AME Awards

What AME Awards does

AME Awards is an international advertising and marketing effectiveness competition established in 1994, operated by International Awards Group, LLC out of New York as part of the New York Festivals family. The organization runs an annual competition that recognizes campaigns demonstrating both creative excellence and measurable business results — distinguishing it from award shows that emphasize one dimension over the other — and serves advertising agencies, global brands, and marketing professionals across more than 30 countries.

The core product is the annual AME Awards competition, delivered through an online entry submission portal, with winners evaluated by a Grand Jury drawn from senior agency and brand leaders worldwide. Supporting offerings include the AME Greater China Awards (a localized regional sub-program with its own Executive and Grand Jury), the annual AME Report ranking agencies and brands, and a content ecosystem comprising the Effective Perspective editorial platform, Strategy Icons interview series, and Jury Spotlight Interviews.

The business model is built on per-entry fees paid by agencies and brands to submit campaigns, supplemented by sponsorships and the annual awards ceremony. The 2024 competition cycle introduced new categories, a Regional Campaign of the Year award, and reopened entries to pro bono work; the 2025 cycle added the AME WE Champion (Women in Effectiveness) sub-brand. Headcount is 11–50 employees, and the organization operates as a privately held LLC with no disclosed external funding.

Name

AME Awards

Legal name

International Awards Group, LLC

Website

https://ameawards.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

AME Awards is an international competition recognizing advertising and marketing campaigns that combine creative excellence with measurable business results, serving agencies and brands across more than 30 countries since 1994.

Ownership category

akta.pro rank

Product category

Advertising Awards and Industry Recognition

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAGAOAN

Virtual Awards Ceremonies & Competitions (Judging, Voting)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

SECONDARYBPAFAMAD

Sweepstakes, Contests & Giveaway Administration

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Advertising awards competition
• Marketing effectiveness recognition
• Creative campaign awards
• Industry awards program
• Advertising industry benchmarking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels1 record

Marketing channels6 records

Core offering

AME Awards is an annual international advertising and marketing awards competition that recognizes creative and effective advertising and marketing campaigns worldwide. The competition evaluates entries on both creative excellence and measurable business outcomes, with categories spanning global regions including a dedicated AME Greater China Awards program. Winning campaigns gain industry recognition, visibility among global agency and brand leaders, and inclusion in the annual AME Report rankings.

Product overview

AME Awards is a single unified awards competition platform for advertising and marketing effectiveness. The core offering is the annual AME Awards competition that recognizes creative and effective advertising campaigns globally. It includes a regional variant called the AME Greater China Awards. Supporting offerings include the AME Report (annual ranking publication), Strategy Icons interview series, Effective Perspective content platform, and Jury Spotlight Interviews. The platform also features an online entry submission system, winners gallery, and shortlist listings.

Differentiator

Problem solved

Functional benefit

Brands

• AME WE Champion (Women in Effectiveness): A pioneering initiative dedicated to championing the impact of women in advertising and marketing, recognizing groundbreaking female talent and amplifying work that empowers women.

Products and services

• AME Awards Competition Annual international advertising and marketing awards competition recognizing creative and effective campaigns worldwide, evaluated on both creativity and measurable real-world business results. Targets advertising agencies and global brands.
• AME Greater China Awards Regional award program recognizing outstanding advertising and marketing effectiveness work in Greater China (China, Hong Kong, Taiwan, Macau), with dedicated Executive and Grand Jury panels.
• AME Report Annual two-tiered ranking report honoring groundbreaking work from both agencies and brands, highlighting creative excellence with measurable impact.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• WARC Awards for Effectiveness: An effectiveness-focused awards program from WARC, a data and insights provider for marketing. Comparable as a peer awards program emphasizing marketing effectiveness, with a partial overlap on the effectiveness-celebration dimension of AME's positioning.

Direct peers

• D&AD Awards: UK-based international awards program recognizing creative excellence in design and advertising. Comparable as a peer global awards body with strong brand recognition among agencies and brands.
• London International Awards (LIA): Global advertising awards competition with a similar model of judging panels and annual awards. Comparable as a peer awards body competing for the same agency and brand entrants.
• Effie Awards (Effie Worldwide): A global marketing effectiveness awards program that, like AME Awards, specifically rewards campaigns that deliver measurable business results. Most direct competitor on the effectiveness dimension of AME's positioning.
• Clio Awards: Long-standing international advertising awards competition with a comprehensive entry and judging system. Directly comparable as a peer awards body serving agencies and brands globally.
• New York Festivals Advertising Awards: Sibling awards program operated by the same parent (International Awards Group, LLC). Directly comparable as a peer awards body sharing the same parent organization, headquarters, and back-office operations.
• The One Show: Major global advertising awards competition operated by The One Club for Creativity. Comparable as a peer awards organization with annual ceremonies, awards, and similar agency/brand customer base.

Regional players

• Spikes Asia: Regional Asia-Pacific advertising awards competition operated by Ascential (parent of Cannes Lions). Comparable as a peer awards body with annual entry programs and regional focus, partially overlapping with AME's Greater China Awards expansion.

Broad incumbents

• Cannes Lions International Festival of Creativity: The flagship global advertising awards competition operated by Ascential. Directly comparable as a peer awards body recognizing creative and effective campaigns, with a larger scale and broader scope than AME Awards.
• Webby Awards: International awards competition recognizing excellence on the internet, including digital advertising and campaigns. Comparable as a peer awards body with similar agency/brand customer base and judging-driven competition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AMEAwards
• Facebookfacebook.com/AMEAwards
• LinkedInlinkedin.com/company/ameawards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AME Awards