What PIC does

PIC GmbH (legally: PIC Proximity Instrumentation Controls Kontaktbauelemente GmbH) is a privately held German sensor manufacturer headquartered in Wendelstein, near Nuremberg, founded in 1976 and operating as a GmbH under founders/managing directors Georg Greppmair and Katrin Sommer. The company designs, manufactures, and globally distributes magnetic-based sensing components centered on three complementary technology platforms: hermetically sealed reed switches (in micro, standard, power, and special variants), solid-state Hall-effect sensors (HS series), and Tunneling Magnetoresistance (TMR) sensors (TS series), plus a portfolio of permanent magnets (NdFeB, SmCo, AlNiCo, Ferrite), reed-based level sensors, stainless-steel and polymer float sensors, and customized sensor assemblies.

Production is split across three sites — Germany (HQ/engineering and quality), China, and Turkey — with sales offices and wholly-owned subsidiary PIC Sensors Asia Ltd. supporting commercial coverage in Asia (including a Hong Kong contact point). The product catalog spans more than 100 SKUs organized by form factor (through-hole, SMD, flatpack, threaded, snap-fit, press-fit, cylindrical, flange-mount), with custom engineering services adapting standard platforms to customer-specific AT values, housings, and operating-temperature envelopes (standard -20°C to +85°C; specialized variants up to +150°C, +180°C, and +300°C).

PIC generates revenue purely through B2B hardware sales to industrial customers, with quote-based pricing (not publicly disclosed), multi-year contracts inferred from long-lifecycle industrial and medical use cases, and a worldwide distributor network (with live distributor inventory search at dilp.netcomponents.com) plus direct sales. The company serves a diversified end-market mix including industrial equipment manufacturers, white-goods/appliance OEMs (washing machines, dishwashers, refrigerators, water heaters), e-bike/e-mobility manufacturers, medical device manufacturers (e.g., miniature reed switches in pacemakers), building technology/security integrators, and hydraulics/pneumatics applications. Distribution is supported by multilingual digital presence (DE/EN/TR/CN), regular trade-show participation at Electronica and WIN Eurasia, RoHS/REACH/IP67/GDPR compliance, and an online sensor configurator for custom-spec orders.

Name

PIC

Legal name

PIC Proximity Instrumentation Controls Kontaktbauelemente GmbH

Website

https://pic-gmbh.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

PIC GmbH is a privately held German manufacturer of magnetic sensing components — reed switches, Hall-effect sensors, TMR sensors, level sensors, and matching magnets — serving industrial equipment, appliance, e-mobility, medical-device, and building-technology OEMs worldwide via tri-shore production in Germany, China, and Turkey.

Ownership category

akta.pro rank

Product category

Magnetic Sensor Components

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electrical Equipment Manufacturing (33531)

SIC

Electronic Coils, Transformers & Other Inductors (3677), Electronic Components & Accessories (3670), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Magnetic Sensors (Hall/Magnetoresistive/Compass) (HDAHALAC)

akta.pro secondary industry

Passive Components (Resistors, Capacitors, Inductors, Ferrites) (IMAGAJAA)

Keywords

• Magnetic sensor components
• Reed switch manufacturing
• Hall effect sensors
• TMR magnetic sensors
• Permanent magnets supply

Headquarters

HQ city

Wendelstein

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sensor Components and Assemblies: Revenue generated from the sale of magnetic and sensor components including reed switches, reed sensors, hall sensors, TMR sensors, level sensors, magnets, and associated assemblies. Products are sold in standard configurations and customized variants. The company serves industrial customers exclusively.
2. Customized/Configured Products: Revenue from customer-specific sensor configurations based on standard product platforms. Customers use the online sensor configurator or contact sales directly for bespoke solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PIC GmbH designs, manufactures, and supplies magnetic-sensor components based on Reed, Hall-effect, and TMR principles, including Reed switches (micro, standard, power, special, and SMD), Reed sensors in multiple housings, Hall sensors, TMR sensors, level and float sensors, and matching permanent magnets. The company sells standard catalog products as well as customer-specific customized sensor solutions to industrial OEMs across automation, appliance, e-mobility, medical, building technology, and hydraulics/pneumatics markets, distributing through direct sales and an international distributor network with production in Germany, China, and Turkey.

Product overview

PIC GmbH is a German sensor technology company specializing in magnetic-based sensing solutions. The product portfolio centers on reed switch technology (electromagnetic switches in hermetically sealed glass tubes), offered in multiple form factors: standard through-hole reed switches, SMD (surface-mount device) reed switches for automated PCB assembly, and specialized power/high-voltage variants. Reed sensors package reed switches in various housings (flatpack, cylindrical/tubular, threaded) for different mounting requirements. Adjacent technologies include Hall-effect sensors (HS series) and TMR (Tunneling Magneto-Resistance) sensors (TS series) for solid-state magnetic field detection. Level sensing solutions combine reed switches with floating elements (PLS series level sensors, PP/PA/stainless steel float sensors). The portfolio includes matching permanent magnets (MSM series in NdFeB, SmCo, AlNiCo, Ferrite materials) optimized to actuate the company's sensors. Custom engineering services adapt standard products to specific application requirements. The company also serves the e-bike electric mobility market with dedicated sensor products.

