Liquid Agency UK

What Liquid Agency UK does

Liquid Agency UK (trading as 'Liquid 25') is a UK-based creative and brand-building agency founded in 2000, operating from a headquarters in Liverpool (Clockwise, Edward Pavilion, Royal Albert Dock) and a London studio (180 Studios, WC2R). The firm is organised into three service divisions — Liquid Lab (cultural insights and brand strategy), Liquid Create (creative and activation studio covering design, photography, video, social, and experiential), and Liquid Brands (independent brand development house combining commerce, creative, and capital). Underpinning the operating model is the 'Liquid Expert Collective', a curated freelance network of culturally connected thought leaders from which bespoke teams are assembled per client brief.

The company generates revenue through project-based and retainer professional services engagements with enterprise brands across sports, fashion, wellness, and lifestyle, including named clients such as Levi's, Barbour, Berghaus, Mitchell & Ness, Tessuti, Candy, and Scotts, plus a smaller set of mid-market engagements such as the Southport Flower Show. Pricing is quote-based and not publicly disclosed; the go-to-market is direct enterprise engagement via a contact-led ('Fancy a chat') inbound model supported by a content marketing presence (website case studies, 'Lab notes' thought leadership, LinkedIn and Instagram). The customer mix spans established brands seeking cultural and creative execution alongside scaling founder-led brands, dormant legacy brands, and talent-led brand opportunities under the Liquid Brands division.

Operations are lean — the firm reports 11-50 employees — relying on the Expert Collective to flex capacity, with repeat client engagements (e.g., multiple Levi's, Barbour, Mitchell & Ness, Tessuti, and Scotts campaigns) evidencing revenue stickiness. The business is privately held with no disclosed institutional investors, parent entity, funding rounds, M&A activity, or public listing.

Name

Liquid Agency UK

Legal name

Liquid Agency UK

Website

https://liquidagency.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Liquid Agency UK (trading as Liquid 25) is a UK-based creative and brand-strategy agency founded in 2000, serving enterprise clients across sports, fashion, wellness, and lifestyle via three divisions — Lab, Create, and Brands — and a curated Expert Collective of freelance talent.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Strategy and Creative Services: Project-based and retainer engagements for cultural strategy, brand strategy, creative execution, and brand scaling services. The agency builds bespoke expert teams for each client brief across insights & brand strategy, creative and activation, and brand scaling house services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Liquid Agency UK (trading as Liquid 25) is a creative and brand strategy agency that provides cultural strategy, brand strategy, creative execution, and brand scaling services for enterprise clients. The agency operates an "Expert Collective" model with a lean in-house team complemented by a network of freelance thought leaders assembled into bespoke teams per client brief, serving clients across sports, fashion, wellness, and lifestyle sectors. Services are organized into three divisions: Liquid Lab (cultural insights and brand strategy), Liquid Create (creative and activation studio), and Liquid Brands (independent brand development house).

Product overview

Liquid Agency UK (trading as Liquid 25) is a brand strategy and creative agency organized as three interconnected service divisions. Liquid Lab serves as the cultural insights and brand strategy platform; Liquid Create functions as the creative and activation studio providing integrated design, photography, video, social and experiential solutions; and Liquid Brands operates as the independent brand development house focused on scaling founder-led, legacy, and established brands. The company also maintains an Expert Collective—a network of freelance thought leaders assembled into bespoke teams per client brief. Services span across sports, fashion, wellness and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Lab: Cultural insights and brand strategy platform that connects brand objectives to impactful execution through cultural insight and a global network of industry thought leaders.
• Create
• Brands
• Liquid Expert Collective

Products and services

• Liquid Lab

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liquid
• Instagraminstagram.com/liquidcreativeagency
• Xx.com/weareliquid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Agency UK