Innovac Consulting

What Innovac Consulting does

Innovac Consulting is a Mumbai-headquartered private digital agency established in 2008 (per company history) that delivers three integrated lines of business to enterprise clients, advertising holding companies, and SMBs. First, it operates a professional services practice covering UX/UI design, web design and development, graphic design, and digital marketing (SEO, SEM, social media). Second, it sells six proprietary SaaS products—Real Estate Property Management, Email Marketing, Billing and Invoice, School Management, Food Ordering, and Office Intranet—targeting SMBs across multiple verticals. Third, it provides managed and unmanaged cloud hosting (shared hosting, cloud VPS, dedicated servers) backed by proprietary infrastructure at six data centers across India with a stated 99.99% SLA. Named enterprise clients include LG, Tata Motors, ICICI Bank, IDBI Bank, GSK, Dr. Reddy's, Glenmark, and StarTV, with the firm also serving as a production vendor for advertising groups such as GroupM, Wavemaker, Mindshare, Maxus, and LnK Saatchi.

The business combines agency, product, and infrastructure operations under a single entity led by Founder Santosh Kumar, who also handles business development. GTM is sales-led and founder-driven, relying on website contact forms, email inquiries, and 'Request a Demo' CTAs rather than structured demand generation. Technology stack spans Node.js, Angular, PHP/MySQL, Microsoft SQL Server, and mobile frameworks (Ionic, Cordova, iOS, Android), with payment integrations including CC Avenue, Citrus, and PayPal. Hosting pricing (₹8,000/year shared, ₹2,999/month VPS, ₹6,999/month dedicated) reflects SMB-tier unit economics.

Revenue is not disclosed; no funding rounds, M&A activity, patents, awards, certifications, or leadership changes appear in the source material. The company is registered as operating in India with 11-50 employees.

Name

Innovac Consulting

Legal name

Innovac Consulting

Website

https://innovacconsulting.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovac Consulting is a Mumbai-based digital agency delivering web/UX design, custom software, digital marketing, and managed hosting services to enterprise clients (LG, Tata Motors, ICICI Bank), advertising groups, and SMBs, supported by six proprietary SaaS products and six Indian data centers.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAHACAH

Digital & Technology Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHAEAH

Digital Workplace & Collaboration Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Custom software development
• Web design services
• Digital marketing agency
• Cloud hosting services
• SaaS product development

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services (Digital Consulting): Custom digital agency services including UX design, web design, graphic design, digital marketing, and internet marketing (SEO, SEM, web analysis, blog marketing).
2. SaaS Products: Subscription-based software products including Real Estate Property Management System, Email Marketing Software, Billing/Invoice Tool, School Management System, Food Ordering System, and Office Intranet.
3. Web Hosting Services: Managed and unmanaged cloud hosting including shared hosting, VPS, and dedicated servers. Operates 6 data centers in India.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Innovac Consulting is a Mumbai-based digital agency that designs and develops custom websites, mobile applications, and digital marketing campaigns for enterprise clients and advertising agencies. The firm also develops and sells a portfolio of six vertical SaaS products covering real estate, email marketing, school management, food ordering, billing, and office intranet. It complements these offerings with managed cloud hosting services delivered from its own data center footprint in India.

Product overview

Innovac Consulting is a tech-driven digital agency offering a portfolio of standalone SaaS and on-premise software products alongside professional digital services. The core product suite includes six distinct applications: Real Estate Property Management System (for property/project management), Email Marketing Online Software (for bulk email campaigns), Billing and Invoice Tool (for invoicing and business management), School Management Online System (for educational institutions), Food Ordering Online Software (for restaurants), and Office Intranet Online (for internal communications). These products are complemented by professional services including Web Design Services, Graphic Design Services, Internet Marketing, and Hosting Solutions (shared hosting, cloud VPS, and dedicated servers).