Differentiator

Problem solved

Functional benefit

Products and services

• Reed Switches (Micro) Ultra-miniature Reed switches (HSR-0025, HSR-0035, HSR-502, PMC-0701) for compact applications requiring minimal switching dimensions, including medical device and implant use cases.
• Reed Switches (Standard) Standard Reed switches (PMC-0822, PMC-1001, PMC-1401, PMC-2003, PMC-1515, PMC-1496B, PMC-1496S, TRH-200B, TRH-200S) for general-purpose contact switching in industrial and appliance applications.
• Reed Switches (Power) Power Reed switches (PMC-2021, PMC-3617, PMC-5001, PMC-5002, PMC-5025, HSR-834WT) for high-power switching applications.
• Reed Switches (Special) Special Reed switches (HSR-910WT-V8K/V11K/V15K, HSR-916WT-V8K/V11K/V15K, PMC-1401X, PMC-5002X, PMC-5025X) for high-voltage and custom applications.
• SMD Reed Switches Surface-mount device (SMD) Reed switches in FH, Z, S, F, T, and TH series plus LP-series reed chains for automated PCB assembly.
• Reed Sensors (Flatpack) Reed sensors in flatpack housings (MS-313, MS-324, MS-328, MS-332 series) with Form A (normally open) and Form B (normally closed) contact configurations.
• Reed Sensors (Through Hole) Through-hole Reed sensors (MS-104, MS-105, MS-106, MS-107, MS-108, MS-110X) for PCB mounting.
• Reed Sensors (Snap-fit, Press-fit, Tubular) Reed sensors with snap-fit mounting (MS-320, MS-390), press-fit mounting (MS-2431), and cylindrical tubular housings (MS-208 to MS-217 series).
• Reed Sensors (Threaded) Threaded tubular Reed sensors (MS-225, MS-226M, MS-228, MS-228M, MS-2210M, MS-2212M) with various thread sizes for industrial mounting.
• Hall Sensors Hall-effect sensors (HS series) in flange mount (HS-3511), flatpack (HS-324), and threaded (HS-2210M, HS-2212M) configurations for non-contact magnetic field detection.
• TMR Sensors Tunneling Magnetoresistance (TMR) sensors (TS series) in flange mount (TS-3511), flatpack (TS-324), and threaded (TS-2210M, TS-2212M) configurations for high-sensitivity magnetic field sensing.
• Level Sensors (PLS Series) Reed-based PLS level sensors in PP (PLS-PP), PPH (PLS-PPH), PA (PLS-PA), and stainless steel (PLS-VA) housings for liquid level detection, operating without external power supply.
• Float Sensors Float sensors for level measurement including PP floats (PFC-1806, PFC-2320, PFC-2416, PFM-PP), PA floats (PFC-2416), and stainless steel floats (PFB-4240, PFB-5252, PFC-2828, PFC-5562).
• Permanent Magnets (MSM Series) Permanent magnets of the MSM series (MSM-332, MSM-328, and others) in NdFeB, SmCo, AlNiCo, and Ferrite materials, designed to actuate PIC Reed switches and Reed sensors.
• Customized Sensor Products Custom-designed sensor solutions based on Reed and Hall technology platforms, tailored to specific customer requirements and applications, supported by the online sensor configurator and direct engineering engagement.
• E-Bike Sensors Dedicated sensor product line for electric mobility / e-bike applications, addressing speed sensing and position control requirements in e-bike drivetrains.

Quantifiable outcome

• Billions of operating cycles possible for signal loads over product lifetime
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• International Distributor NetworkcoreChannel Partner/ Reseller/ DistributorWorldwide network of distribution partners enabling local sales and support in various regions. Distributor inventory search available online for quick product availability checking and ordering.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coto Technology: Coto Technology is a US-based specialist in reed switches and reed relays, overlapping directly with PIC's core reed switch and reed sensor lines across test/measurement, medical, and industrial applications.
• Standex-Meder Electronics: Standex-Meder is a direct competitor specializing in reed switches, reed sensors, and Hall-effect sensors with global manufacturing and a similar industrial/medical/appliance customer base, making it the closest like-for-like peer to PIC.
• HSI Sensing (Hermetic Switch Inc.): HSI Sensing is a niche reed switch and sensor manufacturer with deep customization capabilities, directly comparable to PIC in product type, customization model, and industrial/automotive customer mix.

Broad incumbents

• Honeywell Sensing & Productivity Solutions: Honeywell offers a broad portfolio of magnetic position, Hall-effect, and industrial sensors, overlapping with PIC's industrial and building-automation segments but from a much wider catalog.
• TE Connectivity: TE Connectivity supplies a wide range of sensors including magnetic and position sensors to automotive and industrial OEMs, competing with PIC at the platform level for large global accounts.
• Omron Corporation: Omron manufactures a broad range of industrial sensors including magnetic proximity sensors, competing with PIC in factory automation and building-technology applications.
• Littelfuse: Littelfuse is a large incumbent that acquired Hamlin to enter reed switches and magnetic sensors, competing with PIC in automotive and industrial position-sensing applications from a much larger platform.
• TDK Corporation (TDK-Micronas): TDK, through TDK-Micronas, is a major manufacturer of Hall-effect and TMR-based magnetic sensors for automotive and industrial customers, competing with PIC's Hall and TMR portfolios at the high-volume end.
• Sensata Technologies: Sensata is an industrial and sensor specialist with a strong position/pressure sensor portfolio, partially overlapping PIC in industrial and e-mobility applications and competing for similar OEM design-ins.
• Murata Manufacturing: Murata is a large Japanese electronic components manufacturer with magnetic sensors (Hall/TMR) that compete with PIC in automotive, consumer, and industrial applications from a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIC