Planejar Engenharia

What Planejar Engenharia does

Planejar Engenharia de Projetos & Negócios Ltda is a Brazilian private real estate development firm headquartered in Guanhães, Minas Gerais, founded in 2003 by brothers Marcelo, Maurício, and William. The company develops loteamentos (land subdivisions), condomínios (condominiums), and — more recently — vertical residential (the Plan Tower Colina apartment building in Guanhães), serving individual home buyers and SMB real estate investors in secondary and tertiary cities across the state of Minas Gerais. Across more than 60 empreendimentos and 23 municipalities spanning regions such as Centro Nordeste Mineiro, Vale do Jequitinhonha, and Vale do Suaçuí, the company has cumulatively delivered 15,063 urbanized lots over roughly two decades, with consistent product velocity and high launch sell-through (97% in 36 hours for Plan Park Serro, 85% in one day for Plan Park Divinolândia).

The business model combines one-time lot sales with a proprietary in-house financing product that bypasses Brazilian retail bank credit channels, enabling up to 100% financing with reduced burocracia for buyers who would otherwise struggle to access traditional mortgages. Go-to-market is sales-led and regional: dedicated sales offices in Guanhães and Montes Claros, supported by a multi-channel digital presence (corporate website, Instagram, WhatsApp for direct inquiry, and educational blog/informativo content), with a customer self-service portal at portal.capys.com.br for post-sale contract management.

Technology disclosures are minimal — no API, SDK, patents, or proprietary software beyond the customer portal — consistent with a traditional land development and construction operating model rather than a tech-enabled proptech. Pricing is per-lot via direct financing with monthly parcelas (entry-level installments reported from R$495 to R$980 depending on development). Inputs are sourced via regular procurement tied to standardized urbanization packages (water, sewage, electricity, paving, public lighting, green areas), with the asset cycle spanning land acquisition, regulatory approval, infrastructure build-out, lot sale with attached long-dated financing receivable, and ongoing customer servicing.

Name

Planejar Engenharia

Legal name

Planejar Engenharia de Projetos & Negócios Ltda

Website

https://planejarengenharia.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Planejar Engenharia is a Brazilian real estate developer that builds and sells urbanized residential lots, gated condominiums, and apartment buildings in 23 cities across Minas Gerais, offering direct in-house lot financing to individual and SMB buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Guanhães

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Lot Sales: Sale of urbanized residential lots in planned loteamentos and condomínios across Minas Gerais
2. Own Financing: Proprietary financing offered directly to customers with simplified processes, eliminating need for bank involvement

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Planejar Engenharia is a Brazilian real estate development company that plans, urbanizes, and sells residential lots, gated condominiums, and a high-end apartment building across 23 cities in Minas Gerais. The company delivers fully-serviced developments with water, sewage, electricity, paving, landscaping, and green areas, and supports buyers with proprietary direct financing of up to 100%. It also operates a customer portal for ongoing lot and financing management.

Product overview

Planejar Engenharia is a Brazilian real estate development company specializing in loteamentos (land subdivisions), condomínios (condominiums), and residential developments across 23 cities in Minas Gerais. The company's portfolio includes over 60 empreendimentos (developments) with more than 15,063 lots delivered. Core products include various named residential subdivisions (Residencial Colina Verde, Residencial Bom Sucesso series, Residencial Floresta Ville, Plan Garden series), condominiums (Condomínio Solares, Condomínio Solares Vila Segura, Condomínio Reserva Imperial, Condomínio Jardim das Palmeiras), and one apartment building (Plan Tower Colina). The company also offers proprietary financing services for lot purchases and a customer portal for existing clients. Developments are located across cities including Guanhães, Diamantina, Montes Claros, Pirapora, Bocaiuva, Janaúba, Buritizeiro, Curvelo, Várzea da Palma, Itabira, Santa Maria de Itabira, Santa Maria do Suaçuí, Gouveia, Sabinópolis, Virginópolis, Gonzaga, Barão de Cocais, Serro, Divinolândia, Capelinha, Araçuaí, and Conceição do Mato Dentro.

