GeneSys Elektronik

Name

GeneSys Elektronik

Legal name

GeneSys Elektronik GmbH

Website

https://genesys-offenburg.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Precision Inertial Navigation and Motion Measurement Sensors

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Measuring & Controlling Devices, Nec (3829), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Advanced Driver-Assistance Systems (ADAS) Calibration & Sensor Alignment (TLAKANAB)

akta.pro secondary industries

GNSS/GPS Navigation & Augmentation Systems (IMABAFAC), Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs) (HDAHALAA), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

Keywords

• Inertial navigation systems
• GNSS sensor fusion
• Vehicle dynamics testing
• ADAS validation equipment
• Precision motion measurement

Headquarters

HQ city

Offenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sensor Systems: Sale of GNSS-aided inertial navigation systems (ADMA family products) and accessories including base stations, antennas, and mounting hardware. Primary revenue stream from precision measurement equipment for automotive testing.
2. Software Licenses and Post-Processing: Sale of software solutions including ADMA-PP post-processing software, data analyzers, data loggers, and ROS drivers. Software licenses provide recurring revenue through upgrades and add-ons.
3. Calibration and Support Services: ISO-certified calibration laboratory services, technical support, training, and maintenance services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GeneSys Elektronik designs and manufactures high-precision GNSS-aided inertial navigation systems (the ADMA product family) that combine GNSS receivers with inertial sensors via Kalman filter data fusion to deliver real-time and post-processed motion data — including velocity, acceleration, orientation, and centimeter-accurate position — for automotive OEMs and Tier-1 suppliers. The company complements these sensors with proprietary software (ADMA-PP, Data Analyzer, Data Logger, ROS drivers), accessories such as RTK base stations, optical measurement (MeasureX), audiovisual warning detection (SensorX), and ISO-certified calibration services for vehicle dynamics, brake, ADAS, and autonomous vehicle testing applications.

Product overview

GeneSys Elektronik offers a comprehensive portfolio of high-precision GNSS-aided inertial navigation systems (ADMA family) and measurement solutions for automotive testing, autonomous vehicles, and industrial applications. The core product line consists of the ADMA-G (available in Pro+, Eco+, and Eco variants), ADMA-Speed, ADMA-Slim, and ADMA-Micro — all utilizing GNSS and inertial sensor fusion with Kalman filtering for precise motion measurement. Supporting software includes ADMA-PP post-processing software, ADMA Data Analyzer, ADMA Data Logger, ADMA Data Reader Library, and ROS 1/2 drivers. Accessory products include the GPS/GNSS Outdoor Base Station for RTK correction data, NTRIP-DGNSS-Box 5, WiFi-Kit, mounting accessories, SensorX for audiovisual warning detection, and MeasureX for optical offset measurement. Add-ons and options extend capabilities for smoothing, braking analysis, lateral deviation, time synchronization, multi-GNSS support, high-speed data output, and multi-vehicle relative data. The company provides complete ADAS evaluation solutions and third-party integration options.

Differentiator

Problem solved

Functional benefit

Brands

• ADMA: Automotive Dynamic Motion Analyzer - GNSS-aided inertial navigation system for vehicle testing and ADAS validation
• SensorX
• MeasureX

Products and services

• ADMA-G Flagship GNSS-aided inertial navigation system (INS) combining GNSS and inertial sensors with Kalman filter data fusion to capture motion data — velocity, acceleration, orientation, and position — at high precision for automotive and railway testing. Available in Pro+, Eco+, and Eco variants.
• ADMA-Speed Velocity and braking distance sensor based on GNSS/inertial technology for precise speed measurement and braking distance testing in automotive applications.
• ADMA-Slim Mini GNSS/inertial navigation system providing a compact ADMA variant for applications that require smaller form factors while maintaining high precision motion and position data.
• ADMA-Micro Smallest GNSS-aided inertial navigation system (INS) with Lemo connectors, designed for high-rate, low-latency motion and position data in space-constrained test setups.
• SensorX Real-time detection system for visual and acoustic warning signals in vehicles, validating driver warning systems to meet Euro NCAP and NHTSA test standards.
• MeasureX Optical measurement system for precise ADMA offset measurements, improving precision and efficiency in sensor calibration and alignment workflows.
• GPS/GNSS Outdoor Base Station DGNSS base station that generates RTK correction data from a portable NovAtel L1/L2 GNSS receiver supporting GPS, GLONASS, Galileo, and BeiDou, achieving position accuracy up to 1 cm when combined with RTK-capable measuring systems.
• NTRIP-DGNSS-Box 5 NTRIP client device that receives DGNSS correction data over Ethernet, enabling real-time kinematic positioning corrections for ADMA and other precision GNSS systems.
• ADMA-PP Post-Processing Software Post-processing software for ADMA measurement data, enabling detailed analysis and processing of recorded ADMA data files (.gsdb, .gsda, .mat) with batch processing capabilities.
• ADMA Data Analyzer Data analysis software for importing and visualizing ADMA measurement data, supporting detailed analysis of recorded test data files.
• ADMA Data Logger Data logging software for ADMA systems that records and manages measurement data during test sessions.
• ADMA Complete ADAS Evaluation Solutions Complete integrated solutions for ADAS evaluation, bundling ADMA sensors with relative-data systems for car-to-car, car-to-VRU (vulnerable road user), and car-to-environment/reference track scenarios.
• ISO-Certified Calibration Laboratory Services DAkkS ISO-certified calibration laboratory services for ADMA and related measurement equipment, providing measurement traceability and regulatory compliance support for customers.

