Multi-Act

What Multi-Act does

Multi-Act Trade & Investments Private Limited is a Mumbai-headquartered investment advisory and portfolio management group founded in 1997 by two Wharton graduates. The firm serves Family Offices, Ultra High Net Worth Individuals (UHNWIs), High Net Worth Individuals (HNWIs), Investment Managers, Wealth Managers, Brokers, and Corporate Treasuries through four service lines: bespoke Investment Advisory, Institutional-grade Investment Research, Portfolio Management Services (PMS), and a Private Equity fund focused on FinTech. Across PMS, Multi-Act offers five distinct strategies covering large-mid cap value (MSSP), multi-cap growth (ECIP), multi-asset allocation (ASP), mid-small cap value (SMSSP), and a quant-driven large-mid cap portfolio (SIP), each with defined hurdle rates, performance fees, and minimum ticket sizes ranging from Rs. 1 Cr to Rs. 35 Cr. The firm also runs Multi-Act EquiGlobe Ltd., a wholly-owned global investment solutions subsidiary, and a 2021-launched US-domiciled Global Moats Investment vehicle.

Underpinning these services is a proprietary analytical stack: the Global Rational Analysis Framework (GRAF), which integrates fundamental, technical, quantitative, and behavioural analysis adapted from John Bollinger's Rational Analysis technique; the RA/RI framework used for margin-of-safety investing; the in-house MARKAS project management system maintained by a dedicated IT head; and proprietary market indicators embedded in macro research. Complementary analytical products include Portfolio Diagnostics Reports (PDR) for existing holdings and Mutual Fund Portfolio Analytics (MFPA) covering 600+ mutual funds.

Multi-Act's revenue mechanics combine management and performance fees on its roughly $200M in PMS AUM, flat advisory fees on its $2.5B AuA base, fixed research subscription fees from institutional clients, and a Category II AIF PE fund charge on a Rs. 100 Cr corpus. The company is privately held, has no external funding rounds, is SEBI-registered as an Investment Adviser (INA000008589) and Portfolio Manager (INP000002965), and was the first Indian investment management firm to adopt CFA Institute's GIPS standards. Operations span two Mumbai offices (a Dadar headquarters and a Powai registered office) and a Pune office, with 30+ investment professionals.

Name

Multi-Act

Legal name

Multi-Act Trade and Investments Private Limited

Website

https://multi-act.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Multi-Act is a Mumbai-based investment advisory firm founded in 1997, serving Family Offices, UHNWIs, and institutional investors through five PMS strategies, bespoke advisory, equity research, and a FinTech-focused private equity fund.

Ownership category

akta.pro rank

Product category

Investment Management & Wealth Advisory

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282), Investors, Nec (6799)

akta.pro industry

PRIMARYFSAEAAAI

Family Office Advisory (Single/Multi-Family)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAAADAH

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest)

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

SECONDARYFSAAAJAJ

Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns)

Financial & Insurance/Asset & Wealth Management/Asset Management — Multi-Asset & Balanced

Keywords

• Investment advisory services
• Portfolio management services
• Institutional investment research
• Wealth management advisory
• Asset management strategies

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Portfolio Management Services (PMS): Multi-Act offers 5 unique PMS strategies (MSSP, ECIP, ASP, SMSSP, SIP) with management fees and performance fees. Each strategy has specific hurdle rates (13% for MSSP/ECIP, 10% for SIP) and performance fees (25% for MSSP, 15% for SIP, N.A. for ASP). Minimum investments range from Rs. 1 Cr to Rs. 35 Cr depending on strategy.
2. Investment Advisory: Bespoke advisory service for Family Offices, UHNWIs, and Corporate Treasuries focusing on asset allocation, risk management, equity/debt portfolio strategies, and stock selection. Operates on a flat fee structure with no commission or referral fees.
3. Investment Research: Institutional grade financial research and analytics provided to investment managers globally. Research team provides active coverage on 280+ Indian and Global companies as well as 600+ Mutual Funds. Uses fixed fee income model.
4. Private Equity: Category II Alternative Investment Fund (AIF) focused on FinTech investments. First fund raised Rs. 100 Crores making stage-agnostic investments in WealthTech, Neo-Banks, Asset Aggregators, Distribution Platforms. Typically invests $1 million per company across 10-15 companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Multi-Act is an India-based investment advisory and portfolio management firm offering bespoke Investment Advisory, institutional-grade Investment Research, five distinct Portfolio Management Services (PMS) strategies (MSSP, ECIP, ASP, SMSSP, SIP), and a Category II Alternative Investment Fund focused on FinTech Private Equity. The firm serves Family Offices, UHNWIs, HNWIs, Corporate Treasuries, Investment Managers, Wealth Managers, and Brokers through direct consultative relationships, with investments underpinned by its proprietary Global Rational Analysis Framework (GRAF).

Product overview

Multi-Act is a differentiated fiduciary investment group offering a comprehensive suite of wealth management solutions comprising Investment Advisory, Investment Research, Portfolio Management Services (with five distinct PMS strategies), and Private Equity services. The core offerings include the Moats & Special Situations Portfolio (MSSP), Emerging Corporates India Portfolio (ECIP), All Seasons Portfolio (ASP), Mid & Small & Special Situations Portfolio (SMSSP), and Sankhya India Portfolio (SIP). The firm differentiates through its proprietary Global Rational Analysis Framework (GRAF) that combines fundamental, technical, quantitative, and behavioural analyses. Advisory tools like Portfolio Diagnostics Reports and Mutual Fund Portfolio Analytics support the investment process. Founded in 1997, Multi-Act serves Family Offices, UHNWIs, institutional investors, and wealth managers.