Differentiator

Problem solved

Functional benefit

Products and services

• Residencial Colina Verde The first real estate development by Planejar Engenharia in Guanhães/MG, completed in the second semester of 2005. It was the first subdivision in the entire Centro Nordeste Mineiro region with complete urban infrastructure.
• Residencial Colina Verde 2 Extension of the first Colina Verde development, located in the center of Guanhães, continuing the quality and security standards of the original project.
• Residencial Bom Sucesso Residential development in Guanhães with excellent street architecture allowing optimal space utilization and good distribution of green and institutional areas.
• Residencial Bom Sucesso 2 Extension of Bom Sucesso development in Guanhães, providing quality of life and security in the fastest-growing region.
• Residencial Bom Sucesso 3 Third phase of Bom Sucesso development near Bairro Pito in Guanhães, offering perfect opportunity to invest or leave renting.
• Residencial Floresta Ville Development in Guanhães with 357 lots and 16,253.49 m² of green area, ensuring quality of life and comfort with excellent space utilization.
• Residencial Jardim América Development in Guanhães with 277 lots of minimum 250 m² each, located 3 minutes from downtown, offering quality of life for families.
• Caminho Novo Delivered residential development in Guanhães with maximum quality and significant value appreciation in the city.
• Residencial dos Ipês Development in Guanhães with well-divided blocks and essential green area for future residents to enjoy nature, close to downtown with fully urbanized infrastructure.
• Alto da Colina Development in Guanhães with 33 lots of minimum 250 m², total area of 15,870.99 m² and 1,587.39 m² of green area.
• Condomínio Solares Premium condominium in Guanhães with lots starting from 2,000 m², complete urbanization with total area of 197,446.72 m² and 22,971.12 m² of green area.
• Plan Tower Colina High-standard apartment building in Guanhães featuring modern apartments from 113 m², 2 parking spaces per apartment, 3 bedrooms (1 suite), duplex coverage with jacuzzi space, and full leisure facilities including pool, sauna, fitness center, and event spaces.
• Plan Garden Dr Natan Highly anticipated neighborhood development in Guanhães, the biggest sales success in the region, with 257,919.41 m² total area and 25,793.37 m² of green areas.
• Plan Garden América Newest launch in Guanhães with excellent lots, good topography and location, 5 minutes from downtown, 114,671.36 m² total area.
• Residencial Plan Park Moradas Success development by Planejar Engenharia in Guanhães with 128,470.40 m² total area.
• Residencial Plan Park Nova Conceição Development in Conceição do Mato Dentro with 206,876.31 m² total area and 26,198.48 m² of green area.
• Residencial Jardim Imperial Best residential neighborhood in Diamantina, completed and delivered in late first semester 2009, with 341 lots of minimum 300 m² each, 175,584.00 m² total area.
• Jardim Imperial 2 Continuation of Jardim Imperial success in Diamantina, 106,896.25 m² total area.
• Jardim Imperial 3 Third phase in Diamantina with 459 lots of minimum 180 m², total area of 211,000.58 m² and 20,935.74 m² of green area.
• Condomínio Reserva Imperial Best condominium in Diamantina and region, fully ready to build, with 24-hour access control reception, incredible leisure area with volleyball courts, tennis, heated pool, playground and fitness space.
• Residencial Reserva Imperial Unique subdivision in Diamantina with 304 lots of minimum 360 m², total area of 235,896.00 m².
• Residencial Vale dos Diamantes Subdivision in Diamantina delivered in October 2007, located in a priority expansion area with privileged view and tranquility.
• Residencial Mirante da Palha Development in Diamantina with flatter topography and complete infrastructure along with green area, ideal for living well.
• Quintas da Produção Currently the largest development by Planejar Engenharia in Montes Claros with 675 lots, representing the new industrial growth vector of the city.
• Estância da Produção Biggest sales success in Montes Claros with 459 lots of minimum 180 m², total area of 228,801.41 m².
• Monte Belo Sales success at launch in Montes Claros with excellent topography located in the south zone, ideal for investment and living.
• Plan Garden Montes Claros Development in the southern region of Montes Claros with lots from 200 m², located near Posto Trilha do Sol and Volvo/Jhon Deere dealership.
• Porto Bello Development in Pirapora in the most valued region, with privileged topography and fully urbanized neighborhood comfort.
• Condomínio Solares Vila Segura Best condominium in Pirapora and region with pool, synthetic field, sand court, playground, central kiosk for events, air-conditioned event hall, 6 kiosks with barbecue grills, and complete infrastructure.
• Residencial Pedras do Valle Development in Itabira with vast green area, bringing nature closer, excellent option to live well with tranquility.
• Park Sul Development in Bocaiuva with complete infrastructure located only 2 minutes from downtown, offering quality of life.
• Residencial Portal Sul New concept of open subdivision in Janaúba with greater security and privacy for residents, 232,269.85 m² total area.
• Residencial Plan Park Buritis Development in Buritizeiro with lots from 200 m², privileged location with complete infrastructure including water, electricity, sewage, paving, public lighting and security.
• Recanto Dos Buritis Development in Buritizeiro described as one of the most beautiful in Minas Gerais with top-tier infrastructure.
• Morada Real Development in Curvelo with extensive green area and impeccable infrastructure guaranteeing quality of life.
• Residencial Parque dos Príncipes Biggest sales success in Curvelo, delivered to the population and became a reference for quality growth vector of the city.
• Loteamento Villa Real Development in Curvelo with extensive green area and impeccable infrastructure.
• Residencial Santa Rita Development in Curvelo with 100 lots of minimum 360 m², total area of 52,554.00 m².
• Estância da Palma Expansion by Planejar Engenharia in Várzea da Palma, offering more quality of life for residents.
• Residencial Vila da Serra Development in Gouveia with 504 lots of minimum 240 m², total area of 249,887.00 m² and 20,651.14 m² of green area.
• Residencial Rio Parque Development in Santa Maria de Itabira with Planejar quality standard, perfect for those who want to live well in a totally flat and urbanized neighborhood.
• Residencial Parque das Esmeraldas First planned and urbanized subdivision in Santa Maria do Suaçuí, next to the new forum with privileged location.
• Residencial Cidade Jardim Central subdivision in Virginópolis with complete excellent infrastructure.
• Campos Altos Residence Development in Virginópolis following the success of Cidade Jardim, sold in less than a month.
• Residencial Parque dos Coqueiros Delivered development in Sabinópolis with Planejar Engineering quality, already consolidated in the city.
• Residencial Recanto da Mata Development in Gonzaga, totally sold in just two days of launch, sales success with quality infrastructure never seen in the city.
• Residencial Recanto da Gameleira Development in Barão de Cocais near BR 381 with Planejar Engineering quality and structure.
• Residencial Plan Park Serro Newest subdivision in Serro with Planejar quality standard, sales success with 97% of lots sold in 36 hours.
• Plan Park Bela Vista Development in Santa Efigênia offering excellent investment opportunity with security, complete infrastructure and registered lots.
• Plan Park Divinolândia First phase of Plan Park in Divinolândia, launching with Planejar Engineering quality standards.
• Plan Park Divinolândia II Second phase of Plan Park success in Divinolândia with lots from 240 m², own financing available.
• Bouganville Planned neighborhood in Capelinha in the Jequitinhonha valley.
• Condomínio Jardim das Palmeiras Condominium in Araçuaí with 64 lots of minimum 420 m², total area of 48,461.80 m² and 4,845.58 m² of green area.
• Own Financing Service (Financiamento Próprio) Proprietary financing service offered directly by Planejar Engenharia without bank intermediation, facilitating lot purchases with simplified adhesion and up to 100% financing.
• Customer Portal (Área do Cliente) Online portal for existing customers to manage their lots and financing, accessed via portal.capys.com.br.

