King of the Beach

What King of the Beach does

King of the Beach is a U.S.-based lifestyle apparel brand operating under Miramar Brands Group, Inc., founded in 1983 in Pasadena, California. The company designs, sources, and sells beach-volleyball-themed apparel, headwear, footwear, accessories, and volleyballs, with a product assortment positioned at a premium price tier (roughly $32 to $99.99 per item). Its core customers are participants and fans of competitive beach volleyball in the United States, with a modest extension into Canada and event-driven international exposure in Europe (London, Helsinki, Stockholm).

The company's go-to-market is direct-to-consumer e-commerce built on Shopify, supplemented by brand ambassador relationships with Olympic and AVP-tier athletes and a calendar of sponsored beach-volleyball tournaments. Partnerships with Champion (apparel) and New Era (headwear) provide licensed co-branded product lines and incremental distribution credibility, while a separate Spalding volleyball partnership has historically involved signature athletes such as Misty May-Treanor. Operations are small (11-50 employees) and the firm is privately held.

The business model is straightforward apparel retail with a premium-lifestyle markup: revenue is generated through per-unit DTC sales, with margin driven by brand premium rather than volume. There is no disclosed wholesale channel of scale, no marketplace presence of note, and no B2B or licensing-led revenue stream beyond the partner co-brands. Brand equity, event IP, and the ambassador network function as the company's primary commercial assets rather than any proprietary technology platform.

Name

King of the Beach

Legal name

Miramar Brands Group, Inc.

Website

https://kingofthebeach.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

King of the Beach is a U.S. beach-volleyball lifestyle apparel brand (founded 1983, Pasadena, CA) that sells premium headwear, apparel, footwear, and accessories direct-to-consumer via Shopify, serving competitive beach volleyball players and fans through a small (11-50 employee) privately-held operation under Miramar Brands Group.

Ownership category

akta.pro rank

Product category

Beach Volleyball Apparel & Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMABAI

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAEAG

Volleyball Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Beach volleyball apparel
• Professional volleyballs
• Athleisure clothing
• Surf lifestyle apparel
• Beach volleyball equipment

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: E-commerce sales of branded apparel and volleyball equipment directly to consumers through their online storefront. Products include t-shirts, hoodies, hats, shorts, volleyballs, and accessories with prices ranging from $32-$99.99.
2. Event Licensing & Branding: Ownership and licensing of King & Queen of the Beach® and Queen & King of the Court® beach volleyball events, which generate revenue through event branding, sponsorships, and merchandise at events.
3. Athlete Endorsement Products: Sale of signature/competition products like the 'Hagen' Competition Short named after athlete Hagen Smith, leveraging athlete partnerships for product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

King of the Beach designs and sells premium beach volleyball equipment and lifestyle apparel, including professional-grade volleyballs, hoodies, t-shirts, hats, competition shorts, and beach accessories. The brand operates under Miramar Brands Group, Inc., with registered trademarks including King of the Beach®, Queen of the Beach®, and Queen & King of the Court®. Products are sold directly to consumers through the brand's Shopify-based e-commerce storefront at kingofthebeach.com, with athlete ambassadors and owned licensed event properties (King & Queen of the Beach®, Queen & King of the Court®) supporting the brand.

Product overview

King of the Beach is a premium surf and athleisure apparel brand and beach volleyball equipment company. The product portfolio consists of professional-grade volleyballs (King of the Beach Pro, Queen of the Beach Pro, and Genuine Leather variants) and a comprehensive apparel line including hoodies, t-shirts, hats, shorts, and accessories. The brand operates through affiliated athlete ambassadors including legendary beach volleyball players, and hosts branded events like King & Queen of the Beach and Queen & King of the Court tournaments. The company sells directly through its e-commerce platform with categories spanning men's, women's, kids' apparel, and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• King of the Beach: Primary brand for men's beach volleyball apparel and volleyball products
• Queen of the Beach
• King & Queen of the Court
• MIRAMAR

Products and services

• King of the Beach Pro Volleyball Professional-grade beach volleyball used in official King of the Beach tournaments, engineered for competitive play.
• Queen of the Beach Pro Volleyball Professional-grade beach volleyball designed for female competitors in Queen of the Beach tournaments.
• King of the Beach Genuine Leather Volleyball Premium leather beach volleyball for professional and enthusiast players seeking authentic materials.
• King of the Beach Signature Logo x Champion Hoodie Premium collaboration hoodie featuring the King of the Beach signature logo, co-branded with Champion, available in multiple colors and sizes.
• King of the Beach Signature Crown Snapback Cap Branded snapback cap featuring the signature crown logo, available in multiple color combinations including Black/Charcoal, Black/White, and Heather Grey.
• King of the Beach/CHAMPION Signature Logo T-Shirt Classic t-shirt featuring the King of the Beach signature logo in collaboration with Champion, available in sizes S through 4XL and numerous colors.
• The King of the Beach 'Hagen' Competition Short Competition-ready volleyball shorts named after professional athlete Hagen Smith, designed for performance with over 840 reviews.
• MIRAMAR Black King of the Beach Crown Embroidered Dad Cap Sinjin Smith's signature crown-embroidered dad cap in black, featuring Miramar branding, produced in collaboration with New Era.
• MIRAMAR Terry Black King of the Beach Signature Beach Towel Premium terry cloth beach towel featuring the King of the Beach signature branding.
• King of the Beach High Density Hoodie High-density fleece hoodie featuring signature King of the Beach branding for warmth and style.
• MIRAMAR FLEECE Signature King of the Beach KOTB Crown Hoodie Premium fleece hoodie with embroidered crown logo, part of the signature Miramar collection.
• Queen of the Beach Hoodie by MIRAMAR Women's-specific hoodie from the Queen of the Beach collection by Miramar.
• Queen of the Beach T-Shirt Pink Beachy Graphic Tee Beachy graphic t-shirt for summer and bachelorette events from the Queen of the Beach collection.

