HIRO LIFT
HIRO LIFT is Germany's largest stairlift manufacturer, founded in 1897 and based in Bielefeld. It designs, custom-builds and services stairlifts, platform lifts, homelifts and passenger elevators for private individuals with mobility limitations across Germany, operating through a nationwide advisor and service network.
- Company typePrivate
- Founded1897
- HeadquartersBielefeld, Germany
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What HIRO LIFT does
HIRO LIFT Hillenkötter + Ronsieck GmbH is a family-owned German Mittelstand manufacturer founded in 1897 in Bielefeld, operating as Germany's largest stairlift producer with approximately 400 employees. The company designs, manufactures and services a full mobility-equipment portfolio: the HIRO 160 stairlift series (ECO, NEO, FLEX indoor variants and AIR outdoor variant), the HIRO 320/350 platform lifts for wheelchair accessibility, the HIRO 440/450/460 vertical wheelchair lifting platforms, and the HIRO C4, 420, A4 homelifts and HIRO 820 passenger elevator. Its core technical differentiator is the proprietary Traktionsantrieb (traction drive) system, described as providing smoother, vibration-free operation versus metallic-gear alternatives, with all stairlifts built to order in Bielefeld.
The company's go-to-market is consultative and multi-channel: a nationwide network of regional Fachberater conducts on-site measurements and personalized quotes at customer homes, supported by a 24/7 toll-free hotline (0800 544 22 22), an online stairlift configurator, a partner portal (freunde.hiro.de) for medical supply stores, architects and affiliate marketers, and digital marketing across Google Ads, Bing and social remarketing. Revenue is generated primarily through one-time equipment sales (stairlifts, platform lifts, homelifts, passenger elevators, refurbished units) supplemented by recurring service and maintenance contracts; rental and Pflegekasse subsidy advisory (up to €4,180 per eligible person) are also offered.
The customer base is dominated by private individuals — primarily seniors and mobility-impaired users seeking to age in place — alongside wheelchair users and, on the project side, architects and planners. Distribution is entirely domestic (Germany). The company has accumulated 285,000 km of installed track since founding, equivalent to seven trips around the Earth, and is led by Managing Director Henning Seffers. HIRO carries no external venture or private equity sponsorship and operates as a privately-held GmbH.
HIRO LIFT firmographics
Firmographics- Name
- HIRO LIFT
- Legal name
- HIRO LIFT Hillenkötter + Ronsieck GmbH
- Website
- https://hiro.de
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- HIRO LIFT is Germany's largest stairlift manufacturer, founded in 1897 and based in Bielefeld. It designs, custom-builds and services stairlifts, platform lifts, homelifts and passenger elevators for private individuals with mobility limitations across Germany, operating through a nationwide advisor and service network.
- Ownership category
- akta.pro rank
HIRO LIFT industry classification
Industry- Product category
- Mobility Accessibility Equipment Manufacturing
- NAICS
- Elevator and Moving Stairway Manufacturing (333921)
- akta.pro primary industry
- Stair Lifts & Residential Platform Lifts (HSAPANAC)
- akta.pro secondary industry
- Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD)
Keywords
Where HIRO LIFT is headquartered
LocationHeadquarters
- HQ city
- Bielefeld
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
HIRO LIFT business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Stair Lift Sales: Sale of stair lifts (Treppenlifte) including models for indoor and outdoor use with various customization options. Products are manufactured to order based on customer-specific measurements.
- Platform Lift Sales: Sale of platform lifts and wheelchair lifts (Plattformlifte) for wheelchair users and individuals with mobility challenges, including models HIRO 320, 350, 440, 450, 460.
- Home Lift and Passenger Elevator Sales: Sale of homelifts (Homelifte) and passenger elevators (Personenaufzüge) including HIRO C4, 420, A4, and 820 models.
- Service and Maintenance Contracts: Ongoing service contracts, repairs, and maintenance services. The company provides nationwide service coverage with technicians available for rapid response.
