Horoszcoop Anyagmozgatás

What Horoszcoop Anyagmozgatás does

Horoszcoop Anyagmozgatás Kft. is a 100% Hungarian-owned material handling equipment distributor and service provider founded in 1989, headquartered in Vecsés, Hungary, with operational reach into Romania and Serbia. The company distributes electric forklifts, pallet trucks, stackers, reach trucks, order pickers, and autonomous mobile robots (AMRs) primarily from EP Equipment, supplemented by Genkinger and RAMPLO product lines, plus pre-owned equipment from Yale, Toyota, EP, and Combilift. Its product portfolio spans compact 1-tonne units through heavy industrial 25-tonne high-voltage lithium-ion forklifts (HV Series), with modular battery systems, opportunity charging, and three-tier thermal management as notable technical differentiators.

The business operates a one-stop-shop model combining new and used equipment sales, short- and long-term rental, brand-independent service and maintenance, and spare parts supply — addressing both enterprises and SMEs across industrial manufacturing, logistics/distribution, food and beverage processing, and heavy industry verticals. Go-to-market is sales-led and field-based, with direct enterprise engagement, free on-site equipment testing, an e-commerce storefront at anyagmozgatas.com, digital advertising, annual demonstration open days, and a referral partnership with Agrárközösség to capture grant-funded agricultural demand. Pricing is primarily unit-based, with indicative price points such as 5,067,300 HUF for the TCL101 compact electric forklift, 10,147,300 HUF for the EFL382X5 lithium-ion counterbalanced forklift, and an introductory 4,999,000 HUF for the EFL202, alongside flexible leasing, rental, and long-term rental options. The company has held prior exclusive representations of Toyota and Yale and currently serves as the primary authorized EP Equipment distributor across its three-country footprint.

Name

Horoszcoop Anyagmozgatás

Legal name

HOROSZCOOP Anyagmozgatás Korlátolt Felelősségű Társaság

Website

https://anyagmozgatas.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Horoszcoop Anyagmozgatás Kft. is a 100% Hungarian-owned material handling equipment distributor founded in 1989, selling, renting, and servicing EP Equipment, Genkinger, and RAMPLO forklifts, pallet trucks, and AMRs across Hungary, Romania, and Serbia.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Hoists (Electric, Manual & Pneumatic) (IMAHAJAG)

Keywords

• Material handling equipment
• Forklift sales service
• Warehouse logistics solutions
• Electric pallet trucks
• Lithium-ion forklifts

Headquarters

HQ city

Vecsés

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New Equipment Sales: Sale of new forklifts, electric pallet trucks, stackers, reach trucks, order pickers, and robotic solutions from EP Equipment, Genkinger, and other brands. Both immediate stock and order-to-delivery models.
2. Used Equipment Sales: Sale of inspected, maintained used forklifts from brands including Yale, Toyota, EP, and Combilift. Available immediately from warehouse stock.
3. Equipment Rental: Short-term and long-term rental of forklifts and material handling equipment. Flexible options for seasonal or project-based capacity needs.
4. Service and Maintenance: Brand-independent full-service forklift and warehouse equipment repair, maintenance, and technical support. Covers everything from small hand lifts to crane equipment repairs. Both ad hoc and contract maintenance.
5. Spare Parts Supply: Supply of spare parts for forklifts and warehouse equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Horoszcoop Anyagmozgatás distributes and services forklifts and warehouse material handling equipment, primarily the EP Equipment brand portfolio (electric counterbalanced forklifts, walk-behind stackers, pallet trucks, order pickers, autonomous mobile robots), alongside Genkinger industrial lifting solutions and RAMPLO loading ramps. The company combines sales, short- and long-term rental, brand-independent maintenance/repair, and spare parts supply as a one-stop shop for material handling in Hungary, Romania, and Serbia.

Product overview

Horoszcoop Anyagmozgatás Kft. is a 100% Hungarian-owned material handling equipment company founded in 1989, operating from Vecsés, Hungary with over 30 years of market experience. The company operates a multi-brand portfolio distribution model, primarily representing EP Equipment (its largest brand), Genkinger, and RAMPLO, while also selling used equipment from Yale, Toyota, and Combilift. The core product portfolio centers on electric forklifts and pallet trucks — including counterbalanced forklifts (EFL, EFX, EFL382X5, TCL101, HV Series), walk-behind stackers (DS3, ESA121), order pickers (JX0, JX1), and AMR robot pallet trucks (EXP15/XP15) — alongside rough terrain forklifts (RTF25, EFL352), loading ramps (RAMPLO), and a full accessories line. The company differentiates through lithium-ion technology leadership, modular battery systems, and the HV Series high-voltage platform (4-25 ton capacity). All products are supported by integrated services encompassing sales, rental, maintenance, and spare parts — enabling a 'one-stop' model. Key innovations include the IFOY 2025 award-winning EXP15 AMR, the HV Series high-voltage industrial forklifts, and the X5 series modular lithium-ion counterbalanced forklifts. Geographic coverage includes Hungary, Romania, and Serbia.

