Bathroom Bizarre
- Company typePrivate
- Founded1995
- HeadquartersGauteng, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Bathroom Bizarre firmographics
Firmographics- Name
- Bathroom Bizarre
- Legal name
- Bathroom Bizarre
- Website
- https://bathroom.co.za
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bathroom Bizarre industry classification
Industry- Product category
- Bathroom Fixtures Retail
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
- akta.pro secondary industry
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
Keywords
Where Bathroom Bizarre is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Bathroom Bizarre business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Revenue is generated through direct retail sales of bathroom products including accessories, basins, baths, cabinets, mirrors, toilets, taps, showers, tiles, and plumbing fittings. Products are sold at fixed retail prices in South African Rand through physical stores and online e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time retail product purchases with no subscription tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Bathroom Bizarre product offering
Product offeringCore offering
Bathroom Bizarre is a South African specialty retailer selling bathroom fixtures, fittings, and accessories across more than 12 product categories including taps, showers, basins, baths, toilets, mirrors, cabinets, tiles, and plumbing fittings. Products from multiple brands (Hansgrohe, Bathroom Butler, Blutide, Meissen, Liquid Red, Poseidon, etc.) are sold through physical retail stores and an e-commerce website, with next-day delivery within Gauteng from the Meyerton distribution centre.
Product overview
Bathroom Bizarre is a South African bathroom fixtures and accessories retailer operating as an e-commerce platform. The product portfolio consists of physical bathroom and kitchen products organized into distinct categories: Accessories (towel rails, robe hooks, soap dishes, paper holders), Basins (above counter, pedestal, undermount, vanity, wall mount), Baths (freestanding, built-in, spa), Cabinets (floor units, wall hung), Kitchen Sinks, Mirrors (framed, wall units), Plumbing Fittings (basin, bath, shower fittings, spares), Showers (screens, doors, trays, columns), Taps (multiple brands and styles), Toilets (concealed cistern, close couple, bidets), and Tiles. Products span multiple brands including Avec (Kore, Orion, Pandora, Triton, Supreme), Bathroom Butler (4600-9100 ranges, Cubic, Edge, Loft, Natural heated rails), Blutide (Ginger, Mint, Sage), Poseidon (Akira, Classic, Daina, Danika, Demi, Eros), Hansgrohe, Meissen, and Liquid Red (Felicity, Integrity, Unity, Virtue). The company also operates Plumbizarre as a separate brand for plumbing supplies. Pricing is in South African Rand (R).
Differentiator
Problem solved
Functional benefit
Brands
- Plumbizarre: Quality plumbing supplies including geysers, valves, copper pipes, brass fittings, and sinks for professionals and DIYers
Products and services
- Bathroom Accessories Retail sale of bathroom accessories including towel rails, robe hooks, soap dishes, paper holders, tumbler holders, toilet brush holders, shower racks, and glass shelves sold to consumers and trade customers across multiple brands and finishes.
- Basins Retail sale of basin fixtures in above counter, pedestal, undermount, vanity, and wall mount configurations from multiple manufacturers for residential and commercial bathroom projects.
- Baths Retail sale of built-in, freestanding, shower baths, and spa baths from manufacturers including ASP, BainDuCap, and V & A.
- Cabinets Retail sale of bathroom storage cabinets in floor unit, wall hung, and concealed handle configurations.
- Kitchen Sinks Retail sale of kitchen sink products from various manufacturers.
- Mirrors Retail sale of bathroom mirrors in wall unit, framed, and wall mirror styles.
- Plumbing Fittings Retail sale of plumbing fittings and spare parts including basin fittings, bath spouts, shower arms, hand showers, hoses, brackets, roses, and waste connectors.
- Showers Retail sale of shower products including bath screens, combos, columns, pivot doors, return panels, sliding doors, plinths, and trays.
- Taps Retail sale of taps from brands including Blutide, Meissen, Hansgrohe, MacNeil, Liquid Red, Velo, Sunridge, and others in various styles and configurations.
- Toilets Retail sale of toilet products including concealed cisterns, bidets, close couple, toilet seats, and low-level options from brands such as Betta, Geberit, Meissen, Roca, and others.
- Tiles Retail sale of wall and floor tiles for bathroom and other home applications.