Differentiator

Problem solved

Functional benefit

Brands

• Moats & Special Situations Portfolio (MSSP): Large-Mid Cap Value strategy investing in quality companies with durable competitive advantages
• Emerging Corporates India Portfolio (ECIP)
• All Seasons Portfolio (ASP)
• Mid & Small & Special Situations Portfolio (SMSSP)
• Sankhya India Portfolio (SIP)
• Multi-Act Private Equity Investment Fund
• Multi-Act EquiGlobe

Products and services

• Investment Advisory Bespoke investment advisory service for Family Offices, UHNWIs, HNWIs, and Corporate Treasuries focusing on asset allocation, risk management, equity/debt portfolio strategies, and stock selection. Operates on a flat fee structure with no commission or referral fees.
• Investment Research Institutional grade financial research and analytics service providing independent company research, decision-making support, and portfolio-level analytics to investment managers globally. Active coverage on 280+ Indian and Global companies and 600+ Mutual Funds.
• Portfolio Management Services (PMS) Five unique PMS strategies embodying Multi-Act's research and analytical capabilities: MSSP (Large-Mid Cap Value), ECIP (Multi Cap Growth), ASP (Multi-Asset Growth), SMSSP (Mid-Small Cap Value), and SIP (Large-Mid Cap Quant). Minimum investments range from Rs. 1 Cr to Rs. 35 Cr depending on strategy.
• Private Equity (FinTech Fund) Category II Alternative Investment Fund (AIF) focused on next-generation FinTech companies globally, making stage-agnostic investments in WealthTech, InsureTech, AI-powered Enterprise SaaS, Neo-Banks, Capital Market Tech, and Distribution Platforms. Typically invests $1 million per company across 10-15 companies over fund life.
• Multi-Act EquiGlobe Global investment solutions provider offering clients global exposure through core equity strategy, value-driven asset allocation strategy, and curated private credit funds. Wholly owned subsidiary.

Quantifiable outcome

• MSSP delivered 13.92% SI return since inception January 2011 vs benchmark 12.20%
• +6 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• WaterFieldminorOthersFamily office client featured in Multi-Act's investment research service showcase.
• PPFAS Mutual FundminorOthersMutual fund company using Multi-Act's investment research services.
• MahindraminorOthersDiversified conglomerate featured in Multi-Act's client showcase.
• Trust PlutusminorOthersWealth management firm utilizing Multi-Act's research services.
• Pygmalion WealthminorOthersWealth advisory firm using Multi-Act's research services for client portfolio analysis.

Scale indicators22 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Waterfield Advisors: Multi-family office in India serving UHNI families with bespoke advisory, PMS curation and AIF access. Closest direct competitor in the family office advisory niche (Multi-Act is also a research client of Waterfield, reflecting overlap in target market).
• Sanctum Wealth: Boutique Indian wealth manager focused on UHNI and family office advisory with PMS and alternative investment offerings. Directly comparable in size, philosophy and target segment to Multi-Act.
• Marcellus Investment Managers: India-based PMS firm applying a consistent, fundamentals-driven 'few high-conviction' philosophy, comparable to Multi-Act's MSSP/RA-RI value framework. Closest pure-PMS peer in investment style and target UHNI investor.
• ASK Wealth Advisors: Indian private wealth manager offering PMS, AIF and family office services to HNI and UHNI clients. Comparable boutique wealth platform competing for the same Indian UHNI wallet with similar flat-fee advisory and hurdle-rate PMS structure.
• Avendus Wealth: Wealth management and private banking arm of Avendus Capital focused on UHNI advisory and PMS mandates in India. Comparable boutique-to-mid-scale peer competing for Indian UHNI wallet.
• 360 ONE (formerly IIFL Wealth Management): India's largest listed wealth manager serving UHNI and family office clients with PMS, advisory and AIF products. Direct competitor in the Indian UHNI PMS / family office advisory segment where Multi-Act operates, with materially larger AUM and broader product shelf.
• Sundaram Wealth: India-based wealth management and PMS provider with NHB/HNI advisory focus. Comparable scale and target client profile to Multi-Act.

Broad incumbents

• Kotak Wealth Management: Wealth management arm of Kotak Mahindra Bank serving UHNI clients with PMS, structured products and advisory. Larger incumbent offering overlapping capabilities as part of a wider banking/wealth portfolio.
• Motilal Oswal Wealth Management: Wealth management and PMS distribution arm of Motilal Oswal Financial Services. Broader incumbent with full-service PMS, broking and lending, competing for the same UHNI / family office segment.

Emerging players

• PPFAS Mutual Fund: India-based asset manager with value-oriented flagship scheme and growing PMS / AIF offerings; overlaps with Multi-Act's value investing philosophy and is also an institutional research subscriber, making it a partial peer as well as a customer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/multi-act
• Xx.com/Multi_act

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi-Act