Poise

What Poise does

Poise is the #1 brand for light bladder leakage (LBL) products for women in the United States and Canada, and is a registered trademark brand owned by Kimberly-Clark Worldwide, Inc., headquartered in Neenah, Wisconsin. The brand's portfolio centers on absorbent incontinence products organized by an absorbency tier from microliners (1-Drop Lightest) through daily liners, original pads (3- to 6-Drop), ultra-thin pads (up to 7-Drop), overnight pads (8-Drop), and reusable washable underwear, plus the Impressa non-absorbent internal bladder support device. Underlying product technology includes the GushProtect™ Zone for instant absorption, Absorb-Loc® Core for wetness and odor locking, Thin-Flex® design for fit, Dry-Touch™ and CleanFresh™ layers for comfort, and Fresh Protection™ for up to 12 hours of odor control.

Poise generates revenue through sales of disposable and reusable incontinence products via direct-to-consumer e-commerce on poise.com and through major US and Canadian retail chains (pharmacy, grocery, mass merchandise). The brand runs a multi-channel marketing program anchored by a celebrity partnership with actress Katherine Heigl, expert-reviewed educational content spanning incontinence, menopause, pelvic floor health, fitness, and labor/delivery, a product recommendation quiz, and a community-building "Drops of Hope" initiative. Pricing is not publicly disclosed; products are FSA/HSA eligible and sold at varying pack counts and sizes. Poise operates as a brand unit within Kimberly-Clark's personal care portfolio and does not have its own funding history, M&A track record, or independent disclosure obligations; brand-level revenue is not reported separately by the parent.

Name

Poise

Legal name

Kimberly-Clark Worldwide, Inc.

Website

https://poise.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Poise is the #1 brand for women's light bladder leakage products, offering pads, liners, reusable underwear, and bladder supports through DTC and major retailers in the US and Canada as a Kimberly-Clark brand.

Ownership category

akta.pro rank

Product category

Personal Care / Feminine Hygiene Incontinence Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Incontinence & Bladder Leak Products (Feminine) (CRABAIAM)

akta.pro secondary industry

Adult Incontinence Products (CRADALAF)

Keywords

• Incontinence products
• Bladder leak pads
• Feminine hygiene
• Light bladder leakage
• Absorbent undergarments

Headquarters

HQ city

Gaussan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Incontinence Product Sales: Poise generates revenue through the sale of disposable and reusable incontinence products including pads, liners, and underwear. Products are sold through direct-to-consumer e-commerce and retail distribution channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Poise is a feminine hygiene brand that designs, manufactures, and sells disposable and reusable incontinence products for women experiencing light bladder leakage (LBL). Its product portfolio spans microliners, daily liners, original pads, ultra-thin pads, overnight pads, reusable washable underwear, and the Impressa internal bladder support device, organized across multiple absorbency levels (1-Drop to 8-Drop).

Product overview

Poise is a comprehensive feminine care brand specializing in bladder leak (urinary incontinence) products for women. The product portfolio centers on the Fresh Protection brand and includes a full range of absorbent products: Microliners and Daily Liners (lightest to very light protection), Original Pads and Ultra Thin Pads (3-Drop to 7-Drop absorbencies with and without wings), Overnight Pads (8-Drop extra coverage), and Reusable/Washable Underwear (eco-friendly alternative). The Impressa Bladder Supports offer a non-absorbent internal support option. Products are organized by absorbency level (Lightest 1-Drop to Extra Coverage 8-Drop) and feature technologies including GushProtect Zone, Absorb-Loc Core, Thin-Flex design, and Dry-Touch layer. Poise also provides educational content covering incontinence/LBL, perimenopause and menopause, fitness and nutrition, and pelvic floor health.

Differentiator

Problem solved

Functional benefit

Brands

• Impressa: Poise Impressa is a bladder support product that helps stop leaks before they start, providing a non-absorbent solution for light bladder leakage.

Products and services

• Poise Microliners

Quantifiable outcome

• 1 in 2 women over 20 experience LBL
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Katherine HeiglflagshipGTM or Marketing PartnerActress Katherine Heigl serves as celebrity ambassador and partner for Poise brand. The partnership aims to educate women, normalize conversations about bladder leakage, and build a community where women can own their leaks with confidence using the right protection.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• NorthShore: NorthShore Care Supply is a DTC-focused incontinence brand offering high-absorbency pads, underwear, and liners with a subscription-friendly online model. Comparable to Poise in product categories served, with stronger direct-to-consumer and subscription infrastructure.
• Tranquility: Tranquility (Principle Business Enterprises) offers premium incontinence products including pads, underwear, and briefs, with a strong reputation for high-absorbency products. Comparable to Poise in light-to-moderate absorbency tiers and growing in retail and online channels.

Broad incumbents

• TENA: TENA is Essity's global flagship incontinence brand with the broadest international footprint across pads, liners, underwear, and skincare. It is directly comparable to Poise in product format and channel strategy but operates at much larger global scale and spans both light and heavy incontinence.
• Kotex: Kotex is Kimberly-Clark's broader feminine care brand (menstrual pads, liners, tampons) sharing the same parent infrastructure and login ecosystem as Poise. Comparable in channel and consumer base; some consumers cross-shop Kotex and Poise for light leaks, making Kotex both an internal ally and a cross-use substitute.

Direct peers

• Depend: Depend is Kimberly-Clark's unisex incontinence brand and direct portfolio sibling of Poise. Both brands target adult bladder leakage in the same retail channels and consumer occasions; Depend leans heavier-absorbency and unisex, while Poise focuses on feminine light bladder leakage.
• Always Discreet: Procter & Gamble's Always Discreet is a direct competitor in feminine incontinence pads, liners, and underwear. It leverages P&G's feminine care brand equity (Always) to compete head-to-head with Poise on retail shelves and consumer positioning.
• Attends: Attends (Attindas Hygiene Partners) supplies adult incontinence products including pads, underwear, and briefs. Directly comparable to Poise in product format and healthcare/retail channels, with particular strength in institutional and home-care segments.
• Prevail: Prevail is First Quality's incontinence brand offering pads, liners, protective underwear, and briefs across light to heavy absorbencies. Comparable to Poise in product format and target use cases, with strength in retail pharmacy distribution.

Regional players

• Abena: Abena (Abena Group) is a Danish incontinence brand offering pads, liners, underwear, and skincare, primarily in European markets. Comparable in product format to Poise but with limited direct overlap in North American retail.
• Seni: Seni is TZMO's incontinence brand with strong presence in Eastern Europe and growing international footprint. Offers pads, liners, and underwear comparable to Poise's portfolio but primarily serves European and adjacent markets rather than North America.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/poise
• Facebookfacebook.com/poise
• LinkedInlinkedin.com/company/fearless-warrior

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poise