The Locker Room

What The Locker Room does

The Locker Room (더라커룸) is a privately held Korean sports apparel OEM/ODM manufacturer headquartered in Seoul's Seongdong-gu district, operating as a contract production partner rather than a primarily branded retailer. The company sells customizable team uniforms, polo shirts, windbreakers, hoodies, and reversible padding vests, with unit pricing ranging from 24,000 KRW (uniform bottoms) to 80,000 KRW (outerwear) and a minimum order quantity of 5 units, enabling service to both individual creator brands and larger enterprise clients. Production is conducted in-house at an automated factory equipped with digital and AI-supported systems, with the full process from design to sewing handled internally under a direct production system the company uses to manage schedule reliability and quality control.

The business serves three primary customer tiers: amateur and professional sports teams requiring custom uniforms (its largest segment by unit volume, with 50,000+ teams served cumulatively); individual one-person brands and content creators launching small-batch sports apparel lines; and established sports brands requiring OEM/ODM manufacturing capacity. Named brand partners include Diadora Korea, Goal Studio, and Goale, alongside the company's own in-house teamwear brand Ninety Plus (나인티플러스). Go-to-market is hybrid: a direct e-commerce platform at thelockerroom.co.kr with online ordering, real-time KakaoTalk consultation channel (pf.kakao.com/_IxgTRu), and inside sales via email and phone for enterprise and custom orders.

Revenue is generated entirely through one-time unit sales of manufactured apparel, with no subscription, licensing, or recurring revenue components disclosed. Distribution is concentrated in South Korea with stated intent to serve international markets; marketing relies on the company website, Instagram (@thelockerroom.official), partner brand referrals, and direct consultation rather than paid advertising. The company is founder-owned and bootstrapped, led by CEO Kang Kyusik (강규식), with no external investors, subsidiaries, acquisitions, or restructuring events in the disclosed record. Korean mail-order business license 2012-서울성동-0048 and business registration 206-86-61292 indicate operating presence since at least 2012.

Name

The Locker Room

Legal name

(주)더라커룸

Website

https://thelockerroom.co.kr

Company type

Private

Operating status

Operating

Short description

The Locker Room is a Seoul-based Korean sports apparel OEM/ODM manufacturer that produces custom team uniforms, polos, windbreakers, hoodies, and padding vests for amateur teams, creator brands, and partner labels including Diadora Korea and its own Ninety Plus brand.

Ownership category

akta.pro rank

Product category

Sports Apparel Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

akta.pro secondary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Custom sports apparel
• Team uniform manufacturing
• OEM sportswear production
• Athletic teamwear manufacturing
• Custom teamwear OEM

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sports Apparel Manufacturing: OEM/ODM manufacturing of custom sports uniforms and apparel, including field uniforms, polo shirts, windbreakers, hoodies, and padding vests. Customers can design products according to their specifications and order in small or large quantities.
2. Teamwear Products: Sale of branded teamwear products under partner brands like Diadora, with customizable options for teams and clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Locker Room is a Korean sports apparel OEM/ODM manufacturer that designs, produces, and sells custom teamwear and sports uniforms. It operates its own automated production facilities with digital and AI systems, offering customizable field uniforms, polo shirts, windbreakers, hoodies, and padding vests for teams, clubs, individual creators, and partner sports brands. The company also markets the Diadora Korea customizable apparel line and its in-house NinetyPlus teamwear brand.

Product overview

The Locker Room operates as a sports apparel OEM/ODM manufacturing partner with a direct production system. The company offers two main product lines: 1) Custom manufacturing services for teams and brands, and 2) The 디아도라 (Diadora Korea) branded product line featuring customizable sports apparel including field uniforms, polo shirts, windbreakers, hoodies, and reversible padding vests. Additionally, they produce their own teamwear brand called 나인티플러스 (NinetyPlus). The product portfolio spans from basic field uniforms (36,000 KRW tops, 24,000 KRW bottoms) to outerwear (windbreakers 70,000-80,000 KRW, hoodies 80,000 KRW, padding vests 75,000 KRW, polo shirts 50,000 KRW), all available for customization with team colors, patterns, and emblems. The company serves over 50,000 teams and works with brands including NinetyPlus, Diadora Korea, Goal Studio, and Goale.

Differentiator

Problem solved

Functional benefit

Brands

• 나인티플러스 (Ninety Plus): Teamwear brand created by The Locker Room featuring customizable sports apparel
• 디아도라 (Diadora)
• 골스튜디오 (Goal Studio)
• 고알레 (Goale)

Quantifiable outcome

• 50,000+ teams served with teamwear production

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Diadora Korea (디아도라)coreStrategic or Co-development PartnerThe Locker Room produces Diadora Korea's sports apparel products including field uniforms, polo shirts, windbreakers, hoodies, and padding vests. Products are customizable with team-specific designs, colors, and emblems.
• Ninety Plus (나인티플러스)coreStrategic or Co-development PartnerThe Locker Room manufactures teamwear products for Ninety Plus brand, producing custom sports uniforms and apparel with design customization capabilities.
• Goal Studio (골스튜디오)coreStrategic or Co-development PartnerPartnership for sports team apparel production, with The Locker Room providing manufacturing and custom design services for Goal Studio branded products.
• Goale (고알레)coreStrategic or Co-development PartnerThe Locker Room serves as the uniform manufacturing partner for Goale, producing custom team sports apparel.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Diadora: Established Italian sportswear brand whose Korean subsidiary is a core partner of The Locker Room; broader Diadora group competes in teamwear globally and is comparable as both a partner channel and a broader sports apparel incumbent.
• Adidas Teamwear (miTeam / adidas Custom): Global incumbent with a custom teamwear offering for clubs and federations; relevant comparator as a scaled, branded alternative competing for the same team accounts The Locker Room serves.
• Penalty: Brazilian sportswear brand with deep presence in soccer teamwear and equipment manufacturing — analogous branded sports-apparel manufacturer serving team and club markets.
• Hummel International: Danish sportswear brand with a strong teamwear and kit-sponsorship business across Europe and Asia; comparable as both a brand partner opportunity and a broader teamwear incumbent.
• Decathlon (Custom Teamwear): Global sporting goods retailer that offers custom teamwear and in-house manufacturing for sports clubs — relevant as a large incumbent with integrated production competing for the same SMB team accounts.

Emerging players

• Printful: On-demand apparel printing and manufacturing platform used by creators and small brands for custom apparel drops — comparable on-demand custom-production model, though not sports-specialized.

Direct peers

• Custom Ink: US-based custom apparel platform serving teams, groups, and brands with on-demand decorated apparel — analogous low-MOQ, design-driven custom sportswear workflow with online ordering.
• Marcan Sports: Custom sports uniform and teamwear manufacturer serving clubs and schools worldwide — direct OEM competitor with similar custom-design-to-production workflow.
• Booster (Korean Custom Teamwear): Korean custom teamwear manufacturer producing custom soccer uniforms and athletic apparel with online design tools — the most direct Korean domestic competitor to The Locker Room.
• Owayo: Japan-based custom teamwear OEM/ODM specializing in fully customized sports apparel for clubs and teams globally — directly comparable business model (custom design + low-MOQ + on-demand production) to The Locker Room.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thelockerroom.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Locker Room