Samba Soccer Schools

What Samba Soccer Schools does

Samba Soccer Schools (legal entity: Samba Soccer Schools Global LTD) is a UK-based private children's football coaching company founded in 2009 by Nilio Bagga. It delivers Brazilian-style "Ginga" football training to children aged 4-12 through weekly group classes at nearly 50 partner venues across England (primarily Greater London, with regional presence in Bradford, Doncaster, Leeds, Manchester, Peterborough, Chelmsford, Southend, Grantham and others), under a 1:10 coach-to-student ratio and a maximum class size of 20.

The underlying platform is a proprietary coaching methodology comprising four ability levels, a curriculum of 1,000+ skill moves (from beginner to Ronaldinho-style tricks), samba music integration, and the use of smaller training footballs to develop close control. Reinforcing products include One-to-One private coaching (priced £45-£55 per session), Birthday Party packages at £175 (Silver) and £310 (Gold), Holiday/Skills Accelerator Camps, the SSS Skills Tutorial mobile app for home practice, and an online shop selling branded kits and merchandise.

Revenue is generated primarily through recurring 6- and 12-month membership subscriptions (paid in monthly instalments, exact pricing not publicly disclosed), supplemented by event-based birthday party bookings, per-session one-to-one coaching, holiday camp registrations, merchandise sales and franchise/licensing fees. The go-to-market is direct-to-consumer and self-serve via sambasoccerschools.com, augmented by content marketing (blog, social channels), Google Reviews and email; expansion is pursued via a franchise programme rather than purely owned venues.

Name

Samba Soccer Schools

Legal name

Samba Soccer Schools Global LTD

Website

https://sambasoccerschools.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Samba Soccer Schools is a UK private children's football coaching company founded in 2009, delivering Brazilian-style weekly classes, one-to-one training, holiday camps and birthday parties to children aged 4-12 across nearly 50 venues in England.

Ownership category

akta.pro rank

Product category

Youth Football Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Children football coaching
• Youth soccer training
• Sports education services
• Birthday party coaching
• Football holiday camps

Headquarters

HQ city

Covent Garden

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Weekly Membership Subscriptions: Recurring monthly revenue from 12-month and 6-month membership plans for weekly football classes. Fees are spread over equal monthly instalments.
2. Birthday Party Packages: One-time event-based revenue from Silver (£175) and Gold (£310) birthday party packages that include coaching, activities, and branded materials.
3. One-to-One Training Sessions: Per-session revenue from private 1-2-1 football coaching. Pricing at £55/session for 5 lessons, £50/session for 10 lessons, and £45 for initial trial session.
4. Holiday Camp Registrations: Revenue from intensive football coaching camps held during school holidays, priced per child for the camp duration.
5. Uniform and Merchandise Sales: Online shop sales of compulsory SSS uniform kits (t-shirts, shorts, socks) and optional extras including coach attire and winter gear.
6. Franchise Fees: Revenue from franchise opportunities, allowing others to operate Samba Soccer Schools under the brand methodology.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Samba Soccer Schools delivers Brazilian-style football coaching for children aged 4-12 across nearly 50 venues in England. The company offers weekly group classes, one-to-one private training, school-holiday camps, and football-themed birthday parties, supplemented by a mobile skills-tutorial app and branded uniform merchandise. Coaching emphasizes Ginga football style, close ball control, samba-music-infused sessions, and a structured 1000+ skill curriculum.

Product overview

Samba Soccer Schools operates as a football coaching service offering a portfolio of products centered on Brazilian-style football training for children. The core offerings include Weekly Classes (regular sessions for ages 4-12 with four ability levels), One-to-One Training (private personalized coaching for ages 4-16), Birthday Parties (Silver and Gold packages), and Holiday Camps (Skills Accelerator Camps). The company also provides a mobile application (SSS Skills Tutorial App) for supplementary skills tutorials and sells official merchandise (SSS Uniform) through its online shop. The unified offering is tied together by the company's Brazilian methodology emphasizing flair, close ball control, and confidence building.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Classes Recurring weekly football training sessions for children aged 4-12, split into four ability levels (Beginner, Intermediate, Advanced, Proficient), focused on Brazilian-style flair, close ball control, and confidence building, delivered at venues across London and select UK cities.
• One-to-One Training

Quantifiable outcome

• 42 weekly classes per academic year
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Kidz Adventure / Holiday Activity Providers (e.g., Fun-Tech, Active Kids): UK children's holiday-camp and activity-club providers offering football among other sports during school breaks. Compete with Samba's Holiday Camps and one-to-one coaching revenue lines for the same parent discretionary-spend budget.
• SCL (School Sport Coaching): Major UK provider of school PE, holiday activity, and sports coaching programmes including football. Comparable on after-school and holiday camp delivery via schools, with institutional customers but also family direct bookings — partial overlap with Samba's venue-based model.
• Babyballet: UK national franchise delivering dance classes for preschool and primary-aged children through a similar venue-based, subscription, party-add-on model. Comparable parent-paid children-activity franchise economics and customer cohort, though in dance rather than football.

Direct peers

• Tiger Soccer Schools: UK children's soccer coaching provider focused on weekly term-time classes and holiday camps for primary-aged children at school and leisure-centre venues. Closely comparable venue-partnership distribution model and core weekly-class product.
• Little Kickers: Established UK-based franchise offering football coaching for preschool and primary-aged children (typically 18 months to 7 years) at venues nationwide. Operates a similar franchise-driven, parent-paid subscription model targeting the same demographic of football skill development in younger children.
• Pacesetters Sports Coaching: UK multi-sport coaching provider running football and other sports at schools and leisure venues with weekly classes and holiday camps. Direct overlap on venue-based delivery, age group, and family-targeted sports instruction.
• Kixx: UK children's football coaching franchise operating across multiple sites with age-grouped classes for primary-aged children. Matches Samba on direct-to-consumer weekly classes, franchise scaling model, and parent-of-young-player customer base.
• Soccer Stars UK: UK provider running weekly football classes, holiday camps, and birthday parties for primary-age children. Direct overlap on product mix (weekly classes + camps + parties), age targeting, and parent decision-maker customer segment.

Broad incumbents

• Goals Soccer Centres: UK-based operator of small-sided football centres and coaching programs for adults and children. Overlaps on the football-instruction market and venue infrastructure, but at a much larger venue-ownership scale and with broader adult participation.
• Premier League / Club Academy Coaching Programs: Premier League clubs (e.g., Chelsea, Arsenal, Tottenham) and their community/development programmes run elite junior coaching at premium price points. Compete for the same parent-paid skill-development wallet and attract aspirational families away from independent operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/samba_soccer
• YouTubeyoutube.com/channel/UCtt-dIsSs2zi_IIUm0-BmUQ
• Facebookfacebook.com/sambasoccerschools
• LinkedInlinkedin.com/company/samba-soccer-schools-
• Instagraminstagram.com/sambasoccer_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samba Soccer Schools