People Places

What People Places does

People Places is an independent 501(c)(3) nonprofit child placing agency founded in 1973 in Staunton, Virginia, and one of the nation's first treatment foster care agencies. The organization provides a comprehensive suite of foster care and family support services across Virginia's Shenandoah Valley and Central Piedmont regions through three offices in Staunton, Charlottesville, and Harrisonburg. Core services include Treatment Foster Care (specialized placement for children with complex emotional, behavioral, or medical needs), Prevention Services, Youth Mentoring, Family Mentoring, Kinship Support, Non-TFC Child Supervision, Clinical Behavior Consultation, Certified Foster Parent Training, the Pygmalion School (special education), and the Fostering Futures program supporting youth aging out of care through age 21.

The agency's go-to-market motion is community-led: it recruits Teaching Parents (certified foster parents) through information meetings, testimonials, community events, and a Perspectives Blog, while receiving child placement referrals primarily from local Virginia Department of Social Services agencies. It maintains therapeutic and community partnerships with Ride with Pride / Cedar Creek Stables (equine-assisted therapy), the Family Focused Treatment Association, and Project Life.

Revenue is generated through three primary streams: government foster care payments under contract with the Virginia Department of Social Services, donations and charitable contributions from individuals and fundraising events, and program services revenue (family mentoring, youth mentoring, kinship support, and clinical behavior consultation funded via FAPT and related government programs). Since 1999, the agency has recorded 1,552 cumulative placements. The organization operates with 11-50 employees and does not publicly disclose detailed revenue figures; audited financial statements exist but are not surfaced on the public website.

Name

People Places

Legal name

People Places, Inc.

Website

https://peopleplaces.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

People Places is a 501(c)(3) nonprofit child placing agency in Virginia providing treatment foster care, prevention services, mentoring, kinship support, and educational programs to foster children, foster families, and at-risk families across the Shenandoah Valley and Central Piedmont regions.

Ownership category

akta.pro rank

Product category

Foster Care and Adoption Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Treatment foster care
• Child placing agency
• Foster parent training
• Kinship support services
• Family mentoring programs

Headquarters

HQ city

Staunton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Foster Care Payments: Revenue from government contracts with Virginia Department of Social Services and local departments for foster care placement services, treatment foster care, and related support services.
2. Donations and Charitable Contributions: Donations from individuals, organizations, and fundraising events (such as golf tournaments) to support therapeutic groups for foster children and general agency operations.
3. Program Services Revenue: Fees for specialized services including family mentoring, youth mentoring, kinship support, and clinical behavior consultation, funded through FAPT (Family Assessment and Planning Team) and other government programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

People Places is a licensed, nonprofit child placing agency that delivers treatment foster care and related community-based services to children, foster families, and at-risk families in Virginia's Shenandoah Valley and Central Piedmont regions. The agency recruits, certifies, and supports foster parents (called Teaching Parents) to provide therapeutic placements for children with behavioral, emotional, or special needs, and supplements this core with prevention services, family and youth mentoring, kinship support, clinical behavior consultation, and the Fostering Futures transitional program for youth aging out of care.

Product overview

People Places operates as a licensed, nonprofit child placing agency offering a comprehensive suite of foster care and family support services across Virginia's Shenandoah Valley and Central Piedmont regions. The organization provides Treatment Foster Care as its primary specialized service, supplemented by Prevention Services, Youth Mentoring, Family Mentoring, Kinship Support, Non-TFC Child Supervision Services, and Clinical Behavior Consultation. Additional offerings include the Pygmalion School (special education services), Foster Parent Training programs, and the Fostering Futures transitional support program for youth aging out of care. The organization serves clients from offices in Charlottesville, Harrisonburg, and Staunton.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatment Foster Care Specialized foster care services for children with complex emotional, behavioral, or medical needs, provided by trained Teaching Parents with clinical support from the agency.
• Prevention Services Community-based services aimed at preventing child maltreatment and family disruption through education and support for at-risk families.
• Youth Mentoring One-on-one mentoring services connecting children and youth with positive adult role models to build life skills and support development.
• Family Mentoring Support services pairing families with mentors to strengthen parenting skills, family routines, and household management.
• Kinship Support Services supporting relatives who care for children displaced from their birth families, including guidance on navigating family dynamics and trauma-informed parenting.
• Non-TFC Child Supervision Services Supervision services for children outside of treatment foster care, providing oversight and support for youth in various care arrangements.
• Clinical Behavior Consultation Professional behavioral consultation services to address challenging behaviors and develop intervention strategies for children in care.
• Certified Foster Parent Training Course Pre-service and ongoing training program for prospective and current foster parents covering trauma-informed care, behavior management, and parenting skills.
• Pygmalion School Special education services and educational support for children in foster care, operated by People Places under the direction of Carol Bright.
• Fostering Futures Program enabling youth aging out of foster care to remain in supported living arrangements until age 21 while pursuing education, employment, or independence.

