Kilim
Kilim Mobilya is a Turkish furniture manufacturer founded in 1976, producing sofa, bedroom, dining, and children's room sets from four plants in Kayseri for retail and export markets across more than 30 countries.
- Company typePrivate
- Founded1976
- HeadquartersKayseri
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kilim does
Kilim Mobilya is a Turkish furniture manufacturer founded in 1976 and headquartered in Kayseri, Turkey. The company operates as a private joint stock company (A.Ş.) under the Yayla family and produces a broad range of home furniture, including sofa sets, dining room sets, bedroom sets, beds, children's room sets, and TV units. Kilim runs four production facilities in Kayseri and employs approximately 1,000 people, down from approximately 2,000 prior to COVID-19. The company has obtained multiple ISO certifications (ISO 9001, ISO 14001, ISO 45001, and ISO 27001), reflecting formal commitments to quality management, environmental management, occupational health and safety, and information security.
Kilim's business model combines vertically integrated manufacturing with a multi-channel distribution network. The company produces its own sponge under the Yay-Sün brand, supporting cost control and quality assurance in upholstered furniture lines. It operates approximately 200 domestic retail stores in Turkey and 31 international stores across 31 countries, exporting to roughly 44-70 markets worldwide. Approximately 40% of revenue is generated from exports, and the company is positioned as Turkey's second-largest furniture exporter. Stated international expansion targets include Latin America, Spain, the United Kingdom, France, and Africa. General Manager Cihat Şahin and Chairman Mehmet Yayla lead the organization.
The company has invested in digital infrastructure, including ERP systems and B2B portals for dealers. Pricing is positioned at the mid-market value tier, supported by in-house production, scale across four plants, and a wide product range spanning multiple room categories. The combination of vertical integration through Yay-Sün, a domestic store network of approximately 200 outlets, a 31-country international retail footprint, and Turkey's second-largest furniture exporter status constitutes Kilim's core operating model.
Kilim firmographics
Firmographics- Name
- Kilim
- Legal name
- Kilim Mobilya A.Ş.
- Website
- https://kilimmobilya.com.tr
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kilim Mobilya is a Turkish furniture manufacturer founded in 1976, producing sofa, bedroom, dining, and children's room sets from four plants in Kayseri for retail and export markets across more than 30 countries.
- Ownership category
- akta.pro rank
Kilim industry classification
Industry- Product category
- Home Furniture Manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Mattress Manufacturing (337910), Upholstered Household Furniture Manufacturing (337121)
- SIC
- Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
Keywords
Where Kilim is headquartered
LocationHeadquarters
- HQ city
- Kayseri
Offices5 records
Markets served
Kilim business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Furniture Retail Sales: Primary revenue from direct sales of manufactured furniture products (sofa sets, corner suites, dining rooms, bedrooms, beds/bases, youth and children's rooms, complementary products, TV units) through physical retail stores and the e-commerce platform kilimmobilya.com.tr. Revenue is one-time at point of sale, with installment payment options available.
- Dealer/Franchise Wholesale: Revenue from wholesale supply to the dealer/franchise network (approximately 200 domestic stores, 31 international stores). Dealers place orders through B2B portals (bayi.kilimmobilya.com.tr, siparis.kilimmobilya.com.tr) and access dealer-specific pricing and payment terms.
- Export Revenue: Approximately 40% of company revenue is derived from exports to approximately 44–70 countries worldwide. Furniture exports to 44 countries, bedding exports to America, Iraq, Syria, and Azerbaijan. The company targets continued export growth.
- Sponge/foam exports (Yay-Sün): Exports sponge products manufactured in-house to free trade zone companies, as part of the vertical integration strategy leveraging the Yay-Sün sponge factory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail furniture products with installment payment options |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Kilim product offering
Product offeringCore offering
Kilim manufactures and sells a full range of home furniture — including sofa sets, corner sets, dining rooms, bedroom sets, beds and bases, youth and children's rooms, and TV units — through owned retail stores and dealer networks across Turkey and internationally. The company is vertically integrated, producing its own polyurethane foam (sponge) under the Yay-Sün brand for use in its mattresses and upholstered furniture, and operates four production facilities with approximately 1,000 employees based in the Kayseri Organized Industrial Zone.
Product overview
Kilim Mobilya is a furniture manufacturer offering a comprehensive home furniture portfolio. The product range includes Koltuk Takımları (sofa sets) and Köşe Takımları (corner sets) for living rooms, Yemek Odaları (dining room collections), Yatak Odaları (bedroom furniture), Yatak ve Bazalar (beds and bases), Genç ve Çocuk Odaları (youth and children's rooms), TV Üniteleri (TV units), Berjerler (armchairs), and Tamamlayıcı Ürün (complementary products). The company operates with a %100 local Turkish production model and distributes through approximately 200 domestic stores and 31 international stores across nearly 70 countries. The product portfolio is organized around named sub-lines such as Legno and Vesca (wardrobes), Mabel (sofa sets), and the Bohem's collection (bohemian-style seating).
Differentiator
Problem solved
Functional benefit
Brands
- Yay-Sün: Sponge/foam manufacturing brand operated internally for furniture production purposes.
Products and services
- Sofa Sets (Koltuk Takımları) Upholstered sofa sets manufactured and sold under the Kilim brand to individual consumers through retail stores, dealers, and e-commerce channels.