- Used/Reconditioned Lift Sales: Sale of pre-owned stair lifts (gebrauchte Treppenlifte) as a more affordable option for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom quote-based pricing |
| Subscription | Monthly | Rental option available |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
HIRO LIFT product offering
Product offeringCore offering
HIRO LIFT is a German manufacturer of stairlifts, platform lifts, home lifts and passenger elevators, producing all products in-house at its Bielefeld facility with a proprietary traction drive system. The company sells made-to-measure mobility solutions directly to private customers through a nationwide network of regional field advisors and toll-free hotline, and supports installations with long-term service and maintenance contracts. Its portfolio covers indoor and outdoor stairlifts (HIRO 160 series), wheelchair platform lifts (HIRO 320, 350, 440, 450, 460), cabin lifts (HIRO C4, 420), energy-efficient home lifts (HIRO A4) and passenger elevators (HIRO 820).
Product overview
HIRO LIFT Hillenkötter + Ronsieck GmbH is Germany's largest manufacturer of stairlifts, offering a comprehensive mobility solution portfolio. The product lineup comprises three main categories: (1) Treppenlifte (Stairlifts) under the HIRO 160 series with four variants (ECO, NEO, FLEX, AIR) for indoor and outdoor use on straight and curved staircases; (2) Plattformlifte (Platform Lifts) including HIRO 320 K compact, HIRO 320 G large, and HIRO 350 models for wheelchair accessibility, plus HIRO 440/450/460 Hebebühnen (wheelchair platform lifts) with lifting heights from 800mm to 3000mm; and (3) Aufzüge (Elevators) featuring the HIRO C4 cabin homelift, HIRO 420 and HIRO A4 homelifts, and HIRO 820 passenger elevator. All products are manufactured in Germany (Bielefeld) with a traction drive system as a key differentiator, and include a companion stairlift configurator tool for customization.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 285,000 km of installed track (equivalent to 7x around the Earth)
- +2 more outcomes
Companies that use HIRO LIFT
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
HIRO LIFT technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HIRO LIFT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DRK Oberhausen (German Red Cross Oberhausen)coreDRK Oberhausen and HIRO LIFT partnership for more safety at home. The collaboration aims to provide accessibility solutions and mobility assistance for members and beneficiaries of the German Red Cross in Oberhausen, enabling people to live more safely and independently in their homes.
- Medical Supply Stores (Sanitätshäuser)corePartnership with medical supply stores across Germany. Partners can refer customers needing mobility assistance to HIRO for stair lift solutions. Partners have access to a dedicated portal (freunde.hiro.de) for tracking referrals and ordering marketing materials.
- Architects and PlannerscorePartnership with architects and building planners for project business (Projektgeschäft). HIRO provides technical solutions for barrier-free construction projects. Architects can access consultation and support for incorporating mobility solutions into building designs.
- Affiliate MarketersminorAffiliate marketing partnership for website owners who want to promote HIRO products. Affiliates can place advertising banners on their websites and receive tracking-based compensation for referred leads. Contact available at 0521 96 552 8357.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HIRO LIFT competitors and assessment
Company assessmentBroad incumbents
- Savaria Corporation: North American accessibility and elevator company that acquired Handicare. Competes with HIRO LIFT across stairlifts, platform lifts and home elevators, and brings greater scale and capital to the European market.
- Schindler Aufzüge: Global elevator and escalator incumbent with German operations covering residential and commercial elevators. Comparable to HIRO LIFT as a broader incumbent in vertical mobility, though primarily focused on higher-rise commercial and institutional elevators.
- Otis Elevator Company: Global elevator and escalator leader offering residential and home elevator products. Comparable to HIRO LIFT's homelift and passenger elevator lines (HIRO 420/A4/820) as a broad incumbent in vertical mobility.
