Cheers Magazine

Trade Beverage Publicationcheersonline.com

Cheers Magazine is a bimonthly U.S. trade publication under Beverage Information Group covering the on-premise and at-home beverage alcohol market for distributors, retailers, hospitality operators, and at-home enthusiasts, monetized via subscriptions, advertising, and events.

Company typePrivate
Founded-
HeadquartersNorwalk, United States
Headcount11–50
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What Cheers Magazine does

Cheers Magazine is a bimonthly U.S. trade publication covering the on-premise and at-home beverage alcohol market, published by Beverage Information Group (BIG) and headquartered at 7760 France Avenue South, Suite 810, Bloomington, Minnesota. It serves beverage industry professionals — distributors, retailers, hospitality operators, bartenders, and beverage directors — alongside at-home consumers interested in cocktails and beverage trends, with the Cheers@Home edition explicitly targeting the home-entertaining segment. The core product is the Cheers magazine in both print and digital formats, supplemented by the On & Off Podcast, an annual Cheers BevX Movers & Shakers Awards program, Beverage Week trade events, a digital archive of past issues, and a reprints licensing service.

The underlying technology is a standard digital publishing platform with online article management and podcast distribution; the website also embeds third-party advertiser login portals (eRNDC, SG Proof, Breakthru Now) that tie Cheers into the operational tooling of major beverage distributors, suggesting distribution leverage from BIG's broader portfolio, which includes Beverage Dynamics, Beverage Wholesaler, and Stateways.

Cheers generates revenue across three streams: print and digital magazine subscriptions to industry professionals and enthusiasts; advertising and sponsored content from beverage brands and suppliers; and events/awards revenue through Beverage Week attendance and sponsorships plus the Cheers BevX Movers & Shakers Awards program. Pricing is not publicly disclosed, with subscription details routed through a dragonforms portal on a recurring basis. The go-to-market combines content marketing (website, blog, newsletter, podcast, social) for top-of-funnel acquisition with events and awards as mid-funnel engagement, and distribution spans both a global digital edition and regional print delivery. No AI/ML capabilities, funding rounds, M&A activity, or management team details were disclosed.

Cheers Magazine firmographics

Firmographics

Name: Cheers Magazine
Legal name: Beverage Information Group
Website: https://cheersonline.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Cheers Magazine is a bimonthly U.S. trade publication under Beverage Information Group covering the on-premise and at-home beverage alcohol market for distributors, retailers, hospitality operators, and at-home enthusiasts, monetized via subscriptions, advertising, and events.
Ownership category
akta.pro rank

Cheers Magazine industry classification

Industry

Product category: Trade Beverage Publication
SIC: Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
akta.pro primary industry: Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

Beverage trade publication
Industry magazine
Cocktail content media
Hospitality news coverage
Print and digital publishing

Where Cheers Magazine is headquartered

Location

Headquarters

HQ city: Norwalk
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Cheers Magazine business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Magazine Subscriptions: Print and digital subscription revenue from beverage industry professionals and enthusiasts seeking industry news, trends, and drink recipes.
Advertising & Sponsorships: Sponsored content sections and display advertising from beverage brands and industry suppliers featured throughout the publication and website.
Events & Awards: Beverage Week events and Cheers BevX Movers & Shakers Awards generate revenue through event attendance, sponsorships, and industry participation.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Magazine subscription

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Cheers Magazine product offering

Product offering

Core offering

Cheers Magazine is a bimonthly trade publication covering the on-premise and at-home beverage alcohol market, available in print and digital editions. It offers industry news, new product announcements, drink recipes, cocktail features, and runs the Cheers BevX Movers & Shakers Awards program. Supporting offerings include the Cheers@Home consumer edition and the On & Off industry podcast.

Product overview

Cheers Magazine is a trade publication under the Beverage Information Group offering a unified platform for beverage industry coverage. The core product is the Cheers Magazine publication (available in print and digital formats), which covers both on-premise and at-home drinking segments. Supporting offerings include the Cheers@Home edition, the On & Off podcast, the annual Cheers BevX Movers & Shakers Awards event, drink recipe content, and subscription services for archives and reprints. The publication serves trade professionals including bartenders, beverage directors, and hospitality operators.