Quantifiable outcome

• 840+ product reviews on flagship items indicating strong customer satisfaction
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Spalding (Volleyball)coreStrategic or Co-development Partner · 16 August 2012Spalding King of the Beach volleyball partnership featuring Misty May-Treanor as brand ambassador. Misty was featured on the Wheaties box after her 2012 Olympic gold wearing King of the Beach gear.
• Champion (Brand Collaboration)coreGTM or Marketing PartnerLicensed collaboration with Champion brand for apparel products including hoodies and t-shirts. The King of the Beach® Signature Logo x Champion® collection features premium athletic wear combining both brand identities.
• New Era (Headwear)minorGTM or Marketing PartnerPartnership with New Era for headwear products including hats and caps with Miramar/King of the Beach branding. Products include New Era x Miramar denim and marine collection hats.
• Beach Volleyball National Events (BVNE)minorStrategic or Co-development PartnerPartnership and event presence at BVNE national beach volleyball events. Company events page links to bvne.org for national event coverage.
• Amateur Athletic Union (AAU)minorStrategic or Co-development PartnerEvent partnership with AAU for beach volleyball events. Listed as event partner on the company's events page.
• Model VolleyballminorStrategic or Co-development PartnerCollaboration with Model Volleyball for event coverage and promotion. ELLE/MIRAMAR Miami Beach Event partnership referenced on website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• RVCA: Action sports and beach lifestyle apparel brand with athlete-driven marketing model. Comparable as a lifestyle apparel brand that uses athlete ambassadors and sport-culture positioning similar to King of the Beach's Olympic volleyball ambassador strategy.
• Body Glove: Water sports and beach lifestyle brand with heritage in wetsuits, swim, and beach accessories. Comparable as a beach/water-sports lifestyle brand competing for similar active beach consumer spending across apparel and accessories.

Broad incumbents

• Billabong: Global surf and beach lifestyle apparel brand. Comparable as a beach/surf lifestyle retailer targeting overlapping customer demographics of active beach consumers, but operating at significantly larger scale across surf, swim, and casual apparel.
• Spalding: Established sporting goods brand with volleyball products and a documented existing partnership with King of the Beach featuring Misty May-Treanor. Comparable as an incumbent sporting goods company that has co-marketed volleyball products with King of the Beach.
• Rip Curl: Global surf brand offering beach lifestyle apparel, wetsuits, and accessories. Comparable as a beach/surf lifestyle apparel competitor that targets a similar active-lifestyle consumer segment with broader surf culture positioning.
• Wilson Sporting Goods: Major multi-sport equipment manufacturer offering volleyballs (including the official AVP ball) plus apparel. Comparable as a large incumbent in volleyball equipment that overlaps with King of the Beach's core volleyball product line while operating at much greater scale across multiple sports.

Direct peers

• Salt Life: Beach and ocean lifestyle apparel brand with strong association to fishing, surfing, and coastal sports culture. Comparable as a beach-lifestyle DTC apparel brand targeting an overlapping coastal/active consumer persona with similar pricing points and product mix.
• Mikasa Sports: Leading global volleyball manufacturer and the dominant official-match ball supplier for FIVB and collegiate volleyball. Directly comparable as a volleyball equipment brand competing in the same professional-grade volleyball category that King of the Beach serves through its Miramar co-branded volleyballs.
• Tachikara: Volleyball manufacturer with deep roots in competitive volleyball equipment, including beach volleyballs. Comparable as a specialized volleyball equipment brand that competes with King of the Beach for professional and enthusiast volleyball customers.

Others

• Champion: Major athletic apparel brand with an existing licensed collaboration with King of the Beach (Signature Logo x Champion collection). Comparable as a partner brand and adjacent athletic apparel player whose collaboration validates KOTB's mainstream apparel appeal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thekingofthebeach
• Instagraminstagram.com/kingofthebeachusa
• TikToktiktok.com/@kingofthebeachusaa?_r=1&_t=ZP-91v1XXvyiju
• Xx.com/thekobusa
• LinkedInlinkedin.com/company/king-of-the-beach

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King of the Beach