Sportech Lotteries

What Sportech Lotteries does

Sportech Lotteries is the operating name used for the lottery and pari-mutuel betting business of Sportech PLC, a public limited company registered in Scotland (SC069140) and headquartered at Collins House, Rutland Square, Edinburgh. The group operates two business units. The Venues unit is a Connecticut-licensed B2C operation that holds exclusive state licences to conduct pari-mutuel betting through Winners branded venues, telephone, and online channels, and is separately licensed by the Connecticut Lottery Corporation to offer sports betting at its venues under the Playsugarhouse brand. The Digital unit is a B2B technology provider that supplies "award-winning" lottery games and iLottery software to regulated gaming company partners globally, and also owns and operates 123Bet.com, a pan-USA pari-mutuel online retail platform.

The underlying technology stack is conventional regulated-gaming infrastructure: lottery game content, iLottery software delivered to third-party operators, a pari-mutuel online platform (123Bet.com), and in-venue betting terminals tied to telephone and online channels. No AI, ML, patents, or proprietary data assets are disclosed in the source material. The product surface spans lottery games, iLottery platform modules, pari-mutuel betting, and sports betting, with sub-brands Winners, Playsugarhouse, and 123Bet.com positioned for distinct consumer and partner audiences.

The business model blends transaction-fee revenue from Connecticut venue operations and 123Bet.com with licensing/royalty revenue from B2B iLottery software delivery to global partners. Go-to-market is sales-led and hybrid: direct-to-consumer through owned venues in Connecticut, and direct-to-enterprise for the B2B Digital business. Customer segments include regulated gaming operators (B2B), Connecticut gaming consumers (B2C), and large international regulated gaming companies (B2B technology customers). Revenue, headcount, and venue counts are not disclosed in the source material, limiting quantitative assessment.

Name

Sportech Lotteries

Legal name

Sportech PLC

Website

https://sportech.net

Company type

Private

Founded year

1917

Operating status

Operating

Short description

Sportech Lotteries (Sportech PLC) is a Connecticut-licensed operator of Winners pari-mutuel venues and Playsugarhouse sports betting, and a B2B provider of iLottery software and the 123Bet.com pan-USA online pari-mutuel platform to global regulated gaming operators.

Ownership category

akta.pro rank

Product category

Gaming Technology

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEAFAD

Digital Lottery & iLottery Platforms (Web/App)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYMPAEADAB

Pari-Mutuel Wagering Operators (Totalisators/Tote)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

SECONDARYMPAEACAA

Sportsbooks (Online & Mobile Operators)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Sports Betting (Retail & Online)

Keywords

• Lottery technology
• ILottery software
• Pari-mutuel betting
• Sports betting venues
• Gaming platforms

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Venue Operations (Pari-Mutuel Betting): Sportech operates Winners branded venues in Connecticut offering pari-mutuel betting via exclusive state license, with telephone and online channels
2. Sports Betting (Playsugarhouse): Sports betting services offered at Sportech venues under Playsugarhouse brand, licensed by Connecticut Lottery Corporation
3. B2B Lottery Technology Solutions: Provider of lottery games and iLottery software to regulated gaming company partners globally, delivering fully licensed lottery solutions and managed venue services
4. 123Bet.com Online Platform: Pan-USA pari-mutuel online retail platform serving online bettors

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Sportech Lotteries provides award-winning lottery games and iLottery software to regulated gaming companies worldwide and operates the 123Bet.com pan-USA pari-mutuel online retail platform. In Connecticut, it holds exclusive licences to conduct pari-mutuel betting through its Winners branded venues (including telephone and online) and is licensed by the Connecticut Lottery Corporation to offer sports betting under the Playsugarhouse brand.

Product overview

Sportech is a licensed gaming operator and technology provider offering a portfolio of products across two main business units: Venues (pari-mutuel betting under the Winners brand and sports betting under the Playsugarhouse brand, operating exclusive licences in Connecticut) and Digital (B2B lottery technology solutions including iLottery software and the 123Bet.com online platform). The company operates both B2C venue operations and B2B technology/services divisions for regulated gaming markets.

