Caparol Farben Lacke Bautenschutz

What Caparol Farben Lacke Bautenschutz does

Caparol Farben Lacke Bautenschutz GmbH is a German manufacturer of construction coatings, paints, lacquers, plasters, facade insulation systems, decorative interior finishes, and building-protection products, headquartered in Ober-Ramstadt and operating as the flagship commercial brand of DAW SE, the fifth-generation family-owned parent group that ranks as the third-largest manufacturer of construction paints in Europe and the market leader in Germany and Austria. The technical core spans facade paints and renders, water-dilutable lacquers (Capacryl, Capalac Aqua), decorative lime-based plasters (Calcino Romantico, Calcino Decor), wood and metal protection (CapaWood), silicate interior paints (Sylitol), acoustic ceiling and panel systems (CapaAcoustic), monument-preservation coatings (Histolith), and complete thermal-insulation composite systems (Capatect WDVS). Underpinning the portfolio are several proprietary technology platforms: E.L.F. plus Technology for preservative- and solvent-free formulations targeted at sensitive environments; NAST low-mist spray-coating technology; and the ColorExpress precision tinting and dosing system supporting large color libraries with sub-brands such as Capadecor, Calcino Romantico, and the 3D color-system fan decks. The company also launched Paint Buddy, a robotic spray-painting system, in 2026.

Commercially, Caparol operates a sales-led go-to-market targeting four primary B2B segments — Fachhandwerker (professional tradesmen), Farbengroßhandel/Facheinzelhandel (trade distribution), Architekten & Planer (architects and planners), and Wohnungswirtschaft (housing companies) — supplemented by a smaller private-consumer footprint through the Caparol Shop e-commerce channel and the Caparol Club loyalty program. Distribution combines an in-house field sales force (Außendienst), trade-distributor partners equipped with ColorExpress tinting infrastructure, and the DAW Group's broader network of 14+ wholly-owned subsidiaries covering 30+ countries (Germany, Austria, Switzerland, France, Italy, Netherlands, Belgium, Sweden, Poland, Czech Republic, Slovakia, Slovenia, Croatia, Latvia, Lithuania, Spain, Portugal, UAE, Qatar, Abu Dhabi, Georgia, the United Kingdom, Ukraine, Belarus, and Bosnia-Herzegovina). Revenue is generated principally from one-time sales of physical coatings and insulation products, with smaller recurring streams from Caparol Akademie professional-training seminars and the subscription-style Caparol Club loyalty bonus program. Pricing is unit-based (e.g., Calcino Romantico at approximately EUR 13-18 per kilogram) and channel-dependent, with no public revenue disclosures for either Caparol GmbH or DAW SE.

Name

Caparol Farben Lacke Bautenschutz

Legal name

CAPAROL Farben Lacke Bautenschutz GmbH

Website

https://caparol.de

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Caparol Farben Lacke Bautenschutz is a German manufacturer of construction paints, lacquers, plasters, facade-insulation systems, and decorative coatings, serving professional tradesmen, trade distributors, architects, housing companies, and private consumers across 30+ countries as the flagship brand of DAW SE.

Ownership category

akta.pro rank

Product category

Construction Coatings and Building Paints

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK), Wood Coatings & Finishes (IMAEAHAF), Exterior Painting & Surface Coatings (HSAPAKAF)

Keywords

• Construction coatings
• Facade paint systems
• Thermal insulation
• Wood metal protection
• Decorative interior plaster

Headquarters

HQ city

Ober-ramstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Construction Coatings and Surface Products: Sale of paints, lacquers, renders, facade coating systems, wood and metal protection products, decorative interior wall techniques, and building protection products through trade distribution, direct sales, and e-commerce channels.
2. Caparol Shop (E-commerce): Direct-to-customer online sales channel for professional coatings and related products through the Caparol Shop portal.
3. Seminar and Training Services (Caparol Akademie): Professional education and certification seminars for tradesmen, dealers, architects, planners, and housing industry professionals. Offers expert knowledge seminars, tradesman seminars, dealer seminars, and next generation training programs.
4. Caparol Club Loyalty Program: Bonus program for professional tradesmen providing promotional offers, prizes, and exclusive access to campaigns such as the World Cup promotion with JAKO.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Caparol manufactures and distributes a comprehensive portfolio of construction coatings and surface treatment systems for building surfaces, including interior and exterior paints, water-based lacquers and glazes, renders and fillers, decorative interior wall techniques, thermal insulation composite systems (WDVS) under the Capatect brand, wood and metal protection products under CapaWood, monument preservation coatings under Histolith, and building protection products. The company serves professional tradesmen, architects and planners, trade distributors, and housing companies across Germany and more than 20 other countries as part of the DAW Group.

