Boutique Hotel Group

What Boutique Hotel Group does

Boutique Hotel Group Limited is a privately held UK hospitality company (registered in England and Wales, company number 05759775) that owns and operates three luxury wedding and event venues concentrated in Cheshire: Peckforton Castle, a Grade I listed 19th-century castle with 48 individually designed guestrooms and wedding capacity for 2–160 guests; Nunsmere Hall, an Edwardian country house hotel set against a 60-acre lake in Delamere Forest, with function rooms that seat up to 400 guests and a twice-awarded "County Restaurant of the Year" dining room; and Inglewood Manor, a preserved Edwardian manor with 29 refurbished bedrooms and wedding capacity for 10–150 guests, positioned near the M56/M53 corridor.

Revenue is generated across six streams: nightly hotel accommodation (dynamic pricing per room type), wedding venue hire and packages (standard and bespoke, from intimate 2-guest ceremonies to 400-guest events), fine dining across the three restaurants (notably the 1851 Restaurant at Peckforton and the award-winning restaurant at Nunsmere), corporate meetings and conferences (anchored by Nunsmere Hall's large function rooms), seasonal Christmas packages, and gift vouchers (from £25, 12-month validity). Distribution is fully direct-to-consumer: customers book through venue-specific websites, the Boutique Hotel Group mobile app (iOS/Android, launched 2025), telephone enquiry lines, or in-venue sales — no intermediary OTA relationships are evident.

The group's competitive positioning rests on a portfolio of irreplaceable historic properties rather than proprietary technology. Operational technology is limited to a cross-venue mobile app, sustainability infrastructure (solar-powered hot water, EV charging, smart plugs on 70% of appliances, robotic lawnmowers), and a network of local Cheshire suppliers and wedding media partners. Headcount of 11–50 indicates a lean management company that relies on venue-level operational staff, with the corporate entity focused on brand, distribution, and shared services across the three properties.

Name

Boutique Hotel Group

Legal name

Boutique Hotel Group Limited

Website

https://boutiquehotelgroup.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Boutique Hotel Group operates three luxury wedding and event venues in Cheshire, UK — Peckforton Castle, Nunsmere Hall, and Inglewood Manor — serving wedding couples, leisure guests, and corporate event organisers with accommodation, fine dining, and bespoke packages sold direct-to-consumer.

Ownership category

akta.pro rank

Product category

Boutique Wedding and Country House Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

akta.pro secondary industries

Historic & Heritage Full-Service Hotels (THAGAAAG), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Hotel & Resort Restaurants (THAFACAH), Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Boutique hotels
• Wedding venues
• Country house hotels
• Luxury hospitality
• Castle hotels

Headquarters

HQ city

Tarporley

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Room bookings across three luxury venues: Peckforton Castle (48 individually designed guestrooms including Classic, Executive, Four-Poster Rooms and Bridal Suite), Nunsmere Hall (country house hotel rooms), and Inglewood Manor (29 luxuriously refurbished bedrooms). Revenue earned through nightly rates with dynamic pricing based on market demand and room type.
2. Wedding Venue Hire: Wedding ceremonies and receptions hosted at all three venues with standard and bespoke wedding packages available. Venues accommodate varying party sizes from intimate gatherings (2-10 guests) to large celebrations (up to 160 at Peckforton Castle, up to 150 at Inglewood Manor). Revenue includes venue hire fees, catering, and package add-ons.
3. Fine Dining and Restaurant Services: Restaurant dining experiences across all venues including the 1851 Restaurant at Peckforton Castle (modern European cuisine in restored Grade I listed building), fine dining at Nunsmere Hall (twice voted County Restaurant of the Year by The Good Food Guide), and The Restaurant at Inglewood Manor. Revenue from à la carte dining, afternoon teas, and special events.
4. Gift Vouchers: Monetary gift vouchers starting at £25 redeemable at any of the three Boutique Hotel Group venues. Vouchers valid for 12 months from purchase date and can be used as full or partial payment towards services.
5. Christmas and Seasonal Packages: Seasonal event packages including Christmas lunches, Christmas parties, and residential Christmas accommodation packages at all three venues. Brochures available for download. Full payment required upon booking for public events and Christmas packages.
6. Meetings and Events: Corporate meeting and conference facilities available at all venues, particularly Nunsmere Hall with function rooms accommodating up to 400 guests. Revenue from venue hire, catering, and AV equipment for business events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Boutique Hotel Group operates three luxury heritage venues in Cheshire (Peckforton Castle, Nunsmere Hall, and Inglewood Manor) offering hotel accommodation, wedding venue hire, fine dining, corporate meetings and events, and seasonal packages. The group bundles individually designed guestrooms (77 bedrooms across the venues), award-winning restaurants using locally sourced ingredients, and bespoke wedding packages for ceremonies of 2 to 400 guests.