Quantifiable outcome

• Position accuracy up to 1 cm with RTK correction data
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• RapifaicoreStrategic or Co-development Partner · 31 March 2026Strategic partnership announced March 31, 2026 integrating GeneSys ADMA sensor platform with Rapifai ProEYE AI platform for ADAS verification. The joint solution combines high-precision vehicle motion ground truth data with AI-powered scenario mining, KPI analytics, and simulation export capabilities. Enables OEMs and Tier-1 suppliers to reduce development cycles by an order of magnitude. Pilot program planned to demonstrate integrated solution with real-time streaming of synchronized vehicle motion and video data for AI-based analysis.
• AB DynamicscoreTechnology or IntegrationHardware integration partnership providing combined solutions for ADAS testing. AB Dynamics ADAS target platforms and driving/steering robots integrate with GeneSys ADMA sensor systems for comprehensive testing solutions.
• 4active systemscoreTechnology or IntegrationHardware integration partnership for ADAS testing solutions. 4active systems provides ADAS targets and test platforms that integrate with GeneSys measurement systems.
• VectorcoreTechnology or IntegrationSoftware integration partnership. GeneSys ADMA systems integrate with Vector tools including CANape for decoder integration and data analysis.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Movella (Xsens): Movella (which acquired Xsens) offers high-performance inertial sensor modules and motion-tracking systems used in automotive, robotics, and industrial applications, competing with ADMA-Slim and ADMA-Micro.
• SBG Systems: SBG Systems manufactures high-performance inertial navigation systems (Ellipse, Quanta) combining MEMS IMUs with GNSS for surveying, mapping, and automotive testing, competing with ADMA-G and ADMA-Slim.
• Racelogic: Racelogic's VBOX product line provides high-precision GPS-based speed, position, and distance measurement for automotive testing and brake/acceleration validation, directly overlapping ADMA-Speed and ADMA-G use cases.
• Oxford Technical Solutions (OxTS): OxTS is the closest direct competitor to GeneSys, offering GNSS-aided inertial navigation systems (RT-Range, RT-XLAN, RT3000 family) for automotive vehicle dynamics, ADAS validation, and AV testing, with global OEM and Tier-1 customer overlap.
• iXblue (exail): iXblue/exail produces high-grade fiber-optic gyroscope (FOG) inertial navigation systems used in land, marine, and aerospace applications, comparable to GeneSys's FOG-equipped ADMA configurations.

Broad incumbents

• AB Dynamics: AB Dynamics is a strategic technology partner of GeneSys and a leading supplier of ADAS target platforms, driving robots, and VRU targets used in conjunction with ADMA for complete ADAS test solutions.
• dSPACE: dSPACE develops simulation and validation hardware/software for ADAS and autonomous driving, serving the same automotive OEM/Tier-1 customer base as GeneSys, with overlapping ADAS validation workflows.
• NovAtel (Hexagon): NovAtel, part of Hexagon's Positioning Intelligence division, is a leading supplier of high-precision GNSS receivers and correction services that form the core RTK positioning technology underlying ADMA systems.
• Vector Informatik: Vector is a major automotive embedded software and measurement tools provider with CANape integration of GeneSys ADMA data, serving overlapping automotive ECU and validation customers.
• Kistler Group: Kistler provides a broad portfolio of automotive testing and measurement instruments, including sensors, data acquisition, and brake/dynamics testing solutions, overlapping GeneSys's automotive customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTDZvfZgSGnU0ayExCb7WSw
• LinkedInlinkedin.com/company/genesys-elektronik-gmbh
• Instagraminstagram.com/genesyselektronik
• Facebookfacebook.com/GeneSys-Elektronik-GmbH-100071813760402

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeneSys Elektronik