GP Wealth Management
GP Wealth Management is a Canadian MFDA-registered mutual fund dealer founded in 1998 that distributes third-party mutual funds, GICs, insurance, and lending products to Ontario retail investors through an independent advisor network of approximately 20 branches.
- Company typePrivate
- Founded1998
- HeadquartersMississauga, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What GP Wealth Management does
GP Wealth Management is a Canadian mutual fund dealer founded in 1998 by George Aguiar and headquartered in Mississauga, Ontario. The firm operates as a registered Mutual Fund Dealer under the Mutual Fund Dealers Association of Canada (MFDA) and is part of the privately held GP Group of Companies. Its primary business is distributing third-party financial products to Canadian retail investors through an independent financial advisor network of approximately 20 branches across Ontario, spanning major urban centers and smaller secondary markets. The firm does not manage proprietary investment products; rather, it provides advisors with a multi-manager product shelf and back-office dealer infrastructure.
The product offering includes over 5,000 mutual funds from 30+ fund families (including Mackenzie, Fidelity, and Dynamic), GICs from Schedule I and Schedule II banks, annuities, segregated funds, registered accounts (RRSP, RRIF, TFSA, RESP, LIRA), and lending products such as mortgages, lines of credit, and reverse mortgages via referral partnerships. Insurance distribution is handled through a wholly owned subsidiary, GP Capital Insurance Agency Ltd., which distributes life, disability, critical illness, and segregated fund products from 15+ insurance carriers. The firm offers a premium fee-based service tier called the Signature Service Account, which replaces embedded commissions with a sliding-scale advisory fee.
The revenue model is multi-layered: advisory fees ranging from 0.5% to 1.25% of assets under administration (AUA), embedded trailer fees of 0.25% to 1.25% on mutual fund holdings, front-end loads of 0% to 5%, deferred sales charges (DSC) up to 5.5%, and insurance commissions. The technology stack appears limited to a basic client portal and a mobile application for account applications, with no disclosed AI/ML capabilities, proprietary analytics, or robo-advisory offering. The target customer is the Ontario retail investor across the mass affluent and middle-income segments, served via in-person advisor relationships rather than digital channels.
GP Wealth Management firmographics
Firmographics- Name
- GP Wealth Management
- Legal name
- GP Wealth Management Corporation
- Website
- https://gpwealth.ca
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GP Wealth Management is a Canadian MFDA-registered mutual fund dealer founded in 1998 that distributes third-party mutual funds, GICs, insurance, and lending products to Ontario retail investors through an independent advisor network of approximately 20 branches.
- Ownership category
- akta.pro rank
GP Wealth Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industries
- Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
Keywords
Where GP Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices21 records
Markets served
GP Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Advisory/Management Fees: GP Wealth Management generates revenue through advisory fees calculated as a percentage of assets under administration (AUA). The fee-for-service model ranges from 0.5% to 1.25% of AUA. Additionally, embedded fees (trailer fees) ranging from 0.25% for fixed-income funds to 1.25% for equity funds are earned on mutual fund holdings. The company also earns commissions on insurance products distributed through GP Capital Insurance Agency Ltd.
- Sales Commissions: Front-end loads (0% to 5% of purchase amount) and back-end/deferred sales charges (DSC) are earned on mutual fund sales. DSC schedules decline over 7 years from 5.5% to 0%. The company also receives compensation through embedded Management Expense Ratio (MER) fees from fund managers.
- Insurance Distribution: Revenue generated through the distribution of insurance products via GP Capital Insurance Agency Ltd., representing 15 leading insurance companies including Canada Life, Manulife Financial, Sun Life Financial, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-for-Service Model: 0.5% to 1.25% of Assets Under Administration |
| Subscription | Annual | Embedded Commission Model: 0.1% to 1.50% of AUA |
| Transaction based/ take rate | Pay-as-you-go | Front-End Load Mutual Funds: 0% to 5% of purchase amount |
| Transaction based/ take rate | Pay-as-you-go | Back-End Load (DSC) Mutual Funds: Up to 5.5% declining schedule |
| Subscription | Monthly | Signature Service Account - Sliding Scale Advisory Fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GP Wealth Management product offering
Product offeringCore offering
GP Wealth Management is a Canadian independent wealth management firm that distributes third-party investment and insurance products (mutual funds, GICs, annuities, segregated funds, insurance, lending products) and delivers fee-based financial planning and advisory services through a network of independent financial advisors across Ontario. The firm is registered as a Mutual Fund Dealer with the MFDA and operates the premium Signature Service Account for commission-free asset management.
Product overview
GP Wealth Management is a Canadian independent wealth management firm offering a comprehensive suite of financial products and advisory services. The core platform centers on investment management through mutual funds (5,000+ options), Guaranteed Investment Certificates (GICs), segregated funds, and bonds/equities (via Q-Trade). Insurance offerings include annuities, life, disability, critical illness, and mortgage insurance through GP Capital Insurance Agency Ltd from 15 insurers. Lending products span RRSP loans, investment loans, mortgages, and the Manulife One debt management account via B2B Bank. Advisory services include comprehensive financial planning, investment planning, retirement planning, advanced tax planning, estate planning, and education planning. Account types encompass registered accounts (RRSP, TFSA, RESP, RDSP, FHSA, LIRA, RRIF, LIF/LRIF), non-registered investment accounts, and the premium Signature Service Account (fee-based asset management with commission-free investing). The Signature Service Account represents the premium tier with all-inclusive sliding-scale fees covering F-Class funds, pooled funds, ETFs, and active portfolio monitoring. The e-learning centre provides investor education across all planning areas. The firm operates exclusively through independent financial advisors across 19 Ontario branch locations.