Differentiator

Problem solved

Functional benefit

Brands

• EP Equipment: EP Equipment product line including electric forklifts, pallet trucks, and warehouse equipment distributed by Horoszcoop
• Genkinger
• RAMPLO

Products and services

• EP Equipment Forklifts and Warehouse Trucks Multi-series electric forklifts, pallet trucks, stackers, order pickers, reach trucks, and AMR robot pallet trucks from EP Equipment, the primary brand distributed in Hungary, Romania, and Serbia. Targeted at warehouses, manufacturing plants, logistics centers, and outdoor operations.
• Genkinger Material Handling Equipment Premium industrial lifting devices, custom lifting solutions, and complex material handling systems from Genkinger for specialized industrial applications requiring above-standard specifications.
• RAMPLO Loading Ramps Mobile and fixed loading ramps enabling faster, safer, and more flexible loading and unloading of trucks, containers, and warehouses.
• Used Forklifts and Material Handling Equipment Pre-owned forklifts and material handling equipment from brands including Yale, Toyota, EP, and Combilift, thoroughly inspected and maintained, available immediately from warehouse stock.
• Equipment Rental Services Short-term and long-term rental of forklifts and material handling equipment with flexible options for seasonal or project-based capacity needs.
• Service, Maintenance and Spare Parts Brand-independent full-service forklift and warehouse equipment repair, maintenance, and technical support covering everything from small hand lifts to crane equipment repairs, both ad hoc and contract maintenance, plus spare parts supply.

Quantifiable outcome

• GNA Logistics achieved 60% productivity increase in high-bay retail warehouses using EP JX2 order pickers (18 units deployed)

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• AgrárközösségminorImplementation/ SI/ Consulting Partner · 1 January 2024Agrárközösség (Agricultural Community) partners with Horoszcoop to support customers in writing and managing grant applications (KAP-RD04a-RD04b-2-24) for agricultural processing equipment, including forklifts and material handling tools. Horoszcoop refers customers needing grant application assistance to Agrárközösség.
• 23VNET Kft.minorOthers · 1 January 202423VNET Kft. (registered at 1094 Budapest, Liliom u. 24-26.) provides web hosting services for anyagmozgatas.com. This is a data processing partnership under GDPR compliance requirements.
• Wix.com Inc.minorOthers · 1 January 2024Wix.com Inc. (San Francisco, CA, USA) provides website platform services for the company's web presence. Listed as a data processor under the company's GDPR privacy policy.
• EXPRESS ONE Hungary Kft.minorOthers · 1 January 2024EXPRESS ONE Hungary Kft. (1239 Budapest, Európa út 12.) provides parcel shipping and delivery services for the company's web store orders. Listed as a data processor under GDPR compliance.
• EP EquipmentcoreChannel Partner/ Reseller/ Distributor · 1 January 1989Horoszcoop Anyagmozgatás is the primary authorized distributor of EP Equipment in Hungary, Romania, and Serbia. EP Equipment is a global manufacturer of electric forklifts, lithium-ion technology, and automated material handling solutions. The partnership includes the full product range: electric counterbalanced forklifts (EFL series), pedestrian pallet trucks, stackers, reach trucks, order pickers, robotic AMR solutions (XP15, EXP15), and the high-voltage HV Series.
• GenkingercoreChannel Partner/ Reseller/ Distributor · 1 January 1989Horoszcoop represents Genkinger material handling equipment — specialized industrial lifting devices, custom lifting solutions, and complex material handling systems. Genkinger products serve extreme warehouse challenges and specialized industrial applications with high standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hangcha: Chinese forklift manufacturer expanding aggressively across Europe with a broad electric and IC product range. Competes on price with EP Equipment's line that Horoszcoop distributes, particularly in CEE where Chinese OEMs are gaining share.

Broad incumbents

• Jungheinrich: Global intralogistics OEM with direct sales and service presence across Europe, including Hungary. Competes across forklifts, pallet trucks, stackers, order pickers, and increasingly warehouse automation — directly overlapping Horoszcoop's product categories.
• Crown Equipment: US-headquartered global manufacturer of forklifts and warehouse equipment with growing European presence. Competes in electric forklifts, pallet trucks, stackers, and order pickers — the same core categories Horoszcoop distributes.
• Linde Material Handling (Kion Group): One of the world's largest material handling OEMs, part of Kion Group, with broad product range covering forklifts, warehouse equipment, and fleet management. Competes against Horoszcoop's portfolio across all CEE markets via its own dealer/service network.
• Toyota Material Handling Europe: Major global OEM of forklifts and material handling equipment with established dealer networks across Europe, including CEE markets where Horoszcoop operates. Horoszcoop previously held Toyota representation and now competes directly against Toyota-affiliated dealers in Hungary, Romania, and Serbia.
• Doosan Industrial Vehicle: Korean-origin global forklift OEM with established European dealer network. Competes in counterbalanced forklifts and warehouse equipment segments that overlap with Horoszcoop's EP Equipment portfolio.
• STILL (Kion Group): European material handling OEM (part of Kion) with premium positioning across forklifts and warehouse trucks. Overlaps with Horoszcoop's electric forklift and warehouse equipment portfolio in CEE markets.

Direct peers

• EP Equipment: Chinese-headquartered manufacturer of electric forklifts, pallet trucks, and AMR/automated solutions. Horoszcoop is EP Equipment's primary authorized distributor for Hungary, Romania, and Serbia, making EP the closest product-category peer — any change in EP's distributor strategy directly affects Horoszcoop.
• Genkinger: German manufacturer of specialized industrial lifting devices and custom material handling solutions — a brand Horoszcoop actively represents. Functions as both a partner and a category peer in custom and premium specialized lifts.
• Combilift: Irish manufacturer specializing in multidirectional forklifts and long-load handling solutions; Horoszcoop already sells used Combilift units and represents an adjacent specialized product line, making it a focused peer in the narrow-aisle and specialty-forklift segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/eptargonca
• YouTubeyoutube.com/@horoszcoopanyagmozgatas661
• Facebookfacebook.com/eptargonca
• LinkedInlinkedin.com/company/horoszcoop-anyagmozgat%C3%A1s-kft
• Instagraminstagram.com/horoszcoop.anyagmozgatas.kft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horoszcoop Anyagmozgatás