Differentiator

Problem solved

Functional benefit

Products and services

Cheers Magazine Bimonthly trade publication covering the on-premise and at-home beverage alcohol market, available in print and digital formats. Features industry news, new product announcements, drink recipes, cocktail features, and the Cheers BevX Movers & Shakers Awards coverage. Targets beverage industry professionals including bartenders, beverage directors, distributors, retailers, and hospitality operators.
Cheers@Home A distinct edition of Cheers Magazine focused on at-home drinking experiences and home entertaining, separate from the on-premise trade edition. Serves consumers interested in cocktail preparation, home bartending, and beverage education.
On & Off Podcast A podcast covering beverage industry topics, interviews, and trends. Targets beverage industry professionals and enthusiasts seeking audio content on the trade.
Cheers BevX Movers & Shakers Awards An annual awards program recognizing notable individuals and achievers in the beverage industry. Generates revenue through event attendance, sponsorships, and industry participation.

Companies that use Cheers Magazine

Customer profile

Segments3 records

Ideal customer profiles3 records

Cheers Magazine technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Cheers Magazine partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

Cheers Magazine competitors and assessment

Company assessment

Direct peers

Imbibe Magazine: Trade publication covering the on-premise beverage alcohol industry with editorial content on cocktails, bar programs, and industry trends. Directly competes with Cheers for the same bartender, beverage director, and hospitality operator audience across both print and digital formats.
Punch: Digital-first beverage media company covering cocktails, wine, spirits, and bar culture. Directly competes with Cheers for advertising spend from beverage brands targeting trade and enthusiast audiences, though with a stronger digital-native content model.
SevenFifty Daily: Trade-focused beverage industry publication covering the on-premise and wholesale beverage alcohol market. Directly comparable to Cheers in targeting distributors, retailers, and on-premise operators with industry news and trend analysis.
VinePair: Digital beverage industry publication covering wine, spirits, beer, and cocktail culture with substantial daily editorial output. Competes with Cheers for both advertising revenue and audience attention from beverage professionals and enthusiasts.

Regional players

The Spirits Business: UK-based trade publication covering the global spirits and cocktail industry with news, features, and awards. Comparable in editorial focus to Cheers but operates primarily in the UK and European markets rather than competing directly in Cheers' core US audience.
Drinks International: International beverage trade publication covering bars, brands, and industry trends with annual awards programs. Similar editorial positioning to Cheers with comparable awards ecosystem, though primarily serving UK and European beverage professionals.

Others

Beverage Dynamics: Sibling publication under Beverage Information Group covering the beverage alcohol industry. Operates within the same parent company as Cheers and shares advertising sales, events, and operational infrastructure, making it a portfolio peer rather than direct competitor.

Broad incumbents

Wine Enthusiast Media: Established multi-platform wine and beverage media brand with magazine, digital, and e-commerce properties. Comparable to Cheers as a long-running beverage lifestyle publication, though more consumer-oriented and wine-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Cheers Magazine financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cheers Magazine leadership team

Management profile

Number of profiles

Cheers Magazine funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cheers Magazine M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheers Magazine

What does Cheers Magazine do?

Is Cheers Magazine a public or private company?

Cheers Magazine is a private company. It is classified as corporate owned and is currently operating.

When was Cheers Magazine founded?

Cheers Magazine was founded in -1. It employs 11 to 50 people.

Where is Cheers Magazine based?

Cheers Magazine is headquartered in Norwalk, United States, in the North America region.

How does Cheers Magazine make money?

Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising & Sponsorships and events & Awards.

Who are Cheers Magazine's main competitors?

Direct peers on record are Imbibe Magazine, Punch, SevenFifty Daily and VinePair. Regional players are The Spirits Business and Drinks International. Beverage Dynamics is listed as an others. Wine Enthusiast Media is listed as a broad incumbent.

Does Cheers Magazine have an API?

No public API is recorded for Cheers Magazine.

What industry is Cheers Magazine in?

Cheers Magazine's product category is Trade Beverage Publication. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its SIC code is 2721.