- ThyssenKrupp Home Solutions (TK Home Solutions): Home accessibility and stairlift arm of the global ThyssenKrupp group. Overlaps directly with HIRO LIFT's stairlift offering while leveraging the parent's broader elevator portfolio and balance sheet.
Emerging players
- Aritco: Swedish designer and manufacturer of residential homelifts and platform lifts. Comparable to HIRO LIFT's homelift and wheelchair platform lift products as a focused premium-design player in the same accessibility segment.
- Cibes Lift Group: Swedish manufacturer of low-speed home lifts and platform lifts with growing European distribution. Comparable to HIRO LIFT's HIRO C4/420/A4 home lift line in target use case (residential accessibility) and customer profile.
Direct peers
- Lifta: German stairlift specialist operating primarily in the DACH market. Closely comparable to HIRO LIFT on product (residential stairlifts), customer segment (elderly German households), and home-visit sales motion.
- Handicare (a Savaria company): European accessibility and stairlift manufacturer, now part of Savaria. Directly comparable to HIRO LIFT in stairlifts, platform lifts and home accessibility products, with overlapping product categories and a similar European channel model.
- Acorn Stairlifts: One of the world's largest stairlift specialists with a dedicated German sales operation. Comparable to HIRO LIFT as a direct-to-consumer stairlift manufacturer competing on price, customization, and home-visit advisory service in Germany.
- Stannah: UK-headquartered stairlift manufacturer with active operations in Germany. Directly comparable to HIRO LIFT as a specialist manufacturer of residential stairlifts targeting the same elderly and mobility-impaired customer base, with field-sales-led GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HIRO LIFT social profiles
Digital presenceHIRO LIFT compliance and trust
Trust signalCompliance1 record
HIRO LIFT financial estimates
Financial estimateRevenue estimate
Valuation estimate
HIRO LIFT leadership team
Management profileNumber of profiles
Profiles3 records
HIRO LIFT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HIRO LIFT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HIRO LIFT
What does HIRO LIFT do?
HIRO LIFT is a German manufacturer of stairlifts, platform lifts, home lifts and passenger elevators, producing all products in-house at its Bielefeld facility with a proprietary traction drive system. The company sells made-to-measure mobility solutions directly to private customers through a nationwide network of regional field advisors and toll-free hotline, and supports installations with long-term service and maintenance contracts. Its portfolio covers indoor and outdoor stairlifts (HIRO 160 series), wheelchair platform lifts (HIRO 320, 350, 440, 450, 460), cabin lifts (HIRO C4, 420), energy-efficient home lifts (HIRO A4) and passenger elevators (HIRO 820).
Is HIRO LIFT a public or private company?
HIRO LIFT is a private company. It is classified as family owned and is currently operating.
When was HIRO LIFT founded?
HIRO LIFT was founded in 1897. It employs 251 to 500 people.
Where is HIRO LIFT based?
HIRO LIFT is headquartered in Bielefeld, Germany, in the Europe region.
How does HIRO LIFT make money?
Five revenue lines are on record. Stair Lift Sales are the primary driver. The others are platform Lift Sales, home Lift and Passenger Elevator Sales, service and Maintenance Contracts and used/Reconditioned Lift Sales.
Who are HIRO LIFT's main competitors?
Broad incumbents on record are Savaria Corporation, Schindler Aufzüge, Otis Elevator Company and ThyssenKrupp Home Solutions (TK Home Solutions). Emerging players are Aritco and Cibes Lift Group. Direct peers are Lifta, Handicare (a Savaria company), Acorn Stairlifts and Stannah.
Does HIRO LIFT have an API?
No public API is recorded for HIRO LIFT.
What industry is HIRO LIFT in?
HIRO LIFT's product category is Mobility Accessibility Equipment Manufacturing. Its primary akta.pro industry code is HSAPANAC, Stair Lifts & Residential Platform Lifts, with a secondary code of HSABAJAD, Stair Lifts, Platform Lifts & Residential Elevator Services. Its NAICS code is 333921.