Very Fine Dancesport Shoes

What Very Fine Dancesport Shoes does

Very Fine Dancesport Shoes Company, founded in June 1998 and headquartered at 10501 Valley Blvd., El Monte, California, is a dance footwear manufacturer and direct-to-consumer retailer. The company operates both as an OEM supplier and as the designer of its own proprietary house brands, producing dance shoes for ballroom, Latin, salsa, tango, practice/ training, dance sneakers, dance boots, ballet, jazz, character/flamenco, and children's categories, plus an accessories line covering shoe care, comfort cushions, heel protectors, and storage. Technical construction features include suede soles engineered for ballroom and Latin floor performance, split-sole designs for flexibility, EVA-cushioned heels, and configurable heel types (Latin, Cuban, standard), with a Crystal Collection, Metallic Stud Collection, Competitive Dancer Series, Blanco (white competition line), Vegan line, and a custom make-your-own configurator supporting made-to-order lead times of 5-8 weeks.

The business sells through a multi-channel stack: a direct e-commerce storefront at veryfineshoes.com shipping globally from the California warehouse with express options; a walk-in physical showroom in El Monte operating seven days a week; a wholesale Distributor Program requiring written application and business documentation from dance studios, instructors, retail stores, and OEM resellers; a customer Affiliate Program for online referrals; and a Sponsored Brand Ambassador Program recruiting dancers as community advocates. Product pricing spans roughly $18.99 for basic ballet/jazz styles to $199 for premium custom or crystal-collection items, with the bulk of catalog SKUs priced $29-$99. The company is privately held, independently owned, and serves a horizontal customer base of competitive/professional dancers, dance studios and instructors, retail resellers, and hobbyist/social dancers including bridal customers.

Name

Very Fine Dancesport Shoes

Legal name

Very Fine Dancesport Shoes

Website

https://veryfineshoes.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Very Fine Dancesport Shoes is a privately held dance footwear manufacturer and direct-to-consumer retailer founded in 1998 in El Monte, California, selling ballroom, Latin, tango, practice, and dance sneaker footwear worldwide through e-commerce, a showroom, and wholesale distributor and affiliate channels.

Ownership category

akta.pro rank

Product category

Dance Footwear

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162)

SIC

Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)

akta.pro primary industry

Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)

akta.pro secondary industries

Casual & Lifestyle Footwear (CRAAACAB), Athletic & Performance Footwear Retail (CRAAADAA)

Keywords

• Dance footwear manufacturing
• Ballroom dance shoes
• Latin dance shoes
• Custom dance shoes
• Dance sneakers

Headquarters

HQ city

El Monte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated from selling dance shoes, dance sneakers, dance boots, and accessories directly to consumers through the company's website with shipping from their California warehouse. Products are sold at retail prices with express shipping available.
2. Wholesale/Distributor Sales: Revenue from selling products at wholesale prices to approved distributors including dance companies, retail stores, dance studios, instructors, and OEM resellers through a formal distributor program.
3. Custom Made-to-Order Shoes: Revenue from made-to-order custom dance shoes with longer lead times (2-8 weeks) allowing customers to specify exact materials, colors, and configurations.
4. Affiliate Program: Revenue sharing with affiliates who refer customers to the online store.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Very Fine Dancesport Shoes is a manufacturer and direct-to-consumer retailer of dance footwear, producing an extensive range of ballroom, Latin, tango, salsa, ballet, jazz, practice shoes, dance sneakers, and boots for ladies, men, and children. The company also offers custom-made dance shoes through an online design tool and distributes wholesale to dance retailers, studios, and instructors.