Quantifiable outcome

• 20 years of experience
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Direcional Engenharia: Brazilian residential developer with strong presence in Minas Gerais and focus on entry-level housing including loteamentos. Most directly comparable to Planejar given its Minas Gerais exposure and affordable housing orientation.
• Viver Incorporadora: Brazilian residential developer historically focused on affordable housing and loteamentos. Comparable business model of serving entry-level buyers with similar financing support structures.

Broad incumbents

• Cyrela Brazil Realty: Major Brazilian residential developer focused on mid-to-high income segments. Comparable as a Brazilian real estate developer of residential product, though primarily operating in São Paulo and tier-1 markets rather than secondary Minas Gerais cities.
• Cury Construtora: Brazilian residential developer focused on affordable housing within the Minha Casa Minha Vida program. Comparable as a Brazilian affordable housing developer serving entry-level buyers with financing support.
• EZTec: São Paulo-based Brazilian residential developer with focus on mid-to-high income vertical product. Comparable as a Brazilian residential developer, though operating in higher price tiers and tier-1 geography.
• Gafisa: Brazilian residential developer with multi-brand portfolio across price segments. Comparable as a Brazilian residential developer serving various buyer segments, though primarily in São Paulo and Rio de Janeiro.
• Tenda: Brazilian residential developer fully focused on affordable housing under the Minha Casa Minha Vida program. Comparable as a Brazilian affordable housing developer serving first-time buyers, though at larger national scale.
• Even Construtora: Brazilian residential developer operating across multiple states. Comparable as a Brazilian residential developer with diversified product offering, though focused on tier-1 markets and vertical product.
• JHSF: Brazilian luxury real estate developer with high-end residential and mixed-use projects. Comparable as a Brazilian residential developer, though operating at the opposite end of the price spectrum from Planejar.
• MRV Engenharia: Largest Brazilian residential developer focused on affordable housing across the country. Comparable as a scaled Brazilian residential developer serving entry-level buyers, though MRV operates at national scale with vertical integration beyond Planejar's regional model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/planejar_eng

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planejar Engenharia