Monarch Precious Metals
Monarch Precious Metals is a private, Medford, Oregon-based DTC manufacturer and retailer of handcrafted silver, gold, and copper bullion sold through its own BigCommerce website to US individual collectors, stackers, and gift buyers.
- Company typePrivate
- Founded2008
- HeadquartersMedford, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Monarch Precious Metals does
Monarch Precious Metals is a privately held, direct-to-consumer precious metals manufacturer and retailer headquartered in Medford, Oregon, founded in 2008. The company produces and sells handcrafted silver, gold, and copper bullion — including rounds, bars, pendants, magnets, tabletop game pieces, and accessories — through its own BigCommerce-powered e-commerce website, shipping to all 50 US states and APO/FPO addresses. Its product portfolio combines Monarch-branded items with secondary-market resales and is organized around proprietary themed series such as the 12-coin Zodiac Collection, Egyptian Series, Dinosaur Fossil Skull Series, Viking Series, Poker Series, Sports Series, and Day of the Dead line, alongside licensed Dr. Seuss coins.
The company's production approach is artisanal: sheets are hand-rolled, blanks are individually cut, rounds are stamped one at a time, and coining dies are laser-cut for precision detail in fractional gold pieces. A notable proprietary feature is silver rounds embedded with rare earth magnets that enable display on metal surfaces despite silver's natural diamagnetism. In January 2022 the company migrated to a new BigCommerce platform, enabling guest checkout, Apple Pay/Google Pay, wish lists, wholesale accounts, abandoned cart recovery, and address verification. Subsequent platform additions include gift certificates (June 2024), a reinstated coupon system (July 2024), and ongoing themed product launches through 2024 and 2025.
Monarch generates revenue primarily through one-time precious-metals sales at spot-driven unit prices (ranging from roughly $10 copper items to multi-thousand-dollar gold CombiBars), with bulk pricing tiers, a subscription program offering monthly and bi-weekly silver and gold deliveries at a 1% discount, custom engraving services, and gift certificates. Customers are individual collectors, stackers, and gift buyers — no enterprise or B2B channel is in use. Distribution is exclusively direct-to-consumer via the company website; UPS is used for orders over $1,000 and USPS for smaller orders, with full insurance coverage included. There is no disclosed parent company, institutional investor, or public listing.
Monarch Precious Metals firmographics
Firmographics- Name
- Monarch Precious Metals
- Legal name
- Monarch Precious Metals
- Website
- https://monarchpreciousmetals.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Monarch Precious Metals is a private, Medford, Oregon-based DTC manufacturer and retailer of handcrafted silver, gold, and copper bullion sold through its own BigCommerce website to US individual collectors, stackers, and gift buyers.
- Ownership category
- akta.pro rank
Monarch Precious Metals industry classification
Industry- Product category
- Precious Metals Bullion
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industries
- Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
Keywords
Where Monarch Precious Metals is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Monarch Precious Metals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Precious Metals Sales: Direct sales of silver, gold, and copper products including rounds, bars, and specialty items. Products sold at fixed prices based on weight and purity. Both one-time purchases and subscription options available for recurring buyers.
- Subscription Services: Monthly and bi-weekly subscription programs for silver and gold products, allowing customers to automate recurring purchases of precious metals at regular intervals.
- Gift Certificates: Sale of gift certificates for any occasion, enabling recipients to select their own precious metals purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing based on metal weight and purity |
| Subscription | Monthly | Silver and Gold Subscriptions |
| Unit Pricing | Pay-as-you-go | Bulk/Volume Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Monarch Precious Metals product offering
Product offeringCore offering
Monarch Precious Metals manufactures and sells handcrafted silver, gold, and copper bullion in the form of rounds, bars, pendants, magnets, and specialty themed designs (Zodiac, Egyptian, Poker, Viking, Sports, Day of the Dead, Dr. Seuss, Dinosaur Fossil Skull, Building Blocks). The company operates a direct-to-consumer e-commerce website, offers monthly and bi-weekly subscription programs for recurring silver and gold purchases, custom engraving services, and gift certificates.
Product overview
Monarch Precious Metals is a direct-to-consumer precious metals dealer operating an e-commerce platform built on BigCommerce. The company manufactures and sells physical precious metals including silver, gold, and copper bullion in various forms (rounds, bars, pendants, specialty shapes). Their product portfolio includes proprietary themed series such as the 12-coin Zodiac Series, Egyptian Series, Poker Series, Viking Series, Sports Series, Dinosaur Fossil Skull Series, and Building Blocks. They offer both in-house manufactured products (Monarch Precious Metals branded) and resale of other mints' products. The company provides subscription services for recurring silver and gold purchases, custom engraving options, gift certificates, and operates a secondary market for vintage and pre-owned precious metals items. Products range from affordable fractional pieces (1/200 oz gold, 1/10 oz silver) to larger investment bars (10+ oz silver, various gold weights).
Differentiator
Problem solved
Functional benefit
Products and services
- Silver Rounds Circular silver bullion rounds in various sizes including 1 oz, fractional sizes (1/10 oz), and oversized formats. Includes themed designs such as Dr. Seuss Coins, Zodiac, Poker Series, Sports, and specialty designs. Targeted at individual collectors and stackers.
- Silver Bars Rectangular silver bullion bars in weights from 1 oz to 10+ oz. Includes specialty shaped bars such as Building Blocks, Skulls, Tombstone Bars, and Specialty Shapes and Characters. Targeted at individual collectors and investors.
- Silver Pendants Wearable silver jewelry items including Flowering Heart pendants with engravable backs, Day of the Dead sugar skull designs, and Bigfoot Sasquatch Believe pendants. Feature sterling silver rings for necklace or keychain wear. Targeted at gift buyers and collectors.
