, UltraTech Cement, Under Armour India, Eureka Forbes (Aquaguard), Netflix, Eros Now, Discovery Jeet, ALD Automotive, and Inorbit Malls, with documented repeat engagements across multiple campaign years.

The agency's core product is integrated advertising services rather than any software or platform offering; revenue is generated through professional services engagements billed against scopes of work. Go-to-market is sales-led via direct client outreach, referrals, and dedicated new-business contacts (Sid Singh and Nisha Singhania). Differentiated value is anchored in leadership pedigree: co-founders Ramanuj Shastry and Nisha Singhania are former senior leaders at Saatchi & Saatchi, Rediffusion Y&R, and Publicis Ambience; CCO Akshay Kapnadak is a Cannes Gold winner and former McCann Erickson ECD; and CDO Abrar Nakhuda leads digital and AI-tool-augmented workflows. The firm has accumulated Cannes Lions recognition, Foxglove Awards (Silver and National Gold in 2021), and INK Awards (2014) as industry credibility signals.

The operating model is founder-owned and independent with no disclosed institutional investors, parent company, funding rounds, or M&A activity. Geographic footprint is single-country (India), with no disclosed international expansion. There is no proprietary technology stack, AI/ML product line, or patents; the agency's intellectual property is concentrated in creative talent, case studies, and client relationships.

Name

Infectious Advertising

Legal name

RAN Ideas Private Limited

Website

https://infectious.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Infectious Advertising is a Mumbai-based, founder-owned integrated advertising agency (RAN Ideas Private Limited, founded 2013) providing brand strategy, creative campaigns, digital/social marketing, OOH, and film production to enterprise clients across FMCG, media, retail, and corporate sectors in India.

Ownership category

akta.pro rank

Product category

Integrated Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Integrated advertising services
• Brand campaign development
• Creative advertising agency
• Digital marketing services
• Brand strategy consulting

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: The agency generates revenue through providing integrated advertising services including campaign creation, brand strategy, digital marketing, social media management, OOH advertising, and creative production for corporate and consumer brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Infectious Advertising is a Mumbai-based integrated advertising agency providing brand strategy, creative campaign development, digital and social media marketing, out-of-home (OOH) advertising, film production, and rebranding services. The agency serves enterprise and consumer-brand clients across FMCG, automotive, cement, insurance, media, retail, fashion, and technology sectors, executing campaigns that span brand films, hashtag-driven social movements, microsites, calendars, and in-mall collateral.

Product overview

Infectious Advertising operates as an integrated advertising agency under the operating brand RAN Ideas Private Limited. The agency functions as a single unified service offering rather than a platform-plus-modules architecture. Their core product is integrated advertising services encompassing brand campaigns, digital/social media marketing, film production, out-of-home (OOH) advertising, and creative case studies. The agency works with a diverse portfolio of clients across sectors including sportswear (Under Armour), FMCG (Anmol, Tasty Treat), home appliances (Aquaguard, Ebco), cement (UltraTech), automotive (ALD Automotive, Sterlite Power), media (Eros Now, Discovery Jeet, WION, &TV), insurance (Aegon Religare), and retail (Inorbit Malls, Holiday Inn Express). The agency's service model centers on creative strategy, campaign development, and multi-channel content production rather than a proprietary software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Advertising Services

Quantifiable outcome

• Silver at Foxglove Awards 2021 for Best Social Media Design (Countdown Of Hope campaign)
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Under Dog AthleticscoreStrategic or Co-development PartnerPartnership with Under Dog Athletics for the Under Armour brand film featuring Neeraj Chopra. The campaign 'Zidd For More' captured the athlete's journey with raw and unfiltered content.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Leo Burnett India: Publicis-owned Indian arm headquartered in Mumbai, providing integrated advertising and brand campaigns. Directly comparable client categories (FMCG, automotive, large corporate brands) but with global network backing.
• DDB Mudra Group: Large Indian advertising network under Omnicom operating from Mumbai with full-service capabilities across creative, digital, OOH, and media. Comparable in offering breadth and client roster, but with significantly greater scale and network resources.
• MullenLowe Lintas Group: Mumbai-headquartered integrated agency group offering creative, digital, and brand strategy. Comparable integrated service model targeting large Indian consumer and corporate brands.
• Ogilvy India: WPP-owned, Mumbai-based full-service advertising agency. Competes for the same large enterprise accounts (TATA, FMCG, automotive) with greater scale, global network support, and media-buying capabilities.
• Grey India: WPP-owned full-service Indian agency offering integrated creative, digital, and OOH services. Competes for similar mid-to-large Indian enterprise clients with greater network scale.
• McCann Worldgroup India: Mumbai-based integrated network agency where Infectious's CCO Akshay Kapnadak spent 16 years. Direct overlap in client verticals (Coca-Cola, L'Oréal, Parachute, Pears) and creative reputation; competing scale advantage from global IPGL network.

Direct peers

• BBH India (Bartle Bogle Hegarty): Creative-led agency with Indian operations in Mumbai, where Infectious's Chief Content Officer Shabbir Motiwala previously headed production. Directly comparable on creative quality positioning and brand-film specialism.
• Famous Innovations: Mumbai-based independent creative agency with a comparable integrated advertising offering and similar marquee Indian brand roster. Closely comparable on business model (independent, founder-led), category focus (integrated brand campaigns), and creative reputation.
• Wieden+Kennedy Delhi: India outpost of the globally recognized independent creative network. Comparable as an independent creative shop pursuing brand-defining work for premium clients in India.
• Taproot Dentsu: Mumbai-headquartered creative agency within the Dentsu network offering brand campaigns, digital, and film. Direct peer on creative-led integrated advertising for major Indian brands, with comparable celebrity-driven campaign work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Infectious.in
• LinkedInlinkedin.com/company/infectious-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infectious Advertising