New Hanover County

Name

New Hanover County

Legal name

New Hanover County, NC

Website

https://nhcgov.com

Company type

Private

Founded year

1729

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

County Government Public Services

NAICS

Administration of Public Health Programs (92312), Regulation and Administration of Transportation Programs (926120), Administration of Environmental Quality Programs (9241)

SIC

Services-Management Services (8741), Services-Health Services (8000)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Local Public Health & Human Services Administration (BPAIACAK), City/Municipal Public Health Departments (HLAJAAAC), Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• County government services
• Public administration
• Public safety services
• Public health programs
• Community development

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Government Funding and Grants: County government operations funded primarily through property taxes, state/federal funding, and special grants such as the $1.24 million grant from the New Hanover Community Endowment for food security initiatives.

Distribution channels3 records

Marketing channels5 records

Core offering

New Hanover County delivers comprehensive county government services to residents and businesses, including public safety and law enforcement, public health, social services, parks and gardens, libraries, animal services, veteran services, elections administration, tax collection, planning and land use, and environmental health. The county supplements in-person service delivery with a digital service ecosystem anchored by the COAST permitting portal, NHCTV cable channel, and ReadyNHC emergency management program.

Product overview

New Hanover County operates a digital government services ecosystem primarily built on the CivicEngage content management platform. The portfolio centers on citizen-facing services including the COAST Permitting Portal for online permit applications and inspections, NHCTV for government communications, and ReadyNHC for emergency preparedness. The county website serves as the unified gateway for accessing department services, public records, calendar events, and civic engagement tools.

Differentiator

Problem solved

Functional benefit

Products and services

• COAST Permitting Portal Online permitting portal where residents, contractors, and developers can apply for building permits, schedule inspections, and track permit status digitally. Available to county residents and businesses through the county website.
• NHCTV Government cable access television channel that broadcasts county meeting videos, original programming, and community content to residents. Available via the county's YouTube channel and cable access distribution.
• ReadyNHC Emergency preparedness and resident alert notification initiative that provides county residents with preparedness resources and real-time emergency alerts.

Quantifiable outcome

• 2,000 complimentary Instacart+ memberships with $10 monthly food stipends to be delivered to food-insecure residents

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• InstacartcoreStrategic or Co-development Partner · 2 July 2026New Hanover County is negotiating a partnership with Instacart to deliver groceries and prescriptions to residents in food deserts. The program would provide 2,000 complimentary Instacart+ memberships with $10 monthly food stipends to eligible residents earning at or below 300% of the federal poverty level. This is funded by a $1.24 million grant from The New Hanover Community Endowment.
• Senior Resource CentercoreImplementation/ SI/ Consulting Partner · 2 July 2026The Senior Resource Center is partnering with New Hanover County for the Instacart grocery pilot program, developing applications for eligible residents to access the complimentary grocery delivery services.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Durham County Government: Mid-size NC county government (population ~330K) running analogous departments including Public Health, Social Services, Sheriff, Tax Administration, and a Cooperative Extension service. Comparable in service scope and digital service deployment, and a natural peer for benchmarking civic-tech and grant-funded program outcomes.
• Forsyth County Government: Winston-Salem area NC county (population ~390K) providing the same core county services including Public Health, Sheriff, Social Services, Environmental Health, Tax, and Parks. Comparable by structure and population tier.
• Mecklenburg County Government: Charlotte-area NC county government offering the same breadth of public services (public health, sheriff, social services, parks, tax, permitting). Comparable by scale (population ~1.1M), service mix, and NC-state institutional framework, with similar exposure to community-endowment and grant-funded programs.
• Wake County Government: Another large North Carolina county government serving the Raleigh metropolitan area with a comparable portfolio of public health, social services, permitting, and parks operations. Direct peer by function and geography-state, with similar departmental structures and revenue mix of property/sales tax plus state and federal funding.
• Buncombe County Government: Western NC county (population ~270K, Asheville area) offering a comparable departmental portfolio including Public Health, Social Services, Sheriff, Parks, Libraries, Permitting, and Tax Administration. Direct functional peer and useful benchmark for non-coastal NC counties of similar scale.

Regional players

• Brunswick County Government: Adjacent southeastern NC coastal county serving the Wilmington metropolitan region. Comparable by geography and similar coastal food-desert and senior-population demographics that drive Social Services demand, but smaller scale and operates in a separate sub-market from New Hanover.

Others

• City of Wilmington, NC: Municipal government headquartered in the same city as New Hanover County's government center. Overlaps in service delivery (police, fire, public works) within Wilmington city limits but is a separate political subdivision; useful for understanding local jurisdictional service split.
• Granicus (gov-tech vendor): Vendor of civic engagement, communications, and digital government platforms used by hundreds of U.S. counties. Adjacent enabling provider powering the kind of Council-website/CivicEngage-style platform New Hanover County deploys for citizen engagement, though the company itself is upstream infrastructure rather than a service peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/newhanoverco
• YouTubeyoutube.com/newhanoverco
• Facebookfacebook.com/newhanoverco
• LinkedInlinkedin.com/company/new-hanover-county
• Instagraminstagram.com/newhanoverco

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hanover County