- Silver Magnets 1/2 oz silver rounds embedded with rare earth magnets allowing display on refrigerators and metal surfaces. Designs include Flowering Heart, Day of the Dead skull, and Bigfoot Believe themes. Targeted at collectors seeking novelty display items.
- Gold Rounds Circular gold bullion rounds including 1 oz and fractional sizes (1/10 oz, 1/100 oz, 1/200 oz). Features designs such as American Bald Eagle, Egyptian themes, Wildlife Series, and Heron Egret Crane. Targeted at individual investors and collectors.
- Gold Bars Rectangular gold bullion bars including 1 oz and fractional sizes. Includes Building Blocks and specialty shapes. Targeted at individual investors.
- Copper Rounds
Companies that use Monarch Precious Metals
Customer profileSegments2 records
Ideal customer profiles2 records
Monarch Precious Metals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Monarch Precious Metals partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered operational and core.
- USPS (United States Postal Service)operationalPrimary shipping carrier for orders under $1000, providing Ground Advantage and Priority Mail services to all 50 states, US territories, and APO/FPO addresses. Orders include full insurance coverage.
- UPSoperationalShipping carrier for orders over $1000, providing Ground, 3 Day Select, and 2nd Day Air options. Required for high-value orders with signature confirmation and insurance.
- BigCommercecoreE-commerce platform provider powering the Monarch Precious Metals website, enabling features including product catalog, shopping cart, customer accounts, wish lists, Apple Pay, Google Pay, and expedited checkout.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Monarch Precious Metals competitors and assessment
Company assessmentBroad incumbents
- APMEX: Largest US online precious metals retailer offering bullion from government and private mints. Comparable DTC channel and customer base (collectors/stackers) but does not manufacture its own branded rounds.
- PAMP Suisse: Swiss-based precious metals refiner and mint producing branded bars and rounds with strong collectible appeal (Lady Fortuna, Lunar Series). Comparable in minted themed product strategy but at global institutional scale.
- Asahi Refining: Global precious metals refiner and mint producing silver and gold bars/rounds under the Asahi brand. Comparable product category but at significantly larger industrial scale, with primary B2B/refinery focus rather than DTC retail.
- JM Bullion: Large online precious metals retailer selling sovereign, private-mint, and Monarch's own product lines. Overlaps with Monarch in DTC precious metals e-commerce but operates primarily as a reseller/marketplace rather than a manufacturer.
- Sunshine Minting: Major US private mint producing silver rounds and bars for both direct sale and wholesale to other dealers. Comparable as a precious metals manufacturer but substantially larger, with broader B2B/wholesale channels and MintMarkSI anti-counterfeit technology.
- Provident Metals: Online precious metals dealer selling gold, silver, platinum, and copper products from multiple mints. Comparable DTC model and product assortment, but a pure reseller without proprietary minted SKUs.
Emerging players
- Hero Bullion: Online precious metals dealer focused on silver and gold products for individual collectors and stackers. Comparable in DTC positioning and target customer, but primarily a reseller rather than a manufacturer of proprietary rounds.
Direct peers
- Golden State Mint: Private precious metals mint specializing in silver rounds and bars with themed designs, selling primarily direct-to-consumer. Very comparable scale and product mix to Monarch, with similar focus on handcrafted and themed collectible rounds.
- SilverTowne: Long-established private mint and DTC retailer of silver rounds and bars, including themed series (American Eagle copies, wildlife, etc.). Closely comparable as a small-to-mid private mint with direct e-commerce and themed collectible rounds.
- Scottsdale Mint: Private precious metals mint producing silver and gold bars/rounds, including themed series (e.g., signature "Lion" stacker bars). Directly comparable as a private mint with proprietary themed SKUs and DTC e-commerce, though significantly larger in scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Monarch Precious Metals social profiles
Digital presenceMonarch Precious Metals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monarch Precious Metals leadership team
Management profileNumber of profiles
Monarch Precious Metals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monarch Precious Metals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monarch Precious Metals
What does Monarch Precious Metals do?
Monarch Precious Metals manufactures and sells handcrafted silver, gold, and copper bullion in the form of rounds, bars, pendants, magnets, and specialty themed designs (Zodiac, Egyptian, Poker, Viking, Sports, Day of the Dead, Dr. Seuss, Dinosaur Fossil Skull, Building Blocks). The company operates a direct-to-consumer e-commerce website, offers monthly and bi-weekly subscription programs for recurring silver and gold purchases, custom engraving services, and gift certificates.
Is Monarch Precious Metals a public or private company?
Monarch Precious Metals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monarch Precious Metals founded?
Monarch Precious Metals was founded in 2008. It employs 1 to 10 people.
Where is Monarch Precious Metals based?
Monarch Precious Metals is headquartered in Medford, United States, in the North America region.
How does Monarch Precious Metals make money?
Three revenue lines are on record. Precious Metals Sales are the primary driver. The others are subscription Services and gift Certificates.
Who are Monarch Precious Metals's main competitors?
Broad incumbents on record are APMEX, PAMP Suisse, Asahi Refining, JM Bullion, Sunshine Minting and Provident Metals. Hero Bullion is listed as an emerging player. Direct peers are Golden State Mint, SilverTowne and Scottsdale Mint.
Does Monarch Precious Metals have an API?
No public API is recorded for Monarch Precious Metals.
What industry is Monarch Precious Metals in?
Monarch Precious Metals's product category is Precious Metals Bullion. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of CRALAGAF, Coins, Currency & Bullion Collectibles Retail (Numismatics). Its NAICS code is 33991 and its SIC code is 3911.