Cubic Transport

What Cubic Transport does

Cubic Transport Services, founded in 2000 and headquartered in Auckland, is a privately held New Zealand freight services provider operating an integrated rail, sea, and road logistics network across the country's two main islands. The company aggregates six core service lines — containerised freight, RORO/breakbulk shipping between Auckland and Lyttelton, Wellington, and Nelson, container sales and leasing for over-dimensional cargo, household self-pack container moving, nationwide road pick-up and delivery, and rail services delivered in partnership with KiwiRail — into a single door-to-door product. Its claimed reach spans 15 New Zealand ports and an active client base of over 300 businesses and households, served through quote-based direct sales via phone (0800 2 CUBIC), email, and a website request form.

The business model is a transactional freight intermediation service: Cubic does not own ships, rail assets, or a substantial trucking fleet, but rather orchestrates third-party carrier capacity (notably KiwiRail's inter-island rail and ferry services) and resells integrated door-to-door logistics to end customers. Pricing is quote-based and not publicly disclosed, with revenue generated per shipment on a take-rate basis. Customer segmentation is hybrid: the primary segment is New Zealand businesses requiring domestic freight (containerised, RORO, breakbulk, road), and a secondary segment is households and individuals using self-pack containers for relocation. The company is independently owned with no external investors, no parent company, and a headcount of 1–10 employees.

Cubic's strategic positioning rests on its 25-year operational history, its "Aotearoa owned and operated" identity, and its ability to stitch together rail, sea, and road legs into a single managed service for clients who would otherwise coordinate multiple carriers themselves. The company is explicitly domestic-only at present but has indicated willingness to coordinate with international forwarder partners for cross-border shipments. No technology products, software platforms, or proprietary AI/digital tools are disclosed; the competitive claim is service coordination and reliability rather than technology differentiation.

Name

Cubic Transport

Legal name

Cubic Transport Services

Website

https://cubic.co.nz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Cubic Transport Services is a New Zealand freight services provider offering integrated door-to-door rail, sea, and road logistics to over 300 businesses and households across 15 domestic ports since 2000.

Ownership category

akta.pro rank

Product category

Domestic Freight & Logistics Services

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Domestic Intermodal Rail-Truck (COFC/TOFC) (TLADAFAA)

Keywords

• Freight forwarding services
• Inter-island shipping
• Containerised cargo transport
• Door-to-door logistics
• Household moving services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Freight Transportation Services: Cubic Transport provides integrated door-to-door rail and sea freight services for businesses, as well as self-pack container services for households moving home. Revenue is generated through freight transportation fees based on cargo volume, distance, and service type (containerised, RORO, breakbulk, or road transport).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cubic Transport provides integrated door-to-door rail and sea freight services across New Zealand, combining containerised shipping, RORO/breakbulk, road transport, and rail services through its partnership with KiwiRail. The company serves businesses requiring domestic freight transportation as well as households needing self-pack container moving services, generating revenue through freight transportation fees based on cargo volume, distance, and service type.

Product overview

Cubic Transport operates as a unified logistics platform offering integrated door-to-door freight services through a comprehensive nationwide network. The service portfolio includes six core offerings: Containerised Freight (containers providing security and economy), RORO/Breakbulk shipping (Auckland to Lyttelton, Wellington, and Nelson), Container Sales/Leasing (for over-dimensional project cargo), Moving House (self-pack container services for households), Road Connections (full door-to-door road transport), and Rail Services (nationwide rail network with frequent services). The company specializes in combined rail and sea freight solutions, serving both businesses and individuals since 2000.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KiwiRailcoreStrategic or Co-development PartnerCubic Transport partners with KiwiRail to provide integrated rail freight services across New Zealand. They reference KiwiRail's rail schedule on their website and utilize KiwiRail's Interislander services for inter-island freight transportation. This partnership enables Cubic to offer comprehensive rail-sea-road logistics solutions nationwide.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fliway Group: NZ-based freight and logistics provider offering domestic freight forwarding, road, and sea freight. Closely comparable to Cubic as a NZ-domestic freight forwarder with similar customer segments and asset-light model.
• MOVE Logistics: NZ freight and logistics company providing domestic and international freight forwarding, road freight, and household moving services. Comparable to Cubic across both B2B freight and household relocation segments in NZ.
• King Freight: NZ freight forwarder providing domestic freight services including containerised, RORO, and inter-island shipping solutions. Closely comparable to Cubic on intermodal NZ freight and asset-light forwarder model.

Broad incumbents

• Mainfreight: Largest NZ-headquartered freight and logistics company, providing multi-modal road, rail, sea, and air freight across NZ and globally. Comparable because it competes with Cubic across domestic multi-modal freight, particularly inter-island and rail/road services, but at vastly greater scale and international reach.
• Toll Group (NZ operations): Asia-Pacific logistics provider (owned by Japan Post) with significant NZ freight operations spanning road, rail, sea, and warehousing. Directly comparable to Cubic on domestic multi-modal NZ freight, particularly integrated door-to-door services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cubictransport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubic Transport