Reli Groep

What Reli Groep does

Reli Groep B.V. is a Dutch family-owned distribution company founded in 1978 as Bureau Reli by Pieter van Rekom and Margaretha Lievaart, headquartered in Hardinxveld-Giessendam. The company specialises in door-to-door distribution of promotional materials (flyers, folders) bundled with its own portfolio of approximately 48 weekly local newspaper titles, reaching 750,000+ households weekly through a network of 3,000 couriers and 50+ regional distributors across the Netherlands. Its core product, Huis aan Huis Verspreiding, inserts flyers inside well-read weekbladen to increase attention value, supported by an integrated Drukwerkservice (print-and-distribute) add-on and the nationwide Landelijke Bezorging via Weekblad service. Operations are managed through the Spread-it digital courier portal and mobile app for route management, quality monitoring, and complaint handling, with no proprietary AI/ML technology disclosed.

The business model is primarily transaction-fee based, with pricing quoted per campaign according to format, weight, postcode area, and timing — for example, 1,000 flyers start at approximately €37.50 (€0.04 per flyer). Reli Groep serves roughly 2,000 active clients, predominantly SMB local businesses (e.g., Domino's Pizza Houten), regional publishers (Achterhoek Nieuws, Soester Courant, Let op Woudenberg), and franchised operations. The company operates two sub-brands: Reli Oost Bezorging (regional distribution in eastern Netherlands, Zutphen) and Reli Snelkoerier (courier services). Following the February 2020 sale of former partner Sandd to PostNL, Reli Groep exited postal delivery and fully pivoted to its current house-to-house model. The van Rekom family maintains ownership and key operational roles across the organisation.

Name

Reli Groep

Legal name

Reli Groep B.V.

Website

https://reli.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Reli Groep is a Dutch family-owned distribution company that delivers flyers and promotional materials bundled with its own network of weekly local newspapers to 750,000+ households weekly across the Netherlands via 3,000 couriers, serving approximately 2,000 SMB clients and regional publishers.

Ownership category

akta.pro rank

Product category

Postal and Distribution Services

NAICS

Direct Mail Advertising (541860), Direct Mail Advertising (54186), Advertising Material Distribution Services (541870), Periodical Publishers (513120), Newspaper Publishers (513110), Periodical Publishers (51312), Couriers and Express Delivery Services (4921)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

akta.pro secondary industries

Local & Regional Newspapers (Print & Digital) (MPAJADAB), Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB), Crowdsourced Returns & Reverse Logistics Pickup (TLAAAGAG)

Keywords

• Door-to-door distribution
• Flyer distribution services
• Weekly newspaper delivery
• Direct mail distribution
• Print and distribution services

Headquarters

HQ city

Hardinxveld

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Huis-aan-huisverspreiding (Door-to-door Distribution): Core revenue stream from distributing flyers, folders, and promotional materials bundled with weekly local publications to households across the Netherlands. Revenue generated per campaign based on quantity and geographic coverage.
2. Drukwerkservice (Print and Distribute): Integrated printing and distribution service where customers only need to supply PDF files. One-stop solution covering design, printing, and delivery.
3. Bezorgvergoeding (Courier Compensation): Couriers earn delivery compensation based on addresses in their delivery district, difficulty level, and number of attachments. Paid monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reli Groep distributes promotional flyers and folders door-to-door across the Netherlands, inserting them into its own portfolio of approximately 48 weekly local newspaper titles to maximize reader attention. It supplements this core service with an integrated print-and-distribute offering (Drukwerkservice) where customers supply a PDF and Reli handles printing, folding, and delivery. Distribution is carried out by a network of 3,000+ couriers reaching 750,000+ households weekly, supported by regional coverage through Reli Oost Bezorging and express delivery via Reli Snelkoerier.