Product overview

Boutique Hotel Group operates three distinct luxury wedding venues as a unified hospitality brand: Peckforton Castle (a Grade I listed castle hotel), Nunsmere Hall (an Edwardian country house), and Inglewood Manor (a preserved Edwardian manor). The group offers venue hire, accommodation, fine dining, weddings, meetings and events, and gift vouchers across all properties. A central mobile app enables booking and management across all three venues. Each venue maintains its own identity and website while being centrally managed under the Boutique Hotel Group umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Peckforton Castle: A luxury castle hotel and wedding venue in Cheshire, featuring 48 guestrooms, the 1851 Restaurant, and fairytale wedding facilities for 2-160 guests.
• Nunsmere Hall
• Inglewood Manor

Products and services

• Peckforton Castle Luxury castle hotel and wedding venue in Cheshire featuring 48 individually designed guestrooms (Classic, Executive, Four-Poster Rooms, and Bridal Suite), the 1851 Restaurant in restored Grade I listed building, the 2010 Brasserie, and five licensed rooms for wedding ceremonies accommodating 2 to 160 guests. Designed for couples seeking fairytale weddings, leisure guests wanting a countryside castle stay, and corporate event organisers.
• Nunsmere Hall Country house hotel nestled in Delamere Forest featuring a 60-acre lake, Edwardian architecture, award-winning fine dining restaurant (twice voted County Restaurant of the Year by The Good Food Guide), function rooms accommodating up to 400 guests, and event facilities for weddings, meetings, and conferences. Targeted at leisure guests, wedding couples, and corporate event organisers.
• Inglewood Manor Preserved Edwardian manor house hotel with 29 luxuriously refurbished bedrooms (most with grounds views), oak-panelled function suites, fine dining restaurant, and wedding facilities for parties of 10 to 150 guests, conveniently located near the Northwest motorway network serving Manchester, Liverpool, and Chester. Serves leisure guests, wedding couples, and corporate meetings.
• Boutique Hotel Group App Mobile application available on iOS and Android that allows guests and prospective customers to manage hotel stays, handle wedding bookings, purchase and redeem gift vouchers, view venue events, and access exclusive discounts across all three BHG venues from a single interface.
• Gift Vouchers Monetary gift vouchers starting at £25 redeemable at any Boutique Hotel Group venue (Peckforton Castle, Nunsmere Hall, or Inglewood Manor) for hotel stays, dining, and other services. Valid for 12 months from purchase date and usable as full or partial payment. Targets gift buyers for friends, family, and corporate gifting.
• Christmas Packages Festive holiday packages and experiences offered at each venue during the Christmas season including Christmas lunches, Christmas parties, and residential Christmas accommodation packages, with downloadable brochures available per venue. Full payment is required upon booking for public events and Christmas packages.

Quantifiable outcome

• Wedding capacity: 2 to 160 guests at Peckforton Castle, 10 to 150 at Inglewood Manor, up to 400 at Nunsmere Hall
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor.

• Malpass Farm ButchersminorOthersLocal Cheshire butcher supplying quality meat products for restaurant dining at Boutique Hotel Group venues. Part of community engagement initiative supporting local businesses and artisans.
• Peckforton Dairy FarmminorOthersLocal dairy farm providing dairy products for use across Boutique Hotel Group venues. Supports local economy and enables traceability of ingredients.
• Bramble & BloomminorOthersLocal supplier providing fresh produce to Boutique Hotel Group venues, supporting the emphasis on locally sourced ingredients in restaurant menus.
• Lost Barn CoffeeminorOthersLocal coffee supplier providing premium coffee products for hotel guests and restaurant operations at BHG venues.
• Marry Me FilmsminorOthersWedding cinematography partner providing professional video services for weddings at Boutique Hotel Group venues. Credited on BHG media page.
• Jason Howard PhotographyminorOthersWedding photography partner capturing images at Boutique Hotel Group venues. Credited on BHG media page with website link.
• Harvey FilmsminorOthersWedding videography partner creating films for weddings at BHG venues. Credited on BHG media page.
• Carpe Diem PhotographyminorOthersWedding photography specialist based in Cheshire working with Boutique Hotel Group venues. Credited on BHG media page.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hand Picked Hotels: UK collection of luxury country house hotels with strong wedding, leisure and fine-dining offerings. Highly comparable multi-venue heritage hotel group with similar customer mix (couples, leisure guests, corporate) and similar pricing tier.
• Exclusive Collection: Operates a portfolio of luxury UK country house hotels and wedding venues (e.g., Pennyhill Park, Royal Berkshire). Directly comparable multi-property luxury wedding and events operator with shared heritage-property positioning.
• Country House Weddings: Specialist UK wedding venue operator running multiple heritage houses exclusively for weddings and events. Directly comparable on wedding-led business model and heritage-property positioning.
• De Vere Hotels: UK heritage country house and estate hotel group with weddings, events, F&B and leisure stays. Closely comparable on venue format, customer segments and wedding/event-led revenue model.
• QHotels Collection: UK portfolio of upscale country house hotels with significant weddings, meetings and leisure revenue. Comparable multi-venue operator competing in the same luxury wedding and corporate events market.

Emerging players

• Warwick Castle (Merlin Entertainments): Historic castle offering weddings, overnight stays and events. Overlaps with Peckforton Castle on the heritage-castle wedding format, though operated by a much larger entertainment group rather than a focused boutique operator.
• Mansionhouse Limited (Leeds Castle): Historic castle estate offering weddings, accommodation and corporate events. Comparable on heritage-castle venue format and wedding/events-led revenue mix.

Broad incumbents

• Red Carnation Hotels: Luxury UK and international hotel collection with strong heritage and award-winning F&B. Comparable on luxury positioning and fine-dining credentials but broader and more international than BHG.

Regional players

• Cairn Hotel Group: Operates UK country house hotels with weddings, events and leisure stays. Comparable regional multi-property heritage operator competing for similar wedding and leisure demand in the UK.
• The Inn Collection Group: Northern England-focused portfolio of inns and country house hotels with leisure and wedding offerings. Comparable regional UK country house hospitality operator, though smaller per-property and less heritage-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boutiquehotelgroup
• LinkedInlinkedin.com/company/boutique-hotel-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boutique Hotel Group