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Property Management System Property management solution enabling real estate project control, flat/unit management, and lead management with multi-level user access and SEO-friendly features, targeted at real estate developers and agencies.
• Email Marketing Online Software SaaS-based platform for sending high-volume marketing and transactional emails via proprietary servers or third-party email service providers, designed for SMBs and marketers managing their own email infrastructure.
• Billing and Invoice Tool Business management tool for creating and automating invoices, estimates, and tracking turnover, tax, and sales performance, aimed at SMBs that need automated invoicing workflows.
• School Management Online System Multi-user educational institution management system supporting administrators, students, parents, teachers, accountants, and librarians, targeted at schools and educational institutions.
• Food Ordering Online Software Full-fledged responsive restaurant ordering system with custom CMS, order/menu/customer management, email/SMS alerts, and payment gateway integration, designed for restaurants and food businesses.
• Office Intranet Online Employee collaboration platform providing company news, events, leave requests/reports, idea discussions, and photo galleries, aimed at SMBs and enterprises needing internal communications tooling.
• Web Design Services Website development services including content management systems, e-commerce, portals, and dynamic websites, delivered to enterprise and agency clients.
• Graphic Design Services Visual design services including logo design, flyers, brochures, business cards, stationery, presentations, and print ads, supporting marketing and brand collateral needs.
• Internet Marketing Services Digital marketing services including SEO, SEM, internet advertising, web analytics, and blog marketing, delivered to enterprise and agency clients.
• Linux Shared Hosting Shared web hosting with 20GB SSD storage, 100GB data transfer, 5 domains, unlimited subdomains, email accounts, and MySQL databases with Plesk panel, available on annual subscription.
• Linux Cloud VPS Managed cloud VPS with 2 vCPU, 4GB RAM, 80GB SSD, unlimited traffic, and single IP address, sold on monthly subscription.
• Managed Dedicated Server Dedicated server hosting with 6GB memory, 4-core CPU, 512GB HDD RAID 10, and 2 IP addresses, sold on monthly subscription.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tally Solutions: India's dominant SMB accounting, billing, and invoicing SaaS company. Direct competitor to Innovac's Billing and Invoice Tool, serving the same Indian SMB segment with a much more entrenched product.
• Webchutney (Dentsu Creative India): One of India's largest independent-origin digital agencies, now part of Dentsu. Directly comparable as an Indian digital agency offering web design, digital marketing, and digital transformation services to enterprise clients across the same verticals.
• Lowe Lintas India: Major Indian advertising and digital agency offering creative, digital, and brand strategy services to enterprise clients. Highly comparable in service mix (digital marketing, web, brand work) and enterprise client roster (Tata, ICICI, LG, etc.).
• Xoriant: India-headquartered IT services and digital engineering firm. Comparable as a privately-held Indian technology services company offering custom software development and digital transformation to enterprise clients.
• Damco Solutions: India-based IT services and digital transformation company. Comparable as a mid-sized Indian firm offering custom software development, web/mobile applications, and digital marketing to enterprise and SMB clients.
• Cybage Software: India-based IT services and product engineering company. Directly comparable as a mid-sized Indian software services firm offering custom development and digital solutions to enterprise clients across similar verticals.

Broad incumbents

• Zoho: Global SaaS suite competing with multiple Innovac products (Zoho Mail vs. Email Marketing, Zoho Invoice vs. Billing Tool, Zoho Workplace vs. Office Intranet). Comparable as a multi-product SaaS player targeting SMBs with subscription-based offerings.
• Mindtree: India-based global IT services and digital transformation company. Comparable as a larger player offering custom software development, digital services, and consulting to enterprise clients across banking, pharma, and automotive.
• Persistent Systems: India-based IT services company with strong digital and software product engineering capabilities. Comparable as a larger, publicly-listed Indian firm offering custom software development and digital services to enterprise clients.

Emerging players

• Posist (Restroworks): India-based SaaS provider for restaurant and F&B operations, including online ordering. Direct competitor to Innovac's Food Ordering Online Software in the Indian restaurant tech market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/innovacconsult
• Facebookfacebook.com/innovacconsulting
• LinkedInlinkedin.com/company/innovac-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovac Consulting