Product overview

Reli Groep is a distribution and publishing company offering a unified platform of door-to-door distribution services for weekly newspapers (weekbladen) and promotional print materials (folders, flyers). The core offering consists of Huis aan Huis Verspreiding — distributing promotional materials bundled with the company's own portfolio of approximately 48 weekly newspaper titles — supplemented by a Drukwerkservice add-on that handles printing, folding, and distribution from a single PDF upload. Regional coverage is managed through two sub-brands: Reli Oost Bezorging (based in Zutphen, serving the east) and Reli Snelkoerier (courier services). All materials are distributed without plastic packaging to ensure sustainable delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Reli Snelkoerier: Courier and express delivery services operated as a separate brand.
• Reli Oost Bezorging

Products and services

• Huis aan Huis Verspreiding (Door-to-door Distribution) Door-to-door distribution of promotional flyers and folders bundled with the company's own portfolio of approximately 48 weekly newspaper titles to households across the Netherlands. Materials are delivered without plastic packaging to maximize attention value and support sustainability. Target customers are local businesses, advertisers, and franchised operations across the Dutch market.
• Weekbladen (Weekly Local Newspapers) Approximately 48 in-house weekly local newspaper titles used as carriers for distributing promotional materials. Combined weekly circulation of 7.5 million across 300 weekly publications; materials must be submitted by Thursday 12:00 for delivery the following week.
• Drukwerkservice (Print and Distribute) End-to-end printing and distribution service where customers only need to supply a PDF of their promotional material; Reli Groep handles design, printing, folding, and delivery. Removes the need to manage separate print and distribution vendors.
• Reli Snelkoerier Courier and express delivery service operated as a separate sub-brand for urgent or specialized shipment needs beyond standard weekly flyer distribution.
• Reli Oost Bezorging Regional distribution division based in Zutphen, expanding coverage into the eastern Netherlands including the Achterhoek region. Operates as a wholly owned regional entity of Reli Groep.
• Landelijke Bezorging via Weekblad (National Distribution via Weekly Newspaper Network) Nationwide door-to-door delivery service through Reli Groep's network of weekly newspapers, enabling advertisers to reach households across multiple Dutch regions from a single source.

Quantifiable outcome

• 750,000+ households reached weekly
• +2 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and strategic.

• Spread-itcoreTechnology or IntegrationExternal technology provider for the delivery courier portal and mobile app. Used for delivery management, route optimization, quality monitoring, and complaint handling through the Spread-it system.
• Achterhoek NieuwsstrategicStrategic or Co-development PartnerRegional newspaper partnering with Reli Oost Bezorging to take back control of delivery operations while maintaining quality distribution through Reli's network.
• Vereniging Weekblad VerspreiderscoreOthersIndustry association for weekly publication distributors in the Netherlands. Membership provides network access and professional standards recognition.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• PostNL: PostNL is the dominant Dutch postal and parcel operator (and acquired Sandd in 2020), providing unaddressed and addressed mail services at national scale that overlap with Reli's distribution capabilities as part of a much broader portfolio.

Direct peers

• Spotta: Spotta is the largest dedicated door-to-door newspaper and flyer distributor in the Netherlands, directly competing with Reli Groep in weekblad and folder distribution to Dutch households using a similar courier network model.
• DTV Consultants: DTV Consultants operates Dutch folder distribution and direct mail campaign services for regional advertisers, overlapping with Reli's door-to-door flyer offering and SMB customer base.
• De Bezorgbode: De Bezorgbode is a Dutch door-to-door distributor focused on weekly local newspapers and unaddressed mail in specific regions, operating a courier network analogous to Reli Groep's.
• Admine: Admine is a Netherlands-based folder and flyer distribution company serving SMB advertisers with door-to-door delivery, directly comparable to Reli's Huis-aan-huisverspreiding offering.

Regional players

• HNP Media: HNP Media publishes and distributes local Dutch weekly newspapers with advertising-insertion capabilities, comparable to Reli's owned-weekblad strategy in adjacent geographies.
• RegionMedia: RegionMedia is a Dutch regional publisher and distributor of local weekbladen, competing with Reli's in-house newspaper portfolio and bundled distribution model in specific Dutch provinces.

Emerging players

• House of Media (print distribution): House of Media is a Dutch printing and direct mail fulfilment provider with door-to-door distribution capabilities, competing for the same local-business advertiser customers as Reli's Drukwerkservice.
• Drukwerkdeal (DPD) / Graphixxware: Drukwerkdeal is a major Dutch online printer offering print-and-deliver flyering solutions that overlap with Reli's Drukwerkservice end-to-end PDF-to-doorstep product for SMB advertisers.

Others

• Lokale Omroep / RTV distributor networks: Lokale Omroep is a federation of Dutch regional broadcasters and publishers; while not a direct distributor, its member organizations compete with Reli for the same local advertising and household-reach budgets across Dutch regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reli-groep-b-v-
• Xx.com/reli_groep
• Facebookfacebook.com/260214120664990

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reli Groep