Differentiator
Problem solved
Functional benefit
Brands
- Signature Service Account: Premium asset management service that is commission-free and provides access to all services, advice and investment options for clients through a clearly defined all-inclusive fee structure.
Products and services
- Mutual Funds
Quantifiable outcome
- Advised households accumulate approximately 2.3x higher financial assets than non-advised counterparts after 15+ years (CIRANO study)
Companies that use GP Wealth Management
Customer profileSegments4 records
Ideal customer profiles3 records
GP Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
GP Wealth Management partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core.
- AGF Management Ltd.coreFund management partner providing mutual fund products available through GP Wealth advisors.
- BMO Mutual FundscoreFund management partner providing mutual fund products available through GP Wealth advisors.
- CI InvestmentscoreFund management partner providing mutual fund products including CI Segregated Funds available through GP Wealth advisors.
- Fidelity Investments CanadacoreFund management partner providing mutual fund products available through GP Wealth advisors.
- Franklin Templeton InvestmentscoreFund management partner providing mutual fund products available through GP Wealth advisors.
- Mackenzie InvestmentscoreFund management partner providing mutual fund products including Mackenzie Segregated Funds available through GP Wealth advisors.
- Manulife Mutual FundscoreFund management partner providing mutual fund products and Manulife One account for debt management solutions.
- RBC Asset Management Inc.coreFund management partner providing mutual fund products available through GP Wealth advisors.
- TD Asset Management Inc.coreFund management partner providing mutual fund products available through GP Wealth advisors.
- IA Clarington Funds Inc.coreFund management partner providing mutual fund products available through GP Wealth advisors.
- Dynamic FundscoreFund management partner providing mutual fund products available through GP Wealth advisors.
- Sprott Asset Management Inc.coreFund management partner providing mutual fund products available through GP Wealth advisors.
- Invesco Canada InvestmentscoreFund management partner providing Invesco Segregated Funds available through GP Wealth advisors.
- National Bank Mutual FundscoreFund management partner providing mutual fund products available through GP Wealth advisors.
- Renaissance InvestmentscoreFund management partner providing mutual fund products available through GP Wealth advisors.
- Canada LifecoreInsurance company partner through GP Capital Insurance Agency providing life insurance and segregated fund products.
- Manulife FinancialcoreInsurance company partner through GP Capital Insurance Agency providing life insurance products.
- Sun Life FinancialcoreInsurance company partner through GP Capital Insurance Agency providing life insurance products.
- BMO InsurancecoreInsurance company partner through GP Capital Insurance Agency providing life insurance products.
- RBC InsurancecoreInsurance company partner through GP Capital Insurance Agency providing life insurance products.
- Desjardins Financial SecuritycoreInsurance company partner through GP Capital Insurance Agency providing life insurance products.
- Empire LifecoreInsurance company partner through GP Capital Insurance Agency providing life insurance and segregated fund products.
- Equitable LifecoreInsurance company partner through GP Capital Insurance Agency providing life insurance products.
- Great West Life Assurance Co.coreInsurance company partner providing segregated fund products available through GP Wealth.
- Standard LifecoreInsurance company partner providing segregated fund products available through GP Wealth.
- Manulife OnecoreManulife One account is offered as an innovative debt management solution through GP Wealth advisors to help clients manage and consolidate their borrowing.
- B2B SecuritiescoreExclusive referral agreement for bonds and equities available through GP Wealth advisors.
- Canadian Deposit Insurance Corporation (CDIC)coreGICs provided by GP Wealth Management are protected by CDIC deposit insurance.
- AssuriscoreAnnuities and segregated funds provided through GP Capital Insurance Agency are covered by Assuris protection.
- Canadian Investor Protection Fund (CIPF)coreClient investments are protected by CIPF, which provides protection against member firm insolvency.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
GP Wealth Management competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GP Wealth Management social profiles
Digital presenceGP Wealth Management compliance and trust
Trust signalCompliance5 records
GP Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
GP Wealth Management leadership team
Management profileNumber of profiles
Profiles5 records
GP Wealth Management subsidiaries and ownership
Company hierarchySubsidiaries1 record
GP Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GP Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GP Wealth Management
What does GP Wealth Management do?
GP Wealth Management is a Canadian independent wealth management firm that distributes third-party investment and insurance products (mutual funds, GICs, annuities, segregated funds, insurance, lending products) and delivers fee-based financial planning and advisory services through a network of independent financial advisors across Ontario. The firm is registered as a Mutual Fund Dealer with the MFDA and operates the premium Signature Service Account for commission-free asset management.
Is GP Wealth Management a public or private company?
GP Wealth Management is a private company. It is classified as family owned and is currently operating.
When was GP Wealth Management founded?
GP Wealth Management was founded in 1998. It employs 101 to 250 people.
Where is GP Wealth Management based?
GP Wealth Management is headquartered in Mississauga, Canada, in the North America region.
How does GP Wealth Management make money?
Three revenue lines are on record. Advisory/Management Fees are the primary driver. The others are sales Commissions and insurance Distribution.
Does GP Wealth Management have an API?
No public API is recorded for GP Wealth Management.
What industry is GP Wealth Management in?
GP Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAAAAAJ, Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail). Its NAICS code is 523940 and its SIC code is 6282.