Product overview

Very Fine Dancesport Shoes Company is a dance footwear manufacturer and supplier founded in June 1998, based in El Monte, California. The company operates as both an OEM manufacturer and proprietary house brand designer, offering an extensive portfolio of dance footwear and accessories. Their product line centers on dance shoes across major categories (Ladies, Men's, and Kids) with specialized sub-brands including the Crystal Collection (rhinestone-adorned shoes), Metallic Stud Collection (stud-detailed footwear), Competitive Dancer Series (performance split-sole designs), Blanco (white competition shoes), and Vegan Shoes (animal-free options). They provide custom make-your-own shoe design services for both ladies and men. The accessory lineup includes shoe care products (brushes, protectors, heel tips), comfort accessories (cushions, pads), storage (bags, totes), and repair items. All products ship from their California warehouse with custom orders taking 5-8 weeks and standard items shipping within 24 hours. The company also operates a distributor program for dance studios, retailers, and instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Ladies' Dance Shoes Women's ballroom, Latin, tango, salsa, and dancesport shoes offered in multiple heel heights, colors, sole types, and embellishment styles for social, lesson, and competitive use.
• Men's Dance Shoes Men's ballroom, Latin, tango, salsa, and dancesport shoes for social, lesson, and competitive dancers.
• Kids' Dance Shoes Dance shoes sized and styled for children, covering multiple dance disciplines for students and young performers.
• Dance Sneakers Sneaker-style dance shoes with suede or specialty soles for practice, social dancing, and casual performance use.
• Dance Boots Boots designed for dancesport, including ballroom and Latin styles.
• Crystal Collection Premium dance shoes featuring crystal embellishments targeted at competitive and performance dancers seeking stage-ready aesthetics.
• Metallic Stud Collection Dance shoes finished with metallic studs for a distinct performance and stage look.
• Competitive Dancer Series Dance shoes engineered for competitive dancers, with options tailored to competition categories and standards.
• Custom Dance Shoes (Make-Your-Own) Made-to-order dance shoes configured online by the buyer, with choices over material, heel height, color, sole, and decorations.
• Ballet & Jazz Shoes Ballet and jazz shoes for students, instructors, and performers.
• Character Shoes & Flamenco Shoes Character shoes and flamenco shoes for theatrical, character, and Spanish dance performance.
• Heel Sneakers Sneakers with built-in heels that bridge street and dance styling for social and casual performance use.
• Argentine Tango Shoes Specialty shoes designed for Argentine tango, with construction suited to tango technique and styling.
• Blanco (White) Dance Shoes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dance Studios and InstructorscoreChannel Partner/ Reseller/ DistributorThe Distributor Program targets dance studios and dance instructors, offering them wholesale pricing and account approval to purchase dance shoes for resale or personal use. Account managers follow up after approval.
• Dance Retail StorescoreChannel Partner/ Reseller/ DistributorDance retail stores can apply for distributor accounts to purchase at wholesale pricing. Requires company letterhead, business identification, and contact information for verification.
• Dance Companies/OEM ResellersminorChannel Partner/ Reseller/ DistributorOEM dance footwear resellers and dance companies can become authorized distributors. Application process requires valid business identification and company documentation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bunheads: Bunheads focuses on dance accessories and pointe shoe accessories, sold through dance specialty retailers. Relevant as a comparable dance-brand operator with niche product specialization and broad dance-channel distribution.

Regional players

• Dancewear Solutions: Dancewear Solutions is a US-based dance apparel and footwear retailer, stockist for multiple dance shoe brands. Comparable through their own label shoe line of affordable practice and beginner ballroom shoes, partly competing with Very Fine at the entry-price tier.

Broad incumbents

• Capezio: Capezio is a heritage dance and athletic footwear brand with deep penetration across ballet, jazz, and ballroom categories. Comparable in that they manufacture dance shoes and sell direct-to-consumer, though their catalog extends well beyond ballroom and Latin specialty lines.
• Sansha: Sansha produces affordable dance and ballet footwear sold globally through retail and wholesale channels. Comparable in product breadth (ballet, jazz, ballroom) and mass-market positioning, though Sansha leans lower on the price-to-performance spectrum.

Direct peers

• Supadance: Supadance is a UK-based competitive ballroom and Latin dance shoe maker, the closest international competitor to Very Fine in the performance ballroom category. Direct overlap in target customer (competitive dancers) and product specification (heel types, suede soles, custom orders).
• Bloch: Bloch is one of the most recognized dance footwear brands globally, manufacturing and retailing ballet, jazz, and character shoes through its own e-commerce and distributors. Direct competitor to Very Fine in dance-specific footwear with overlapping customer base of competitive and recreational dancers.
• International Dance Shoes (IDS): IDS manufactures premium ballroom and Latin dance shoes with strong brand recognition among competitive dancers worldwide. Closest comparable in product category, performance positioning, and custom-order business model.
• SoDanca: SoDanca is a Brazilian dance footwear and apparel manufacturer known for ballroom, ballet, and jazz shoes sold internationally through dance retailers. Comparable as a vertically integrated OEM dance-shoe manufacturer competing in the same ballroom/Latin category as Very Fine.
• Freed of London: Freed of London manufactures hand-made pointe shoes and dance footwear, including ballroom and Latin lines. Comparable in craftsmanship emphasis, custom-order capability, and prestige among professional dancers.
• Grishko: Grishko is a leading manufacturer of ballet and character dance shoes with global distribution. Comparable in manufacturing depth, custom fitting, and direct-to-consumer plus wholesale GTM, though heavily concentrated in ballet versus Very Fine's ballroom/Latin focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/very-fine-dance-shoes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Very Fine Dancesport Shoes