Product overview

Caparol offers a comprehensive portfolio of paints, lacquers, plasters, and building protection products organized into distinct product categories. The core offerings include: Grundierungen/Imprägnierungen (primers and impregnations), Farben (paints for interior and exterior), Putze/Spachtelmassen (plasters and fillers), Bautenlacke/-lasuren (building lacquers and glazes), Wandbeläge zum Beschichten (wall coatings), Dekorative Innenwand-Techniken (decorative interior wall techniques including Capadecor product line with Calcino Romantico and Calcino Decor), Capatect Fassaden- und Dämmtechnik (facade and insulation systems), Akustiksysteme (acoustic systems), Baudenkmalpflege (monument preservation under Histolith brand), and Bautenschutz (building protection). Key branded product lines include Capacryl and Capalac Aqua water-dilutable lacquers, the CapaWood wood protection range (formerly Capadur), CapaMaXX Pro preservative-free interior paint, and Sylitol Mineral Pro silicate paints. Services include ColorExpress professional tinting service, Paint Buddy robotic spray technology, and comprehensive facade insulation systems. The product portfolio serves professional tradesmen, architects, planners, housing companies, and retail customers through various distribution channels.

Differentiator

Problem solved

Functional benefit

Brands

• Capatect: Facade and insulation technology systems for thermal insulation and building envelope solutions
• Histolith
• Capadecor
• Capacryl
• ColorExpress
• Caparol Club
• Caparol Shop
• Calcino Romantico
• Sylitol
• CapaWood
• Caparol Icons

Products and services

• Capadecor Calcino Romantico

Quantifiable outcome

• Available in over 50 color tones in natural color spectrum
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• JAKOminorGTM or Marketing Partner · 26 May 2026Sportswear partnership between Caparol and JAKO. Aktionszeitraum (promotional period): 26.05.2026 – solange der Vorrat reicht (while stocks last). Caparol Club members can participate in exclusive promotions including fan shirt giveaways tied to sporting events such as the World Cup 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sika AG: Swiss specialty chemicals company with a strong position in construction chemicals, sealants, facade systems, and building envelope solutions. Directly comparable to Caparol's Capatect WDVS and building protection portfolio and increasingly active in decorative and architectural solutions.

Broad incumbents

• Jotun A/S: Norwegian-headquartered global coatings manufacturer with strong decorative and protective coatings business across Europe, the Middle East, and Asia. Overlaps with Caparol in architectural paints and protective coatings and shares a MEA strategic emphasis.
• Sherwin-Williams Company: World's largest paints and coatings company with extensive architectural, industrial, and specialty coatings lines. Comparable in end-product categories (architectural paints, lacquers, facade solutions) but operates globally with very different scale.
• PPG Industries: Global paints, coatings, and specialty materials company with significant architectural and industrial coatings businesses, including the Tikkurila brand for European decorative paints. Broadly comparable product portfolio and channel structure to DAW/Caparol.
• AkzoNobel N.V. Global paints and coatings major (Dulux, Sikkens, Herbol) with deep European architectural coatings presence. Competes broadly with Caparol in decorative paints, wood coatings, and facade systems, but at much greater scale and with a global rather than DACH-centric footprint.
• BASF Coatings (BASF SE): Division of BASF focused on automotive and industrial coatings, including architectural and decorative solutions through brands such as Relius. A broader incumbent with deep R&D resources that overlaps Caparol in architectural and industrial coatings.
• Hempel A/S: Danish global coatings supplier focused on protective, marine, and decorative coatings. Comparable in industrial/protective coatings and shares a Nordic/DACH-adjacent European presence with Caparol.

Direct peers

• Sto SE: German-headquartered manufacturer of facade systems, renders, and thermal insulation composite systems (WDVS). Directly comparable to Caparol's Capatect facade and insulation portfolio and the most direct German head-to-head competitor in architectural coatings and EIFS systems.
• Brillux GmbH & Co. KG: Privately held German manufacturer of architectural paints, lacquers, plasters, and facade systems serving professional tradesmen, trade distribution, and architects. Closely comparable to Caparol in product range, channel structure, and DACH market focus.

Regional players

• Tikkurila Oyj (PPG): Finnish decorative paints manufacturer (now owned by PPG) historically serving Nordic, Baltic, and Eastern European markets. Comparable in architectural decorative coatings portfolio, but more regionally focused than Caparol's broader DACH+EMEAI footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/caparol
• LinkedInlinkedin.com/company/caparol-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caparol Farben Lacke Bautenschutz