- Final Finds End-of-range and discounted bathroom products including shower enclosures, fixtures, and accessories at reduced prices.
- Plumbizarre Related plumbing supplies brand offering geysers, valves, copper pipes, brass fittings, and sinks for trade professionals and DIY customers.
Companies that use Bathroom Bizarre
Customer profileSegments2 records
Ideal customer profiles2 records
Bathroom Bizarre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bathroom Bizarre partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PlumbizarreminorPlumbizarre (plumbizarre.co.za) is a related company operated by Bathroom Bizarre focusing specifically on plumbing supplies including geysers, valves, sinks, and brass fittings. It serves as a complementary brand for professional plumbing products.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Bathroom Bizarre competitors and assessment
Company assessmentBroad incumbents
- Builders Warehouse: Mass-market DIY and home improvement chain offering bathrooms, kitchens, tools and building materials under one roof. Competes on price and assortment breadth for commoditized bathroom SKUs but lacks the depth in premium sanitaryware Bathroom Bizarre emphasizes.
- Leroy Merlin South Africa: Global home improvement retailer that operates large-format stores in South Africa carrying bathroom fixtures, tiles, plumbing, and accessories. Threatens the specialist positioning with combined breadth, private-label, and omnichannel investment.
Direct peers
- Tile Africa: South African tile and bathroom fittings retailer with showrooms in major metros. Overlaps with Bathroom Bizarre on tiles, baths, showers, taps, and accessories, and targets the same homeowner and trade professional segments.
- Italtile Limited: JSE-listed retailer of tiles, sanitaryware, and bathroom accessories with multiple brands and franchise stores across Southern Africa. Operates a directly comparable specialty-retail business model with multi-brand showrooms and contractor trade channels.
- CTM (Ceramic Tile Merchants): South Africa's largest specialist tile and bathroom retailer with a nationwide store footprint. Direct competitor with overlapping product mix (tiles, sanitaryware, taps, accessories) and similar homeowner/contractor customer base.
Others
- Bathroom Butler: Premium South African manufacturer of stainless steel bathroom accessories and towel rails whose product lines are heavily stocked by Bathroom Bizarre. Functions simultaneously as a supplier partner and adjacent specialty retail/showroom competitor.
- Hansgrohe South Africa: Premium German tap, shower, and accessory brand sold through Bathroom Bizarre. Operates its own local distribution and showroom presence; represents both a key supplier and a channel relationship that defines Bathroom Bizarre's premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Bathroom Bizarre social profiles
Digital presenceBathroom Bizarre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bathroom Bizarre leadership team
Management profileNumber of profiles
Bathroom Bizarre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bathroom Bizarre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bathroom Bizarre
What does Bathroom Bizarre do?
Bathroom Bizarre is a South African specialty retailer selling bathroom fixtures, fittings, and accessories across more than 12 product categories including taps, showers, basins, baths, toilets, mirrors, cabinets, tiles, and plumbing fittings. Products from multiple brands (Hansgrohe, Bathroom Butler, Blutide, Meissen, Liquid Red, Poseidon, etc.) are sold through physical retail stores and an e-commerce website, with next-day delivery within Gauteng from the Meyerton distribution centre.
Is Bathroom Bizarre a public or private company?
Bathroom Bizarre is a private company. It is classified as unknown and is currently operating.
When was Bathroom Bizarre founded?
Bathroom Bizarre was founded in 1995. It employs 11 to 50 people.
Where is Bathroom Bizarre based?
Bathroom Bizarre is headquartered in Gauteng, South Africa, in the Africa region.
How does Bathroom Bizarre make money?
One revenue line is on record: retail Product Sales.
Who are Bathroom Bizarre's main competitors?
Broad incumbents on record are Builders Warehouse and Leroy Merlin South Africa. Direct peers are Tile Africa, Italtile Limited and CTM (Ceramic Tile Merchants). Others are Bathroom Butler and Hansgrohe South Africa.
Does Bathroom Bizarre have an API?
No public API is recorded for Bathroom Bizarre.
What industry is Bathroom Bizarre in?
Bathroom Bizarre's product category is Bathroom Fixtures Retail. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms, with a secondary code of CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms. Its NAICS code is 45999 and its SIC code is 5700.