Differentiator

Problem solved

Functional benefit

Brands

• Winners: Winners branded venues for pari-mutuel betting in Connecticut, USA
• Playsugarhouse
• 123Bet.com

Products and services

• Winners Pari-Mutuel Betting Venues
• Playsugarhouse Sports Betting Sports betting service offered at Sportech's Winners venues under the Playsugarhouse brand, licensed by the Connecticut Lottery Corporation.
• 123Bet.com Online Pari-Mutuel Platform Pan-USA pari-mutuel online retail platform owned by Sportech, providing digital pari-mutuel betting to consumers.
• iLottery Software and Lottery Games (B2B) B2B offering of award-winning lottery games and iLottery software licensed to regulated gaming companies globally, often bundled with managed venue services.
• Managed Venue Services (B2B) Managed venue services provided by Sportech's B2B divisions to clients in highly regulated gaming markets, delivered alongside its licensed lottery solutions.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Connecticut Lottery CorporationcoreChannel Partner/ Reseller/ DistributorConnecticut Lottery Corporation licenses Sportech to offer sports betting at Sportech's venues under the Playsugarhouse brand. This regulatory partnership enables Sportech to provide sports betting services alongside its pari-mutuel operations.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Light & Wonder: Light & Wonder (formerly Scientific Games' gaming and digital business) provides iLottery, instant products, and gaming content to lotteries worldwide. It is a major incumbent competing with Sportech's Digital division for lottery software contracts and content licensing deals.
• Flutter Entertainment (FanDuel): Flutter Entertainment owns FanDuel, one of the top US sportsbooks operating in Connecticut. As a global gaming and betting incumbent, it competes with both Sportech's Playsugarhouse sportsbook and its lottery-adjacent digital products through its diversified portfolio.
• Playtech: Playtech is a UK-listed gambling technology provider offering software platforms across casino, sports betting, and lottery verticals. It competes with Sportech in the B2B gaming technology market, particularly for digital platforms serving regulated operators.
• BetMGM (MGM Resorts / Entain JV): BetMGM is the joint-venture sportsbook between MGM Resorts and Entain operating in Connecticut. It competes directly with Playsugarhouse for Connecticut sports betting market share and represents another large-scale incumbent in the same licensed territory.
• DraftKings: DraftKings is a leading US online sportsbook operator with a Connecticut licence. It competes directly with Sportech's Playsugarhouse brand for sports betting handle in Connecticut and represents the dominant scale player against which sub-scale operators must defend share.

Direct peers

• Scientific Games: Scientific Games provides lottery systems, instant games, and iLottery software to government lotteries worldwide. It is one of Sportech's most direct competitors for iLottery platform contracts and shares the same B2B model of licensing software to regulated gaming operators.
• NeoGames: NeoGames is a pure-play iLottery and online gaming technology provider serving lotteries globally. It directly competes with Sportech's Digital division in supplying turnkey iLottery platforms to regulated operators and shares a similar business model of licensing software to state and international lotteries.
• Inspired Entertainment: Inspired Entertainment supplies gaming technology, virtual sports, and lottery-style content to regulated operators globally. It overlaps with Sportech's Digital division in delivering B2B software and content to lotteries and gaming companies under licensing arrangements.
• International Game Technology (IGT): IGT is the largest global supplier of lottery technology, instant tickets, and iLottery platforms to state and international lotteries. Sportech's Digital division competes head-to-head against IGT's iLottery software and managed services offerings in the same regulated procurement processes.

Emerging players

• Pollard Banknote: Pollard Banknote supplies instant lottery tickets, iLottery solutions, and lottery services to government clients worldwide. It is a comparable mid-sized lottery technology vendor competing with Sportech's Digital division in the same B2B procurement pipelines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportech Lotteries