- Corner Sets (Köşe Takımları) Modular corner sofa sets sold as complete living room seating units.
- Dining Room Sets (Yemek Odaları) Complete dining room furniture sets including table and chairs, manufactured by Kilim for residential customers.
- Bedroom Sets (Yatak Odaları) Complete bedroom furniture sets including wardrobes, dressers, and nightstands sold under the Kilim brand.
- Beds and Bases (Yatak ve Bazalar) Beds and bed bases, including mattresses that incorporate Yay-Sün brand polyurethane foam produced in-house.
- Youth and Children's Room Sets (Genç ve Çocuk Odaları) Furniture sets designed specifically for youth and children's bedrooms.
- TV Units and Wall Units (TV Üniteleri) TV stands and wall units manufactured as part of Kilim's home furniture line.
Quantifiable outcome
- 10-year spare parts guarantee — significantly exceeds industry standard 2-year warranty
- +2 more outcomes
Companies that use Kilim
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Kilim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Kilim partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AKAMİB (Akdeniz Mobilya, Kâğıt ve Orman Ürünleri İhracatçıları Birliği)coreKilim participates in AKAMİB export association activities, including the UR-GE (Export Development) project for the Kayseri furniture and furniture auxiliary industry. AKAMİB organized trade missions including visits to the US High Point Market and KBIS Fair in 2019, with Kilim as a participating member. The association supports furniture exporters in market development, trade shows, and export promotion activities.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Kilim competitors and assessment
Company assessmentDirect peers
- Enza Home: Turkish furniture brand with modern upholstery focus, dealer network, and full-room portfolio. Comparable in product mix, channel strategy, and customer segment to Kilim.
- Bellona Mobilya: Major Turkish household furniture manufacturer with similar multi-category home furnishing portfolio and dealer/franchise distribution. Closest direct competitor to Kilim in the domestic Turkish market across sofa, bedroom, and dining categories.
- Yataş Group: Turkish bedding and mattress manufacturer with vertical foam production, overlapping bed/bedding category with Kilim and similar export ambitions. Comparable in mattress manufacturing scale and vertical integration approach.
- Kelebek Mobilya: Turkish household furniture manufacturer and retailer with overlapping product categories (sofa sets, bedrooms, dining rooms, beds). Direct competitor in the Turkish home furnishing market with similar mid-market positioning.
- Lazzoni Furniture: Turkish furniture manufacturer with strong export orientation and showroom network. Comparable in manufacturing-plus-retail hybrid model and international expansion ambitions to Kilim.
- İstikbal Mobilya: Heritage Turkish furniture brand with comparable product breadth (sofas, bedrooms, dining, beds) and large dealer network. Comparable in target customer, product structure, and channel model to Kilim.
Broad incumbents
- IKEA: Global mass-market furniture retailer and manufacturer with vastly larger scale, broader category depth, and similar full-room portfolio strategy. Overlaps with Kilim on home furnishings but operates at fundamentally different price points and geographies.
- Ashley Furniture HomeStore: Large global furniture manufacturer-retailer with vertically integrated production and multi-category home portfolio. Comparable in vertical integration and full-room positioning but operates at much larger scale.
Emerging players
- Wayfair: Online home goods retailer operating in adjacent channels to Kilim's e-commerce platform. Comparable in home furnishings category but operates asset-light marketplace model versus Kilim's integrated manufacturing.
Regional players
- Boydak Holding / BDH Furniture: Turkish furniture conglomerate historically focused on the domestic market with manufacturing scale. Comparable in Kayseri/Turkish manufacturing heritage and category breadth, though primarily regional.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kilim social profiles
Digital presenceKilim compliance and trust
Trust signalCompliance7 records
Kilim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kilim leadership team
Management profileNumber of profiles
Profiles7 records
Kilim subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kilim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kilim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kilim
What does Kilim do?
Kilim manufactures and sells a full range of home furniture — including sofa sets, corner sets, dining rooms, bedroom sets, beds and bases, youth and children's rooms, and TV units — through owned retail stores and dealer networks across Turkey and internationally. The company is vertically integrated, producing its own polyurethane foam (sponge) under the Yay-Sün brand for use in its mattresses and upholstered furniture, and operates four production facilities with approximately 1,000 employees based in the Kayseri Organized Industrial Zone.
Is Kilim a public or private company?
Kilim is a private company. It is classified as family owned and is currently operating.
When was Kilim founded?
Kilim was founded in 1976. It employs 501 to 1,000 people.
Where is Kilim based?
Kilim is headquartered in Kayseri.
How does Kilim make money?
Four revenue lines are on record. Furniture Retail Sales are the primary driver. The others are dealer/Franchise Wholesale, export Revenue and sponge/foam exports (Yay-Sün).
Who are Kilim's main competitors?
Direct peers on record are Enza Home, Bellona Mobilya, Yataş Group, Kelebek Mobilya, Lazzoni Furniture and İstikbal Mobilya. Broad incumbents are IKEA and Ashley Furniture HomeStore. Wayfair is listed as an emerging player. Boydak Holding / BDH Furniture is listed as a regional player.
Does Kilim have an API?
No public API is recorded for Kilim.
What industry is Kilim in?
Kilim's product category is Home Furniture Manufacturing. Its primary akta.pro industry code is CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution. Its NAICS code is 33712 and its SIC code is 2510.