Quantifiable outcome

• 1552 children placed in foster or adoptive homes since 1999
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Ride with Pride / Cedar Creek StablescoreStrategic or Co-development PartnerPeople Places and Ride with Pride have partnered for many years to provide therapeutic experiences for foster children. Founded in 1990, Ride with Pride offers programs including Therapeutic Horsemanship, Equine Facilitated Psychotherapy, Image Enhancement, Summer Day Camp, and Special Olympics Equestrian Programs. The partnership helps foster children develop patience, self-confidence, empathy, compassion, and trust through horse-assisted therapy. Kelsey Lasher serves as Program Director at Cedar Creek Stables.
• Family Focused Treatment Association (FFTA)minorStrategic or Co-development PartnerPeople Places participates in FFTA's annual conferences where foster parents and providers discuss experiences and hopes. The FFTA hosts events on the latest news and topics in foster care and trauma-informed care. People Places nominated foster parents Megan and Rock Watson for a scholarship to attend the 32nd Annual FFTA Conference in Atlanta, Georgia.
• Project LifeminorStrategic or Co-development PartnerProject Life provides opportunities for foster youth to come together and has conferences (free to youth who apply) where youth can connect with others who have similar experiences. People Places promotes these opportunities to youth in the Fostering Futures program.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SAFY (Specialized Alternatives for Families and Youth): Ohio-based nonprofit providing treatment foster care, adoption, family preservation, and behavioral health services nationwide. Closely comparable as a multi-state TFC agency contracting with state child welfare systems.
• Bethany Christian Services: National nonprofit providing adoption, foster care, and family support services with state-level contracts. Directly comparable as a child-placement and family services nonprofit serving similar populations.
• National Youth Advocate Program (NYAP): Nonprofit providing foster care, treatment foster care, in-home services, and wraparound supports for youth and families across many states. Comparable mission, contracting model, and population served.
• Pressley Ridge: Pittsburgh-based nonprofit providing treatment foster care, residential, and community-based services for children and families with complex needs. Directly comparable as a multi-state TFC and behavioral health agency serving similar youth populations.
• KVC Health Systems: Midwest-based nonprofit operating treatment foster care, in-home family services, and child welfare programs across multiple states. Comparable as a large TFC agency with government contracts and a similar suite of community-based support services.
• Children's Home Society of North Carolina: Regional nonprofit providing adoption, foster care, and family support services in North Carolina. Comparable as a state/regional child-placement agency with a similar mix of foster care and support programs.

Regional players

• Beech Brook: Cleveland-based nonprofit offering treatment foster care, school-based services, and family therapy. Comparable as a regional TFC provider with a similar clinical/community-based approach.
• Applewood Centers: Ohio-based nonprofit providing foster care, adoption, behavioral health, and family preservation services. Comparable service mix but operating primarily in a different geographic region.

Broad incumbents

• Devereux Advanced Behavioral Health: Large national nonprofit operating residential treatment, TFC, and behavioral health programs. Broader portfolio than People Places but overlapping TFC and clinical services for high-acuity youth.
• Boys Town: National nonprofit providing in-home family services, foster care, and residential programs for at-risk children. Comparable in mission and service breadth, but operates at a much larger scale across more geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/people_places_
• Facebookfacebook.com/PeoplePlacesInc
• LinkedInlinkedin.com/company/people-places-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Places